The Demand Engine is a marketing and sales automation platform that aims to increase demand for a company's products and services through various digital marketing techniques. It promises to generate more sales, online reviews, referrals, and improve SEO, communications, and customer retention. The platform integrates with existing online properties and software to automate sales, marketing, and customer service processes like follow-ups, review requests, newsletters, mobile apps, and reporting of key performance indicators. It claims to deliver results through proven content and be more powerful than what most small businesses can achieve on their own.