4. Organizations are Wondering how to Effectively Leverage Online Content? Consumers trust ratings and reviews 60% compared with only 28% trust of direct marketing campaigns. Source : Forrester Research, Inc.
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7. Adoption Provides Multiple Opportunities in Social Analytics Tactical Monitor Brand & Image Manage Crisis Communications Product and Services Positioning Trend and Sentiment analysis Identify Consumer Segmentation Research and Innovation Engage Be a proactive part of the conversation Respond To Changing Market Conditions Listen Integrated CRM & ERP Learn Apply Actionable Knowledge Adoption Cycle