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New[er] Kids On the Block:
Social Media Apps
Nonprofits are Testing
#SM4NP
Amy Sample Ward
amy@nten.org
LET’S START WITH WHAT ISN’T NEW
POLL:
Which platforms does your organization
use now?
Facebook
Twitter
YouTube
LinkedIn
FACEBOOK
67% of Internet Users
FACEBOOK
83% of 18-29 Year Olds
FACEBOOK
46% Growth for 45-54
FACEBOOK
73% for those with
incomes at $75,000+
TWITTER
79% for 55-64 Year Olds
YOUTUBE
More 18-34 Year Olds
Than ANY Cable
Network
LINKEDIN
2 Users Per Second
NOW FOR THE TINY COMPUTERS IN
OUR POCKETS
FACEBOOK
189M mobile only users
MOBILE
25% of 18-45 Year Olds
SOCIAL IS ALWAYS CHANGING
INSTAGRAM – PENCILS OF PROMISE
http://instagram.com/pencilsofpromise
VINE – DOGS TRUST
https://vine.co/Dogstrust
SNAPCHAT – DOSOMETHING.ORG
CAMPAIGNS
CAMPAIGNS
HOW DO I TRY NEW THINGS?
CREATING A CULTURE OF TESTING
How can you try new things & fail fast?
Create space for conversation
Encourage personal use of tech
Let staff across your organization test & try
Implement standard process for suggesting
new projects or proposing pilots
THANKS!
AmySampleWard.org
NTEN.org
SocialChangeAnytime.com
@AmyRSWard
amy@nten.org

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New[er] Kids on the Block: Some Social Apps Nonprofits are Testing

Editor's Notes

  1. Thanks again to all of you for coming! Please feel free to connect with me online for more resources or conversation!