This document provides a marketing research proposal for Kmart to help define its target market and competitive positioning. It outlines objectives to determine if targeting ethnic minority groups, distinguishing its pricing, updating stores, and rebranding can improve its position. The methodology includes focus groups and a survey across 3 cities. Focus groups of 8-12 people will discuss rebranding and store attitudes. A survey of 900 people will collect shopping history and store ratings. Data analysis will include concept testing from focus groups and ANOVA to compare store perceptions by ethnicity. The goal is to provide strategic recommendations to increase Kmart's revenue and market share.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
Presentación de servicios Marketing Aparte, Agencia de publicidad con adn digital. Consultoría en ventas y marketing, diseño web, ecommerce, email marketing, SEO, SEM, Campañas, diseño fotografía, video y mucho más. www.marketingaparte.es
The document discusses research from We Are Social and the World Federation of Advertisers on what defines great brands according to senior marketers. They identified 5 key elements: 1) a value proposition that extends beyond products, 2) making a positive difference, 3) involving rather than just interrupting audiences, 4) engaging emotions, and 5) helping people help themselves. Examples are given for each element like how Red Bull challenges limits and TOMS' brand promise. The research aims to provide guidance for best practice future marketing.
Cómo hacer un Plan de Marketing Digital + Ebook + PlantillasMiguel Florido
El primer paso en cualquier estrategia de marketing es diseñar un plan a medida para ese proyecto, así que para facilitarte este proceso de creación tienes esta presentación donde podrás además encontrar una guía muy completa, un ebook y plantillas.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
This document provides a marketing research proposal for Kmart to help define its target market and competitive positioning. It outlines objectives to determine if targeting ethnic minority groups, distinguishing its pricing, updating stores, and rebranding can improve its position. The methodology includes focus groups and a survey across 3 cities. Focus groups of 8-12 people will discuss rebranding and store attitudes. A survey of 900 people will collect shopping history and store ratings. Data analysis will include concept testing from focus groups and ANOVA to compare store perceptions by ethnicity. The goal is to provide strategic recommendations to increase Kmart's revenue and market share.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
Presentación de servicios Marketing Aparte, Agencia de publicidad con adn digital. Consultoría en ventas y marketing, diseño web, ecommerce, email marketing, SEO, SEM, Campañas, diseño fotografía, video y mucho más. www.marketingaparte.es
The document discusses research from We Are Social and the World Federation of Advertisers on what defines great brands according to senior marketers. They identified 5 key elements: 1) a value proposition that extends beyond products, 2) making a positive difference, 3) involving rather than just interrupting audiences, 4) engaging emotions, and 5) helping people help themselves. Examples are given for each element like how Red Bull challenges limits and TOMS' brand promise. The research aims to provide guidance for best practice future marketing.
Cómo hacer un Plan de Marketing Digital + Ebook + PlantillasMiguel Florido
El primer paso en cualquier estrategia de marketing es diseñar un plan a medida para ese proyecto, así que para facilitarte este proceso de creación tienes esta presentación donde podrás además encontrar una guía muy completa, un ebook y plantillas.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Why business brands need big ideas. - McCann EnterpriseMcCann Brussels
The document outlines an approach to developing energizing ideas for business brands. It discusses how brands need dynamic ideas that engage both internal and external audiences. These "energizing ideas" create synergy and energize the enterprise. The document uses examples to show how energizing ideas can be developed through discovery of a brand's essence, exploration of its vision and values, and expression through integrated creative efforts. It also provides a case study of how an energizing idea was developed for Deloitte around the Olympics that improved employee engagement and shifted perceptions of the company's expertise. Another case study outlines developing an energizing idea for a fiber company to resolve tensions between innovation and customer service. The process involved defining the brand's vision,
Este documento explica los conceptos de marca, branding y personal branding. Define una marca como la percepción que mantiene un público sobre una organización basada en su experiencia con sus productos. El branding se refiere al proceso continuo de investigación, creación y comunicación de marcas. El personal branding es la percepción que otros mantienen sobre una persona basada en su relación total con ella. El documento enfatiza que todos somos marcas y debemos construir y comunicar nuestra marca personal a través de las redes sociales.
El Plan Community Manager proporciona a los trabajadores los conocimientos y habilidades necesarias para gestionar correctamente la identidad y la comunidad online de la empresa.
The document provides an overview of a workshop on creating buyer personas. It discusses what buyer personas are, why they are important, the benefits of defining them, different types of personas and examples. It outlines a 5 step process for creating buyer personas which includes defining questions, collecting information, identifying personas, selecting final personas, and finalizing the process. The document also discusses how to identify negative buyer personas and provides a real example of a defined buyer persona. Finally, it presents 3 techniques for developing buyer personas which include a role-playing activity, completing sentences, and analyzing case studies.
Conferência Casa e Decor | Como utilizar as tendências do Pinterest para ser ...E-Commerce Brasil
Diego Venturelli, do Pinterest Brasil, discute como utilizar as tendências da plataforma para ser criativo no marketing digital. Ele destaca que o Pinterest é a rede social número 1 em confiabilidade e que 40 milhões de brasileiros usam mensalmente a plataforma, principalmente para planejar projetos para casa. Venturelli também fornece dicas sobre como as marcas podem criar anúncios inspiradores e relevantes para diferentes momentos do ano.
La Estrategia en el Marketing Digital: Una tarea pendiente Néstor Altuve
El documento discute las deficiencias comunes en las estrategias de marketing digital de las empresas, incluyendo la falta de objetivos claros, planes descoordinados y poca medición de resultados. Propone un modelo estratégico completo que incluye análisis, objetivos, tácticas, medición y control para lograr un marketing digital efectivo.
Las marcas y los profesionales han sabido adaptar a la transformación del marketing. Si queremos participar, ya no es una opción no dominar las técnicas de esta nueva disciplina que es el marketing digital.
En este curso aprenderemos a crear y desarrollar un plan de marketing en redes sociales análisis, fijación de objetivos, elaboración de estrategia, tácticas y plan de acción, KPI´s, ROI…
El concepto de Brand Equity y su importancia en el Marketing. Las marcas son los verdaderos activos de una empresa. Todas las acciones de Marketing deben estar enfocadas a construir un Brand Equity alto.
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
Getting brilliant briefs from your clientKathryn Ellis
The document provides guidance on how clients can write effective briefs for their marketing agencies. It emphasizes that clear, well-written briefs that define objectives and target audiences lead to better campaign outcomes. A key part of writing a good brief is understanding the client's business and goals for the campaign. The document includes templates and questions clients should answer to provide the necessary context for agencies to develop winning creative strategies.
Beyond brand as a buzzword, what's branding all about?Designit
While it’s a term that many of us use every day, do you really know what branding is all about? Designit has put together a useful guide on the ins- and outs of branding. Aimed at those with a beginners level of knowledge or simply for anyone looking for a tune-up, this guide will give you a simple overview of the key components involved in working with brand strategy.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Why Tangential Content Matters (And How It Can Build Your Organic Traffic)Amanda Milligan
It takes courage to create content not directly tied to your product/service offering -- but if you do it, you can see massive growth in your brand's authority and in your overall organic traffic over time. Find out why tangential content works so well and get tips on how to create it.
Este documento presenta los objetivos y estrategia de una campaña de comunicación del Instituto Costarricense de Electricidad (ICE) para promover el uso eficiente de la electricidad durante el verano de 2008. La campaña buscaba generar conciencia sobre la necesidad de ahorrar electricidad para evitar racionamientos. Su estrategia incluía sensibilizar a la población sobre los beneficios del ahorro a través de mensajes en televisión, radio, prensa y vallas publicitarias.
How to make decisions on advertising that drives brand linkBeloved Brands Inc.
Brand leaders who are good at advertising can get great ads on the air and keep bad ads off the air.
You need to make decisions to find the sweet spot where your brand’s advertising is both different and smart.
To be different, you need to achieve a branded breakthrough, using creativity to capture consumers. Gain their attention amid the market clutter and link your brand closer to the story.
To be smart, you need a motivating message to communicate the main message memorable to connect with consumers, and make the ad stick enough to move them to see, think, feel, or act differently than before they saw the ad.
In our Beloved Brands book, I outline principles for achieving attention, brand link, communication, and stickiness—the model I call the ABC’s. I show examples of some of the best ads in the history of branding to support those principles. I hope to challenge your thinking about your brand’s advertising.
Brand link is not just about more of your brand, but rather the right engagement of your brand, and the placement of your brand. Sometimes less is more, when you tell stories.
This type of thinking is in my Beloved Brands book, can be found on Amazon https://lnkd.in/eF-mYPe or on Apple Books: https://lnkd.in/ekQ-n9X
Planeación de Medios de la Comunicación Integrada al Marketingtererobledo
El documento describe conceptos clave para la planeación de medios en la comunicación integrada de marketing, incluyendo estrategia de medios, objetivos de comunicación como alcance y frecuencia, y métricas como puntos de rating brutos, costo por mil y costo por punto de rating. Explica cómo analizar los medios y hábitos del mercado objetivo para desarrollar un plan de medios efectivo.
¿Què es el Marketing digital? Etapas y conceptosEduard Puignou
El documento describe los conceptos básicos y las fases del marketing digital. Explica que el marketing digital implica aplicar estrategias de marketing tradicional a Internet, como diseño web, redes sociales y email marketing. También cubre conceptos como SEO, SEM y backlinks. Luego detalla las seis fases del marketing digital: creación del sitio web, adquisición de visitantes, retención, lealtad, generación de ingresos y evaluación.
The first truly digital luxury brand: why Burberry gets it?
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
Dc mayors office workshop presentation 3 10 7GlobalGiving
The document provides an agenda and recaps for fundraising training sessions. It discusses developing fundraising campaigns, including setting goals and timelines, identifying target audiences, recruiting advocates, developing key messages, and building urgency. Tips include writing compelling stories, developing social media strategies, and thanking donors. GlobalGiving's services for non-profits include facilitating international donations, providing training and resources, and helping organizations expand their reach and fundraising capacity.
The document provides tips and strategies for post-holiday email marketing and planning for 2013 programs. It recommends resending transactional messages to non-openers to maximize holiday revenue. For year-end messaging, it suggests thank you or holiday greeting messages. The document also advises reviewing 2012 performance, setting 2013 goals, and developing a strategic messaging calendar integrated with other marketing channels. It offers optimizations for websites, triggered messages, and social media efforts to boost email club joins and engagement.
Why business brands need big ideas. - McCann EnterpriseMcCann Brussels
The document outlines an approach to developing energizing ideas for business brands. It discusses how brands need dynamic ideas that engage both internal and external audiences. These "energizing ideas" create synergy and energize the enterprise. The document uses examples to show how energizing ideas can be developed through discovery of a brand's essence, exploration of its vision and values, and expression through integrated creative efforts. It also provides a case study of how an energizing idea was developed for Deloitte around the Olympics that improved employee engagement and shifted perceptions of the company's expertise. Another case study outlines developing an energizing idea for a fiber company to resolve tensions between innovation and customer service. The process involved defining the brand's vision,
Este documento explica los conceptos de marca, branding y personal branding. Define una marca como la percepción que mantiene un público sobre una organización basada en su experiencia con sus productos. El branding se refiere al proceso continuo de investigación, creación y comunicación de marcas. El personal branding es la percepción que otros mantienen sobre una persona basada en su relación total con ella. El documento enfatiza que todos somos marcas y debemos construir y comunicar nuestra marca personal a través de las redes sociales.
El Plan Community Manager proporciona a los trabajadores los conocimientos y habilidades necesarias para gestionar correctamente la identidad y la comunidad online de la empresa.
The document provides an overview of a workshop on creating buyer personas. It discusses what buyer personas are, why they are important, the benefits of defining them, different types of personas and examples. It outlines a 5 step process for creating buyer personas which includes defining questions, collecting information, identifying personas, selecting final personas, and finalizing the process. The document also discusses how to identify negative buyer personas and provides a real example of a defined buyer persona. Finally, it presents 3 techniques for developing buyer personas which include a role-playing activity, completing sentences, and analyzing case studies.
Conferência Casa e Decor | Como utilizar as tendências do Pinterest para ser ...E-Commerce Brasil
Diego Venturelli, do Pinterest Brasil, discute como utilizar as tendências da plataforma para ser criativo no marketing digital. Ele destaca que o Pinterest é a rede social número 1 em confiabilidade e que 40 milhões de brasileiros usam mensalmente a plataforma, principalmente para planejar projetos para casa. Venturelli também fornece dicas sobre como as marcas podem criar anúncios inspiradores e relevantes para diferentes momentos do ano.
La Estrategia en el Marketing Digital: Una tarea pendiente Néstor Altuve
El documento discute las deficiencias comunes en las estrategias de marketing digital de las empresas, incluyendo la falta de objetivos claros, planes descoordinados y poca medición de resultados. Propone un modelo estratégico completo que incluye análisis, objetivos, tácticas, medición y control para lograr un marketing digital efectivo.
Las marcas y los profesionales han sabido adaptar a la transformación del marketing. Si queremos participar, ya no es una opción no dominar las técnicas de esta nueva disciplina que es el marketing digital.
En este curso aprenderemos a crear y desarrollar un plan de marketing en redes sociales análisis, fijación de objetivos, elaboración de estrategia, tácticas y plan de acción, KPI´s, ROI…
El concepto de Brand Equity y su importancia en el Marketing. Las marcas son los verdaderos activos de una empresa. Todas las acciones de Marketing deben estar enfocadas a construir un Brand Equity alto.
What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
Getting brilliant briefs from your clientKathryn Ellis
The document provides guidance on how clients can write effective briefs for their marketing agencies. It emphasizes that clear, well-written briefs that define objectives and target audiences lead to better campaign outcomes. A key part of writing a good brief is understanding the client's business and goals for the campaign. The document includes templates and questions clients should answer to provide the necessary context for agencies to develop winning creative strategies.
Beyond brand as a buzzword, what's branding all about?Designit
While it’s a term that many of us use every day, do you really know what branding is all about? Designit has put together a useful guide on the ins- and outs of branding. Aimed at those with a beginners level of knowledge or simply for anyone looking for a tune-up, this guide will give you a simple overview of the key components involved in working with brand strategy.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Why Tangential Content Matters (And How It Can Build Your Organic Traffic)Amanda Milligan
It takes courage to create content not directly tied to your product/service offering -- but if you do it, you can see massive growth in your brand's authority and in your overall organic traffic over time. Find out why tangential content works so well and get tips on how to create it.
Este documento presenta los objetivos y estrategia de una campaña de comunicación del Instituto Costarricense de Electricidad (ICE) para promover el uso eficiente de la electricidad durante el verano de 2008. La campaña buscaba generar conciencia sobre la necesidad de ahorrar electricidad para evitar racionamientos. Su estrategia incluía sensibilizar a la población sobre los beneficios del ahorro a través de mensajes en televisión, radio, prensa y vallas publicitarias.
How to make decisions on advertising that drives brand linkBeloved Brands Inc.
Brand leaders who are good at advertising can get great ads on the air and keep bad ads off the air.
You need to make decisions to find the sweet spot where your brand’s advertising is both different and smart.
To be different, you need to achieve a branded breakthrough, using creativity to capture consumers. Gain their attention amid the market clutter and link your brand closer to the story.
To be smart, you need a motivating message to communicate the main message memorable to connect with consumers, and make the ad stick enough to move them to see, think, feel, or act differently than before they saw the ad.
In our Beloved Brands book, I outline principles for achieving attention, brand link, communication, and stickiness—the model I call the ABC’s. I show examples of some of the best ads in the history of branding to support those principles. I hope to challenge your thinking about your brand’s advertising.
Brand link is not just about more of your brand, but rather the right engagement of your brand, and the placement of your brand. Sometimes less is more, when you tell stories.
This type of thinking is in my Beloved Brands book, can be found on Amazon https://lnkd.in/eF-mYPe or on Apple Books: https://lnkd.in/ekQ-n9X
Planeación de Medios de la Comunicación Integrada al Marketingtererobledo
El documento describe conceptos clave para la planeación de medios en la comunicación integrada de marketing, incluyendo estrategia de medios, objetivos de comunicación como alcance y frecuencia, y métricas como puntos de rating brutos, costo por mil y costo por punto de rating. Explica cómo analizar los medios y hábitos del mercado objetivo para desarrollar un plan de medios efectivo.
¿Què es el Marketing digital? Etapas y conceptosEduard Puignou
El documento describe los conceptos básicos y las fases del marketing digital. Explica que el marketing digital implica aplicar estrategias de marketing tradicional a Internet, como diseño web, redes sociales y email marketing. También cubre conceptos como SEO, SEM y backlinks. Luego detalla las seis fases del marketing digital: creación del sitio web, adquisición de visitantes, retención, lealtad, generación de ingresos y evaluación.
The first truly digital luxury brand: why Burberry gets it?
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
Dc mayors office workshop presentation 3 10 7GlobalGiving
The document provides an agenda and recaps for fundraising training sessions. It discusses developing fundraising campaigns, including setting goals and timelines, identifying target audiences, recruiting advocates, developing key messages, and building urgency. Tips include writing compelling stories, developing social media strategies, and thanking donors. GlobalGiving's services for non-profits include facilitating international donations, providing training and resources, and helping organizations expand their reach and fundraising capacity.
The document provides tips and strategies for post-holiday email marketing and planning for 2013 programs. It recommends resending transactional messages to non-openers to maximize holiday revenue. For year-end messaging, it suggests thank you or holiday greeting messages. The document also advises reviewing 2012 performance, setting 2013 goals, and developing a strategic messaging calendar integrated with other marketing channels. It offers optimizations for websites, triggered messages, and social media efforts to boost email club joins and engagement.
The document discusses using inbound marketing strategies to recruit students. It defines inbound marketing and outlines three scenarios: building awareness, nurturing consideration and decision making, and driving enrollment. Persona development is emphasized to create targeted content matching prospects' motivations, concerns and journey stages. Content should provide value and engage audiences through social media, blogs, emails and events. Calls to action should be used at each stage. Measurement allows continuous improvement of strategies. Understanding audiences and their journeys is key to an effective inbound marketing approach for student recruitment.
Planning a content marketing strategy for 2014 - from a workshop hosted by 451 Marketing's Francis Skipper on 12.13.2013 at Westin Copley Place in Boston.
451 Workshop: Content Marketing - Planning for 2014451 Marketing
$118.4 billion will be spent on content marketing, video marketing, and social media in 2013.
Do you have a plan for content marketing in the new year?
Francis Skipper, EVP of Digital Marketing at 451 Marketing, guides you through the steps to crafting a comprehensive content marketing plan for 2014.
Walk away from this 451 Marketing workshop with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
The SPQA (Senate Productivity and Quality Awards) is a 32-year-old non-profit that recognizes high-performing organizations in Virginia and DC. It aims to help organizations improve through assessment and training based on the Baldrige criteria. However, SPQA struggles with low applicant numbers, declining attendance, and lack of funding. Its marketing, online presence, and community outreach are outdated. A rebranding effort is needed, including a new website, social media strategy, and clearly defined value proposition to increase awareness and better engage stakeholders.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
I do not have enough information to create a content marketing campaign. Can you please provide more details about the client, their industry, target audience, goals, etc.? Effective content marketing requires understanding the specific business and objectives.
The document outlines the Connecticut Yankee Council's 2021 strategy to raise awareness of Scouting in the community through improved communications and marketing. The strategy focuses on attracting new members, creating new supporters, and engaging current members. Tactics proposed include social media campaigns, developing targeted messaging, creating blog content highlighting Scouting experiences, and promoting events. The goal is to increase participation in Scouting and support for the program through a more robust marketing effort.
Creating a Comprehensive Dev. Plan Including Major Gifts and Planned GiftsMichael David-Wilson
How to create a comprehensive development plan which includes major and planned gifts and a budget to support it.
How to turn your annual campaign donors into major and planned giving donors.
The benefits of integrating major and planned giving for your agency and mission.
Jumpstarting Your Calendar Year-End FundraisingBloomerang
https://bloomerang.co/resources/webinars
Robin L. Cabral, CFRE will provide simple steps into developing a framework for your calendar-year end fundraising campaign to help raise even more contributed income this year towards your mission than ever before.
The document outlines a presentation on content marketing planning for 2014. It discusses how digital landscapes and consumer behaviors have changed, defining content marketing. It then provides a framework for an effective content marketing strategy, including defining the audience and their needs, setting goals, auditing existing content, creating a content calendar, choosing content types, sharing content across platforms, and tracking metrics. The presentation emphasizes the importance of understanding audiences and creating relevant content to meet their needs.
Inbound Marketing is a critical approach as schools re-emerge into a highly competitive marketplace. Whether your marketing/communications team is doing this on their own in-house or getting some outside support, you'll learn some valuable takeaways you can use right away in your recruitment practice. Let us walk you through the pro-level tactics that our content teams apply every day for schools around the world!
Stena & bring digital pr + organic social feb 2019stena1daniels
This document outlines a proposed digital PR and organic social strategy for Stena Line. It discusses how "hero pieces" that build the brand can attract target audiences and establish credibility. It then provides examples of past award-winning campaigns and content ideas focused on tourism, nostalgia, and influencer partnerships. The organic social proposal recommends posting on Facebook, Instagram and Twitter to support campaigns and promotions while driving engagement. Key performance indicators, processes, and monthly reporting are also reviewed. The presentation aims to get sign off on initial hero campaign ideas and timelines to move the strategy forward.
***Watch this presentation on YouTube at https://youtu.be/x0KUzoaJ0jA
Take a deeper dive into the strategies that your organization can adopt for success on #DayForTheBrave 2015. This presentation covers optimizing your Razoo page, empowering your ambassadors to support your campaign, prizes you can win, dates to remember, and much more!
Eight lessons are provided for improving online fundraising in 2015 based on analysis of 2014 results. Key insights include: 1) Personalizing outreach based on donor relationships and data; 2) Leveraging high-performing campaigns through resending and follow-ups; 3) Creating fundraising campaigns around additional holidays and events; 4) Framing donations as purchases by highlighting tangible impacts; 5) Motivating teams and donors through competitions; 6) Optimizing the donor experience for mobile; 7) Providing inspiring non-ask content to engage donors; 8) Thanking and recognizing donors for their impact. Overall, testing and analyzing donor behaviors and preferences is emphasized to best respond to their needs.
15 Essential Steps to Optimize Your #GivingTuesday ResultsKimbia, Inc
This document provides 15 essential steps for non-profits to optimize their results from Giving Tuesday fundraising campaigns. It outlines strategies for leveraging existing communications, email campaigns, website promotions, social media, and integrating the campaign with overall annual fundraising goals. Key recommendations include establishing clear goals, testing content strategies, creating content calendars, leveraging partnerships, and communicating results to donors.
Mastering GivingTuesday and Year-End FundraisingTechSoup
Slides from November 2, 2023 TechSoup Webinar "Mastering GivingTuesday and Year-End Fundraising" with CauseVox: https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-mastering-givingtuesday-and-year-end-fundraising/
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
2. Who Is Dive Right in Scuba?
● Founded in 2006 By Rod and Mike Pedersen
● Based in Plainfield, Illinois
● SCUBA retailer with an online and brick and mortar presence
● Sells SCUBA and watersports equipment
● Also has a repair and training operation
“We want to be your local dive shop, no matter where you live(Dive
Right in Scuba, 2017)”.
3. How Can Content Marketing Help The Company?
● SCUBA Divers are often voracious readers and learners.
● SCUBA Divers are often active on forums, blogs, wikis, and social
media(ScubaBoard, n.d.)
● A robust content marketing effort will establish Dive Right in Scuba
as a thought leader in the industry.
● As a thought leader, SCUBA Divers and those interested in the
sport will look to Dive Right In Scuba for information and
knowledge regarding equipment and assistance in making purchase
decisions.
4. Business, Marketing, and Content Marketing
Objectives
● Business Objective
○ To increase revenues by 12% over the course of the 2018 calendar year.
● Marketing Objective
○ To establish Dive Right in Scuba as a preferred choice for SCUBA equipment and
training by establishing itself as a thought leader in the industry.
● Content Marketing Objective
○ Build awareness and drive demand for Dive Right in Scuba products and services
among SCUBA divers and those interested in diving. This is accomplished through
creation and distribution of engaging, high level content through appropriate
channels.
5. SWOT Analysis Strengths
● 12 years in business
● Well known and respected for
customer service
● Strong record for sales
● Financially Solvent
Weaknesses
● Limited International
Reach(US/Canada)
● Smaller than some
competitors thus less
wholesale buying power.
Opportunities
● Make broader use of social
media.
● Increase industry presence
through publishing content on
relevant channels.
Threats
● Competition from other
organizations
● Economy. SCUBA Diving is a
leisure activity and thus prone
to economic fluctuations.
6. “SCUBA Steve”
-Buyer Persona
Background
● Works in a management or professional capacity.
● 4-year college degree. Graduate study likely
● Married, owns home, empty nester or no kids
● Has disposable income, enjoys fun and adventure.
Demographics
● Male
● Age 35-54
● Income over 75k per year
● Suburban
Values
● Family and friends
● Community
● Enjoying life and living
to the fullest
Identifiers
● Calm demeanor
● Voracious reader and researcher
● Pays attention to recommendations from friends
● Will do his own research prior to purchase decision
Enjoys
● A weekend with
friends/family
● Household projects
● Professional sports
● Volunteering
(Springbot, 2018)
7. Content Campaign Timeline
90 days prior 60 Days Prior 30 Days Prior
• Review with management
• Form content team
• Establish member roles and
responsibilities
• Establish communication
schedule and procedures
• Determine promotion budget
• Establish content mediums
and topics
• Assign content pieces to
individual team members
• Review buyer personas and
determine promotion channels
• Edit and review produced
content pieces, make
adjustments
• Establish promotion schedules
and channels. Set up
promotion/analytics software
and test
15 Days Prior Launch Post Launch
• Review of content by
management and legal team.
Make edits as necessary.
• Review promotion channels
and costs with management
and finance team.
• Make final edits and test all
software.
• Schedule content releases on
predetermined dates and
channels.
• Review and correct any issues
with content, software, or
timing.
• Team meeting, launch review.
• Discuss post launch
• Review analytics and traffic
data.
• Is content resonating? Is
audience engaged?
• Review audience sentiment
and engagement
• Make adjustments as
necessary to content,
channels, or timing
8. High Level Editorial Plan
Quarter Theme Events Recommended Content
Q1 Shake the dust off Pool days
SCUBA tune up
Equipment courses
• Get your gear ready for dive season
• Haven’t dove in a while? Why you need a
refresher
• Is it time to further your dive education?
Q2 Get ready for dive
season
Local dive charters
Equipment demo days
Continuing dive
education
• 10 dive charter etiquette tips
• Can’t travel this season? Discover local
diving!
• You should take that advanced course,
here’s why.
Q3 Dive season is
here
Daily dive excursions • Why you should think about next season
right now
• What’s coming next year? Here’s our
predictions.
Q4 Dive season is
winding down
Trips south for extended
season diving
DEMA
Cold water/ice diving
• You should seriously try ice diving. Here’s
why.
• What’s coming to DEMA this year?
• How to properly store your equipment
• Xmas gift ideas for your favorite diver
10. Promotion Objective
Increase demand for Dive Right In Scuba’s product offerings to its researched buyer
personas by sharing and promoting SCUBA related product and educational content
through the combination of paid, owned and earned media channels.
11. Promotion Channels in Earned, Paid, and Owned
Media
● Earned Media Channel
○ Scubaboard(Online community for Divers)
● Paid Media Channel
○ Facebook Ads
● Owned Media Channel
○ Email Lists
12. Content Promotion Plan
Media Strategy Resources Desired Outcome Measurable
Owned:Email Weekly Emails to
opted in audience
with content and
suggested products
and services related
to that content
8 hours monthly and
Constant Contact
account
Sales from clicks
within the emails
Sales quantity and
dollars. (Magento
Sales Reports,
Google Analytics)
Paid:Facebook Ads New ad monthly
promoting a piece of
content to targeted
audience based on
editorial calendar.
4 hours monthly and
Approved ad spend
Email signups via
CTA on content page
Email
signups(Constant
Contact, Google
Analytics)
Earned:Scubaboard Post new and RRR
content weekly with
resources for direct
engagement.
16 hours monthly for
channel monitoring
and engagement
Clicks to website from
Scubaboard based on
links within posts and
staff recommended
products and
resources
Clicks from
Scubaboard
links(Google
Analytics)
14. Micro Level Metrics
Media Type Channel Metric
Paid Facebook Ads 1.6% Click rate on Ads. Based on an average CPM of $7.34(Irvine, 2017),
our ad spend will result in an average of 81,743 impressions. This would
lead to 1,307 clicks to the content and CTA.
Earned Scubaboard 6.2% click rate on product links placed within posts. Based on Scubaboard
views and impressions data, current company posts receive an average of
23,443 monthly views(Scubaboard, 2018). Based on this data, we can
expect 1,453 product link clicks monthly from this channel.
Owned Email 27% open rate and a 12% click rate on product links within the email
messages(Constant Contact, 2018). With a list size of 42,543 that
translates into an estimated 11,486 email opens and 1378 product link
clicks per email sent.
15. Macro Level Metrics
Media Type Channel Metric
Paid Facebook Ads Increase awareness and potential customer base through driving
customers to the content and CTA inviting them to subscribe to the
email newsletter.
Earned Scubaboard Increase sales through direct clicks on product links recommended
within the content posting and subsequent engagement postings.
Owned Email Increase and aid sales through direct product link clicks contained
within email newsletters.
16. Measurement and Evaluation Tools
Media Type Channel Tools for Macro Metrics Tools for Micro Metrics
Paid Facebook Ads ● Constant Contact
● Facebook Analytics
● Constant Contact
● Facebook Analytics
● Google Analytics
Earned Scubaboard ● Magento(E-Commerce)
● Google Analytics
● Scubaboard Analytics
● Magento(E-Commerce)
● Google Analytics
● Scubaboard Analytics
Owned Email ● Constant Contact
● Google Analytics
● Magento(E-Commerce)
● Constant Contact
● Google Analytics
● Magento(E-Commerce)
17. References
● Buy Scuba Dive Gear & Accessories Online | Discount Scuba Gear Store |
Dive Right In Scuba | www.diverightinscuba.com - Dive Right in Scuba.
(2017). Retrieved from https://www.diverightinscuba.com/
● The World's Largest Scuba Diving Community. (n.d.). Retrieved from
https://www.scubaboard.com/
● ECommerce Marketing Automation for Magento & Shopify. (2018). Retrieved
from https://www.springbot.com/