SEO and Targeted Discovery Optimization mean looking at what we think is important in different way.

1. Co-Occurrence / Co-Citation
TDO to take advantage of SEO changes in 2013

2. Rating without keywords
Reference to something or about something
by someone else equals:
1. Validation of the Authority of the “referencee”
2. Multiple VoA’s = Co-occurrence factor.
3. Co-occurrence drives SERPs without keywords.

3. Indentify Dialogue
1. How many conversations/interactions
are going on?
1. Products
2. Services
3. Features
4. Benefits
5. Opportunities

4. Determine the germane
1. Establish scale:
1. Tenuousness of connection:
Degree of separation
Similarity and relevance
2. Applicability
Causation or Correlation
3. Value
Will anyone benefit from content

5. Create Strategy
1. Devote resources to most cogent
conversations/interactions first:
1. Website content
2. Inbound Marketing
3. E-Book promotion via social media
4. Local review sites
5. Local Press with online media
6. Affiliate Marketing

6. Begin