Digital marketing encompasses advertising through various digital channels, including SEO, social media optimization, Google AdWords, email marketing, and media buying. SEO focuses on attracting organic search traffic, while SMO aims to increase brand awareness through social media engagement. Google AdWords and email marketing facilitate targeted outreach and lead generation, complementing broader media buying and selling strategies.

1. DIGITAL MARKETINGDIGITAL MARKETING
At a high level, digital marketing refers to
advertising delivered through digital channels
such as search engines, websites, social media,
email, and mobile apps. While this term covers a
wide range of marketing activities, all of which are
not universally agreed upon, we’ll focus on the
most common types.

2. DIGITAL MARKETING INCLUDES
● Search Engine Optimisation
● Social Media Optimisation
● Google Adwords
● Email Marketing
● Media buying And Selling
● Many more.......

3. SEO
● SEO stands for “search engine optimization.” It is the
process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search
engines.
● All major search engines such as Google, Bing and
Yahoo have primary search results, where web pages
and other content such as videos or local listings are
shown and ranked based on what the search engine
considers most relevant to users. Payment isn’t
involved, as it is with paid search ads.

4. SMO
● Social media optimization (SMO) is the use of a number of
outlets and communities to generate publicity to increase
the awareness of a product, service brand or event. Types
of social media involved include RSS feeds, social news
and bookmarking sites, as well as social networking sites,
such as Facebook, Twitter, video sharing websites and
blogging sites. SMO is similar to search engine
optimization, in that the goal is to generate web traffic and
to a site and increase awareness for a website. In general,
social media optimization refers to optimizing a website
and its content to encourage more users to use and share
links to the website across social media and networking
sites. SMO also refers to software tools that automate this
process, or to website experts who undertake this process
for clients.

5. GOOGLE ADWORDS
● Attract more customers.
● Whether you’re looking to bring in new website visitors, grow
online sales, get the phones ringing or keep customers coming
back for more, Google AdWords can help.
● Reach the right people at the right time.
● Your business gets found by people on Google precisely when
they’re searching for the things that you offer.
● Advertise locally or globally.
● Target your ads to customers in certain countries, regions or
cities — or within a set distance from your business or shop.
● If you need us, we’re here.
● Google AdWords lets you manage your campaign by yourself,
or call us for free phone support at 1800 419 0903*

6. EMAIL MARKETING
● Extend the reach of your marketing messages
by integrating email, content, and your
company updates on LinkedIn. Leverage your
email marketing messaging by sponsoring
updates from your LinkedIn Company Page to
drive lead generation.
● Reach your target audiences directly in their
LinkedIn inbox. Deliver personalized messages
that drive more conversions than email. Drive
leads, event registrations, and content
downloads.

7. MEDIA BUYING
● Media planning and buying is the process of
strategizing, negotiating, and purchasing ad
placements, or "inventory." When planning what
inventory to purchase, planners must take into
consideration the product being advertised,
target audience, and campaign goals.

8. MEDIA SELLING
● The phrase ‘media sales’ is used to describe the
selling of advertising space in any communication
platform, such as newspapers, magazines, outdoor
billboards & screens, event sponsorship, commercial
radio or television, business information / data and
online / digital. It can also be connected to the
events / exhibitions and conference industries where
executives are responsible for selling delegate spaces
to attend the event or the selling of sponsorship
opportunities.
● The companies that run the communication medium
employ sales people to ensure that revenues
generated from advertising are fully maximised.

9. AFFILIATE MARKETING
It is a network that helps both publishers and
advertisers to establish mutually beneficial
cooperation. We will provide you with a wide
range of ad creatives, statistics, technical
support, various additional services and will
make everything so that you have a decent
income.

10. THANK YOU