Corporate level strategies - strategic management - Manu Melwin Joymanumelwin
Market penetration involves trying to gain additional share of a firm’s existing markets using existing products. Often firms will rely on advertising to attract new customers with existing markets.
An Organization Should Approach All Tasks With The Idea That They Can Be Accomplished In A Superior Fashion
An organization capability refers to the way systems and people in the organization work together to get things done. The way leaders foster shared mindsets, orchestrate talent, encourage speed of change, collaborate across boundaries, and learn and hold each other accountable define the company's culture and leadership edge.
The firm’s ability to manage people
to gain competitive advantage.
• focuses on internal processes and systems for meeting customer needs
• creates organization-specific competencies that provide competitive advantage since they are unique
• ensures that employee skills and efforts are directed toward achieving organizational goals and strategies
A document issued by a recognized agency, and dealing with design and safety requirements relating to a specific product.
EXAMPLES
The U.S. Occupational Safety and Health Administration (051-IA) and the American National Standards Institute (ANSI).
OSHA standards are generally legally binding for an employer,
while ANSI standards are generally of an advisory nature. set industry standards with input from industry representatives and consumers.
“ Value Chain Analysis (VCA) is a process where a firm identifies its primary and support activities that add to its final product and then analysis to reduce costs or increase differentiation.”
“ Value Chain represents the internal activities a firm engages in when transforming inputs into outputs.”
Organizational Appraisal is the process of monitoring an organization’s internal environment to identify strengths and weaknesses that may influence the firms ability to achieve GOALS. It include identifying strengths and weaknesses.
A document issued by a recognized agency, and dealing with design and safety requirements relating to a specific product.
EXAMPLES
The U.S. Occupational Safety and Health Administration (051-IA) and the American National Standards Institute (ANSI).
OSHA standards are generally legally binding for an employer,
while ANSI standards are generally of an advisory nature. set industry standards with input from industry representatives and consumers.
A measurement of the quality
of an organization's policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers.
Porter's Generic Strategies with examplesdipalij07
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)
Mckinsey 7's model is required today in each business to bring any change in the organisation and according to Mckinsey there are 7 S important for the organisation i.e. structure, system, style, strategy , skills , shared values and staff.
Strategic fit strategic human resource managementmanumelwin
The concept of strategic fit states that to maximize competitive advantage a firm must match its capabilities and resources to the opportunities available in the external environment.
Project report on navjivan automobiles (hero motocorp)Govind14
This report consists all the details related to all the functions of Management of NAVJIVAN AUTOMOBILES i.e. Marketing, Production, Finance and Human Resource
Corporate level strategies - strategic management - Manu Melwin Joymanumelwin
Market penetration involves trying to gain additional share of a firm’s existing markets using existing products. Often firms will rely on advertising to attract new customers with existing markets.
An Organization Should Approach All Tasks With The Idea That They Can Be Accomplished In A Superior Fashion
An organization capability refers to the way systems and people in the organization work together to get things done. The way leaders foster shared mindsets, orchestrate talent, encourage speed of change, collaborate across boundaries, and learn and hold each other accountable define the company's culture and leadership edge.
The firm’s ability to manage people
to gain competitive advantage.
• focuses on internal processes and systems for meeting customer needs
• creates organization-specific competencies that provide competitive advantage since they are unique
• ensures that employee skills and efforts are directed toward achieving organizational goals and strategies
A document issued by a recognized agency, and dealing with design and safety requirements relating to a specific product.
EXAMPLES
The U.S. Occupational Safety and Health Administration (051-IA) and the American National Standards Institute (ANSI).
OSHA standards are generally legally binding for an employer,
while ANSI standards are generally of an advisory nature. set industry standards with input from industry representatives and consumers.
“ Value Chain Analysis (VCA) is a process where a firm identifies its primary and support activities that add to its final product and then analysis to reduce costs or increase differentiation.”
“ Value Chain represents the internal activities a firm engages in when transforming inputs into outputs.”
Organizational Appraisal is the process of monitoring an organization’s internal environment to identify strengths and weaknesses that may influence the firms ability to achieve GOALS. It include identifying strengths and weaknesses.
A document issued by a recognized agency, and dealing with design and safety requirements relating to a specific product.
EXAMPLES
The U.S. Occupational Safety and Health Administration (051-IA) and the American National Standards Institute (ANSI).
OSHA standards are generally legally binding for an employer,
while ANSI standards are generally of an advisory nature. set industry standards with input from industry representatives and consumers.
A measurement of the quality
of an organization's policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers.
Porter's Generic Strategies with examplesdipalij07
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)
Mckinsey 7's model is required today in each business to bring any change in the organisation and according to Mckinsey there are 7 S important for the organisation i.e. structure, system, style, strategy , skills , shared values and staff.
Strategic fit strategic human resource managementmanumelwin
The concept of strategic fit states that to maximize competitive advantage a firm must match its capabilities and resources to the opportunities available in the external environment.
Project report on navjivan automobiles (hero motocorp)Govind14
This report consists all the details related to all the functions of Management of NAVJIVAN AUTOMOBILES i.e. Marketing, Production, Finance and Human Resource
management
project management
performance
market
market share
marketing
social media
market analysis
market size
company profiles
market report
mobile
media
social media marketing
internet marketing x x x
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. MCKINSEY 7S FRAMEWORK
The McKinsey 7S Framework is a management model developed by well-known business
consultants Robert H. Waterman, Jr. and Tom Peters (who also developed the MBWA--
"Management By Walking Around" motif, and authored In Search of Excellence) in the 1980s.
This was a strategic vision for groups, to include businesses, business units, and teams. The 7S
are structure, strategy, systems, skills, style, staff and shared values.
The model is most often used as a tool to assess and monitor changes in the internal situation
of an organization.
The model is based on the theory that, for an organization to perform well, these seven
elements need to be aligned and mutually reinforcing. So, the model can be used to help
2. identify what needs to be realigned to improve performance, or to maintain alignment (and
performance) during other types of change.
Whatever the type of change – restructuring, new processes, organizational merger, new
systems, change of leadership, and so on – the model can be used to understand how the
organizational elements are interrelated, and so ensure that the wider impact of changes made
in one area is taken into consideration.
OBJECTIVES
(To analyze how well an organization is positioned to achieve its intended objective)
Usage
Improve the performance of a company
Examine the likely effects of future changes within a company
Align departments and processes during a merger or acquisition
Determine how best to implement a proposed strategy
SKILL
The training provided by the company to employees is
On – job training
Off – job training
On job training
30 days of induction program is conducted to each and every employee of an
organization.
One year monitoring program by senior officers of the different departments
3. Three kinds of learning are thought to employees.
Individual learning
Team learning
Organizational learning
Off job training
The company having 5 institutions to conduct training program outside the company.
The company conducts seminars
Group discussion are conducted by organization
HRD department conducts program Train the Trainer and Workshop to Trainees.
STAFF
Staffing is process of acquaint human resources for the organization and assuring that they
have the potential contribution to the achievement of the organization goals. Honda company
generally prefers to have highly qualified and dedicated management professionals in case of
staffing process at Narasapura Plant
STRATEGY
Strategy refers to the determination of purpose and basic long ten objectives of an enterprise
and the adoption of course of an enterprise and the adoption of course and the allocation of
resources necessary to the aims.
Acquire the huge public service
Service maximization as well as staff maximization.
Increase the turn over to the next year.
Facing the cut throughout the competition.
Adopt the sophisticated technology through decreasing the cost and heavy work force.
4. Maintaining the good organizational ethics and culture.
Serving the customers as well as retaining the customers.
STRUCTURE
The structure typically hierarchical arrangement of lines of authority, communications, rights
and duties of an organization. Organizational structure determines how the roles, power and
responsibilities are assigned, controlled and coordinated and how information flows between the
different levels of management
A structure depends on the organization's objectives and strategy. In a centralized structure, the
top layer of management has most of the decision making power and has
tight control over departments and divisions. In a decentralized structure, the decision making
power is distributed and the departments and divisions may have different degrees of
independence. A company such as Proctor & Gamble that sells multiple products may organize
their structure so that groups are divided according to each product and depending on
geographical area as well.
IN HONDA COMPANY HIERARCHICAL STRUCTURE IS USING THAT AS FOLLOW
BELOW
5. SYSTEM
The organization is described as a system used for transforming input into output. At the centre
of this transformation process is the technical core, which is the heart of the organization’s
production of its product or service. In an automobile company the technical core includes the
plants that manufactures automobiles. In a university, the technical core includes the academic
activities of teaching and research. Inputs into the technical core include human resources,
land, equipment, buildings and technology. Outputs from the technical core include the goods
and services that are provided for customers and clients. Operations strategy and control
feedback shape the quality of outputs and the efficiency of operations within the technical core.
In Honda company the following major systems are using
MIS system
Billing system
Purchase system
Recruitment system
Procurement system
Showrooms systems
Bonus system
SHARED VALUES
Shared value of the organization can be characterized as the whole of the norms, views and
culture shared by the people working in the organization. The values are the things that you
would save for even if they were demonstrably not profitable.
6. The values of Honda motors follows are
1. Customer satisfaction is of cordial value to Honda Motors
2. High concern for quality, safety and work environment.
3. Self service subsidized canteen, common for all
4. To sustain an organization of able and committed employees and provide opportunities
for growth and development.
STYLE
Style refers to the employee shared and common way of thinking and behavior. The
management sets the objective to the line and functional specialists and provides clear
procedure and rules for decision making
Management is the central power sources that make the decision under the guidelines issued by
the head office.
Head of each divisions constitute the management committee headed by the directors. The
committee formulates strategic plans and policies to take the business forward and reviews
implementation of the company’s annual plans.
7. RESEARCH DESIGN
INTRODUCTION
MEANING OF ORGANIZATION
An organization is a social unit which is deliberately constructed and reconstructed to seek
specific goals. It is a social group which distributes tasks for a collective goal. It is a social unit
of people, systematically structured and managed to meet a need or to pursue collective goals
on a continuing basis. All organizations have a management structure that determines
relationships between functions and positions, and subdivides and delegates roles,
responsibilities, and authority to carry out defined tasks. Organizations are open systems in that
they affect and are affected by the environment beyond their boundaries.
MEANING OF ORGANIZATIONAL STUDY
Organizational study is an effort towards understanding the organization, its policies, structure
and methodology adopted. It gives us brief description of the overall functioning of the
company or organization.
IMPORTANCE OF ORGANIZATIONALSTUDY
•The study encompasses the systematic and careful application of knowledge about how people
perform within organizations. •To understand the working environment of the organization.
SCOPE OF THE STUDY
The study is limited to Honda motorcycle MOTOR CYCLE & SCOOTER INDIA PVT. LTD.
Narasapur , It concentrates on the functioning of different departments in the organization. The
study focuses on the organizational structure of Honda motors. It is purely based on the
8. information obtained from the departmental heads of the organization..
OBJECTIVESOF THE STUDY
•To understand the structure and functioning of the organization.
•To understand the delegation of authority and responsibility.
•To understand the various policies and programs of the organization
DATA COLLECTION METHOD
Data is collected through both primary sources and secondary sources. The study is based on
both the primary data and secondary data.
SOURCES OF DATA
•Primary data
•Secondary data
PRIMARY DATA
Primary Data is that which is collected for the first time in the investigators to serve a
particular purpose. Such data is of original nature, the sources from where
These data can be collected are known as primary sources. Primary data can be collected by
any one of the following methods.
1.Direct Personal Interview
2.Indirect Oral Interview
In this report the primary data has been collected by personal interview schedule questions
related to objectives of the study from the major portion of the interview schedule. It consists
of primary data of multiple choice questions so that the respondents can easily mark one or
more choice answer and few question based so that they give the answer what they is right.
9. SECONDARY DATA
Secondary data refers to the data which is originally collected and published by authorities
other than who require it. Such data is already available in some government publications,
research study, journals, newspapers and magazines.
REFERENCEPERIOD
This study duration is four weeks
LIMITATIONS OF THE STUDY:
To achieve the objectives of the study is affected by certain limitations. Some of the limitations
of this study may be summarized as follows:
I could not get exposed to all the departments of the organization, because the executives
are busy
Time constraint to study all the departments
The organization will not provide the confidential
The study was limited to only one company.