Promoting Your Programs on the Web: More Than Just Calendar Entries (NCLA 2013)

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0 likes•2,168 views

Your major programs deserve more than a simple calendar entry. Why not showcase them with their own space on the web? Options include a simple program page on your website, a custom section for the program on your site, and a full, separate program website complete with its own URL. We’ll share Durham County Library’s experiences, successes, and lessons-learned with these different methods. While this won’t be an overly technical discussion, we will examine some platforms available for easily creating a program website. Most options won’t cost you a cent and don’t take that long to set up.

Promoting Your
Programs on the Web
More Than Just Calendar Entries

Matthew Clobridge
Library Webmaster
@mclobridge

Matthew Clobridge
Library Webmaster
@mclobridge

Web Marketing Strategies
●
●
●
●

Blog or news post
Custom page on your website
Custom section of your website
Complete, stand-alone website with custom
URL

Matthew Clobridge
Library Webmaster
@mclobridge

Which Should You Choose?
●
●
●
●
●

Size of program
Importance to organization
Multi-day program or series
Amount of information to convey
Staff resources

Matthew Clobridge
Library Webmaster
@mclobridge

Blog or News Post

Matthew Clobridge
Library Webmaster
@mclobridge

Custom Page

Matthew Clobridge
Library Webmaster
@mclobridge

Custom Section

Matthew Clobridge
Library Webmaster
@mclobridge

Complete Website

Matthew Clobridge
Library Webmaster
@mclobridge

Considerations
● Web hosting
● Domain Name
● Basic HTML site or Content Management
System
● Staff time
Matthew Clobridge
Library Webmaster
@mclobridge

How to drive users to your content
● Slides/banners on your home page
● Social media
○

Consider “boosting” Facebook post

● Printed materials

Matthew Clobridge
Library Webmaster
@mclobridge

Links to Pages Shown

•
•
•

Blog
o

http://durhamcountylibrary.org/category/blog

Custom Pages
o

http://durhamcountylibrary.com/blanco

Custom Sections
o

http://durhamcountylibrary.org/summerreading

Matthew Clobridge
Library Webmaster
@mclobridge

Links to Pages Shown
Complete Websites
o http://durhamcomicsproject.org
o http://lovemydcl.org
o http://firstlibraryinspace.org

Matthew Clobridge
Library Webmaster
@mclobridge

Matthew Clobridge
mclobridge@dconc.gov
@mclobridge
+Matthew Clobridge

Matthew Clobridge
Library Webmaster
@mclobridge

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Promoting Your Programs on the Web: More Than Just Calendar Entries (NCLA 2013)

1. Promoting Your Programs on the Web More Than Just Calendar Entries Matthew Clobridge Library Webmaster @mclobridge

2. Matthew Clobridge Library Webmaster @mclobridge

3. Matthew Clobridge Library Webmaster @mclobridge

4. Web Marketing Strategies ● ● ● ● Blog or news post Custom page on your website Custom section of your website Complete, stand-alone website with custom URL Matthew Clobridge Library Webmaster @mclobridge

5. Which Should You Choose? ● ● ● ● ● Size of program Importance to organization Multi-day program or series Amount of information to convey Staff resources Matthew Clobridge Library Webmaster @mclobridge

6. Blog or News Post Matthew Clobridge Library Webmaster @mclobridge

7. Matthew Clobridge Library Webmaster @mclobridge

8. Matthew Clobridge Library Webmaster @mclobridge

9. Matthew Clobridge Library Webmaster @mclobridge

10. Custom Page Matthew Clobridge Library Webmaster @mclobridge

11. Matthew Clobridge Library Webmaster @mclobridge

12. Matthew Clobridge Library Webmaster @mclobridge

13. Matthew Clobridge Library Webmaster @mclobridge

14. Custom Section Matthew Clobridge Library Webmaster @mclobridge

15. Matthew Clobridge Library Webmaster @mclobridge

16. Matthew Clobridge Library Webmaster @mclobridge

17. Complete Website Matthew Clobridge Library Webmaster @mclobridge

18. Matthew Clobridge Library Webmaster @mclobridge

19. Matthew Clobridge Library Webmaster @mclobridge

20. Matthew Clobridge Library Webmaster @mclobridge

21. Considerations ● Web hosting ● Domain Name ● Basic HTML site or Content Management System ● Staff time Matthew Clobridge Library Webmaster @mclobridge

22. How to drive users to your content ● Slides/banners on your home page ● Social media ○ Consider “boosting” Facebook post ● Printed materials Matthew Clobridge Library Webmaster @mclobridge

23. Links to Pages Shown • • • Blog o http://durhamcountylibrary.org/category/blog Custom Pages o http://durhamcountylibrary.com/blanco Custom Sections o http://durhamcountylibrary.org/summerreading Matthew Clobridge Library Webmaster @mclobridge

24. Links to Pages Shown Complete Websites o http://durhamcomicsproject.org o http://lovemydcl.org o http://firstlibraryinspace.org Matthew Clobridge Library Webmaster @mclobridge

25. Matthew Clobridge mclobridge@dconc.gov @mclobridge +Matthew Clobridge Matthew Clobridge Library Webmaster @mclobridge

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