Eleven Essentials To Fiscal Excellence for EntrepreneursStephen King
Fiscal Excellence for Entrepreneurs is all about keeping it simple. It's about Cash Flow. Forecasting. Accounting. Funding. Fundability. Luck. And some other stuff. But you DO need to pay attention to it. This is a presentation I did for "Finance for Startups" presented by Startup Canada and Startup Calgary and supported by Bank of Montreal.
Eleven Essentials To Fiscal Excellence for EntrepreneursStephen King
Fiscal Excellence for Entrepreneurs is all about keeping it simple. It's about Cash Flow. Forecasting. Accounting. Funding. Fundability. Luck. And some other stuff. But you DO need to pay attention to it. This is a presentation I did for "Finance for Startups" presented by Startup Canada and Startup Calgary and supported by Bank of Montreal.
Brand Builder & Fixer | Product & Idea Wrangler | Growth Leader | Founder | S...Neil Cantor
Neil helps grow brands and businesses into customer-centric, revenue powerhouses.
In a nutshell, he:
+ Grows the value of a customer base and focus on customers who build business
+ Cracks the code on driving purchase and engagement
+ Puts customer experience at the heart of a company’s operating model
+ Brings an integrated understanding how to build high-growth services that create value, improve lives
How Remote Agents are Changing Customer ExperienceLiveops
Find out why remote agents are shifting the call center industry and elevating the customer experience. In the CCW Remote Agent Report, you can read insights from top executives on remote agents in the customer service space.
Denver Startup Week - Amplifying Agency Growth In The Current Content Marketi...Kali Bizzul
Originally presented on 9/29/17 at Denver Startup Week (#DENStartupWeek) by Steve Pockross (CEO of BlogMutt), BJ Enoch (VP of Enterprise Accounts at SocialSEO), and Rob Keosheyan (Founder & President of Denver Brandworks).
For more information:
BlogMutt: https://www.blogmutt.com/
SocialSEO: https://www.socialseo.com/
Denver Brandworks: http://denverbrandworks.com/
InGather Research (host venue): http://ingatherresearch.com/
How Hotel Revenue Strategy Unlocks Profit GrowthRobert Cole
Robert Cole, CEO of RockCheetah, while presenting How Hotel Revenue Strategy Unlocks Profit Growth addressed the structural forces impacting the US hotel industry, as well as the costs & challenges associated with acquiring and retaining guests, and how guest engagement and personalization is the future of the hospitality industry.
The webinar, broadcast on May 11, 2017 was sponsored by Agilysis and Duetto. It also featured presentations by Thor Hanen, Agilysis Sales Engineer and Dan Yacker, VP of Global Strategic Alliances for Duetto.
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
Brand Builder & Fixer | Product & Idea Wrangler | Growth Leader | Founder | S...Neil Cantor
Neil helps grow brands and businesses into customer-centric, revenue powerhouses.
In a nutshell, he:
+ Grows the value of a customer base and focus on customers who build business
+ Cracks the code on driving purchase and engagement
+ Puts customer experience at the heart of a company’s operating model
+ Brings an integrated understanding how to build high-growth services that create value, improve lives
How Remote Agents are Changing Customer ExperienceLiveops
Find out why remote agents are shifting the call center industry and elevating the customer experience. In the CCW Remote Agent Report, you can read insights from top executives on remote agents in the customer service space.
Denver Startup Week - Amplifying Agency Growth In The Current Content Marketi...Kali Bizzul
Originally presented on 9/29/17 at Denver Startup Week (#DENStartupWeek) by Steve Pockross (CEO of BlogMutt), BJ Enoch (VP of Enterprise Accounts at SocialSEO), and Rob Keosheyan (Founder & President of Denver Brandworks).
For more information:
BlogMutt: https://www.blogmutt.com/
SocialSEO: https://www.socialseo.com/
Denver Brandworks: http://denverbrandworks.com/
InGather Research (host venue): http://ingatherresearch.com/
How Hotel Revenue Strategy Unlocks Profit GrowthRobert Cole
Robert Cole, CEO of RockCheetah, while presenting How Hotel Revenue Strategy Unlocks Profit Growth addressed the structural forces impacting the US hotel industry, as well as the costs & challenges associated with acquiring and retaining guests, and how guest engagement and personalization is the future of the hospitality industry.
The webinar, broadcast on May 11, 2017 was sponsored by Agilysis and Duetto. It also featured presentations by Thor Hanen, Agilysis Sales Engineer and Dan Yacker, VP of Global Strategic Alliances for Duetto.
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
Similar to Fighting for Greatness with Customers (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential
FIGHTING FOR GREATNESS
WITH CUSTOMERS
N E I L C A N T O R
S R C X , B R A N D & G R O W T H L E A D E R
G L O B A L F 5 0 0 B R A N D S & P E - B A C K E D V E N T U R E S
2. Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential
HELP LEADERS, TEAMS & ENTERPRISE FIGHT FOR GREATNESS WITH CUSTOMERS
C R A C K C O D E O N
E N G A G E M E N T
I G N I T E G R O W T H
R E V O L U T I O N S
P R O P E L A N E W K I N D
O F C O M P E T I T I V E N E S S
3. AUTOGRAPH COLLECTION
BIZ CHALLENGE:
Develop, launch and drive rapid
adoption of new global brand by
segment of independent hotel
owners and consumers who
historically have rejected affiliation
with global chains
BRAND
DESIGN
BRAND
PLAYBOOK
GUEST
EXPERIENCE
PLAN
DEMAND
CREATION
PLAN
KEY RESULTS
• New brand and business platform built and
launched in 180 days
• Operations on 3 continents and $230MM
incremental revenue in Y1
• Fastest growing, most accretive product in
Marriott’s history
• 15% higher guest sat and 40% more share
of highest value customer v comp set
• 38% more revenue per stay from highest
LTV customers v comp set
• Repositioned 40 independent hotels
I G N I T E G R O W T H W I T H H I S T O R I C R E J E C T O R S
Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential
FIGHTING FOR GREATNESS
4. 5
REVEL ENTERTAINMENT
BIZ CHALLENGE:
• Build a portfolio of strong luxury and lifestyle brands under
one roof
• Establish Revel in the consideration set of travelers who
historically have rejected AC as a destination
• Develop important brand, revenue and operations
competencies within Revel to deliver brand at scale
KEY RESULTS
• Brand design, guest experience and demand gen plans developed, executed
• Revenue Ops, CX operations, Service Excellence Solution built from scratch
• Created revenue and programming partnerships with Amex, Food & Wine,
Ticketmaster, LiveNation
• 1B impressions, 1.8M visitations, 400K dB in opening months
• 130K room nights (RNs), $30MM in RN revenues (annualized pace), up from $0
• 57% more revenue per stay v comp set from highest value customers
• 20% share of the market’s cash leisure business (17 resorts in market)
• 80% bookings via high margin direct channels, 33% more than industry avg
• Multiple lifestyle brands developed, launched (Revel, Bask, The Grid, etc.)
• Awards: Top 8 US Hotel for Food, Best Spa, Best Nightlife, Best New Concert
Venue, Best use of digital, Top 10 hotel of 2012
D R I V E A D O P T I O N B Y N E W - T O - M A R K E T C U S T O M E R
Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential
FIGHTING FOR GREATNESS
5. DEVELOP MARKETPLACE FOR TRAVEL SERVICES ACROSS E2E JOURNEY
Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential
FIGHTING FOR GREATNESS
6. JOURNEY TO A NEW KIND OF COMPETITIVENESS WITH
CUSTOMERS
01 02 03 04 05
IMMERSION INSIGHTS STRATEGY DESIGN DELIVERY
SERVICE
EXCELLENCE
LOYALTY EXPERIENCES-
BASED
CREATIVELY
ADVANTAGED
• Profitable Customers
• Productive Talent
• Partner | Investors
• Key Moments
• Multi-Sensory
• Culture & Operations
• Customer Metrics
• Balanced Scorecard
• SOPs & QA
• Rate of learning
• Portfolio of Bets
• Scaled insurgent
Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential
PROPEL ENTERPRISE TRANSFORMATION
FIGHTING FOR GREATNESS
8. REDESIGN HEALTH CARE DELIVERY IN RESOURCE POOR ENVIRONMENTS
FIGHTING FOR GREATNESS
Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential
9. networked destinations
•Aligns with upscale consumer travel patterns, pain points and aspirations
•Corrects, focuses and expands development strategy; better positioning Ascend to grow share of wallet
•Differentiates with brand, targeted demand generation and profit savings benefits
•Levels playing field relative to other distributors via simple contracts and pricing, elimination of IDP
•Maximizes current fixed cost base, borrows partner capabilities to fill gaps
•Aligns with corporate objectives to drive midweek and upscale customer growth
•Scalable platform to multiple destinations – just plug in partners (traffic, destination curator)
•Requires “right” B2C partner – credibility, highly engaged audience, extensible equity
•Requires investment to activate market, grow connectivity with more distributors
“Ascend x________ Brand”
How It Works
Pros
“Ascend x _______ Brand”
“Its going to be a
beautiful weekend.
We should do
something.”
“Hey, a couple of
these look really
fun. Three are food
themed, and there’s
a cool boutique
hotel deal, too.”
Seven
Sensationa
lweekend trips
within 3 hours
WAS
HING
TON
IANSev
en
“Where can we go
without getting on a
plane or overrun by
soccer teams?”
“Ascend x _______ Brand” (cont.)
“What an amazing day!
This place was made
for us.”
“So much better than
the Westin. And no
TSA to deal with.”
“We’re seeing
double-digit growth
from ‘Dabblers’ and
‘Bucket List-ers’.
Hotelier
Partner (media,
credit card,
association, etc.)
Choice
Pros • Aligns with upscale consumer’s planning, travel, stay and engagement patterns
• Aligns with consumer trend wave of ‘purposeful fun’
• Geographic focus provides more chances to grow share of wallet
• Overcomes Choice limitations as a B2C company
• Increases sales and marketing efficiency
• New revenue stream for partner
• Leverages fixed cost base
• Mobile-first opportunity (acquisitions)
• Requires “right” B2C partner - highly engaged audience; extensible equity
• Scalability
Cons
“’Multi-Generational’
trial and ‘Active
Seniors’ repeat is
quadruple forecast.”
Cons
“Ascend x _______ Brand”
“Its going to be a
beautiful weekend.
We should do
something.”
“Hey, a couple of
these look really
fun. Three are food
themed, and there’s
a cool boutique
hotel deal, too.”
Seven
Sensationa
lweekend trips
within 3 hours
WAS
HING
TON
IANSev
en
“Where can we go
without getting on a
plane or overrun by
soccer teams?”
“Ascend x _______ Brand” (cont.)
“What an amazing day!
This place was made
for us.”
“So much better than
the Westin. And no
TSA to deal with.”
“We’re seeing
double-digit growth
from ‘Dabblers’ and
‘Bucket List-ers’.
Hotelier
Partner (media,
credit card,
association, etc.)
Choice
Pros • Aligns with upscale consumer’s planning, travel, stay and engagement patterns
• Aligns with consumer trend wave of ‘purposeful fun’
• Geographic focus provides more chances to grow share of wallet
• Overcomes Choice limitations as a B2C company
• Increases sales and marketing efficiency
• New revenue stream for partner
• Leverages fixed cost base
• Mobile-first opportunity (acquisitions)
• Requires “right” B2C partner - highly engaged audience; extensible equity
• Scalability
Cons
“’Multi-Generational’
trial and ‘Active
Seniors’ repeat is
quadruple forecast.”
In-A-Nutshell: Millions of locals to the DC area struggle each week to figure out where they can go to get away without having to get on a plane or overrun
by soccer teams. Washingtonian + Ascend offers extraordinary hotels and rare retreats in and around the DC region an unprecedented way to maximize
share of stays from these customers by combining Washingtonian’s authority as a travel curator and highly trafficked website with Choice’s powerful ‘go
pass,’ distribution channels, analytics tools and reservation platforms.
A collection of peaceful, practical
urban spaces whenever you
need to work, meet or relax
An advanced purchase pass
that increases share of
wallet and ancillary spend of
in-region heavy users
A unique collection of lodges
around the world committed to
sustainability, authenticity and
service excellence
National Geographic
Unique Lodges of the World
Go Pass Breathr
“Ascend x______ Brand” (cont.)
Other Example Concepts
A collection of peaceful, practical
urban spaces whenever you
need to work, meet or relax
An advanced purchase pass
that increases share of
wallet and ancillary spend of
in-region heavy users
A unique collection of lodges
around the world committed to
sustainability, authenticity and
service excellence
National Geographic
Unique Lodges of the World
Go Pass Breathr
“Ascend x______ Brand” (cont.)
Other Example Concepts
Ascend x Washingtonian
A unique collection of extraordinary
journeys and thrilling destinations, rare
retreats and unique experiences in
and around the DC area.
Elevate x CP
Beyond ordinary rewards, Elevate
x CP is easy, on-the-go access to
dozens of perks - information, offers,
events - rewarding your curiosity for a
destination and making your trip more
rewarding
Recapture Collection
Revolution Momentum
Un-Franchisor messaging platform
Simple Contracts
No FDD
Fair Pricing
‘Key Drivers’
Benchmark Calculator ++
Analyze, visualize and report performance
across channels. Manage demand,
understand acquisition costs and maximize
net revenues.
KEY RESULTS
• Grew market share 250 bps and LTR 4 bps, reversing material multi-
year declines in both measures
• Grew development pipeline 25% and deal value 170% year-over-year
• Repositioned 50 independents into upscale, soft-branded product
• End-to-end redesign of development sales and franchise services
• Cut avg. expected opening time 30%
• Identified $230MM (est.) in unrealized fee opportunities
ASCEND HOTEL COLLECTION
BIZ CHALLENGE:
• Optimize value of $200MM marketing, distribution
and operations platform
• Reverse material declines in operating performance,
unit growth rate and satisfaction among franchisees
and guests
• Breakthrough perception of Choice with respect to
upscale and lifestyle
Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential
TURN AROUND FLAGGING BRAND & BUSINESS
FIGHTING FOR GREATNESS
10. KEY RESULTS
• New brand design, guest experience plan, product / service
roadmap, halo moments, day part programming, etc.
• Enterprise alignment, activation and unit growth targets
realized
• Awards: #1 luxury Brand (JD Powers), World’s Best (T+L
500), Reader’s Choice (Conde Nast)
JW MARRIOTT
BIZ CHALLENGE:
• Position luxury challenger brand for accelerated growth
• Double distribution to 80 hotels by YE 2015
• Generate $600 MM in incremental room night revenue
B U I L D B R A N D F O R T H E N E W L U X U R Y C U S T O M E R
Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential
FIGHTING FOR GREATNESS
11. REINVENT BRAND TO RESPOND TO SHIFTS IN CUSTOMER NEEDS
FIGHTING FOR GREATNESS
Copyright 2019. Neil Cantor. All Rights Reserved. Proprietary & Confidential