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THE INBOX 
SALESPEOPLE’S 
MOST USEFUL TOOL 
87B 
Despite social media 
and non-standard 
communication’s surge in 
popularity, email is still 
the preferred business 
communication method 
worldwide—and 
that’s not changing 
anytime soon. 
87 billion 
emails 
drafted 
daily 
around 
the world 
94% of Americans ages 12+ 
regularly use email 
72% #1 
of companies use 
some kind of social 
technology, but 
email remains the 
No. 1 method of 
communication. 
58% check their 
inboxes first-thing 
in the morning 
2X ROI compared 
to other channels 
= 
$1 email marketing spent = $40.56 ROI 
94% 58% 
Sources: McKinsey Global Institute Report “The social economy: Unlocking value and productivity through social technologies;” Cirrus Insight; Marketo 
6

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The Inbox: Salespeople's Most Useful Tool

  • 1. THE INBOX SALESPEOPLE’S MOST USEFUL TOOL 87B Despite social media and non-standard communication’s surge in popularity, email is still the preferred business communication method worldwide—and that’s not changing anytime soon. 87 billion emails drafted daily around the world 94% of Americans ages 12+ regularly use email 72% #1 of companies use some kind of social technology, but email remains the No. 1 method of communication. 58% check their inboxes first-thing in the morning 2X ROI compared to other channels = $1 email marketing spent = $40.56 ROI 94% 58% Sources: McKinsey Global Institute Report “The social economy: Unlocking value and productivity through social technologies;” Cirrus Insight; Marketo 6