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6 Easy Steps to Building and
Protecting Your Brand
Presented By: Joe Sesso
National Speaker
Homes.com
facebook.com/joesesso.edutainer
The Power of the “brand”
“How Do I Build the Perfect Brand”
Step 1: You Need to Answer
3 Questions
Question 1: “What do I do Best in my
business?” (Strengths)
A Good Website is a Strength
Question 2: “What do I lack in my business?”
(Weaknesses)
An Inconsistent Social Media Campaign

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Lack of Online Reviews
Question 3: “What are the Opportunities &
Potential Threats to my
business?”
Step 2: Building the Online Brand
Q: What’s open 24/7/365, represents your
brand and who you are, and can be a
valuable tool for a buyer to find their dream
home?
A: A Website
Websites Need to:

•
•
•
•
•

Look fresh & new
Work properly
Be easy to navigate
Have search on homepage
Engage consumers
Marketing Tools
Capture Leads With Your Website
Full-featured, professionally-designed agent and office websites featuring IDX search, Social Integration, Streaming
Content Wall, Auto-Suggest Search , Property Tracker, & more.

-10-
Marketing Tools
Cultivate Prospects With– Home Tracker
Consumers who sign up for Home Tracker will automatically be e-mailed the latest listings that match their custom search
criteria. Your prospects will continuously be reminded of you.

-17-
Create a Social Wall on Your Website
Step 3: The Power of Video
Video For Branding
Right Place, Right Time Marketing
It takes a lifetime to build a
reputation and only 15
minutes to destroy it.
-Warren Buffet
People Search Google First
Could This Be a Problem?
Do You Have Social Influence?
What’s Your Online Reputation?
It is the sum of your business visibility + reviews.
Step 4: Reputation Management

Maximizing Your Online Presence
Using Search & Reviews
Where is your business listed?
Start with Google Local, Yahoo! Local and Bing Local
Get Happy Clients to Post Reviews
Step 5: Social Media – Get it Going!
Social Media
“Social media for Realtors® is not about pushing listings…”

“It’s about growing your referral network!”
Jimmy Mackin, Inman News 100 Most Influential
2013
Social Media Assistance

❖Build a Facebook page for your business
❖Improve/Develop your Facebook page
❖As Admin we will post to your page on a regular basis
❖Increase “engagement”
❖Gain Influence
❖Create Referral opportunities
Step 6: Reports: Your “Online Scorecard”

Where can you improve your
online presence?
Overview Dashboard Report
Listings Analysis Report
Reviews Analysis Report
Brand Awareness Report
Social Media Report
Competition Analysis Report
30 Day Action Plan to Build Your Brand
● Initial Setup Bundle
○
○
○
○
○
○
○
○
○
○

Creation of a Facebook business page
Creation of a Foursquare page
Creation of a Pinterest board
Enter and/or verify the business on all Search
and Social pages within Visibility
Provide 15 unique Facebook post
Provide 3-5 Pinterest “Pins” per month
Provide an email template for soliciting reviews
Enter their four main competitors with four search terms for
the share of voice graphs
Setup weekly reporting and daily alerts
Provide an initial walk through of the dashboard
$

Win

$

$1,000

$

a Day!
$
$
$ $ $ $ E $ $$ $
$
$
$
Plus prizes every$hour!! $ $
$ $ $
$ $$ $ $
$
$
$
$
$

$

$

$

$

$

$

$

$

$

$

$
$

$

$

$

$

$

$

$

$
WIN A $250 GIFT CARD!
Tag yourself or comment on
a Homes.com photo booth
picture for a chance to
WIN $250 VISA Gift Card!

Facebook/HomesPro
Local Ads

Text 'HGTV' to 47368 to Enter!
For More Information
JoeSesso.com
/joesesso.edutainer
/joesesso
Joseph.sesso@homes.com
(561) 981-5966

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6 Steps to Building & Protecting Your Brand