Nugg.ad Open Targeting Platform
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The document describes Europe's largest targeting platform that allows media agencies, publishers, and external data sources to network their targeting campaigns across multiple publishers. It offers cross-publisher campaigns aimed at precise target groups with optimal infrastructure for branding campaigns. Campaigns can be planned with single parameters and include global frequency capping and boosting to optimize advertising contact while maintaining transparency and control for agencies.
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James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
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As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
The Evolution of OOH through Programmatic
Like most industries, out-of-home ad networks are undergoing a major digitization transition,affecting their network operations and sales processes. Global OOH ad spend is on the rise, driven by increased investment by media owners in technology and digital signage. This transition has made the medium more flexible and measurable, making it more easily executable and comparable alongside other digital channels. Most networks have begun steps to enable programmatic sales on their networks
Ad Display Lumascape
The document provides an overview of the digital advertising ecosystem, dividing it into buyer-centric, publisher-centric, and cross-category components. It describes the major players in each category, including agencies, trading desks, DSPs, ad exchanges, SSPs, ad networks, and various tools. The ecosystem is highly complex with no single path for delivering ads and daily proliferation and consolidation among these many interconnecting pieces.
Programatic goes Global - DataXu
This document discusses the growing trend of global programmatic advertising. Programmatic advertising uses automation and data to target digital ads. The summary is:
1. Programmatic advertising is no longer confined to the US, but is growing internationally as brands look to deliver targeted messages globally.
2. Drivers for adopting programmatic internationally are similar to the US - increasing efficiency to get more out of budgets. However, regional variations require localized approaches.
3. A recent forecast predicts worldwide programmatic ad spending will rise 52% in 2014 and continue growing 27% annually through 2018, totaling $53 billion.
Programmatic Advertisiing.pptx
This document provides an overview of programmatic advertising, including its definition, benefits, key terminology, and factors that influence its success and customer experience. Programmatic advertising uses an auction-based system to automate the buying and selling of digital ad space. It allows for personalization, content matching, predictive analytics, and budget optimization using AI. The ecosystem involves sell-side platforms, demand-side platforms, and ad exchanges. Scientific literature on the topic remains limited but explores its impacts on consumer behavior and implications for data collection and privacy. Customer satisfaction is influenced by innovation, accuracy, personalized experiences, and meeting expectations.
Online audience measurement and ad effectiveness metrics and KPIs - IAB europ...
L’IAB Europe a publié un guide de 6 pages qui présente des recommandations sur la mesure d’audience en ligne ainsi que sur les indicateurs et KPIs d’efficacité publicitaire. Ce guide a été élaboré après une enquête auprès de 700 décideurs marketing en Europe qui a établi les différents besoins. Parmi les différentes recommandations, figure le fait que les mesures d’audience utilisent des données établies telles que le GRP, la couverture et la répétition. Les audiences devraient être détaillées par écran (PC, tablettes, smartphone, etc…). Des données liées à la marque telles que les intentions d’achat devraient être intégrées. Les données de visibilité réelles doivent être prises en compte.
Les principaux objectifs de ce guide sont de promouvoir le développement d’une mesure d’audience et d’indicateurs standardisés applicables à tous les principaux médias, et d’encourager une collaboration plus étroite entre les différentes initiatives de mesures d’audience et d’efficacité publicitaire mises en place sur chaque marché européen.
Dans le même temps, un «Measurement Organisations Forum» (MOF) est lancé afin de permettre aux sociétés impliquées dans la mesure d’audience Internet et TV de collaborer sur ce guide, tout en échangeant sur leurs best pratices.
Ce guide a été produit par le Brand Advertising Committee de l’IAB Europe, et est basé sur les résultats de son enquête «IAB Europe Metrics and KPIs» ainsi que sur les contributions des organismes de mesure d’audience européens, dont Médiamétrie en France.
Programmatic Elementes Guide: 85 elements of programmatic success
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
Entourage Media Network One Sheet
The Entourage Media Network is a unified platform consisting of network operators seeking to increase revenues and audience reach. It works closely with partners to analyze audience metrics and standardize data for easy advertiser access to digital out-of-home opportunities. Regardless of size, all networks benefit from Entourage's large total audience footprint, the largest unified virtual network today.
Bluekai: Data Management Platforms (dmp) for Publishers
Data Management Platforms for Publishers
By: BlueKai, February 2012
For Publishing Professionals
Publishers must come to terms with the fact that they're living in a world that has increasingly become more complex and data-driven. The notion that a publisher can create content, build an audience and sell inventory against that traffic no longer applies. Learn how a DMP can simplify the way publishers make money off their site while giving them the luxury of what they do best: providing great content for engaged audiences.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...
This document discusses various types of digital display advertising that Medicare marketers can utilize, including banners, rich media, video, and programmatic advertising. It explains key terms like retargeting, dynamic creative optimization, and the role of agency trading desks in programmatic media buying. Various banner sizes and types of rich media ads like expanding ads, sidebar ads, and video ads are also outlined. The summary highlights the growing use and benefits of programmatic digital display advertising for marketers.
An Introduction to Programmatic
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Retargeting
Ad networks have evolved significantly in recent years and can be classified as either large tier 1 networks such as Google and Yahoo or smaller tier 2 networks, with the large networks focusing on high quality traffic and premium customers while smaller networks target unbranded customers. Ad networks differentiate themselves through tactics related to technology and targeting, compliance and forensics, compelling creative content, and extensive reach. Behavioral retargeting, which serves ads to people who have previously engaged with a brand online, is one of the most effective targeting tactics used by ad networks.
Whitepaper: Cross-Screen Advertising
Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.
IAB_Europe_Road_to_Programmatic_White_Paper_July_2015
This document provides guidance for advertisers, agencies, and publishers on developing a programmatic advertising strategy. It outlines different operational models for both the buy-side and sell-side, including using agency trading desks, independent trading desks, managed services, building an in-house team, or outsourcing to a supply-side platform. It also discusses the importance of understanding audience data and how to leverage programmatic tools to develop successful strategies. Ultimately, the document argues that programmatic has the potential to increase efficiency, unlock value from data, and foster collaboration across the advertising industry.
Iab Europe: Road to Programmatic
This document provides guidance for advertisers, agencies, and publishers on developing a programmatic advertising strategy. It outlines different operational models for both the buy-side and sell-side, including using agency trading desks, independent trading desks, managed services, building an in-house team, or outsourcing to a supply-side platform. It also discusses the importance of understanding audience data and how to leverage programmatic tools to develop successful strategies. Ultimately, the document argues that programmatic has the potential to increase efficiency, unlock value from data, and foster collaboration across the advertising industry.
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ClickZ Buyers Forum - Bid management - PPC, Social Media, Display
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Nugg.ad Open Targeting Platform
- 2. OPEN TARGETING PLATFORM And this is how our technology works: The Open Targeting Platform requires one central tag on the publisher’’s pages. All overlapping features, including contact class optimisation but also agency specific functions, can be control- Europe’’s largest targeting platform led using this tag. This minimises the technical complexity. The Open Targeting Platform offers a unique The benefits of the Open Targeting Platform: The overall booking mechanisms between agencies and publishers are maintained, transparency opportunity for media agencies, publishers and control for running targeting campaigns remain the same. and external data sources to network their Cross-publisher campaigns aimed at targeting campaigns. precise target groups The integration of serval publishers opens The optimal infrastructure for efficient up greater reach and allows campaigns to be branding campaigns planned with single campaign parameters. data provider publisher These cross publisher campaigns can also Global frequency capping/boosting within include global frequency capping and the publisher alliance, for an optimised boosting ensuring that optimal advertising advertising dose/contact class agency adnetworks contact is achieved. Agencies can provide their target group insights for more efficiency. Campaign planning with benchmarks familiar to TV bookings, but with selective The end result of cross publisher campaigns targeting is TV equivalent bookings - with the identifi- cation of GRPs, net reach and OTS values - but Opportunity to tap external data and data with far better targeting to your consumers. providers