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Membership Series – Part 2:
Auto-Renewals &
Monthly Installments -
A Membership Game
Changer?
Joint Membership
Benefits, Pitfalls, & Is it right for you?
Part 1
Auto Renewals
& Monthly Installments
Benefits, Pitfalls...
National Success Story
The American Occupational Therapy Association
Results
 Early concerns that complaints about unexpe...
Does this sound familiar?
“We can work on more
valuable member
services than being a
billing administrative
association in...
Objectives
Benefits
Pitfalls
Your Next Steps
Kyle Bazzy
Director of Growth
Proud Detroiter
Billhighway
Technology built for CRPs
Founded in 1999
Why Are We Qualified?
Do You Know Who
Pays Your Members’
Dues?
• Is it out of their pocket?
• Is it professional development
paid by their emplo...
What do YOU want to
learn about auto
renewals/monthly
installments?
Help Me, Help You!
State of Auto Renewals
Member Opt-In
On average, about 23 percent of members opt in to automatic
renewal at associations t...
Why?
01 Convenience
02 Automation
03 Predictable revenue stream
04 No decision points
Convenience
Chapter
Don’t have to send renewal reminders
Member
Set it & forget it
National
Can focus time on bigger initi...
Automation
Chapter
Less legwork for staff – increased revenue via
monthly payments
Member
Members don’t have to mail in a ...
Predictable Revenue Stream
Chapter
More support for volunteers/staff
Member
More affordable – a set fee people
can count o...
Remove Decision Points
Chapter
Staff don’t have to spend time sending
renewal notices
Member
Member can’t forget to renew ...
Considerations:
 Implementation
 Annual versus monthly
 KISS
 Dunning management
 PCI Compliance
 Expired cards
 St...
Define Your Goal
 Senior leadership buy-in
 Chapter buy-in
 Retention, staff efficiency
and membership growth
(recruitm...
Other Ways to
Increase Renewals
71% of associations that extend a grace period two months or more to
allow members to rene...
Tips to Get
Started
Create a business case
Evaluate your
current process
Measure success
Test options
http://www.marybyers...
Date:
Thursday,
December 22nd
Time:
12:00-12:45 PM
E.S.T.
Top 10 Takeaways
for Chapter-Based
Associations
2016 Webinar Fin...
Fact Finders
You bring the challenge, we find
the answers.
IT’S FREE!
Project
Do you have a chapter
project on your plate?...
Knowledge
Bank
http://www.billhighway.co/knowledge-
bank/association/
Q&A – Ask Away!
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Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a Membership Game Changer

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On-demand webinar available here: https://youtu.be/10YsjbQk6MI

Auto-renewals and monthly installments could revolutionize the way members renew with your association. We'll discuss:
- The benefits of auto-renewal and offering monthly installments
- Any potential pitfalls
- How to get started or optimize current processes

Published in: Technology
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Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a Membership Game Changer

  1. 1. Membership Series – Part 2: Auto-Renewals & Monthly Installments - A Membership Game Changer?
  2. 2. Joint Membership Benefits, Pitfalls, & Is it right for you? Part 1 Auto Renewals & Monthly Installments Benefits, Pitfalls, & Is it right for you? Part 2 https://www.youtube.com/watch?v=NAaIGl-MCzw
  3. 3. National Success Story The American Occupational Therapy Association Results  Early concerns that complaints about unexpected renewal charges would flood in were unfounded.  Plan participants were 27 percent more likely to renew after the first year than new members who didn’t choose the payment-plan option  Based on the success of the plan, AOTA then offered the option to all members. renewals up 15 percent among participants 15% https://www.asaecenter.org/resources/articles/an_plus/2013/october/can-a-monthly-payment-option-work-at-your-association
  4. 4. Does this sound familiar? “We can work on more valuable member services than being a billing administrative association in which we’re spending all our time kicking dues notices.” - Mark Jones, CAE, president of enSYNC Corporation ** http://associationsnow.com/2016/11/perpetual-membership-study-auto-renewal-reality- check/?utm_source=AN%2BDaily%2BNews&utm_medium=email&utm_campaign=20161109%2BWednesday
  5. 5. Objectives Benefits Pitfalls Your Next Steps
  6. 6. Kyle Bazzy Director of Growth Proud Detroiter Billhighway Technology built for CRPs Founded in 1999 Why Are We Qualified?
  7. 7. Do You Know Who Pays Your Members’ Dues? • Is it out of their pocket? • Is it professional development paid by their employer? • Other? Tip: If you’re looking for a new question to add to your member surveys, ask questions that get to the root of who pays for the membership and why.
  8. 8. What do YOU want to learn about auto renewals/monthly installments? Help Me, Help You!
  9. 9. State of Auto Renewals Member Opt-In On average, about 23 percent of members opt in to automatic renewal at associations that said they offer it. Tokenization Just 14 percent of associations offering automatic renewal said they use tokenization, a payment card industry (PCI) practice recommended for secure data storage. Cancellation Only 41 percent of associations offering recurring billing said they require members to initialize a cancellation instead of still sending an annual renewal notice. Of members opt in to automatic renewal at associations 23% http://blog.ensync-corp.com/survey-provides-details-on-perpetual-payments-plans/
  10. 10. Why? 01 Convenience 02 Automation 03 Predictable revenue stream 04 No decision points
  11. 11. Convenience Chapter Don’t have to send renewal reminders Member Set it & forget it National Can focus time on bigger initiatives than renewal of new members to ACCA have chosen the monthly auto- renewal plan 40% Tips from ACCA: • Create a single dues rate • Don’t hide how much dues are • Make it easy to join http://associationsnow.com/2015/10/monthly-membership-as-easy-as-possible/
  12. 12. Automation Chapter Less legwork for staff – increased revenue via monthly payments Member Members don’t have to mail in a check or go online National Members are a part of it until they’re not = perpetual membership Tip: Monthly amounts are more affordable for members paying out of their own pocket – frame your membership as “Easy Pay”  Monthly membership cost is more than yearly  Extra cost covers additional administration ASCA Example http://associationsnow.com/2015/06/auto-renewal-and-monthly-payments-the-perfect-mix/
  13. 13. Predictable Revenue Stream Chapter More support for volunteers/staff Member More affordable – a set fee people can count on like utilities National Shared information in real-time of associations offering multi-year renewal options saw an increase in renewal rates 44% http://membershipmarketing.blogspot.com/2014/04/what-can-be-done-to-increase-renewal.html
  14. 14. Remove Decision Points Chapter Staff don’t have to spend time sending renewal notices Member Member can’t forget to renew – it’s already taken care of National Value isn’t as closely scrutinized, also provides a great opportunity for National to share throughout the year the value members are receiving
  15. 15. Considerations:  Implementation  Annual versus monthly  KISS  Dunning management  PCI Compliance  Expired cards  Starting small  Trust Tips: • Find a company that offers automatic credit card/account updater technology • Survey exiting members to better understand their frustrations & improve processes “Because there is no obvious spot to reconsider the membership—especially in cases of automated payments—when members reach the point where they are unhappy enough to cancel, they are usually genuinely unhappy.” - Robbie Kellman Baxter, The Membership Economy http://www.marybyers.com/auto-renewals-planning-for-success/ http://associationsnow.com/2015/06/auto-renewal-and-monthly-payments-the-perfect-mix/
  16. 16. Define Your Goal  Senior leadership buy-in  Chapter buy-in  Retention, staff efficiency and membership growth (recruitment)
  17. 17. Other Ways to Increase Renewals 71% of associations that extend a grace period two months or more to allow members to renew have renewal rates over 80% compared to 50% of associations that limit the grace period.71% 69% 66% 69% of associations that include phone contacts as part of their renewal efforts have renewal rates over 80% compared to 44% of associations who do not use phone efforts. 66% of associations that use direct mail as part of their renewal efforts have renewal rates over 80% compared to 45% of associations who do not use direct mail. http://membershipmarketing.blogspot.com/2014/04/what-can-be-done-to-increase-renewal.html
  18. 18. Tips to Get Started Create a business case Evaluate your current process Measure success Test options http://www.marybyers.com/auto-renewals-planning-for-success/
  19. 19. Date: Thursday, December 22nd Time: 12:00-12:45 PM E.S.T. Top 10 Takeaways for Chapter-Based Associations 2016 Webinar Finale: Did you miss any of our 2016 webinars? No worries, we’ll recap our best tips, tricks and advice from our previous webinars Register: http://bit.ly/2hwJSnO
  20. 20. Fact Finders You bring the challenge, we find the answers. IT’S FREE! Project Do you have a chapter project on your plate? Business Case Trying to make a business case but need some external supporting resources? Resources Are you looking for resources or research to guide your project? http://www.billhighway.co/assn-fact-finders/
  21. 21. Knowledge Bank http://www.billhighway.co/knowledge- bank/association/
  22. 22. Q&A – Ask Away!

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