Sebastian Bailey is the president of Mind Gym Inc., an expert in using psychological tricks to increase learning retention. The document outlines six tricks: 1) Build belief in change by recognizing stages of change; 2) Create emotional arousal to boost memory; 3) Use stories over statistics to increase recall; 4) Write implementation intentions to improve follow-through; 5) Set specific missions to focus attention and prompt application; 6) Prime the mindset to shape behavior. Applying these tricks involves engaging learners, building value and relevance, distributing practice, and providing tools and accountability to transfer learning.