This document discusses social media monitoring tools and services. It provides details on tracking engagement metrics and sentiment across various social media platforms. Key capabilities mentioned include campaign tracking, reporting dashboards, data classification, and identifying influencers. Case studies are briefly described for how Dell and Kelloggs have utilized these tools on a global scale.

1. Successfully tracked results for your Social Media Campaigns

5. Tracking Engagement So when you engage in conversation, what does this look like?

8. DELL DELL use Radian6 on a global basis

9. Kelloggs Kelloggs work with 6Consulting across Europe

11. “ Monitoring the social web allowed us to join the conversation in a completely relevant way,” Geoff Knox, Supervisor, Global Operations for DELL’s Community Team @6Consulting @Paul__Taylor