The document discusses measuring the success of social media efforts. It outlines potential metrics that can be measured across four layers, from basic website traffic and social media metrics to sentiment analysis and customer service. It recommends calculating both ROI by comparing costs to financial gains, and ROE by assigning value to qualitative engagement. Tools like Google Analytics, Facebook Insights, and various content management and URL shortening tools can help track these metrics. The key takeaways are to choose metrics linked to goals and objectives, develop a dashboard to track them, and continuously measure progress.
Unraveling the Mystery of Social Media ROIPaul Gillin
Yes, you can measure social media ROI. You need to start with the goal and work backwards from there. This presentation covers some of the concepts and tactics of online measurement. special credit goes to KD Paine and BrandBuilder for allowing me to steal their slides :-)
4 Ways to Measure the ROI of your Social Media effortsPandemicLabs
Social media can no longer be an isolated element in your marketing plan. And, like your other marketing initiatives, social media marketing needs to be held to KPIs so that you can insure success and positive ROI from your investment. The tools and platforms are changing fast, but this session will cover some of the best ways to measure the direct effect social media has on your business.
Measuring your social media effectivenessMandi Bateson
There are hundreds of tools (free and paid) to track social media campaigns. So why is it so hard to report on social media effectiveness?
This presentation will give you practical tips for campaign reporting as well as an overview of the critical components of social media measurement - context, comparison and conversions.
Unraveling the Mystery of Social Media ROIPaul Gillin
Yes, you can measure social media ROI. You need to start with the goal and work backwards from there. This presentation covers some of the concepts and tactics of online measurement. special credit goes to KD Paine and BrandBuilder for allowing me to steal their slides :-)
4 Ways to Measure the ROI of your Social Media effortsPandemicLabs
Social media can no longer be an isolated element in your marketing plan. And, like your other marketing initiatives, social media marketing needs to be held to KPIs so that you can insure success and positive ROI from your investment. The tools and platforms are changing fast, but this session will cover some of the best ways to measure the direct effect social media has on your business.
Measuring your social media effectivenessMandi Bateson
There are hundreds of tools (free and paid) to track social media campaigns. So why is it so hard to report on social media effectiveness?
This presentation will give you practical tips for campaign reporting as well as an overview of the critical components of social media measurement - context, comparison and conversions.
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.
As a follow up to the very popular Marketing Misalignment webinar, the second installment will take a deeper look into the breakdown in the engagement between the changing B2B buyer and present real world examples of how marketers can improve their program results through improved engagement and tracking techniques.
7 step for a winning lead generation process infographicIntelliverse
Leadgeneration is one of the major concerns of all sales organizations. Nevertheless, there can be a systematic plan for lead generation which can lead to a simple yet effective lead generation process.
This #infographic describes a seven-step procedure for lead generation, easy to implement and execute that can generate leads effortlessly.
The infographic is replete with the practical acumen and experience of the seasoned #salespeople which makes it a must read, irrespective of your background and experience in #sales.
LSA16: What does the Data Say about Churn?Localogy
At LSA16, Google presented its latest research on small business advertiser churn, followed by a discussion of this still-pressing challenge. For more on the session, visit: http://bit.ly/21jOCMe
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Getting Digital Webinar 3: Tracking ImpactHannah Rudman
David Sim of Open Brolly and 4TM presentation about tracking the impact of your organisation’s activities online.
This was given as part of a webinar masterclass on 22nd April 2010. It is a look at how people can successfully track the impact of digital communication and social media, and how a social media strategy can be made manageable, and what benefits that all has for an organisation. Highlighting some good and bad practices and tools that will help you track and measure your online impact.
LSA16: NPS Data - What It Means for You & the MarketLocalogy
During his LSA16 session, Alignable CEO Eric Groves discussed the importance of trust and the net promoter score (NPS) for the market. For more on this session visit: http://bit.ly/1RindVp
LSA16: How ReachLocal Boosted Retention by 50% in 12 MonthsLocalogy
At LSA16, ReachLocal’s Director of Strategic Client Services talked about how the company has transformed their customer approach and how these changes are impacting the company's bottom line. For more on this session visit: http://bit.ly/1YtsD5F
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.
As a follow up to the very popular Marketing Misalignment webinar, the second installment will take a deeper look into the breakdown in the engagement between the changing B2B buyer and present real world examples of how marketers can improve their program results through improved engagement and tracking techniques.
7 step for a winning lead generation process infographicIntelliverse
Leadgeneration is one of the major concerns of all sales organizations. Nevertheless, there can be a systematic plan for lead generation which can lead to a simple yet effective lead generation process.
This #infographic describes a seven-step procedure for lead generation, easy to implement and execute that can generate leads effortlessly.
The infographic is replete with the practical acumen and experience of the seasoned #salespeople which makes it a must read, irrespective of your background and experience in #sales.
LSA16: What does the Data Say about Churn?Localogy
At LSA16, Google presented its latest research on small business advertiser churn, followed by a discussion of this still-pressing challenge. For more on the session, visit: http://bit.ly/21jOCMe
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Getting Digital Webinar 3: Tracking ImpactHannah Rudman
David Sim of Open Brolly and 4TM presentation about tracking the impact of your organisation’s activities online.
This was given as part of a webinar masterclass on 22nd April 2010. It is a look at how people can successfully track the impact of digital communication and social media, and how a social media strategy can be made manageable, and what benefits that all has for an organisation. Highlighting some good and bad practices and tools that will help you track and measure your online impact.
LSA16: NPS Data - What It Means for You & the MarketLocalogy
During his LSA16 session, Alignable CEO Eric Groves discussed the importance of trust and the net promoter score (NPS) for the market. For more on this session visit: http://bit.ly/1RindVp
LSA16: How ReachLocal Boosted Retention by 50% in 12 MonthsLocalogy
At LSA16, ReachLocal’s Director of Strategic Client Services talked about how the company has transformed their customer approach and how these changes are impacting the company's bottom line. For more on this session visit: http://bit.ly/1YtsD5F
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
This presentation analyses how to create and implement an online marketing programme, It goes through affiliate marketing, SEO, PPC, automated email lifecycle campaigns, identifies email programmes, how to use analytics, some key on and off page SEO tactics and highlights some helpful tools to aid in delivering online marketing soution
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Unraveling the Mystery of Social Media ROIPaul Gillin
Social media marketing is sometimes criticized for having questionable return on investment, but much of the skepticism arises from the fact that these platforms are so new. The Internet is the most measurable medium ever invented, which means that the online actions that lead people toward a desired goal can be tracked and refined.
The key is to start with the object and work backwards to define metrics and tools to measure it. A growing number of corporations are institutions are now doing exactly that. They are measuring not only transactions and leads, but also less tangible results like:
Better decision-making
Cost avoidance
Increases in brand equity
Improvements in customer loyalty
Crisis containment
This presentation describes a disciplined approach to social media measurement and offers case studies of b-to-b and b-to-c organizations that are applying metrics to deliver reliable ROI.
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
Featuring Connie Bensen, Director of Community Strategy
Thursday, November 19th 10:00am Central / 16.00 UK
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. Setting up relevant searches can prove to be a daunting challenge. Then there's the step of separating irrelevant information from actionable information. Once that point is achieved then there is the big question of how to analyze the information and reporting.
In this webinar, Connie Bensen, will explore best practices for social media monitoring & reporting. You will learn:
-Common Applications of Social Media Monitoring
-Search Design
-Dealing with Noise and Spam
-Reports and Analysis
-Actions Based on Insights that Result in ROI
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
San Diego IABC Communications ROI Presentation June 19 2013Kirsty Nunez
Measuring and Demonstrating Value in Communications and Marketing
We all know how difficult it can be, but also how important it is, to measure and showcase the value of our communications. Do your efforts have any impact on your company's bottom line? And how can we use this information to continue to improve and refine our communications strategies?
This presentation provides an overview of how to ensure communication effectiveness and demonstrate value using proven research methods that give you the metrics you need to show ROI. Case studies, do-it-yourself strategies, and professional research methods are presented.
Presented by Kirsty Nunez, President of Q2 Insights, Inc., a marketing research firm with offices in San Diego, CA and New Orleans, LA. Kirsty’s graduate education is in research psychology (MA) and applied statistics (MSPH). A career market researcher and innovation facilitator, Kirsty has more than 25 years of qualitative and quantitative research experience directing projects for a diverse group of local, regional, national and international organizations.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Finally, you can measure conversation and qualitative metrics by monitoring the conversation about your brand on a regular basis One free tool to use is Social Mention. It crawls MSN sites and social media sites for content around a keyword You can set up alerts to make life easier There is human analysis involved here. What is the sentiment? Etc.
![What is the worth of a conversation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)