The document outlines seven strategies for improving Google AdWords campaigns to enhance leads and conversions. Key recommendations include organizing account structure, utilizing search term reports, monitoring quality scores, and implementing A/B testing and ad scheduling. Additionally, it emphasizes the importance of automating changes based on historical data to optimize performance and return on investment.

1. 7 HACKS
FOR GOOGLE ADWORDS TO DRIVE MORE
LEADS & CONVERSION
KumarArayan
Co-founder & CMO
AHATaxis
India’s #1 OutstationTaxi Service

2. 0. ACCOUNT STRUCTURE
Account Structure matters more than any thing
- A well structured account savesYourTime,Talent & Money
- It’s always right time to organize yourAdWords campaign structure
- If you have not organized yourAdWords account structure, Do it now!
Additional resource: bit.ly/AdOg

3. 1. STR – SEARCHTERM REPORT
What: Actual search queries which triggered your ads.
Where: Account Campaign Keywords SearchTerms
How(Action):
- Add relevant SearchTerm as Keywords in campaign
- Add as Negative Keyword to the irrelevant keywords
When: Do it on regular basis (Daily/Weekly)
Search
Terms

4. 2. QUALITY SCORE (QS)
What: Quality of specific “keyword” on Scale of 1 to 10
Where: Account Campaign Keywords
- Add the column “Quality Score” if you don’t see it in the report
How:
- Work on Avg. Position and Conversion Rate for Keywords with >7Qs
- Create a Ad copy align the best landing page for Keywords <7 Qs
When: Do it on regular basis (Weekly/Monthly)
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5. 3. SEARCH IMPRESSION – SHARE & LOST
What: % of Impression Shared & Lost with your Competition
Where: Account Campaign/ Campaign Keywords
- Add the column “ Search Impression” if you don’t see it
Action:
- Gives an idea about – How much over all impression share your
campaigns/keyword gettingVs.Your competition
- Impression share is directly proportional to Avg. position
When: Do it on regular basis (Weekly/Monthly )

6. 4. AVG. POSITON
What: Position of your Ads on scale of 1 to 6 (1 Being best & 6 being worst)
Where: Account Campaign / Ad group
- Add the column “Avg. Position” if you don’t see it
Action:
- Gives you exact idea about position on your Ads on search result
page.
- Avg. position is an out come of (Quality Score X Max. CPC )
- Always focus on position which is profitable for your business
When: Do it on regular basis (Weekly)

7. 5. A/B TESTING - AD
What: Running 2 Copies of Same Ad to get best out of it
Where: No Where by Default
Action:
- Whenever you write an Ad, you make at least two unique copies of the same
- By modifying CTA, Headline or Just rearrangement of words in CTA
- Track the two to understand,What works and what doesn’t
When: a)Whenever you are creating a new campaign b) Keep adding new Ad copies
in existing campaigns every two months.

8. 6. AD SCHEDULING
What: Run your Ads, only when it makes BUSINESS sense to
Where: Account Campaign Setting Ad Schedule
Action:
- Increase or Lower your bids for best conversion results
- You may select combinations of Day &Time to schedule automated changes
- Even you may choose to turn off your ads on certain day or time of a day.
When: When you have enough data to recognize the pattern of sales/conversion

9. 7. AUTOMATE
What: Automate your daily changes in campaign to save time and
improve conversion rate.
Where: Account Campaign Automate
Action:
- Automate position of ads on the basis of it’s past performance.
- Bid higher for Keywords those Convert and less for those don’t,
because at last your focus is to get best ROI for business.
When: Not too often, you need historical data of campaign to setup
Automated Rules

10. CREATE ,TRACK & OPTIMISE
One secret to success!
 Create – Create new campaign or follow a new
approach/idea
 Track –Track performance of your campaign /
changes made
 Optimise – Optimise to achieve better results from
today.

11. NEXT – > - >
5 Hacks
for Facebook Campaigns.

12. THANK YOU !!
Kumar Arayan
Co-Founder & CMO, AHATaxis
FB/Kumar.arayan
In.linked.com/in/kumararayan
@kumar_arayan