Kajaria Ceramics is the largest manufacturer of ceramic and vitrified tiles in India with an annual production capacity of 68.9 million square meters across nine manufacturing plants. It offers a wide range of ceramic wall and floor tiles, polished vitrified tiles, glazed vitrified tiles, and tile adhesives and grouts. Kajaria has grown to become a leading brand in India and globally through its high-quality products, innovations, and focus on meeting customer demands. It uses cutting-edge technology and processes in manufacturing and distributes products through franchises, company-owned outlets, and e-commerce platforms to serve customers nationally and internationally.

1. 7P’s ASSESSMENT FOR KAJARIA
TILES
ASSIGNMENT 3
HARDIK MUNGEKAR
2ND YR. M.ARCH.
MARKETING MANAGEMENT
HIRAY COLLEGE OF ARCHITECTURE

2. KAJARIA CERAMICS
 Kajaria Ceramics is the largest manufacturer of
ceramic/vitrified tiles in India. It has an annual
aggregate capacity of 68.90 mn. sq. meters,
distributed across nine plants - Sikandrabad in
Uttar Pradesh, Gailpur & Malootana in Rajasthan,
five plants in Gujarat and one at Vijayawada in
Andhra Pradesh.
 Kajaria's manufacturing units are equipped with
cutting edge modern technology. Intense
automation, robotic car application and a zero
chance for human error are few reasons for
Kajaria to be the number 1 in the industry.
 Founded 28 years ago, Kajaria has since then
grown stronger with its hard work, innovations
and patronage from our discerning customers.
 The Indian consumers' rapidly growing appetite
for style and aesthetics is the inspiration behind
every design of Kajaria Ceramics and its pace to
keep up with the customer and market demands
has made Kajaria a synonym for quality, service
and innovation - not only in the domestic market
but in the international market too.

3. KAJARIA CERAMICS – 7 P’s Of Marketing

4. 1. Product
 Tiles
 Wall Tiles
 Floor Tiles
Category
• Ceramic wall & Floor Tiles
• Polished Vitrified Tiles
• Glazed Vitrified Tiles
Other Products
• Tile Adhesive & Grout
• Sanitaryware & Faucets

5. 2. Price
Ceramic Floor &
Wall Tiles
Rs. 193 – 321/
Square metre
Glazed Vitrified Tiles
Rs. 515 – 722/
Square metre
Polished Vitrified Tiles
Rs. 322 – 515/
Square metre

6. 3. Place
 Company has grown and emerged as
a known brand in Tile Industry
 Company has many outlets all over
India and is also targeting the users
Globally with its premium product
Internationally.
 Also delivered through online media
as well.
 Distribution is based on Franchisee
and company run outlet.
 Available in almost all big cities of
India
 Company have been selling its
products nationally and globally
through various E- commerce sites
Manufacturing Plants in India

7. 4. Promotion
 Advertising on television
 Online Advertising
 Since the Brand has become Global,
Company is participating in lot of
national/ international exhibitions
 Celebrity Endorsement
 Sponsoring
 Banners And hoardings

8. 5. Process
 The process starts when the
customers visit the outlet.
 It also involves if the customers order
the products online
 The easier and convenient the
process it will lead to greater
customer satisfaction
 Visual experience to the customer of
their home before the tile is laid

9. 6. People
 Building People Capabilities
 Plays a critical role in creating a
Winning Culture and developing
leaders who drive business results
 Performance Management system
provides a strong link between
individual goals and organizational
performance and assists in the
development of leaders at all levels
in the organization.
 It is designed to strengthen the
capability of managers to provide
quality feedback and learning
opportunities to elevate the
performance of all team members.
Culture
A culture of innovation, creativity and
commitment to Growth creates high
performing winning teams and building
Trust all around. We make investment
in our people, they are our top priority.
At Kajaria people are the key drivers of
success. Kajaria provides its
employees a dynamic professional
environment bound by 'The Kajarian
Spirit' that makes Kajaria a fantastic
place to work
Leadership Development
Believe’s in building
leaders who can take on challenges,
innovate and write success stories.
Nurturing starts from day one on the
job. Business dynamics and need
directed training programs offer
employees with opportunities to acquire
and develop desired functional, people
management and decision making skills
enabling success at work.

10. 7. Physical Evidence
Kajaria Tiles Head office in Delhi Official Website
Display Centres & Regional Offices
North
Chandigarh
Dehradun
Delhi
Jaipur
Ludhiana
Lucknow
Varanasi
West
Ahmedabad
Mumbai
Nagpur
Pune
Indore
Raipur
East
Kolkata
South
Banglore
Chennai
Cochin
Coimbatore
Hyderabad
Vijaywad