The document outlines 15 essential questions to consider before building a website, focusing on objectives, target audience, desired features, brand attributes, and success metrics. It emphasizes understanding user needs, navigation clarity, and stakeholder involvement while advising on content prioritization and budget management. The provided contact information connects readers to the author for further inquiries.

1. 15 Questions To Answer Before
Building Your Website

2. What Is The Objective Of
Your Website?
01

3. Write down the purpose of
your website. Knowing "why"
forms the basis of many
decisions that you would take
gradually.

4. Why Do You Want A New
Website?
02

5. If you already have a website,
write down why you need to
upgrade it. Find reasons why a
current website has not
worked and don't repeat the
same mistakes in a new
website.

6. Who Is Your Target
Audience?
03

7. Identification of your audience
is the most important part of
any website strategy. It helps
you to decide appropriate
content, the look, and feel,
brand attributes, etc.

8. Why Would Users Come
To Your Website?
04

9. Understand what users want
from your website, and plan
the information map
accordingly. Your website
copy should be written,
keeping the users in mind.

10. What Features You Want
On Your Website?
05

11. Consider features that are
most important to your
audience. Keep your website
easy to use and clutter-free.

12. What Are Your Major
Brand Attributes?
06

13. Brand attributes define the
main properties of your brand
and its influence on the users.
Brand identity attracts new
customers to a brand while
making existing customers
feel at home.

14. What Do You Like In Your
Competitor’s Website?
07

15. Great artists steal. Check the
websites of different brands
and layout the features that
you liked as a user and the
features that you didn’t.

16. What Is The Major CTA Of
Your Website?
08

17. CTA refers to call-to-action
that encourages a user to take
certain actions while being on
the website. Consider the
most important thing that you
want your user to do next.

18. How Will Users Discover
Your Website?
09

19. Knowing the channels
through which your users will
come to your website will help
you optimize your website
according to mediums.

20. Who Will Be The
Stakeholders In This
Process?
10

21. To keep things in sync, it is
important that stakeholders
from the website plan to
development are identified
and made responsible for the
particular area of work.

22. How Would You Measure
The Website’s Success?
11

23. Just like setting the goal for
the website, parameters to
measure the success of
website development need to
be finalized as well.

24. What Can We Do To
Avoid Failures?
12

25. Just like success factors, you
can define failure reasons as
well. This can help the team
with proactive planning on
what to avoid.

26. What Menu Items Will
There Be On A Website?
13

27. Users will stay on your website
if the navigation bar is aligned
with the user’s experience. If
it's confusing, the user may
lose interest and abandon in
between.

28. What Sections Would Be
On Your Homepage?
14

29. Just like menu items, your
home page is the most
important and most visited.
Come up with a list of content,
features, or copy that
absolutely must be featured
up front.

30. What's Your Budget And
Timeline For Launch?
15

31. Having a budget and timeline
in mind can help avoid scope
creep. You should choose
quality over quantity and a
nicely done website over
rushed timelines.

32. Contact Us
Address
102 Suffield Avenue San Anselmo,
CA 94960 United States
Phone Number
+1 408 786 5974
E-mail Address
ayush@mindbowser.com