Bryan Caplan is a National Speaker for Google - Get Your Business Online. Learn how to turn website visitors into meaningful contacts through the use of dynamic forms, email automation, and personalized content. We’ll discuss email strategies to help you build brand love and turn one-time visitors into loyal customers.
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...TheoRuby
This document provides 7 steps to grow your LinkedIn network: 1) Update your basic profile info; 2) Create an engaging About section; 3) Include keywords throughout your profile; 4) Add existing contacts to grow your network; 5) Use advanced search to connect with others in your network; 6) Create posts and articles to increase organic reach; 7) Turn on LinkedIn Nearby to connect at live events. It also recommends dedicating monthly time to network building.
Employee Engagement: Taking Care Of Your CabinInfluitive
Shristi Shonka & Sarah Schreiner, Senior Strategy Analyst and Director of Client Experience
Employee engagement is becoming top of mind for most organizations because it is vital for growth and survival among competition. During our session we'll provide the audience details on how we used our advocacy program to include a subset of our associate base to improve employee engagement! We'll talk about the how to find the right right focus (employee engagement vs. employee satisfaction), how employee engagement can impact the overall client experience, how we deployed our strategy, the perks we've seen and even our lessons learned. Research (1) has shown that lost productivity of actively disengaged employees costs the U.S. economy $370 billion annually. Research (2) has also indicated that a highly engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention in the extremely competitive talent market. We've used this insight and taken matters into our own hands by levering our hub to assist in driving up employee engagement, fostering peer-to-peer learning, supporting change management efforts, and much more! We'd love the opportunity to showcase how we were able to use the Influitive product for these efforts. (1) 2010 Gallup Employee Engagement Survey (2) The employee experience: Culture, engagement, and beyond, 2017 Global Human Capital Trends from Deloitte
This document provides guidance on getting customer advocacy funded and operationalized. It discusses supporting customer journeys through various engagement programs. Building advocates involves providing them collateral like videos, sales references, and quotes they can share. Operationalizing advocates means bundling collateral into packages and making the process of working with advocates delightful. The key takeaways are to make advocates feel like rockstars, establish advocacy in the sales cycle, and make advocacy requests easy to fulfill.
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
The C Factor: A Customer-Driven Growth FrameworkInfluitive
Sujan Patel, co-founder of Web Profits growth marketing agency, discusses The C Factor framework for customer-driven growth. The five C's are: Customer Experience, optimizing the first interactions; Communication, talking to customers for feedback; Content, creating problems-solving content; Community, building advocate communities; and Customer Advocacy, identifying and engaging advocates. Patel emphasizes optimizing onboarding, thanking customers, demonstrating care, and setting up concierge help. He recommends regularly surveying customers, interviewing power users, and asking advocates to promote the business.
Reference Selling with Customer AdvocacyInfluitive
Katie Vosbeek & Amanda Gibson, of Code 42 and Relationship One
A strong customer advocate is arguably the best resource for any sales or marketing team to leverage. Whether the need is for a sales reference, case study, webinar co-host or event speaker, the right customer reference has the ability to convince an audience of the value of your product in ways that even the best sales representatives could not do alone. Learn how Code42 has leveraged the strength of their advocate program in order to launch a formal reference program, bringing scalable efficiencies to marketing and drive sales revenue.
No matter the size of your organization, you must be credible in order for prospects to become customers. Enjoy this presentation to see how to boost your credibility today.
Bryan Caplan is a National Speaker for Google - Get Your Business Online. Learn how to turn website visitors into meaningful contacts through the use of dynamic forms, email automation, and personalized content. We’ll discuss email strategies to help you build brand love and turn one-time visitors into loyal customers.
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...TheoRuby
This document provides 7 steps to grow your LinkedIn network: 1) Update your basic profile info; 2) Create an engaging About section; 3) Include keywords throughout your profile; 4) Add existing contacts to grow your network; 5) Use advanced search to connect with others in your network; 6) Create posts and articles to increase organic reach; 7) Turn on LinkedIn Nearby to connect at live events. It also recommends dedicating monthly time to network building.
Employee Engagement: Taking Care Of Your CabinInfluitive
Shristi Shonka & Sarah Schreiner, Senior Strategy Analyst and Director of Client Experience
Employee engagement is becoming top of mind for most organizations because it is vital for growth and survival among competition. During our session we'll provide the audience details on how we used our advocacy program to include a subset of our associate base to improve employee engagement! We'll talk about the how to find the right right focus (employee engagement vs. employee satisfaction), how employee engagement can impact the overall client experience, how we deployed our strategy, the perks we've seen and even our lessons learned. Research (1) has shown that lost productivity of actively disengaged employees costs the U.S. economy $370 billion annually. Research (2) has also indicated that a highly engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention in the extremely competitive talent market. We've used this insight and taken matters into our own hands by levering our hub to assist in driving up employee engagement, fostering peer-to-peer learning, supporting change management efforts, and much more! We'd love the opportunity to showcase how we were able to use the Influitive product for these efforts. (1) 2010 Gallup Employee Engagement Survey (2) The employee experience: Culture, engagement, and beyond, 2017 Global Human Capital Trends from Deloitte
This document provides guidance on getting customer advocacy funded and operationalized. It discusses supporting customer journeys through various engagement programs. Building advocates involves providing them collateral like videos, sales references, and quotes they can share. Operationalizing advocates means bundling collateral into packages and making the process of working with advocates delightful. The key takeaways are to make advocates feel like rockstars, establish advocacy in the sales cycle, and make advocacy requests easy to fulfill.
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
The C Factor: A Customer-Driven Growth FrameworkInfluitive
Sujan Patel, co-founder of Web Profits growth marketing agency, discusses The C Factor framework for customer-driven growth. The five C's are: Customer Experience, optimizing the first interactions; Communication, talking to customers for feedback; Content, creating problems-solving content; Community, building advocate communities; and Customer Advocacy, identifying and engaging advocates. Patel emphasizes optimizing onboarding, thanking customers, demonstrating care, and setting up concierge help. He recommends regularly surveying customers, interviewing power users, and asking advocates to promote the business.
Reference Selling with Customer AdvocacyInfluitive
Katie Vosbeek & Amanda Gibson, of Code 42 and Relationship One
A strong customer advocate is arguably the best resource for any sales or marketing team to leverage. Whether the need is for a sales reference, case study, webinar co-host or event speaker, the right customer reference has the ability to convince an audience of the value of your product in ways that even the best sales representatives could not do alone. Learn how Code42 has leveraged the strength of their advocate program in order to launch a formal reference program, bringing scalable efficiencies to marketing and drive sales revenue.
No matter the size of your organization, you must be credible in order for prospects to become customers. Enjoy this presentation to see how to boost your credibility today.
The document summarizes a holiday direct mail campaign benefitting Operation Breakthrough, a nonprofit that provides childcare and services to low-income families. The campaign targeted current and prospective clients of Mail Print, a marketing company, and highlighted Mail Print's capabilities while raising awareness of Operation Breakthrough. It utilized direct mail with personalized URLs, follow-up email, and an online message board. The results were positive, with many recipients visiting the personalized URLs and writing messages, and increases in both new clients for Mail Print and online donations for Operation Breakthrough.
4 Ways Your Advocates Will Help Start A MovementInfluitive
This document discusses 4 ways that companies can empower advocates and clients to help grow their business through word-of-mouth marketing. It recommends that companies encourage clients to (1) leave online reviews and tell their networks about the company, (2) activate an "online army" of advocates on social media, (3) help advocates become super users who provide peer support to reduce support costs, and (4) involve clients in product planning and conferences to foster loyalty. The key takeaways are to empower clients to share successes, give clients ways to connect with each other, and involve clients in shaping the company's future.
This document provides 5 tips for effective press release marketing: 1) Make sure press releases are high quality with original, news-worthy content, 2) Follow a "news" format used by publications, 3) Avoid hard selling and focus on delivering a good story, 4) Provide contact information to generate more exposure and traffic, 5) Proofread press releases meticulously as they must be very professional. It also lists some free and paid channels for submitting press releases.
How website analytics create a great starting point for your social selling journey + couple general tips what to remember when doing social selling. Salespeople can utilise analytics with different tools, getting better leads, making better sales.
6 types of marketing emails that every business should useSherin Thomas
If you are not spending on email marketing, probably you are missing out big opportunity. In this presentation I have drawn attention towards six different types of marketing emails that your business has to use.
Just because you have something to SAY does not mean you know HOW to say it. AND Just because you have said something does not mean people would respond accordingly. There are factors responsible for successful online content.
Susan Wenograd provides tips on optimizing display advertising campaigns. She discusses different targeting options on the Google Display Network including topical, keyword, placement, audience, in-market and affinity targeting. She emphasizes using layered targeting to precisely reach the intended audience. Wenograd also provides advice on optimizing campaigns through negative keyword/topic targeting, impression caps, remarketing and custom audiences. Her tips aim to help advertisers efficiently reach the right people with the right messages.
How to Blog and Use Social Media to Boost Your BusinessNEPA BlogCon
The document discusses how businesses can use blogs and social media to boost their business. It recommends focusing content on customer value by understanding the audience, making content easy to consume, attracting email subscribers with useful content instead of spam, using examples to demonstrate concepts, strategizing content, and prioritizing the customer perspective over the business. An effective blog post should follow these seven principles of customer-centric content.
This document discusses best practices for PR clients working with bloggers. It provides examples of common PR and blogging job titles. It also lists sample client goals for blog campaigns, such as awareness building, sales, and thought leadership. The document discusses what challenges clients and bloggers face, such as pacing and last-minute changes. It recommends bloggers focus on knowing their audience and developing a unique viewpoint. Other tips include using current events and industry trends for content, and cross-posting content across social networks.
7 Lessons Learned In Scaling A Customer Advocacy ProgramInfluitive
Cristina Melluzzi discusses Cisco's customer advocacy program called The Gateway. The Gateway is an online community that allows customers to share stories, demonstrate thought leadership, and earn rewards. Over 1,200 advocates are active in The Gateway and have generated over $400k in pipeline revenue. Melluzzi provides 7 lessons for scaling a customer advocacy program, including being brave, bold, and taking risks to get customers' attention. She also stresses the importance of executive sponsorship, continuous learning, and starting small. The future goals are to expand The Gateway globally and leverage advocates to extend Cisco's marketing and sales reach.
The document provides an overview of using social media for business purposes. It outlines objectives like gaining engagement, improving communication, and driving traffic. It then discusses interacting with Facebook by creating posts, comments, and engaging with other pages. It also covers interacting with Twitter by finding followers and creating discussions. Examples are given of companies that have set up Facebook pages and used Twitter. The benefits of blogging are explained as showing expertise, allowing clients to know you, helping people, learning, becoming a better communicator, and creating connections.
Old Meets New: A Strategic, Campaigns-Based Approach To Advocate MarketingInfluitive
The document discusses using a "Peaks & Valleys Method" and campaigns-based approach to advocate engagement. It outlines reasons why campaigns are effective, including allowing strategic alignment to core metrics and improved workflow planning. The method involves curating periods of low activity and using that time for planning. Campaigns should have a theme or focus designed to achieve success metrics. Examples of campaigns for different engagement goals are provided, along with a sample campaign calendar and how reporting can showcase value over just metrics.
This document provides strategies for advanced content promotion. It discusses using paid amplification to target audiences, test headlines and images, and capitalize on timely moments. Tools mentioned include content recommendation platforms, social media, sponsored content, video promotion, retargeting, and search engine marketing. Case studies are provided on using various promotion methods like social media advertising, sponsored content, and visual promotion. The document emphasizes knowing goals, experimenting, asking for help, demanding analytics, and paying constant attention to promotion efforts.
4 Ways to Embed the Customer Voice in Your OrganizationInfluitive
Cohen Kate, Customer Marketing & Community
Building customer advocacy is invaluable when it comes to marketing campaigns and building awareness, but it can also be the driving force behind your company's key initatives. Hear how Carbon Black is embedding the customer voice throughout their organization by leveraging insights from their Influitive advocacy hub.
This document provides tips for marketing trade shows through Facebook ads and writing effective press releases. It recommends designing ads with relevant pictures, carefully targeting demographics, and setting a minimum daily budget of $1 per click. For press releases, it suggests writing a catchy headline using bold fonts and keywords, and including the who, what, where, when, and why in the body along with concrete facts about the event.
This document provides 8 methods for B2B prospecting: 1) referrals, 2) networking, 3) seminars, 4) trade shows, 5) content marketing, 6) social media, 7) cold calling, and 8) advertising. Each method is accompanied by a brief description and recommendation for using that method to find more prospects. Overall, the document offers various strategies for business-to-business sales and marketing professionals to discover new leads and grow their sales pipelines.
Lisa Furgison McEwen presented on 5 types of non-promotional emails businesses can send to subscribers: 1) new content emails, 2) event invitation emails, 3) customer appreciation emails, 4) current event emails, and 5) upsell emails. She provided examples of each type of email and highlighted elements that make the examples effective like relevant content, clear calls to action, and visual design. The goal of these email types is to keep subscribers engaged without using repetitive promotional messages that can lead to email fatigue.
Email marketing presentation delivered at Email Expo in Frankfurt. Presented to a small audience of email marketing interested brands and email marketing experts from attending exhibitors.
Videos are found at www.marketingtelly.com
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
The document summarizes a holiday direct mail campaign benefitting Operation Breakthrough, a nonprofit that provides childcare and services to low-income families. The campaign targeted current and prospective clients of Mail Print, a marketing company, and highlighted Mail Print's capabilities while raising awareness of Operation Breakthrough. It utilized direct mail with personalized URLs, follow-up email, and an online message board. The results were positive, with many recipients visiting the personalized URLs and writing messages, and increases in both new clients for Mail Print and online donations for Operation Breakthrough.
4 Ways Your Advocates Will Help Start A MovementInfluitive
This document discusses 4 ways that companies can empower advocates and clients to help grow their business through word-of-mouth marketing. It recommends that companies encourage clients to (1) leave online reviews and tell their networks about the company, (2) activate an "online army" of advocates on social media, (3) help advocates become super users who provide peer support to reduce support costs, and (4) involve clients in product planning and conferences to foster loyalty. The key takeaways are to empower clients to share successes, give clients ways to connect with each other, and involve clients in shaping the company's future.
This document provides 5 tips for effective press release marketing: 1) Make sure press releases are high quality with original, news-worthy content, 2) Follow a "news" format used by publications, 3) Avoid hard selling and focus on delivering a good story, 4) Provide contact information to generate more exposure and traffic, 5) Proofread press releases meticulously as they must be very professional. It also lists some free and paid channels for submitting press releases.
How website analytics create a great starting point for your social selling journey + couple general tips what to remember when doing social selling. Salespeople can utilise analytics with different tools, getting better leads, making better sales.
6 types of marketing emails that every business should useSherin Thomas
If you are not spending on email marketing, probably you are missing out big opportunity. In this presentation I have drawn attention towards six different types of marketing emails that your business has to use.
Just because you have something to SAY does not mean you know HOW to say it. AND Just because you have said something does not mean people would respond accordingly. There are factors responsible for successful online content.
Susan Wenograd provides tips on optimizing display advertising campaigns. She discusses different targeting options on the Google Display Network including topical, keyword, placement, audience, in-market and affinity targeting. She emphasizes using layered targeting to precisely reach the intended audience. Wenograd also provides advice on optimizing campaigns through negative keyword/topic targeting, impression caps, remarketing and custom audiences. Her tips aim to help advertisers efficiently reach the right people with the right messages.
How to Blog and Use Social Media to Boost Your BusinessNEPA BlogCon
The document discusses how businesses can use blogs and social media to boost their business. It recommends focusing content on customer value by understanding the audience, making content easy to consume, attracting email subscribers with useful content instead of spam, using examples to demonstrate concepts, strategizing content, and prioritizing the customer perspective over the business. An effective blog post should follow these seven principles of customer-centric content.
This document discusses best practices for PR clients working with bloggers. It provides examples of common PR and blogging job titles. It also lists sample client goals for blog campaigns, such as awareness building, sales, and thought leadership. The document discusses what challenges clients and bloggers face, such as pacing and last-minute changes. It recommends bloggers focus on knowing their audience and developing a unique viewpoint. Other tips include using current events and industry trends for content, and cross-posting content across social networks.
7 Lessons Learned In Scaling A Customer Advocacy ProgramInfluitive
Cristina Melluzzi discusses Cisco's customer advocacy program called The Gateway. The Gateway is an online community that allows customers to share stories, demonstrate thought leadership, and earn rewards. Over 1,200 advocates are active in The Gateway and have generated over $400k in pipeline revenue. Melluzzi provides 7 lessons for scaling a customer advocacy program, including being brave, bold, and taking risks to get customers' attention. She also stresses the importance of executive sponsorship, continuous learning, and starting small. The future goals are to expand The Gateway globally and leverage advocates to extend Cisco's marketing and sales reach.
The document provides an overview of using social media for business purposes. It outlines objectives like gaining engagement, improving communication, and driving traffic. It then discusses interacting with Facebook by creating posts, comments, and engaging with other pages. It also covers interacting with Twitter by finding followers and creating discussions. Examples are given of companies that have set up Facebook pages and used Twitter. The benefits of blogging are explained as showing expertise, allowing clients to know you, helping people, learning, becoming a better communicator, and creating connections.
Old Meets New: A Strategic, Campaigns-Based Approach To Advocate MarketingInfluitive
The document discusses using a "Peaks & Valleys Method" and campaigns-based approach to advocate engagement. It outlines reasons why campaigns are effective, including allowing strategic alignment to core metrics and improved workflow planning. The method involves curating periods of low activity and using that time for planning. Campaigns should have a theme or focus designed to achieve success metrics. Examples of campaigns for different engagement goals are provided, along with a sample campaign calendar and how reporting can showcase value over just metrics.
This document provides strategies for advanced content promotion. It discusses using paid amplification to target audiences, test headlines and images, and capitalize on timely moments. Tools mentioned include content recommendation platforms, social media, sponsored content, video promotion, retargeting, and search engine marketing. Case studies are provided on using various promotion methods like social media advertising, sponsored content, and visual promotion. The document emphasizes knowing goals, experimenting, asking for help, demanding analytics, and paying constant attention to promotion efforts.
4 Ways to Embed the Customer Voice in Your OrganizationInfluitive
Cohen Kate, Customer Marketing & Community
Building customer advocacy is invaluable when it comes to marketing campaigns and building awareness, but it can also be the driving force behind your company's key initatives. Hear how Carbon Black is embedding the customer voice throughout their organization by leveraging insights from their Influitive advocacy hub.
This document provides tips for marketing trade shows through Facebook ads and writing effective press releases. It recommends designing ads with relevant pictures, carefully targeting demographics, and setting a minimum daily budget of $1 per click. For press releases, it suggests writing a catchy headline using bold fonts and keywords, and including the who, what, where, when, and why in the body along with concrete facts about the event.
This document provides 8 methods for B2B prospecting: 1) referrals, 2) networking, 3) seminars, 4) trade shows, 5) content marketing, 6) social media, 7) cold calling, and 8) advertising. Each method is accompanied by a brief description and recommendation for using that method to find more prospects. Overall, the document offers various strategies for business-to-business sales and marketing professionals to discover new leads and grow their sales pipelines.
Lisa Furgison McEwen presented on 5 types of non-promotional emails businesses can send to subscribers: 1) new content emails, 2) event invitation emails, 3) customer appreciation emails, 4) current event emails, and 5) upsell emails. She provided examples of each type of email and highlighted elements that make the examples effective like relevant content, clear calls to action, and visual design. The goal of these email types is to keep subscribers engaged without using repetitive promotional messages that can lead to email fatigue.
Email marketing presentation delivered at Email Expo in Frankfurt. Presented to a small audience of email marketing interested brands and email marketing experts from attending exhibitors.
Videos are found at www.marketingtelly.com
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
Email Marketing Benchmarks and Recommendations for 2016GetResponse
Email Marketing Benchmarks and Recommendations for 2016 - webinar presentation by Kath Pay of Holistic Email Marketing and Michal Leszczynski of GetResponse. Be sure to check out this and other webinars on Getresponse.tv
The document discusses top tactics for improving email marketing in 2016 according to Komal Helyer, Head of Marketing at Pure360. Some key points include focusing on audience segmentation, using real-time triggers and personalized content, prioritizing simplicity and creativity in delivery, optimizing for mobile, and going beyond basic click metrics to more advanced data analysis across channels. Advanced data integration and a single customer view are also highlighted as important to enabling personalized and cross-channel engagement strategies.
This document provides an overview of the evolution of email marketing from 2016. It discusses how email marketing has progressed from basic batch and blast strategies to more personalized approaches using techniques like consumer journey mapping, segmentation based on recency and frequency scores, and developing long-term engagement strategies. It highlights how the most effective marketers treat their email lists as valuable customer relationships to nurture over time, rather than one-time sales channels. Measurement is also emphasized, with more advanced companies tying their metrics to objectives like lifetime customer value rather than just opens and clicks. The document aims to demonstrate how marketers can maximize the potential of email as a marketing strategy through personalization, long-term engagement, and strategic measurement.
Unleashing the Power of Email MarketingAbhishek Shah
Conventional marketing is necessary, but it is expensive and comes with a low rate of return.
Social media is fine for communication and developing different communities, but it has not yet turned into a ticket-selling machine.
Email marketing is inexpensive, if not free. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest
The document outlines an email marketing plan for McCafe, a premium coffee brand owned by McDonald's, to grow its brand and sales given its limited resources and number of stores. The plan involves building an email list through online and in-store promotions, then sending various email types like newsletters, promotions and discounts on a quarterly basis to subscribers. Metrics like open rates, click-through rates and coupon redemptions will be used to evaluate engagement and inform future email content.
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
The document discusses email marketing and provides tips for creating effective email campaigns. It begins by explaining why email remains a powerful marketing tool, noting its ability to personalize messages and track engagement. It then discusses setting up an email service provider and growing an email list. The document outlines best practices for email design, segmentation, personalization, automation and metrics. Throughout, it emphasizes testing strategies and always learning from campaign results.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Finally Revealed… How to Build an
Email List and Create Successful
Marketing Campaigns!
Building an engaging list of email subscribers is an
extremely important part of any business that wants to be
successful these days.
www.terryweatherill.com
This document provides tips and strategies for effectively marketing a real estate business, including developing a client database, referral system, and staying in regular contact with past clients. It emphasizes the importance of marketing to existing clients to retain their business and acquire referrals. Specific recommendations include sending monthly communications, attending important events, and providing value-added resources like seminars and newsletters. The overall message is that focusing marketing efforts on satisfied past clients and referrals will generate the most new business opportunities with the lowest costs.
10 Most Powerful Email Marketing Lead Generation Techniques.pdfKrivyco
Email Lead Generation Strategies to Boost Response Rates Lead generation is the lifeblood of any company. Despite this, 61% of marketers say it is the most difficult challenge in digital marketing. Consider using email as one of your primary channels to increase your chances of success in this area. Email lead generation is the process of designing, launching, and running marketing campaigns to generate leads for your company using email marketing software.
The document provides guidance on planning and promoting successful event marketing. It discusses setting objectives for both the host and attendees, using those objectives to plan the event, and promoting the event through various communication channels. Promotional strategies include creating personalized email invites and reminders on multiple platforms, as well as confirming registrations and providing pre-event information. The goal is to increase attendance, engagement, and success for both the host and attendees.
9 engaging email marketing best practices for customer acquisition and retentionRuchira Agrawal
Emails are one of the top activities on mobile devices. One of the foundational aspects of a marketing plan, brands use emails and email campaigns to promote their products and services. Whether you are a founder of a startup or a cmo of an established organization in health/wellness, education/learning, talent or internet space, how do you ensure your team is doing all it can so your promotional messages are opened and read by your clients instead of being sent in the trash? Here are 9 best practices that will help you succeed.
How to run a killer social media campaign Social Circle
The document provides an overview of how to plan and run a social media campaign using the CMI (Content Marketing Institute) framework. It discusses establishing goals and objectives, understanding your target audience through personas, developing a central story or theme, planning the process including a content calendar, and defining metrics to measure performance. The framework is demonstrated through an example of planning a quarterly content strategy around the theme of mortgages.
How to convert visitors to customers using press releases and email marketingVIB Marketing Agency
The document provides tips on using press releases and email newsletters to convert website visitors into customers. It recommends using press releases to generate website traffic and build relationships with media. It also stresses the importance of email marketing, emphasizing that email is the most effective way to reach customers. The document outlines strategies for writing compelling emails, collecting email addresses, and regularly publishing emails to keep customers informed of deals and company updates.
This document provides tips and best practices for creating effective email marketing campaigns. It discusses the importance of building an email list and monitoring subscription status. It recommends tailoring email content and design to your target audience, including branding elements from your website. The document also suggests testing emails, tracking metrics like open rates, and using consistent scheduling and content across all online marketing channels to drive sales.
This document provides an overview of email marketing best practices. It discusses why email marketing is an effective channel, especially when marketing budgets are decreasing. It provides statistics on email marketing usage and effectiveness. The document then gives guidance on developing successful email campaigns, including choosing a target audience and call to action, optimizing the preview and design, and setting up effective landing pages. Key recommendations are to provide value to readers, test elements like subject lines, and ensure the message is clear on what action is wanted from the recipient.
Revolutionize Your Marketing Strategy with Expert Email Campaigns
Discover the power of email marketing through our comprehensive guide. From crafting captivating content to optimizing delivery times, learn the strategies that elevate engagement and drive conversions. Start your journey to redefining email outreach today!
Email Marketing Mastery Unleashed: Insider Insights & Proven Techniques
Uncover the secrets of effective email marketing with our in-depth strategies. Master the art of list segmentation, design visually stunning templates, and harness the potential of automation. Elevate your campaigns and achieve remarkable results with our expert guidance.
The Definitive Guide to Email Marketing: Fuel Conversions Now
Skyrocket your ROI with our definitive email marketing guide. Learn to craft compelling campaigns, nurture leads, and dissect performance metrics. Elevate your strategy and witness unparalleled conversions. Your gateway to email success opens here.
Crafting Impactful Email Campaigns: An All-Inclusive Guide
Elevate your email marketing prowess using our comprehensive manual. Decode the intricacies of engaging subject lines, crafting visually appealing templates, and implementing automation for streamlined efficiency. Boost your brand's success with impactful emails.
Strategies for Email Marketing Triumph: Amplify Engagement Today
Revamp your marketing approach with expert-backed insights. From cultivating a responsive subscriber base to optimizing content for mobile consumption, our guide is a treasure trove. Elevate your campaigns and captivate your audience with precision.
Mastering Email Marketing: Expert Tactics for Triumph
Sail through the complexities of email marketing with finesse. Conquer the realm of A/B testing, audience segmentation, and personalized content delivery. Whether novice or veteran, our guide equips you for success in this dynamic landscape.
Usher in a Business Renaissance with Precision Email Campaigns
Unleash growth and cultivate customer rapport through email marketing. Our guide encompasses the A to Z, from forging persuasive content to segmenting lists for laser-focused targeting. Ignite the latent potential of email campaigns for your enterprise.
Unveiling Email Marketing: Blueprints for Compelling Campaigns
Elevate your email game with wisdom from industry titans. Foster an engaged subscriber community, ensure impeccable deliverability, and sculpt campaigns that reverberate. Leverage field-proven techniques for optimizing impact and returns.
The Email Marketer's Manual: Your Route to Triumph
Explore how email marketing metamorphoses your business landscape. Unearth the art of crafting compelling narratives, fabricating attention-arresting templates, and demystifying campaign analytics. Commence your ascent in the realm of marketing efficacy.
12 Tips: How to Use Email to Drive Traffic to Your BlogWishpond
This document provides 12 tips for using email to drive traffic to a blog. The tips include winning email leads from social media campaigns, designing RSS feeds, adding opt-in popups, personalizing emails, creating clear calls to action, and scheduling emails to build trust. The final tip suggests including visual elements and teasers in newsletter emails.
Cost Effective Marketing For RetailersDebbieNelson
The document provides tips for small businesses to refine their marketing efforts during difficult economic times. It recommends conducting market research, understanding your audience, creating a targeted marketing plan and budget, and using cost-effective tactics like social media, newsletters, press releases, and networking to continue marketing while spending less. The goal is to keep sales coming in now and position the business for future growth when the economy improves.
This document provides guidance on writing effective emails to engage and convert audiences. It discusses what content to include in incentives, sign-up forms, autoresponder emails, curated newsletters, broadcasts, and more. Specific recommendations are given around asking the audience questions to inform content, including welcome messages, links to blog posts, surveys, and action items. The document also suggests testing different content elements like subject lines, calls-to-action, and formats.
How to Grow Your Email List from Scratch_ A Step-by-Step Guideusmanaminu5
Email marketing is an essential tool for businesses to connect with their customers, build brand awareness, generate sales, and drive revenue. A successful email campaign can make a big difference in your business’s growth, but it all begins with building an email list. In this step-by-step guide, we will show you how to grow your email list from scratch.
An eNewsletter is one of the most valuable marketing tools your business can develop in your arsenal. Discover why every business should have one, ideas to build your list, what kinds of content to include, and other cool details that your newsletter can incorporate as your business grows.
Mailchimp expert, Jo Lees shares her top tips on making your newsletter content effective and creating an email newsletter that your customers will look forward to receiving.
You'll find out how to:
Create content to drive people to your website
Segment your customers to send targeted and relevant email newsletters
Re-market to customers based on their previous email clicks and website visits.
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011WordCamp Edmonton 2011
Jeff Schneider discusses how traditional marketing is no longer effective due to changes in consumer behavior and technology. He advocates for inbound marketing using content creation, search engine optimization, and social media. Effective content should address customers' frequently asked questions and help establish the business as a trusted authority. The content should be distributed through the company website, blog, social media, and email marketing.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
2. 6 types of Email Marketers must know
Dedicated
Event
Invitation
email send
Social
Media and
Newsletters
send
Leads
generating
emails
Confirmation
email
Welcome
email
Form
Submission
feedback or
(Thank-You)
email
3. Dedicated Event Invitation email
To make this event successful, try to attract more
and more customers. HOW……
To showcase your event effectives, how it is
beneficial for your clients and why they should
participate in this event.
To make the event more visual with catching
headlines, effective images and hitting content.
Dedicated send to reach the customers mind, and
let them think about this event, a great
opportunity.
5. Social Media and Newsletters Send
Social media , a good medium to reach the direct
target audience with this email
Audience with same industry or relevant industry
Highlight your subject, clear your thoughts, with
visual appeal in short paragraphs.
Blog in your website and article to engage.
Appeal with proper headlines with eye catching
image and interesting content. just use simple
format with more visual effects, dedicated to
clients.
7. Leads Generating emails
Lead generation email contains
Effective and quality content
No. of connected mails
Proper planning,
Target segmentation, and
Timing of your shooting emails.
9. Confirmation Email
confirmation email assures the function
Increase Customer Satisfaction
Enhance Customer loyalty
Create Value
Show your responsibility
11. Welcome Email
The welcome email is the great option for thanking
Express sincerity
Highlights Values
Shows features of your offering
Acknowledge your client