This document provides a summary of various articles related to hotel data, analytics, and technology. It discusses challenges integrating hotel tech systems, tools for visualizing data, demonstrating the value of revenue management, improving guest experience through technology, analyzing hotel performance on Facebook, and an oral history of the online travel industry. It also advertises an analytics tool and interviews the founder of a hotel SaaS company to discuss technology trends.

1. www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

2. What’s messier? The Brexit or your average hotel tech
integration? [Insert your own zinger here].
This month we had a lot of interest in our own Spaghetti
Chart article, which sheds some light on the challenges
we face when trying to integrate various hotel tech.
Once your tech is better integrated, you can then start
visualizing your data. We have some good resources
for that, as well as a look at the modern hotel stack,
pitching revenue management, and more.
With so much happening in our industry and so little
time, we hope this monthly recap helps keep you up-to-
date. We hope you enjoy the read!
Regards,
Clay, Martin, and the SnapShot team.
Editorial
A monthly recap of hotel
data and analytics news

3. Find out more about what we do
visit us at
SNAPSHOT.TRAVEL

4. What's wrong with hospitality I.T. and hotel tech integrations? What can we do about it? The infamous Spaghetti Chart
holds the key. Get a better idea of why hotel tech often hits roadblocks, and what you can do about it. Darja and Anton
explain.
The Sad State of Hotel Tech Integrations:
The Spaghetti Chart

5. We recently shared one or two similar articles that list data visualization tools, but this Hubspot list adds a new layer of
usefulness. Lots in here from digging up publicly-available data to visualizing that data. Read on Hubspot's blog.
17 Data Visualization Tools & Resources You
Should Bookmark

6. Not every hotel owner immediately
understands the value of revenue
management. Thankfully, we have
resources like this to help owners better
understand how their hotel can benefit from
solid revenue management. Read on
eHotelier.
How to Demonstrate
The Value of Revenue
Management to
Property Owners

7. The title really says it all. But it doesn’t need to be that way! There are many ways, both in the front-of-house and back-of-
house that hotels can improve guest experience and operations, done simply by implementing smart technological
upgrades. Read more on Skift.
Hotels Struggle to Exit the Analog Age

8. While it costs a pretty penny to view the full
report, you can get a very nice overview of it
from the free Executive Summary, which is
worth reading on its own. It's a look at the
industry as it both consolidates and is
disrupted by numerous companies who are
thinking outside the standard hotel tech box.
Read on Skift.
The Strategic Guide
to a Modern Hotel
Technology Stack

9. Hello.
My name is Toni.
I’ve been a Director of Sales and Marketing in hotels
for more years than I can remember.
I recently came across SnapShot and loved the
Analytics tool. So much so that I’m now giving
demos and helping hundreds of hotels learn about it.
If you want to find out more about analytics book a
demo and I promise to give you an excellent walk-
through of how it can help you better manage your
hotel.

10. Social media can be powerful marketing
tools for hotels, but how to judge success
on various platforms can be confusing. Yet
Facebook can be a serious tool for
acquiring new customers and keeping old
ones happy. Here are some tips on how to
see how well your hotel is doing on
Facebook from eHotelier. Read more.
The Facebook
Metrics that
Matter for Hotels

11. "Data is only as
good as its use."
“
”
Image source: Tableau
The Definitive
Oral History of
Online Travel
Major props to Skift for this incredibly
extensive oral history of the Online Travel
industry. In it they chat with some of the
original founders of the businesses that
got the industry going as well as today's
mover's and shakers. If you read one
hospitality article this week, it should be
this one. Read on Skift.

12. If you read two articles this week, this should be the other one! In the very first interview of our brand new series, SnapShot
Hotel Tech Insiders, we chat with Stardekk founder and Managing Director Vincent Gomaere on his view of hospitality
technology, data, and how it informs his SaaS business. Read on our blog.
Hotel Tech Insiders: Stardekk

14. A Hotel's greatest asset is their inventory. As OTAs and various hotel tech providers develop new ways to get a piece of the
pie, hoteliers should develop a diversified strategy when it comes to distribution and channel management. Read on Net
Affinity's blog.
Independent Hotels Must Resolutely Defend Their
Most Prized Asset: Inventory

15. An excellent intro to big data terminology by Dataconomy. Start with this primer on our blog pick this one up to continue the
learning! May not be necessary for to memorize every term, but if you can pick up a few you'll be quite ahead of most in the
industry! Read on Dataconomy.
A Beginner’s Guide to Big Data Terminology

16. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads in here including articles on cloud computing, machine learning, hotel asset management, and tips
from an experienced hotel marketer (plus much more). Until next time.
Hotel Data & Analytics News - May 2016
Our Recap from Last Month