This document provides guidance for students to analyze a marketing campaign. It instructs students to individually or in small groups find examples of campaigns online or in print media. Students should then choose one campaign they like and create an illustrated report that identifies what the campaign is about, the medium used to conduct the campaign, and the range of media used. The report should be well-focused, wide-ranging, use research techniques, be accurate, include examples, and draw conclusions.

1. Creative and Media: Level 2 Higher Diploma Unit 5: Campaign
Level 2 Higher Diploma Creative and MediaUnit 1: Scene
5.1.1 Checklist for analysing campaigns
Student Book
pp 142–51
Analysing campaigns
On your own or in a small group, find examples of campaigns. You could:
 look at campaigns on the Internet
 find examples in magazines and newspapers.
Choose one campaign that you really like and then prepare your own illustrated report that
identifies:
 what the campaign is about
 the medium the campaign organisers have used to conduct their campaign
 the range of media the campaign uses.
Your illustrated report should be well-focused and wide-ranging. You should:
 use a range of research techniques
 ensure that your work is accurate
 use a range of examples to illustrate your report
 draw relevant conclusions.
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