Grocery consumers have more access to information (and to each other) than at any other point in history. And more buying options! Food retailers have unprecedented opportunities to engage consumers in meaningful way. See this SapientNitro / SAP Hybris deck on 6 digitally connected consumers and what they'd like to see from retailers!

2. GROCERY CONSUMERS HAVE MORE ACCESS TO
INFORMATION (AND TO EACH OTHER) THAN AT ANY
OTHER POINT IN HISTORY.

3. GROCERY CONSUMERS HAVE MORE ACCESS TO
INFORMATION (AND TO EACH OTHER) THAN AT ANY
OTHER POINT IN HISTORY.
AND MORE BUYING OPTIONS

4. WHEREVER AND HOWEVER THEY’D LIKE.

5. THE SAME digital connectivity THAT
EMPOWERS CONSUMERS ALSO GIVES FOOD RETAILERS
UNPRECEDENTED OPPORTUNITIES TO ENGAGE
CONSUMERS IN A MORE MEANINGFUL WAY.

6. HERE ARE 6 DIGITALLY CONNECTED
GROCERY SHOPPERS & WHAT THEY WISH YOU’D
DO FOR THEM.

7. The 6
SHOPPERS

8. #1. Before leaving work, Sarah places an online order for a “prepare at
picks up a carload of muddy kids. She pulls into your supermarket’s
specially marked curbside pick-up area. While her groceries are
being loaded in her car, she completes the transaction using her
retailer’s mobile app.
home meal-kit”. A er leaving work, she swings by the soccer field and

9. #2. Following up on a New Year’s resolution to “get healthy,”
Tony starts following a few of your Pinterest boards and also
browses the recipes on your website where he notices an upcoming
cooking class featuring healthy ingredients.
When he enrolls in the class, it triggers a digital coupon
for nonfat Greek yogurt which he plans to try.

10. #3.
she receives an email to join a “set it and forget it” subscription
service. She signs up to receive diapers and baby food on a
weekly basis. Amy loves the “quick shop” feature leveraging
advanced algorithms to use past purchases to develop
virtual shopping lists and to recommend items
to add to her subscription service.

11. #4. Janie recently joined a supper club and this Saturday it’s
her turn to prepare dinner for 12 people. Using the store’s menu
planner and online shopping service, she orders what she
needs to be delivered to her home on Thursday a ernoon,
morning. When Janie arrives at the store, she receives a
text message that the florist section has a lot of great
options if she needs any table arrangements.
but opts to pick up the rack of lamb at the store Saturday

12. #5. The store’s online service allows Randy to set up his personal profile.
When Randy clicks “Order Now”, he receives an allergen alert that the
granola bars in his cart contain sunflower oil – one of the ingredients
that trigger his allergies. He accepts the store’s recommended
substitution for another sunflower-free granola bar and completes
his online order. Randy values online access to product information
so he can research ingredients and make more informed decisions.

13. #6. Stephanie browses the produce aisle looking for inspiration for what to cook
for dinner. She spots cremini mushrooms on sale and opens Pinterest to locate
a recipe featuring this item. Most of the ingredients she has at home except for
soba noodles- a type of noodle she’s never tried before. Not sure whether to
head to the fresh, frozen or packaged section of the store, she approaches an
in-store associate who uses his smartphone to confirm the store carries 4
different brands in the packaged food section. Since Stephanie isn’t
familiar with any of the 4 brands, the associate shares with her which
brand was voted most popular in this year’s shopper survey.

14. UNDERSTAND THE WAYS YOUR CUSTOMERS WANT TO
INTERACT WITH YOUR BRAND AND DEVELOP SOLUTIONS
TO ENGAGE AND DELIGHT THEM.

15. For more information on how hybris and SapientNitro can help
you to succeed in this market, please contact:
Stephanie Waters – Stephanie.waters@sap.com
Tony Terranova – Tterranova@sapient.com