This document discusses how IBM's approach to business process management (BPM) can help companies reinvent their business operations to be more customer-centric, mobile, social, and data-driven. It outlines some key differentiators of IBM's BPM solution, including process discovery, social collaboration, mobility, process simulation/optimization, and a proven methodology. An example is given of how streamlining account opening processes using BPM, social recommendations, automated decisions, and customer data can activate a new account before the customer logs off a mobile app. The document positions IBM as a leader in BPM based on its large installed customer base and expertise.

1. Fabio Parma
IBM BPM Sales Specialist
Reinventing Business Operations with
Smarter Process

2. Parlare solo di “efficienza” ed “efficacia” non è sufficiente, non
c’è più garanzia di crescita/successo

3. “Customer-centric” business operations guida alla crescita

4. Ma i processi sono adattabili e pronti a rispondere
Dinamicamente ? Non è semplice, perchè non siamo pronti...
 Spesso sono “annegati” in una singola applicazione
 Modificare i processi e le applicazioni è costoso e richiede tempo
 Spesso “passano attraverso” più applicazioni
 Ogni modifica interessa tutte le applicazioni
 Difficile correggere in tempo inefficienze e scarsa efficacia
 Spesso sono gestiti manualmente
 Bassa automazione che permetta modifiche al processo “on-the-fly”
 Non è possibile attivare un processo in maniera automatica su base
evento
 Spesso si tratta di processi “Ad-hoc”
 Molti sistemi non sono in grado di supportare processi “ad Hoc”
 Monitoraggio, tracking di processi“ad Hoc” è quasi impossibile
Le Opportunità per migliorare e innovare con BPM di fatto si perdono
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5. IBM Smarter Process: capiamolo insieme attraverso un video
IBM’s approach for reinventing business operations
 to enable greater customer-centricity
 in the age of mobile, social, cloud and big data
 while driving efficiency and optimization into end-to-end processes
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6. “Incident Management”
Mobile processes made agile
with IBM Worklight and BPM

7. IBM BPM: in sintesi alcuni “Key differentiators”
1. Process Discovery
2. Social BPM Collaboration
9. Flexible Smarter Process
BPM
Project
to
Program
8. Proven Methodology:
Rapid, Agile, Iterative
7. BPM for Private/Public
Clouds
6. Mobility
5. Process Simulation/
Optimizer
3. Social Intelligent
Dashboards
4. Process Center
Simple, Intuitive Version Control
Execute
Private Clouds
7
Design
Shared
Model
Optimize

8. Smarter Process: chi già lavora in questa direzione reinventa il proprio business
model x la crescita : ie account opening
Account is activated and
funded before customer
logs off
Mobile Financial App
Sign in to mobile financial app to
access personal financial data
Process for approvals & orchestration
Streamlined process to combine
activation and approval routing for
recommended products – checking
accounts, overdraft protection line of
credit and money market
In-context social recommendations
Account opening
with
Rules for credit limits & up-sell
See social recommendations in
financial app for banks. Initiate
account opening from app
Secure cloud-based personal data
Automatic decision points on
credit limits and approval levels.
Determine post account opening
offers – migrate 401K account
transfers?
Financial app populates cloud
based personal financial data into
bank’s account opening steps
Customer propensity with big data insight
Bank combines customer data with big data benchmarks
on external data to determine customer propensity for
specific products offered during account opening – i.e.
offer money market, credit cards?

9. Why IBM for Smarter Process?
Install base of over 5,000+ active implemented customers and
800+ business partners
Leader in Gartner’s Magic Quadrant for Intelligent Business
Process Management Suites and leader in the Forrester Waves
for BPM Suites and Dynamic Case Management
#1 market share in Business Process Management (BPM) and
Business Rule Management Systems (BRMS) according to
Gartner and IDC
Global Smarter Process Center of Competency (CoC) with
650+ experts