Aenc sladek

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Association Executives of North Carolina

Session Sarah Sladek did on the End of Membership As We Know It at the 2013 AENC Annual Meeting

Technology Business

Composition of US Workforce
2005 2010 2015 2020

Traditionals 18% 8 0 0
Boomers 42 38 30 23
Gen X 22 22 22 22
Gen Y 18 32 39 43
Gen Z 0 0 4 12

JOIN
Seek a solution
to a problem
RENEW
Problem is solved
+ Engaged
+ Feel positive

How do we
make a
difference
in our members’ lives?

less
stability
trust
community
loyalty
security
commitment

more
technology
skepticism
media
frustration
time-preservation

Sarah L. Sladek
XYZ University
phone: 763.773. 5463
ssladek@xyzuniversity.com
www.xyzuniversity.com

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Aenc sladek

3. TECHNOLOGY DECLINING ECONOMY

4. CHANGING TECHNOLOGY

5. DEMOGRAPHIC SHIFT

7. Composition of US Workforce 2005 2010 2015 2020 Traditionals 18% 8 0 0 Boomers 42 38 30 23 Gen X 22 22 22 22 Gen Y 18 32 39 43 Gen Z 0 0 4 12

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16. JOIN Seek a solution to a problem RENEW Problem is solved + Engaged + Feel positive

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19. How do we make a difference in our members’ lives?

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22. WHO’D HIRE A BOOMER?

23. WHO’D HIRE A GEN XER?

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57. less stability trust community loyalty security commitment

58. more technology skepticism media frustration time-preservation

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60. values redefined

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63. culture redefined

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68. work redefined

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71. membership redefined?

72. Next Generation Employers of Choice

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74. association

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76. innovationINNOVATION

77. TECHNOLOGY

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82. U.S. Social Commerce Sales, 2011-2015

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85. CUSTOMIZED

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87. GLOBALIZATION

88. FLEXIBILITY LEARNING

89. OPPORTUNITY

90. TRUST

91. VISIONARY

92. THE OPPOSITE OF EVOLUTION IS EXTINCTION

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94. Sarah L. Sladek XYZ University phone: 763.773. 5463 ssladek@xyzuniversity.com www.xyzuniversity.com

Editor's Notes

Niche – past largest, now the best Chamber example – everything to everyone
Culture NAWBO Board example MRCC example – 3 presidents, 50 board, 19 staff, $1 mill
Talking about history – focus on future
Mission-speak/corporate speak
Limited benefits – networking, advocacy
Needs-based – what do your members need now? Industry needs you Younger generations need you – don’t necessarily want you
Access, Exclusivity – what does membership buy?
Outcome-based (tissue)

Aenc sladek

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Editor's Notes