This document discusses 6 critical mistakes that association managers make with their non-dues revenue programs. The mistakes include: 1) ignoring member feedback and not understanding member needs, 2) not maximizing educational opportunities at conferences, 3) relying exclusively on in-person events and not offering web conferencing, 4) using low-quality technology for webinars, 5) relying solely on email for communication, and 6) not leveraging staff and resources effectively. The document provides strategies for avoiding each mistake, such as conducting regular member surveys, offering continuing education credits, using reliable web conferencing technology, employing multiple communication channels, and repurposing existing content.
Virtual Chapters: Should we or shouldn't we?Billhighway
There are lots of questions when it comes to virtual chapters. Do they provide value? Are they successful? How can we make existing ones stronger? If these are questions you are facing with your chapters, you should watch this webinar! We cover volunteer roles, technology, membership models, financial banking and ultimately, answer the question: how do your chapters go virtual?
What Does Technology Have to Do with Volunteers?Billhighway
Technology can help nonprofits recruit, grow, and retain volunteers more effectively. To recruit, organizations can leverage micro-volunteering, virtual opportunities, and aligning volunteer roles with professionals' skills. To grow volunteers, online learning, mentorship, and professional development resources like webinars and online conferences can be utilized. Finally, technology supports retention through building volunteer community, creating recognition programs, and facilitating leadership conferences.
Slides from a recent seminar held by the College of Association Marketing focused on helping anyone who needs to learn about recruitment, retention and engagement of members or customers. Scott Oser of Scott Oser Associates, Kevin Whorton of Whorton Marketing & Research and Maggie McGary of American Speech-Language and Hearing Association were the speakers.
This is a framework for creating engagement plans when launching and maintaining employee, customer, and brand communities. It focuses on the "backbone" community roles: advocates, community managers, and subject experts.
Chapter Performance Reimagined: Taking Your Association's Growth to the Next ...Billhighway
Throughout COVID-19, we’ve seen a lot of associations wrestling with the impact of lower revenue and declining membership. But what if your components could help turn that around for you? In times like these, where many associations are not able to have large in-person conferences, chapters and affiliates can be used to deliver member-value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times. We wanted to share this detail with you ahead of time and encourage you to invite your executive director, CEO, CFO, and other senior-level leaders to hear a message they won’t want to miss.
National and Component Collaboration for Membership GrowthBillhighway
The document describes a case study of how the Hearth, Patio & Barbecue Association (HPBA) developed a membership recruitment campaign in collaboration with its components. The goal was to increase membership in a difficult target category. Components had stronger connections to prospects. The campaign involved enlisting a membership committee, reviewing resources, research, and developing a strategy. Key steps included developing mailing lists and materials, targeted brochures, communications around a "National Call Day", and recruiting volunteers to make calls and distribute materials for tracking. The campaign emphasized speaking to the target audience, referencing the National-component collaboration, segmenting outreach by location, and adding social proof and incentives. Key takeaways included supporting components, measuring performance,
This document outlines strategies for improving volunteer engagement presented by Reed Dewey. It discusses trends in how nonprofits are engaging volunteers more strategically. Specifically, it encourages seeing volunteers, donors, and followers as interchangeable stakeholders and cultivating them through social media. It also promotes shifting from a volunteer management to engagement model to appeal to changing generational characteristics and motivations. The document recommends that nonprofits leverage volunteers' skills and involve them in leadership roles to build organizational capacity.
This document discusses strategies for improving membership engagement and value. It suggests moving away from traditional membership benefits and focusing more on the membership experience and emotional connection. Specific strategies proposed include customizing membership plans, assessing current assets to identify their true value to members, embodying the essence of the organization, prioritizing a member-centered philosophy, improving data collection, and differentiating communications to be more relevant, timely and useful. The challenges of existing systems and limitations are also acknowledged.
Virtual Chapters: Should we or shouldn't we?Billhighway
There are lots of questions when it comes to virtual chapters. Do they provide value? Are they successful? How can we make existing ones stronger? If these are questions you are facing with your chapters, you should watch this webinar! We cover volunteer roles, technology, membership models, financial banking and ultimately, answer the question: how do your chapters go virtual?
What Does Technology Have to Do with Volunteers?Billhighway
Technology can help nonprofits recruit, grow, and retain volunteers more effectively. To recruit, organizations can leverage micro-volunteering, virtual opportunities, and aligning volunteer roles with professionals' skills. To grow volunteers, online learning, mentorship, and professional development resources like webinars and online conferences can be utilized. Finally, technology supports retention through building volunteer community, creating recognition programs, and facilitating leadership conferences.
Slides from a recent seminar held by the College of Association Marketing focused on helping anyone who needs to learn about recruitment, retention and engagement of members or customers. Scott Oser of Scott Oser Associates, Kevin Whorton of Whorton Marketing & Research and Maggie McGary of American Speech-Language and Hearing Association were the speakers.
This is a framework for creating engagement plans when launching and maintaining employee, customer, and brand communities. It focuses on the "backbone" community roles: advocates, community managers, and subject experts.
Chapter Performance Reimagined: Taking Your Association's Growth to the Next ...Billhighway
Throughout COVID-19, we’ve seen a lot of associations wrestling with the impact of lower revenue and declining membership. But what if your components could help turn that around for you? In times like these, where many associations are not able to have large in-person conferences, chapters and affiliates can be used to deliver member-value locally in ways that National cannot. By empowering your components, associations can increase member engagement and retention, growing both revenue and membership. In this webinar, we touch on ways you can significantly mobilize your components to better serve members and create a win/win for your members, your chapters, and your association.
We traditionally focus on resources, tools, and insights that help you and your chapters without being a commercial for Billhighway. This webinar is different, so we want to be upfront about it. In times like these, associations need Billhighway more than ever. So we’re breaking with tradition and focusing this webinar on demonstrating how the Billhighway solution can help component-based associations solve the unique challenges of our current times. We wanted to share this detail with you ahead of time and encourage you to invite your executive director, CEO, CFO, and other senior-level leaders to hear a message they won’t want to miss.
National and Component Collaboration for Membership GrowthBillhighway
The document describes a case study of how the Hearth, Patio & Barbecue Association (HPBA) developed a membership recruitment campaign in collaboration with its components. The goal was to increase membership in a difficult target category. Components had stronger connections to prospects. The campaign involved enlisting a membership committee, reviewing resources, research, and developing a strategy. Key steps included developing mailing lists and materials, targeted brochures, communications around a "National Call Day", and recruiting volunteers to make calls and distribute materials for tracking. The campaign emphasized speaking to the target audience, referencing the National-component collaboration, segmenting outreach by location, and adding social proof and incentives. Key takeaways included supporting components, measuring performance,
This document outlines strategies for improving volunteer engagement presented by Reed Dewey. It discusses trends in how nonprofits are engaging volunteers more strategically. Specifically, it encourages seeing volunteers, donors, and followers as interchangeable stakeholders and cultivating them through social media. It also promotes shifting from a volunteer management to engagement model to appeal to changing generational characteristics and motivations. The document recommends that nonprofits leverage volunteers' skills and involve them in leadership roles to build organizational capacity.
This document discusses strategies for improving membership engagement and value. It suggests moving away from traditional membership benefits and focusing more on the membership experience and emotional connection. Specific strategies proposed include customizing membership plans, assessing current assets to identify their true value to members, embodying the essence of the organization, prioritizing a member-centered philosophy, improving data collection, and differentiating communications to be more relevant, timely and useful. The challenges of existing systems and limitations are also acknowledged.
Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...Billhighway
On-demand webinar available here: https://youtu.be/10YsjbQk6MI
Auto-renewals and monthly installments could revolutionize the way members renew with your association. We'll discuss:
- The benefits of auto-renewal and offering monthly installments
- Any potential pitfalls
- How to get started or optimize current processes
Is Finance Not Your Friend? Quick tips to Help Keep Your Chapters at the Top ...Billhighway
The document provides tips for keeping student chapters' finances organized across five key areas: 1) Analyzing budgets from the previous and current fiscal years to check for anomalies, 2) Managing new member billing depending on recruitment timing, updating rosters and payment processes, 3) Identifying outstanding member balances at semester's end to collect or set up payment plans, 4) Watching for "red flags" in reimbursements, vendor checks, and member credits, and 5) Reviewing budget reporting and comparing amounts budgeted to actual spending to check for overages.
Using the Chapter Dashboard, a look at assessing chapters to create success. Includes key trends for chapters to be aware of as well as a look at creating an adhocracy for more volunteer involvement.
The newsletter provides information about upcoming events for the North Texas Coaches, including the June 9th PRISM awards event celebrating organizations that have benefited from coaching. It also announces three LinkedIn workshops in September, November and December to help coaches learn how to use LinkedIn effectively. The newsletter closes by listing additional upcoming chapter meetings and reminding members to renew their ICF global membership.
There are 5 common mistakes that association leaders make that cause major problems for their organizations. These mistakes lead to decreases in membership and revenues, and burden chapter leaders to the point of exhaustion.
When association leaders fix these 5 problems their chapters thrive. They see increased activity. Members are more positive and enthusiastic about association meetings. Membership grows. The chapter has more revenue. The chapter can recruit and retain talented leaders.
This presentation to the Chicago Chapter of the American Marketing Association. Was intended to provide chapter leaders with an environmental scan of the association industry and relate that information to
The document provides an overview of the roles and responsibilities of club officers in Toastmasters, including the president, VP education, VP membership, VP public relations, secretary, treasurer, and sergeant at arms. It discusses how each officer can support the goals of the club success plan by focusing on leadership, membership, and member accomplishments. The roles are designed to work together to create a supportive learning environment for members and help them improve their communication and leadership skills.
This document provides information about the benefits of membership in a local Home Builders Association (HBA). It discusses how HBA membership can build relationships, increase knowledge, and boost profits through networking opportunities like committees, events, and introductions. Members are encouraged to get involved in HBA activities that fit their goals and use their membership to gain contacts and knowledge about other businesses rather than cold calling. Building close connections or relationships is positioned as key to getting business.
Women can spark change in the workplace by forming support groups to address shared challenges. Support groups provide mentoring, networking, skill-building and a sense of community. This helps women obtain career advancement, promotions and financial equality. One example is a group called Women's Athletic Fundraisers that raised money and promoted women's athletics at a university, positively changing facilities. Creating workplace support groups allows women to maximize their success through collaboration and building relationships.
This document provides guidance on effectively managing a board of directors. It discusses key roles and responsibilities of the board, chairman, and CEO. It outlines best practices for board governance including implementing board charters, conducting director onboarding, and establishing annual work plans. The document warns of common mistakes like over-reliance on the board for strategic leadership. It also provides tips for pre-meeting preparation, maximizing engagement and decision-making at meetings, and maintaining strong relationships with directors. The overall message is that properly governing the board allows it to serve as a valuable strategic resource to the organization.
This document provides guidance on effective volunteer management. It discusses the importance of [1] clearly communicating the organization's mission and impact to volunteers to help connect them to the cause, [2] strategically recruiting and onboarding volunteers by considering their motivations and skills, and [3] ongoing training, supervision, recognition, and evaluation to retain volunteers and ensure positive experiences. The key is creating strong volunteer engagement from recruitment through retention.
Joining a Nonprofit Board - All Your Questions Answered by BoardAssistCynthia Remec
This document discusses BoardAssist, an organization that helps match skilled professionals with nonprofit boards. It notes there is a large need for board members at nonprofits. BoardAssist can help candidates find a board that fits their interests, skills, and availability. The document answers frequently asked questions about serving on a nonprofit board through BoardAssist, such as the expected time commitment, financial contribution, and how to avoid simply being viewed as a source of funds ("ATM"). It emphasizes BoardAssist works to find the right fit for candidates where they can make a meaningful contribution with their expertise rather than just their money.
Fighting Hunger Together: The Basics of Volunteer ManagementVolunteerMatch
Modeled on our popular webinar The New Volunteer Manager’s Toolkit we’ll discuss all of the basic program components from volunteer handbooks to creating a comprehensive volunteer retention plan popular in volunteer engagement, but with a focus on the needs of hunger relief organizations. This webinar was originally designed for new volunteer managers, but even seasoned professionals can learn something new.
"Volunteerism 2.0: Involving Highly Skilled Volunteers in Your Organization" presented by Stacy Baker from the Institute of Conservation Leadership.
Additional volunteerism report available at https://www.icl.org/resources/publications/volunteerism-20-skilled-volunteers-bring-new-talent-organizations
Board development for non profit organizationsRachel Weber
This document provides an overview of a board development workshop for non-profit organizations. The workshop covers understanding the board's role, recruiting and retaining board members, strengthening the board, and best practices for communication. It discusses determining board members' fit, retaining them through manuals and strategic plans, and creating a collective vision. For communication, it emphasizes listening, asking open-ended questions, and making meetings effective through clear objectives, participation, and summarization. The goal is to help non-profit boards function productively through leadership, planning, and cooperation.
Most of us understand the value and importance of community involvement, however, how can we maximize our volunteer/service experiences and help to generate a culture of service within our organizations? This presentation will share some of the reasons why we serve, the benefits volunteering/service can provide you and your organization, and studies illustrating the positive impact of volunteering/service for you and your customers.
Things every donor relations professional should know 082516Heurista, Co.
August 25, 2016 webinar presentation for the Association of Donor Relations Professionals based on limited research within the association's membership.
This document provides guidance for small and rural nonprofit organizations to improve their volunteer management practices. It outlines ten best practices for volunteer management based on the Canadian Code for Volunteer Involvement. Each best practice section includes an overview, assessment questions, objectives, an action plan, tips, resources and a checklist. The guidance is intended to help organizations establish basic volunteer management frameworks by providing concrete steps and a structured approach.
NASW membership provides many important benefits for social workers including advocacy, continuing education, resources and support. I appreciate you considering membership to strengthen the profession.
The document discusses effective strategies for recruiting, retaining, and appreciating volunteer leaders. It begins with Holly Duckworth outlining her intentions for the session, which are to define what makes an effective volunteer, demonstrate how to personally recruit volunteers, identify ways to retain volunteers through delegation and accountability, and create appreciation plans. Duckworth then provides information about her extensive volunteer experience and qualifications. The rest of the document consists of interactive polling questions and discussions about the skills and traits desired in volunteers.
This document provides an orientation for committees of the Association Executives of North Carolina (AENC). It outlines the vision and mission of AENC to advance association management and improve lives in North Carolina. The document then describes the various AENC committees and their responsibilities, including planning the annual meeting, golf outing, and trade show. It concludes by detailing the job descriptions of committee chairs and members, emphasizing preparation, participation, communication, and working for the greater good of AENC.
Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...Billhighway
On-demand webinar available here: https://youtu.be/10YsjbQk6MI
Auto-renewals and monthly installments could revolutionize the way members renew with your association. We'll discuss:
- The benefits of auto-renewal and offering monthly installments
- Any potential pitfalls
- How to get started or optimize current processes
Is Finance Not Your Friend? Quick tips to Help Keep Your Chapters at the Top ...Billhighway
The document provides tips for keeping student chapters' finances organized across five key areas: 1) Analyzing budgets from the previous and current fiscal years to check for anomalies, 2) Managing new member billing depending on recruitment timing, updating rosters and payment processes, 3) Identifying outstanding member balances at semester's end to collect or set up payment plans, 4) Watching for "red flags" in reimbursements, vendor checks, and member credits, and 5) Reviewing budget reporting and comparing amounts budgeted to actual spending to check for overages.
Using the Chapter Dashboard, a look at assessing chapters to create success. Includes key trends for chapters to be aware of as well as a look at creating an adhocracy for more volunteer involvement.
The newsletter provides information about upcoming events for the North Texas Coaches, including the June 9th PRISM awards event celebrating organizations that have benefited from coaching. It also announces three LinkedIn workshops in September, November and December to help coaches learn how to use LinkedIn effectively. The newsletter closes by listing additional upcoming chapter meetings and reminding members to renew their ICF global membership.
There are 5 common mistakes that association leaders make that cause major problems for their organizations. These mistakes lead to decreases in membership and revenues, and burden chapter leaders to the point of exhaustion.
When association leaders fix these 5 problems their chapters thrive. They see increased activity. Members are more positive and enthusiastic about association meetings. Membership grows. The chapter has more revenue. The chapter can recruit and retain talented leaders.
This presentation to the Chicago Chapter of the American Marketing Association. Was intended to provide chapter leaders with an environmental scan of the association industry and relate that information to
The document provides an overview of the roles and responsibilities of club officers in Toastmasters, including the president, VP education, VP membership, VP public relations, secretary, treasurer, and sergeant at arms. It discusses how each officer can support the goals of the club success plan by focusing on leadership, membership, and member accomplishments. The roles are designed to work together to create a supportive learning environment for members and help them improve their communication and leadership skills.
This document provides information about the benefits of membership in a local Home Builders Association (HBA). It discusses how HBA membership can build relationships, increase knowledge, and boost profits through networking opportunities like committees, events, and introductions. Members are encouraged to get involved in HBA activities that fit their goals and use their membership to gain contacts and knowledge about other businesses rather than cold calling. Building close connections or relationships is positioned as key to getting business.
Women can spark change in the workplace by forming support groups to address shared challenges. Support groups provide mentoring, networking, skill-building and a sense of community. This helps women obtain career advancement, promotions and financial equality. One example is a group called Women's Athletic Fundraisers that raised money and promoted women's athletics at a university, positively changing facilities. Creating workplace support groups allows women to maximize their success through collaboration and building relationships.
This document provides guidance on effectively managing a board of directors. It discusses key roles and responsibilities of the board, chairman, and CEO. It outlines best practices for board governance including implementing board charters, conducting director onboarding, and establishing annual work plans. The document warns of common mistakes like over-reliance on the board for strategic leadership. It also provides tips for pre-meeting preparation, maximizing engagement and decision-making at meetings, and maintaining strong relationships with directors. The overall message is that properly governing the board allows it to serve as a valuable strategic resource to the organization.
This document provides guidance on effective volunteer management. It discusses the importance of [1] clearly communicating the organization's mission and impact to volunteers to help connect them to the cause, [2] strategically recruiting and onboarding volunteers by considering their motivations and skills, and [3] ongoing training, supervision, recognition, and evaluation to retain volunteers and ensure positive experiences. The key is creating strong volunteer engagement from recruitment through retention.
Joining a Nonprofit Board - All Your Questions Answered by BoardAssistCynthia Remec
This document discusses BoardAssist, an organization that helps match skilled professionals with nonprofit boards. It notes there is a large need for board members at nonprofits. BoardAssist can help candidates find a board that fits their interests, skills, and availability. The document answers frequently asked questions about serving on a nonprofit board through BoardAssist, such as the expected time commitment, financial contribution, and how to avoid simply being viewed as a source of funds ("ATM"). It emphasizes BoardAssist works to find the right fit for candidates where they can make a meaningful contribution with their expertise rather than just their money.
Fighting Hunger Together: The Basics of Volunteer ManagementVolunteerMatch
Modeled on our popular webinar The New Volunteer Manager’s Toolkit we’ll discuss all of the basic program components from volunteer handbooks to creating a comprehensive volunteer retention plan popular in volunteer engagement, but with a focus on the needs of hunger relief organizations. This webinar was originally designed for new volunteer managers, but even seasoned professionals can learn something new.
"Volunteerism 2.0: Involving Highly Skilled Volunteers in Your Organization" presented by Stacy Baker from the Institute of Conservation Leadership.
Additional volunteerism report available at https://www.icl.org/resources/publications/volunteerism-20-skilled-volunteers-bring-new-talent-organizations
Board development for non profit organizationsRachel Weber
This document provides an overview of a board development workshop for non-profit organizations. The workshop covers understanding the board's role, recruiting and retaining board members, strengthening the board, and best practices for communication. It discusses determining board members' fit, retaining them through manuals and strategic plans, and creating a collective vision. For communication, it emphasizes listening, asking open-ended questions, and making meetings effective through clear objectives, participation, and summarization. The goal is to help non-profit boards function productively through leadership, planning, and cooperation.
Most of us understand the value and importance of community involvement, however, how can we maximize our volunteer/service experiences and help to generate a culture of service within our organizations? This presentation will share some of the reasons why we serve, the benefits volunteering/service can provide you and your organization, and studies illustrating the positive impact of volunteering/service for you and your customers.
Things every donor relations professional should know 082516Heurista, Co.
August 25, 2016 webinar presentation for the Association of Donor Relations Professionals based on limited research within the association's membership.
This document provides guidance for small and rural nonprofit organizations to improve their volunteer management practices. It outlines ten best practices for volunteer management based on the Canadian Code for Volunteer Involvement. Each best practice section includes an overview, assessment questions, objectives, an action plan, tips, resources and a checklist. The guidance is intended to help organizations establish basic volunteer management frameworks by providing concrete steps and a structured approach.
NASW membership provides many important benefits for social workers including advocacy, continuing education, resources and support. I appreciate you considering membership to strengthen the profession.
The document discusses effective strategies for recruiting, retaining, and appreciating volunteer leaders. It begins with Holly Duckworth outlining her intentions for the session, which are to define what makes an effective volunteer, demonstrate how to personally recruit volunteers, identify ways to retain volunteers through delegation and accountability, and create appreciation plans. Duckworth then provides information about her extensive volunteer experience and qualifications. The rest of the document consists of interactive polling questions and discussions about the skills and traits desired in volunteers.
This document provides an orientation for committees of the Association Executives of North Carolina (AENC). It outlines the vision and mission of AENC to advance association management and improve lives in North Carolina. The document then describes the various AENC committees and their responsibilities, including planning the annual meeting, golf outing, and trade show. It concludes by detailing the job descriptions of committee chairs and members, emphasizing preparation, participation, communication, and working for the greater good of AENC.
The panel discussed several common myths about webinars. While some believe webinars are expensive and members won't pay, the panelists agreed webinars can be inexpensive and members will pay for valuable content. They also debunked myths that certain days of the week don't work for webinars and that recording webinars hurts attendance. The optimal webinar length depends on factors like content and audience, not a single length. Email remains effective for promotion, and charging a fee reduces no-shows compared to free webinars.
This document provides an introduction to public relations and discusses how PR can be used to start conversations, build credibility, establish relationships, generate excitement, and build brands. It outlines common PR tools like news releases, media relations, content creation, video, awards, and social media. Case studies show how PR has helped organizations like a human resources firm, veterinary association, and realtors association improve community exposure, manage social media, launch blogs and podcasts, and secure media placements. The document also covers crisis PR, noting that advance planning is key and potential crises can include things like accidents, misconduct, and public accusations. It provides PR solutions like developing response policies, media training, and social media management.
The document discusses trends in the changing US workforce demographics and how organizations need to adapt. From 2005 to 2020, the traditional and baby boomer generations will decrease their share of the workforce from 60% to 23% as younger generations like Gen Y and Gen Z increase. Values are also shifting from loyalty and commitment to employers to preferring flexibility, technology, and work-life balance. To remain relevant and attract top talent, organizations will need to embrace innovation, technology, customize their offerings, and build trust to engage new generations of members and employees.
This document provides ideas generated from a session focused on reinventing and reenergizing events. Participants shared questions and ideas in small groups. Suggestions included having important information or speakers at the end of events; mixing up content and formats to appeal to different generations; incorporating local activities, entertainment like caricaturists, and team building; and giving promotional items that will be used like USB drives instead of stuffed into bags. Constantly monitoring other events and asking colleagues for ideas can help organizations exercise creativity.
1) The study surveyed over 8,500 members of 97 associations to understand their beliefs, behaviors, and attitudes in response to the economy.
2) Most association members (over 73%) expect their employment situation to remain about the same over the next year, though over 18% expect it to improve.
3) Nearly half of members who have their dues paid by their employer said they would drop their membership if the employer stopped paying, indicating employers play a critical role in membership levels.
4) While association members express some wariness about the economy, their level of anxiety is currently less than expected, though this group bears close monitoring as unemployment may increase their numbers in the months ahead.
This document provides an overview of practical records management. It discusses establishing an effective records management program through obtaining executive support, establishing clear objectives and procedures, training staff, and monitoring compliance. It also discusses the pros and cons of utilizing an off-site records management provider and what records managers can expect in the future, such as increasing digital records and integration of systems. The document aims to provide guidance on developing a successful records management program.
This document discusses social media monitoring and engagement tools. It provides statistics about Twitter usage including that it has 500 million users who send 170 billion tweets per month. It discusses principles of social media like being transparent, authentic, and persistent. The document outlines an engagement pyramid model from watching to commenting to producing content. It also lists several social media monitoring and management tools like Hootsuite, Sprout Social, and Salesforce Marketing Cloud.
The Chapter Playbook: Part 2 — Marketing, Membership and EventsBillhighway
Some call it a chapter toolkit, we call it a Chapter Playbook. In part 2 of this mini-series, we cover:
- Marketing, membership and event information you should consider when creating your Chapter Playbook.
- Key questions for you to ask yourself as you build out a toolkit for your chapters to follow to set them up for success.
- Best practices to arm your chapters with to help them optimize their membership and event efforts.
The document provides tips for associations to recruit and retain members during challenging economic times. It recommends that associations position themselves as an essential resource for members by offering skills development opportunities and networking. It suggests associations communicate their value proposition, get to know members' needs, find out why members don't renew, communicate clearly, stay aware of competitors, offer extra benefits, review benefits from members' perspectives, and anticipate members' future needs. Taking these steps will help associations strengthen their value for current and prospective members.
On-demand available here: http://bit.ly/2ipuM5N
In this week’s webinar, we’ll explore 5 ways to increase engagement at the chapter level by providing them with a foundation for success.
Although this article was written specifically to get approval to attend specific conferences these steps are geared to any and all conferences, seminars, and out of office meetings.
Getting the approval to attend important conferences like MAILCOM and National Postal Forum has always been challenging – even more so under the current economic conditions.
But actively participating in conferences is a key to success for you as a professional in the mail industry, and is important to the success of your organization
The New World of (Member) Engagement: Great Ideas that Work!eschonher
Member engagement is the foundation to the success of all associations and smart association executives know this. But how do you achieve it? This presentation contains tactical ideas, including effective new member onboarding campaign and the use of data modeling to create personas to better target at risk members, from four well known and respected membership authorities.
Did you know that a well-planned, well-ran, membership program can actually add up to 25% to your organization operating budget? This panel showed how to help you capitalize on the relationship assets of your organization by creating, maintaining or enhancing your membership program. This is a rich, interactive seminar that’s filled with insights that every art house membership manager and executive director should know.
This document provides tools and guidance for chapters on recruiting and retaining members. It includes customizable templates like a chapter business plan, new member orientation agendas, and letters for outreach. Guidance emphasizes the importance of involvement and engagement for retention. Suggestions include orientation events, calling lapsed members, and assessing programs. The goal is to help chapters understand members' needs and deliver value through a variety of activities.
The document discusses how chambers of commerce need to adapt to remain relevant in today's business environment. It notes that chambers can no longer rely on automatic membership renewals and must demonstrate a clear return on investment. The document suggests chambers focus on being an information gateway for their community, showcase members, improve communications, implement sustainable growth strategies, and offer value-adding programs and services to prove their continued importance.
Communication lies at the heart of every successful association, driving growth, engagement, and impact in today’s fast-paced world. For chapters, communicating effectively is paramount to their strength and success. Are you ready to take your chapter communications to new heights?
Leverage Chapters to Engage & Grow MembershipBillhighway
Whether you believe it or not – chapters can play a key role in membership and revenue growth for your association. But how do you get there? How do you set your chapters up for success? How can you support them?
We cover how…
- You can leverage chapters as a channel to reach new audiences.
- You can tap into (and boost) chapters unique ability to provide community and optimize the member experience.
- You can leverage chapter experiences to drive community influencers.
We dive into how you can lead, support and measure these initiatives. The results will be a stronger channel and your chapter network will be aligned to association membership goals.
#LeverageChapters
#GotChapters
10 tips for effective membership marketing are provided. The tips include: asking members what they want through surveys or focus groups; knowing communication preferences; keeping communications concise; focusing on member benefits rather than the organization; being proactive in retention efforts; replicating successful programs from other organizations; testing programs; delivering value; treating members well; and empowering members to market the organization through referrals and testimonials. The document provides details on implementing each tip, such as using multiple communication channels, personalizing outreach, and enlisting members to recruit others.
Greg Melia presented 10 lessons for cultivating member commitment based on research from the ASAE Foundation. The lessons include understanding the essence of associating, putting "What's In It For Me" in its proper place, making engagement central to membership, capitalizing on involvement, leveraging existing members, creating compelling volunteer opportunities, connecting public relations and awards to strategic goals, engaging younger generations, viewing academics as strategic assets, and recognizing shifts in information and communications. Tips are provided for each lesson to foster value, involvement and belonging among members.
This document provides information about a PINs workshop on understanding members. The workshop goals are to collaborate with professional immigrant associations to help connect skilled immigrants to employment. The workshop objectives are to understand the importance of knowing members, best practices and challenges in membership management, and how understanding members can help with sponsorship opportunities. The agenda includes presentations on knowing your members and best practices sharing. Attendees include various professional immigrant networks and partners. Metrics for evaluating membership such as retention, turnover, lifetime value, and cost of enrollment are also discussed.
Chapter Chat: How A CRP Helped Turn Around A 15-Year Membership DeclineBillhighway
With more than 1,500 clubs and 185,000 members, a membership drop of 2% year over year for 15 consecutive years can really impact your bottom line, leaving you with a crisis on your hands. Rick Rangel, Director of Growth at the Northern California Golf Association (NCGA) had chapters that were drowning. NCGA was at a crossroads. They’d been doing the same thing over and over again with their clubs and expecting different results. Rick realized they weren’t giving their chapter leaders the tools they needed to be successful.
- Club officers found one-off tools on their own, and their data did not automatically flow up to HQ.
- Onboarding processes and value propositions differed from club to club.
- Chapter websites were a huge pain and branding issues were rampant.
- On average, club officers easily put in 40 hours every quarter, volunteering their time and energy, so burnout happened often.
Sound familiar? From off-brand chapter websites to AWOL officers, Rick shares his chapters-in-crisis experience. Tune in to find out what tools, tips, and tricks he used to prevent major mayhem. Under Rick’s helm, NCGA has been able to correct course, now seeing 6% membership growth year over year since 2016. Regardless of your components' structure, you’ll benefit from the CRP advice we share in this webinar.
Watch on YouTube: https://www.youtube.com/watch?v=j73G4s5L4FM
Brought to you by 2019 CEX Sponsor: memberplanet (https://www.memberplanet.com/)
When association leaders fix these five problems their chapters thrive. They see increased activity. Members are more positive and enthusiastic about association meetings. Membership grows. The chapter has more revenue. The chapter can recruit and retain talented leaders.
You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Then came the evidence-based research on volunteers challenging our percepts. Followed by the pandemic and increased volunteer burnout. Turns out our training programs need a new approach. What can you do? Let’s do a reboot on chapter volunteer training. Join us for a conversation on how to use volunteer motivations and personas to drive learning and rethink our approach so we can retain volunteers and develop future leaders. Ready to shift your volunteer training to get a better learning experience?
Tap Chapters as a Member Engagement ChannelBillhighway
Are you meeting your members where they’re at in their career? Are your chapters? We know depending on the stage of their career, your members have different needs and wants. This virtual workshop is a deep dive into what the data tells us on membership needs, loyalty and behavior. Tapping the data, we'll create a strategy you can share with your chapters to generate engagement and value based on their career stage. In this virtual workshop, we cover ways your chapters can better prepare volunteers to be the face of your association and engage the next big wave of individuals starting their careers or reinventing themselves.
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6 critical-mistakes-association-managers-make
1. 6 Critical Mistakes Association Managers Make
With Their Non-Dues Revenue Programs Now That
Staff Has Been Slashed and
Resources Have Evaporated and ...
How You Can Avoid Them
Mistake #1: Ignoring member feedback and
not understanding members’ needs or your
association’s fundamental mission
According to a recent McKinley Marketing survey of 300
association executives, improving member retention is the #1
priority for associations in 2009.
So, how do you overcome the pitfalls of using costly and ineffective “old ways” of
retaining your members … and start focusing on new ways to achieve better results?
Your first step is to read this white paper and take advantage of four industry experts who
share their secrets. Stop losing members and start overcoming the challenges of engaging
new members … even during our current economic meltdown.
What’s Your Purpose?
What are your members’ most pressing issues? What problems do they need you to help
them solve?
Get back to the basics and make sure you know (really know) the expectations of your
members and the reasons they’ve chosen “you.” Make sure you fulfill (and understand)
their needs … as well as their expectations.
Remind members you exist for them and are with them for the long term. It’s also
important to be the most credible source for information in your industry — a resource
for your members.
Ask for Feedback … (and never stop asking)
Always be listening! It may
“We conduct a Friday Focus Survey and ask our members
seem obvious, but not only 1 to 3 questions on a topic that’s been on our listserv,” says
do you need to ask for Karen Krzmarzick from ASOA. “We’ve used these surveys
member feedback, you also for benchmarking and have developed a publication for our
need to respond and follow members around the results.”
up on questions, comments
2. and suggestions … which is just as important as (if not more important than) asking for
feedback.
• Survey members via email and/or your website to inquire
about their needs Ron Precourt from NTCA
• Conduct surveys on a regular basis says, “Our organization
does a survey every other
• Conduct focus groups – virtual or in person at your year to ask members if
meetings they had $100, how would
• Utilize feedback from event evaluations they spend it?”
• Listen and respond to anecdotal comments
Don’t forget: Sharing feedback is also another great excuse for you to communicate
important information to members.
Battling the Loss of Members
During these tough economic times, while you’re doing more
with less, you still need ways to keep members happy, engaged
and looking to you for answers, solutions and help.
Your first tactic in the battle of member retention is to keep in
front of your members … don’t let them forget about you and
don’t make it easy to put you on the chopping block for cutting
back costs.
Hear how Karen Krzmarzick
from ASOA is battling
the loss of members
Easy (and Quick) Tactics with Load$ of Value
• Offer a dues payment plan
• Offer a job search service
• Offer trial (e.g., 3 months) or complimentary membership for members in dire
financial straits
• When it’s time for membership renewal, make your first offer your best offer —
give them the most benefits, save them the most money, etc. Don’t “train” people
to wait until the last minute to renew
• Provide value in your communications, e.g., “tip of the week”
• Offer a newsletter or listserv for members’ direct reports or bosses
Go Beyond Retention … to Engagement
Offer a new member a mentor — a long-time member who can answer their questions,
provide guidance and be your association’s “cheerleader.”
Develop a system for categorizing members’ involvement –
• Track their purchases, webinar and conference attendance, etc.
3. • Watch their interaction with your social media tools – are they participating on
your blog and listservs? Are they “fans” and “friends” and “followers?”
• Create surveys to elicit even more specific information about their needs
Then USE the information
• Customize your communications based on their interests
• Develop “stop doing” and “do more of” lists based on what your members
perceive to be of value
Mistake #2: Not Maximizing Non-Dues Revenue
Opportunities from Your Annual Conferences and
Meetings
Offer More Educational Opportunities … Not Less
What’s the main reason your members attend annual conferences
and meetings? Education.
At a time when you’re forced to cut costs and scale back sessions, don’t
lose sight of the hard-core fact that most members attend your annual conference for the
sheer educational value.
You can skip the free morning muffins or use public transportation instead of shuttles,
but do not lose your focus on education. It’s the best way to increase value to your
members … and increase your non-dues revenue.
Making Your Educational Sessions Count More
Make your hard work (and hours of time) pay off with
increased non-dues revenue and greater member satisfaction.
Improve your educational sessions (and skimp on some other
stuff members don’t value as much …)
• Offer continuing education credits and/or credits toward
certificate programs
• Create a ‘kit’ to assist members who need to get
permission from their bosses to attend
• Retain the best and most knowledgeable
top-name speakers “We’ve developed a template for
members to take to their supervisor
• Get people engaged months before the event
with information about our annual
by using listservs and other media … meeting that includes all the benefits
including social media he or she will get out of attending,”
• Hold your events in attractive, yet affordable says Karen Krzmarzick from ASOA.
locations “We’ve even included evaluations
• Conduct focus groups and testimonials for members to
• Go Virtual! Add a web conferencing personalize and take to their boss.”
element such as a webinar of your hottest
4. topic or top speaker — to include members who aren’t able to travel to your
face-to-face events
Mistake #3: Relying exclusively on face-to-face
events to generate non-dues revenue and not
offering a web conferencing option for participants
unable to travel due to budget cuts and time
restrictions
It should come as no surprise to you that many companies have
imposed restrictions on employees for attending professional
conferences, meetings and seminars.
If you’re an association that relies heavily on annual conferences as
a source of non-dues revenue, you’re probably searching for ways to save your
conferences … and your budget!
Reach Those Who Can’t Travel
Now’s the time to “think outside the box” to find innovative ways to be where your
members are … and where they can afford to be.
The traditional in-person conferences are no longer effective in gaining the non-dues
revenue you’ve hoped for and need.
The reality is: travel budgets have been slashed and employees can’t take time away from
the office. Unfortunately, if you’re like most association managers, you’re under-utilizing
web conferencing technology.
What’s the Solution? Uniting Both Worlds for Maximum Results
The real world and virtual world collide. Use webinars and other web conferencing
solutions to make up for non-dues revenue lost from canceled or poorly attended face-to-
face events.
• Webinars = no travel. Offer value to those who can’t travel to face to face
conferences, but don’t want to miss out on all the educational sessions
• Repurpose recordings from face-to-face conferences and turn into saleable
content
• Think hot topics + hot speakers = successful webinar. Give members who can’t
attend the opportunity to get great content and speakers online.
• Use webinars to complement members’ needs and learning styles
• Offer CE credit
• Offer speakers you would not be able to get at a face to face conference (industry
experts, congressional staff, well-known authors)
• Use streaming technology to simulcast portions of your face-to-face conferences
… especially the sold out and hot-topic sections.
5. • For international members, offer webinars using speakers from outside the U.S.
and schedule at times that are convenient for this audience
The After-math Counts
One of the biggest marketing mistakes is forgetting to reach back to those who attended
(or those who may not have been able to attend) your events after they’re over.
Deirdre Hackett,
Kiplinger Washington Editors,
talks about the tactics she
uses to increase
audio conference attendees
and revenue
Fact: Not Everyone Can Attend Your Live Events
• Promote availability of recordings when you market the live event and continue to
promote after the event
• Remind your members of the value of creating a library of events
• Inspire members to share event information with colleagues
• Sell recordings after events … and earn up to an additional 20 to 30 percent
more non-dues revenue
• Promote recordings using email, direct mail, press releases, social media, etc.
Mistake #4: Using low-bidder technology that provides
substandard audio and video quality for your webinars,
resulting in complaints and refund requests.
The old adage, “You get what you pay for” certainly rings true when it
comes to choosing a web conferencing technology provider.
Have you ever found yourself distracted by barking dogs, rustling papers or robotic,
chopped up voices instead of listening to a speaker (because you can’t hear him or her
anyway) deliver content via a webinar?
Eliminate lost non-dues revenue from poorly executed webinars where members want
their money back. Make sure your ‘word of mouth’ is always positive! Ensure audience
engagement and satisfaction by choosing a reliable web conferencing technology partner.
Get Your Members To Attend More Webinars
(even though they have few training dollars to spend … make it worth their while):
• Choose a reliable and flexible web
conferencing provider that focuses on “Attendance to our webinars fluctuates, but
customer service and can provide with hot topics or niche topics, we get huge
support services … basically everything registration numbers with no pushback on the
cost from members,” says Ron Precourt,
you need for a successful webinar
NTCA.
6. • Provide high-quality webinars – ‘need-to-know’ topics and the best speakers you
can get
• Use appropriate technology, taking into consideration:
o Is the content visual, requiring PowerPoint slides? Do you require a video
component?
o Your members’ comfort level with and access to technology (e.g., are they
accustomed to attending webinars? Are there firewall or bandwidth issues
at their place of employment?)
o Are you charging a fee and/or is it a high-profile event where attendees’
expectations are higher?
• Read this white paper: 47 Questions Every Senior Association Executive Must
Ask Their Audio/Webinar/Video Conference Provider In Order To Avoid
Making Embarrassing Mistakes
Mistake #5: Relying exclusively on blast email to increase
attendance to non-dues revenue programs and maintain
communications with members
It’s a brave new world out there.
First: You have a multi-generational membership base (from
Baby Boomers to Gen Y’s) with vastly differing communication
styles, expectations and needs.
Second: Once you’ve figured out how your members want to
receive information, you have to compete with thousands — no
wait, millions — of other messages to actually get your members’
attention.
And … let’s not forget the gigantic, life-changing, membership-altering array of
communication forms called Social Media.
All of this together means you have to work even harder to get your members to pay
attention to the information you send them. And, as hard as it is to change habits, relying
on email is NOT the most effective or all-inclusive way to communicate (especially if
you want it to be effective) and promote non-dues revenue programs.
Resistance is Futile
It’s time to let go of your inhibitions and start responding to your members’ needs.
The first thing to do is figure out what communication tools your members use … and
then work from there. The second thing to do is remember that it’s important to use many
tools, not just one, to appeal to the varying ages and demographics of your membership.
Yes, it’s still important to use email, but not as a one-size fits all solution.
7. Popular Alternatives To Blast Email
• Listservs
• Website
• eNewsletters
• Magazines
• Opt-in email alerts based on interests
• Blogs
• Facebook
• Twitter
• RSS feeds
More Easy Tips
• Coordinate communications from your association by using a communications
calendar
• Market and promote at face-to-face events, e.g., PowerPoint slides on screens in
conference rooms between breakout sessions; flyers; sample CDs
Never Stop Communicating … and Make It Count
Your members expect to hear from you. Don’t make them guess
what you’re up to or the value you have to offer. When it comes to
communication, more is more.
The more ways you connect and offer valuable information, the more
engaged members become … and the more likely they are to value
your relationship (and not give it up easily).
• Personal interaction via phone call before memberships are due
• Personal email instead of blast email
• Direct and personal responses to listserv comments and emails from an executive
director or manager
• Produce specific messages – phone, email, direct mail “We try to reach subscribers in as
or better yet, all the above for specific constituencies many ways as possible,” says
within your membership (e.g., HR, finance, etc.) – it Deirdre Hackett, from Kiplinger
makes communication more personal … and more Washington Editors. “We use E-
effective zines, RSS feeds, Facebook, Twitter
• Social media sites to engage in conversations and and our political blog where people
help members build a community and network for blog daily about hot issues in D.C.”
sharing information … and solutions.
8. Mistake #6: Not leveraging staff and resources effectively
Do more with less staff and fewer resources by first looking at the things
you can stop doing:
What Isn’t Adding Value For Your Members?
• Stop printing and mailing your magazines, member and service
directories, etc. – offer them electronically only
• Trim or cut back services your members don’t find value in or
aren’t using anymore
• Eliminate some of the “frills” at your conferences
• Ask them! Survey your members to learn what is most important to them … and
focus exclusively on those things
Focus on “What You Want To Do” and Do More of That
• Find ways to partner with other organizations and leverage resources, e.g., join
forces with a publication that is in the same ‘space’ as your association
• “Repurpose” existing content in new formats – turn a magazine article into a
webinar … turn an email into a blog posting … capture ‘nuggets’ from
conference and webinar recordings and post them as ‘podcasts’ on your website
… turn a member’s question into a poll question to your entire membership
Get more tools and resources (free, must have) to overcome mistakes and start
engaging (and keeping) your members.
Go to http://www.krm.com/event-management-resources.html