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Victorious
    	
  




                          WEEKLY	
  –	
  EVERY	
  THURSDAY	
  




                                   Henry	
  Ford	
  
                                 &	
  the	
  Model	
  T	
  
Modern	
  Process	
  
Innovation	
  




Craft	
  Production	
  
Extinct?	
  




    	
  
CONTENTS	
  
	
  
	
  



                                    Meet	
  the	
  
                                     Team	
  

                                                      Contents	
  

                                    SPECIAL	
  

The	
  Team	
  
             Editor	
  in	
  Chief	
                                                                                QUICKview	
  
             Simon	
  Ramsden	
                                       Process	
  Innovation	
  explained	
  in	
  shape	
  	
  
                                                                                                       and	
  color!	
  	
  

                                                                                                  Craft	
  Production	
  	
  	
  
       Managing	
  Editor	
  
                                                                                                Extinct?	
  Not	
  really!	
  
                Jay	
  Gada	
  
                                                        A	
  review	
  of	
  craft	
  production	
  in	
  the	
  21st	
  century	
  
                                                                               and	
  modern	
  firms	
  who	
  still	
  use	
  it	
  
              Executive	
  Editor	
  
                                                                        The	
  Mass	
  Production	
  SPECIAL	
  
              Shannie	
  Tu	
  
                                                        Ë Henry	
  Ford’s	
  approach	
  to	
  mass	
  production
                                                        Ë Standardization	
  and	
  why	
  was	
  it	
  important?
        Creative	
  Director	
                          Ë Importance	
  of	
  factory	
  layout	
  in	
  mass	
  

            Flavia	
  Vintila	
                            production
                                                        Ë Importance	
  of	
  interchangeable	
  parts
                                                        Ë Ford’s	
  approach	
  to	
  the	
  motor	
  car
              Copy	
  Editor	
                          Ë The	
  Ford	
  ‘system’
                                                        Ë The	
  key	
  to	
  combining	
  quality,	
  reliability	
  
              Emma	
  –Zhuo	
  Yi	
  
                                                           and	
  low	
  price
                                                        Ë The	
  Model	
  T
                                                        Ë Taylorism	
  
                                                                                               Ideas	
  
            Fact	
  Checker	
  
                                                                                                            Innovation	
  
               Ivy	
  Huang	
  
                                                                                             Creation	
  



	
  
QUICKview	
  
	
  




       OR	
   How	
   The	
   Editorial	
   Team	
  
       Plays	
  Around	
  with	
  SmartArt	
  
                  What	
  is	
  ‘Process	
  
                    Innovation’?	
  




	
  
 

       Levels	
  of	
  Process	
  
       Innovation	
  
       Impact	
  on	
  
       Organization	
  and	
  
       Point	
  of	
  Attach	
  
       within	
  
       Organization	
  
       grow	
  with	
  each	
  
       widening	
  circle	
  




	
  
 




	
  
 




	
  
 




                                            Factory	
  System	
  emerged	
  in	
  19th	
  century	
  as	
  
                                            various	
  industries	
  attempted	
  to	
  move	
  
                                            process	
  product	
  from	
  “Craft”	
  stage	
  to	
  more	
  
                                            efficient	
  mode	
  of	
  operation	
  aimed	
  at	
  
            21st	
  century	
               economies	
  of	
  scale.	
  
         Car	
  Assembly	
  Line	
  
                                            In	
  21st	
  century	
  Capitalism	
  exist	
  amongst	
  m ost	
  countries,	
  very	
  few	
  
                                            that	
  is	
  still	
  of	
  communism	
  nature	
  –	
  North	
  Korea.	
  Capitalism’s	
  main	
  
                                            feature	
  is	
  that	
  it	
  fully	
  eradicated	
  the	
  importance	
  of	
  craftsmanship	
  
                                            and	
  focused	
  on	
  division	
  of	
  labour.	
  	
  This	
  shift	
  of	
  view	
  from	
  
                                            craftsman	
  to	
  labour	
  has	
  totally	
  changed	
  how	
  people	
  think	
  they	
  can	
  
                                            earn	
  a	
  living	
  than	
  where	
  by	
  a	
  person	
  would	
  intern	
  under	
  a	
  specific	
  
                                            master	
  at	
  a	
  certain	
  skill	
  and	
  process	
  all	
  his	
  skill	
  in	
  matters	
  of	
  
                                            years.	
  	
  
         20th	
  &	
  21st	
  century	
     As	
  the	
  meaning	
  of	
  “Craft”	
  would	
  b e	
  “an	
  art,	
  trade,	
  or	
  occupation	
  
       (Guitar	
  Manufacturing	
           requiring	
  special	
  skill”	
  (dictionary.com)	
  which	
  means	
  a	
  
                      Unit)	
               “craftsman”	
  means	
  a	
  person	
  possessing	
  the	
  skill.	
  	
  

                                            We	
  would	
  say	
  that	
  even	
  doctors	
  who	
  has	
  skill	
  of	
  healing	
  is	
  a	
  
                                            craftsman	
  of	
  this	
  m odern	
  society	
  though	
  it	
  does	
  not	
  comes	
  under	
  
                                            the	
  category	
  of	
  Process	
  innovation	
  but	
  the	
  service	
  innovation.	
  W e	
  
                                            agree	
  that	
  craftsmanship	
  is	
  different	
  from	
  what	
  was	
  in	
  the	
  past.	
  	
  


                                            The	
  labour	
  class,	
  due	
  to	
  the	
  poverty	
  and	
  lack	
  of	
  education,	
  they	
  
                                            are	
  unable	
  to	
  rose	
  and	
  become	
  professionals	
  that	
  doesn’t	
  mean	
  
                                            that	
  they	
  are	
  doomed	
  to	
  be	
  workers	
  under	
  the	
  capitalist	
  for	
  
                                            eternality.	
  There	
  are	
  m any	
  other	
  types	
  of	
  workers	
  who	
  are	
  more	
  
             19th	
  century	
              advanced	
  in	
  class	
  than	
  of	
  their	
  counter	
  parts	
  that	
  we	
  see	
  today	
  in	
  
                                            factories.	
  	
  

                                            Ferrari,	
  Lamborghini	
  ,	
  BMW-­‐	
  The	
  world’s	
  m ost	
  sought	
  after	
  and	
  
                                            expensive	
  luxury	
  automobile	
  company,	
  the	
  reason	
  behind	
  this	
  
                                            expensive	
  price	
  tag	
  is	
  due	
  to	
  the	
  elaborated	
  assembly	
  line	
  that	
  it	
  
                                            had	
  where	
  craftsmanship	
  is	
  involved	
  as	
  the	
  workers	
  manually	
  
                                            assembles	
  the	
  vehicle,	
  from	
  the	
  body	
  of	
  the	
  car	
  to	
  the	
  leather	
  sewn	
  
                                            for	
  making	
  seat	
  and	
  interior.	
  	
  The	
  fact	
  is	
  –	
  End	
  product,	
  which	
  is	
  
                                            the	
  automobile	
  is	
  over	
  80%	
  hand	
  assembled.	
  	
  We	
  would	
  say	
  that	
  
                                            the	
  worker	
  are	
  semi-­‐craftsman	
  as	
  they	
  know	
  about	
  a	
  particular	
  
                                            job	
  scope	
  but	
  know	
  m ore	
  than	
  a	
  common	
  worker	
  	
  (Ultimate	
  
             18th	
  century	
              Factories,	
  National	
  Geography	
  Channel,	
  2007)	
  

	
  
 




	
  
 




	
  
 




	
  
 




	
  
 




	
  
 




	
  
 




	
  
2
1




    	
  



                        So,	
  how	
  WAS	
  the	
  Model	
  T	
  suitable	
  for	
  US	
  market	
  
                                                    conditions?	
  

           Ford	
  Model	
  T	
  (also	
  called	
  Tin	
  Lizzie	
  or	
  Flivver)	
        and	
  type.	
  	
  
           is	
  a	
  classics	
  type	
  of	
  car	
  that	
  produced	
  by	
  Ford	
  
           Motor	
  Company	
  (It	
  was	
  founded	
  by	
  Henry	
                        The	
  critical	
  factor	
  cause	
  success	
  of	
  the	
  Model	
  T	
  
           Ford	
  and	
  incorporated	
  on	
  June	
  16,	
  1903)	
                       is	
  that	
  Ford	
  increase	
  productivity	
  for	
  output	
  
           between	
  1908	
  and	
  1927	
  in	
  America.	
  	
                            per	
  unit	
  of	
  input.	
  Both	
  specialization	
  and	
  
                                                                                             segment	
  of	
  labor	
  helped	
  Ford	
  Motor	
  Company	
  
           The	
  first	
  finished	
  model	
  of	
  Ford	
  Model	
  T	
                   to	
  raise	
  Model	
  T	
  productivity.	
  Ford	
  discovered	
  
           was	
  born	
  on	
  September	
  27,	
  1908.	
  So	
  that	
  the	
             it	
  is	
  more	
  efficient	
  to	
  built	
  assembly	
  line	
  
           year	
  became	
  the	
  one	
  with	
  significant	
  meaning	
                  production	
  than	
  make	
  individual	
  workers	
  to	
  do	
  
           in	
  the	
  industrial	
  history	
  because	
  of	
  creating	
                 a	
  complete	
  products,	
  that	
  is	
  to	
  say,	
  they	
  
           Model	
  T	
  and	
  this	
  type	
  must	
  be	
  the	
  most	
                  changed	
  their	
  strategy	
  from	
  single	
  work	
  to	
  
           successful	
  cars	
  in	
  the	
  history	
  of	
  the	
  United	
               divide	
  the	
  work,	
  furthermore,	
  interchangeable	
  
           States.	
  	
                                                                     components	
  made	
  this	
  novel	
  way	
  to	
  organize	
  
                                                                                             production	
  possible.	
  	
  
           In	
  1913,	
  the	
  Ford	
  Motor	
  Company	
  established	
  
           the	
  first	
  moving	
  assembly	
  line	
  and	
  used	
  in	
                 On	
  the	
  other	
  hand,	
  Model	
  T	
  concluded	
  four	
  
           large-­‐scale	
  manufacturing	
  process.	
  	
                                  great	
  features:	
  Reliable,	
  durable,	
  easy	
  
                                                                                             maintenance	
  and	
  the	
  important	
  point	
  is	
  that	
  
           In	
  the	
  end	
  of	
  nineteen	
  century,	
  customers	
  in	
               the	
  price	
  is	
  affordable	
  for	
  general	
  people,	
  thus	
  
           the	
  America	
  tended	
  to	
  buy	
  the	
  commodities	
                     it	
  became	
  popular	
  on	
  the	
  car	
  market,	
  the	
  
           with	
  low	
  price	
  and	
  easy	
  to	
  get,	
  so	
  the	
  company	
       market	
  share	
  higher	
  than	
  60%	
  at	
  one	
  time.	
  The	
  
           attempted	
  to	
  increase	
  the	
  efficiency	
  and	
  extend	
               pattern	
  ‘	
  one	
  principle	
  type	
  is	
  suitable	
  for	
  every	
  
           the	
  range	
  of	
  distribution	
  in	
  order	
  to	
  raise	
                user’	
  made	
  car	
  as	
  a	
  utility	
  tool	
  and	
  sell	
  to	
  
           output	
  and	
  reduce	
  cost.	
  	
                                            publics	
  normally.	
  	
  
           Therefore,	
  the	
  production	
  concept	
  focused	
  on	
                     The	
  United	
  States	
  has	
  since	
  become	
  a	
  
           production	
  than	
  marketing,	
  it	
  means	
  what	
  the	
                  kingdom	
  on	
  the	
  "car".	
  
           company	
  sold	
  based	
  on	
  the	
  production,	
  they	
  
           didn’t	
  notice	
  the	
  requirement	
  of	
  customers,	
                      	
  
           such	
  as	
  they	
  only	
  sale	
  the	
  car	
  with	
  single	
  color	
  




    	
  
 




	
  
 




	
  
 




   BOOK	
  	
  Review	
  
                                                                 	
  

                                                                One	
  of	
  the	
  more	
  pessimistic	
  views	
  of	
  humanity’s	
  future	
  is	
  
                                                             explained	
  in	
  m inute	
  detail	
  in	
  Aldous	
  Huxley’s	
  ‘Brave	
  New	
  World’.	
  
                                                             The	
  book’s	
  tone	
  is	
  largely	
  due	
  to	
  the	
  time	
  it	
  was	
  written,	
  between	
  
                                                             the	
  First	
  World	
  W ar	
  and	
  W orld	
  War	
  II	
  and	
  to	
  the	
  changes	
  those	
  
                                                             hard	
  times	
  brought	
  upon	
  society.	
  The	
  socialism	
  of	
  that	
  time	
  
                                                             became	
  the	
  totalitarian	
  W orld	
  State,	
  growing	
  materialism	
  and	
  
              Now,	
   you’ve	
   seen	
   how	
             weakening	
  religious	
  beliefs	
  became	
  the	
  religion	
  of	
  consumerism	
  
       beneficial	
  Ford’s	
  genius	
  has	
               with	
  Henry	
  Ford	
  acting	
  as	
  its	
  god.	
  The	
  divine	
  role	
  was	
  thrust	
  
       been	
   to	
   the	
   world.	
   But,	
   we	
      upon	
  him	
  because	
  the	
  mass-­‐production	
  of	
  his	
  T-­‐Model	
  vehicles	
  
       at	
   Victorious	
   Secret,	
   would	
             leads	
  to	
  the	
  mass-­‐production	
  of	
  human	
  beings	
  in	
  ‘Brave	
  New	
  
       consider	
  it	
  a	
  waste	
  if	
  we	
  do	
      World’.	
  
       not	
          recommend	
                 the	
  
       following	
              book	
              in	
           ‘Brave	
  New	
  World’	
  introduces	
  a	
  London	
  600	
  hundred	
  years	
  in	
  
       concordance	
   with	
   our	
                        the	
  future	
  (“After	
  Ford”).	
  Human	
  life	
  has	
  become	
  industrialized	
  
       special	
  on	
  Henry	
  Ford.	
                     and	
  is	
  under	
  the	
  rule	
  of	
  ten	
  people	
  who	
  are	
  at	
  the	
  top	
  of	
  the	
  
                                                             World	
  State.	
  Humans	
  are	
  not	
  born	
  anymore,	
  but	
  are	
  genetically	
  
                                                             engineered,	
  divided	
  into	
  specific	
  castes	
  ranging	
  from	
  the	
  Alpha+	
  
                                                             to	
  Epsilons,	
  each	
  group	
  color-­‐coded	
  and	
  conditioned	
  from	
  birth	
  
                                                             to	
  accept	
  their	
  given	
  life	
  with	
  blind	
  gratitude.	
  	
  

                                                             The	
  World	
  State’s	
  motto	
  is	
  “Community.Identity.Stability”.	
  It	
  
                                                             becomes	
  glaringly	
  clear	
  from	
  the	
  first	
  chapters	
  how	
  the	
  free-­‐
                                                             willed	
  individual	
  has	
  been	
  sacrificed	
  to	
  m aintain	
  this	
  futuristic	
  
                                                             dystopia’s	
  deceiving	
  social	
  stability.	
  Scientific	
  advances,	
  such	
  as	
  
                                                             Bokanovsky’s	
  Process,	
  are	
  used	
  to	
  mass-­‐produce	
  humans,	
  
                                                             effectively	
  destroying	
  the	
  meaning	
  of	
  the	
  word	
  ‘family’.	
  More	
  so,	
  
                                                             several	
  techniques	
  engineered	
  for	
  better	
  purposes,	
  like	
  
                                                             hypnopaedia	
  or	
  sleep-­‐teaching,	
  are	
  abused	
  and	
  used	
  to	
  further	
  
                                                             condition	
  and	
  control	
  the	
  masses.	
  “Everybody	
  belongs	
  to	
  
                                                             everybody”	
  (Huxley,	
  1932)	
  is	
  a	
  phrase	
  drilled	
  mercilessly	
  into	
  
                                                             young	
  minds,	
  further	
  underlining	
  the	
  main	
  point	
  of	
  this	
  society:	
  
                                                             there	
  are	
  no	
  individuals,	
  there	
  is	
  only	
  the	
  society	
  itself,	
  a	
  well-­‐
	
   BRAVE	
  NEW	
  WORLD	
                                 built	
  machine	
  whose	
  parts	
  are	
  easily	
  and	
  actively	
  replaced;	
  no	
  
     Aldous	
  Huxley	
                                      one	
  is	
  more	
  important	
  than	
  another	
  in	
  the	
  grand	
  scheme	
  of	
  
     1932	
                                                  things.	
  
     London	
  

         	
  
	
  
         	
  

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504 wk6

  • 1. Victorious   WEEKLY  –  EVERY  THURSDAY   Henry  Ford   &  the  Model  T   Modern  Process   Innovation   Craft  Production   Extinct?    
  • 2. CONTENTS       Meet  the   Team   Contents   SPECIAL   The  Team   Editor  in  Chief   QUICKview   Simon  Ramsden   Process  Innovation  explained  in  shape     and  color!     Craft  Production       Managing  Editor   Extinct?  Not  really!   Jay  Gada   A  review  of  craft  production  in  the  21st  century   and  modern  firms  who  still  use  it   Executive  Editor   The  Mass  Production  SPECIAL   Shannie  Tu   Ë Henry  Ford’s  approach  to  mass  production Ë Standardization  and  why  was  it  important? Creative  Director   Ë Importance  of  factory  layout  in  mass   Flavia  Vintila   production Ë Importance  of  interchangeable  parts Ë Ford’s  approach  to  the  motor  car Copy  Editor   Ë The  Ford  ‘system’ Ë The  key  to  combining  quality,  reliability   Emma  –Zhuo  Yi   and  low  price Ë The  Model  T Ë Taylorism   Ideas   Fact  Checker   Innovation   Ivy  Huang   Creation    
  • 3. QUICKview     OR   How   The   Editorial   Team   Plays  Around  with  SmartArt   What  is  ‘Process   Innovation’?    
  • 4.   Levels  of  Process   Innovation   Impact  on   Organization  and   Point  of  Attach   within   Organization   grow  with  each   widening  circle    
  • 7.   Factory  System  emerged  in  19th  century  as   various  industries  attempted  to  move   process  product  from  “Craft”  stage  to  more   efficient  mode  of  operation  aimed  at   21st  century   economies  of  scale.   Car  Assembly  Line   In  21st  century  Capitalism  exist  amongst  m ost  countries,  very  few   that  is  still  of  communism  nature  –  North  Korea.  Capitalism’s  main   feature  is  that  it  fully  eradicated  the  importance  of  craftsmanship   and  focused  on  division  of  labour.    This  shift  of  view  from   craftsman  to  labour  has  totally  changed  how  people  think  they  can   earn  a  living  than  where  by  a  person  would  intern  under  a  specific   master  at  a  certain  skill  and  process  all  his  skill  in  matters  of   years.     20th  &  21st  century   As  the  meaning  of  “Craft”  would  b e  “an  art,  trade,  or  occupation   (Guitar  Manufacturing   requiring  special  skill”  (dictionary.com)  which  means  a   Unit)   “craftsman”  means  a  person  possessing  the  skill.     We  would  say  that  even  doctors  who  has  skill  of  healing  is  a   craftsman  of  this  m odern  society  though  it  does  not  comes  under   the  category  of  Process  innovation  but  the  service  innovation.  W e   agree  that  craftsmanship  is  different  from  what  was  in  the  past.     The  labour  class,  due  to  the  poverty  and  lack  of  education,  they   are  unable  to  rose  and  become  professionals  that  doesn’t  mean   that  they  are  doomed  to  be  workers  under  the  capitalist  for   eternality.  There  are  m any  other  types  of  workers  who  are  more   19th  century   advanced  in  class  than  of  their  counter  parts  that  we  see  today  in   factories.     Ferrari,  Lamborghini  ,  BMW-­‐  The  world’s  m ost  sought  after  and   expensive  luxury  automobile  company,  the  reason  behind  this   expensive  price  tag  is  due  to  the  elaborated  assembly  line  that  it   had  where  craftsmanship  is  involved  as  the  workers  manually   assembles  the  vehicle,  from  the  body  of  the  car  to  the  leather  sewn   for  making  seat  and  interior.    The  fact  is  –  End  product,  which  is   the  automobile  is  over  80%  hand  assembled.    We  would  say  that   the  worker  are  semi-­‐craftsman  as  they  know  about  a  particular   job  scope  but  know  m ore  than  a  common  worker    (Ultimate   18th  century   Factories,  National  Geography  Channel,  2007)    
  • 10.    
  • 11.    
  • 12.    
  • 13.    
  • 14.    
  • 15. 2 1   So,  how  WAS  the  Model  T  suitable  for  US  market   conditions?   Ford  Model  T  (also  called  Tin  Lizzie  or  Flivver)   and  type.     is  a  classics  type  of  car  that  produced  by  Ford   Motor  Company  (It  was  founded  by  Henry   The  critical  factor  cause  success  of  the  Model  T   Ford  and  incorporated  on  June  16,  1903)   is  that  Ford  increase  productivity  for  output   between  1908  and  1927  in  America.     per  unit  of  input.  Both  specialization  and   segment  of  labor  helped  Ford  Motor  Company   The  first  finished  model  of  Ford  Model  T   to  raise  Model  T  productivity.  Ford  discovered   was  born  on  September  27,  1908.  So  that  the   it  is  more  efficient  to  built  assembly  line   year  became  the  one  with  significant  meaning   production  than  make  individual  workers  to  do   in  the  industrial  history  because  of  creating   a  complete  products,  that  is  to  say,  they   Model  T  and  this  type  must  be  the  most   changed  their  strategy  from  single  work  to   successful  cars  in  the  history  of  the  United   divide  the  work,  furthermore,  interchangeable   States.     components  made  this  novel  way  to  organize   production  possible.     In  1913,  the  Ford  Motor  Company  established   the  first  moving  assembly  line  and  used  in   On  the  other  hand,  Model  T  concluded  four   large-­‐scale  manufacturing  process.     great  features:  Reliable,  durable,  easy   maintenance  and  the  important  point  is  that   In  the  end  of  nineteen  century,  customers  in   the  price  is  affordable  for  general  people,  thus   the  America  tended  to  buy  the  commodities   it  became  popular  on  the  car  market,  the   with  low  price  and  easy  to  get,  so  the  company   market  share  higher  than  60%  at  one  time.  The   attempted  to  increase  the  efficiency  and  extend   pattern  ‘  one  principle  type  is  suitable  for  every   the  range  of  distribution  in  order  to  raise   user’  made  car  as  a  utility  tool  and  sell  to   output  and  reduce  cost.     publics  normally.     Therefore,  the  production  concept  focused  on   The  United  States  has  since  become  a   production  than  marketing,  it  means  what  the   kingdom  on  the  "car".   company  sold  based  on  the  production,  they   didn’t  notice  the  requirement  of  customers,     such  as  they  only  sale  the  car  with  single  color    
  • 16.    
  • 17.    
  • 18.   BOOK    Review     One  of  the  more  pessimistic  views  of  humanity’s  future  is   explained  in  m inute  detail  in  Aldous  Huxley’s  ‘Brave  New  World’.   The  book’s  tone  is  largely  due  to  the  time  it  was  written,  between   the  First  World  W ar  and  W orld  War  II  and  to  the  changes  those   hard  times  brought  upon  society.  The  socialism  of  that  time   became  the  totalitarian  W orld  State,  growing  materialism  and   Now,   you’ve   seen   how   weakening  religious  beliefs  became  the  religion  of  consumerism   beneficial  Ford’s  genius  has   with  Henry  Ford  acting  as  its  god.  The  divine  role  was  thrust   been   to   the   world.   But,   we   upon  him  because  the  mass-­‐production  of  his  T-­‐Model  vehicles   at   Victorious   Secret,   would   leads  to  the  mass-­‐production  of  human  beings  in  ‘Brave  New   consider  it  a  waste  if  we  do   World’.   not   recommend   the   following   book   in   ‘Brave  New  World’  introduces  a  London  600  hundred  years  in   concordance   with   our   the  future  (“After  Ford”).  Human  life  has  become  industrialized   special  on  Henry  Ford.   and  is  under  the  rule  of  ten  people  who  are  at  the  top  of  the   World  State.  Humans  are  not  born  anymore,  but  are  genetically   engineered,  divided  into  specific  castes  ranging  from  the  Alpha+   to  Epsilons,  each  group  color-­‐coded  and  conditioned  from  birth   to  accept  their  given  life  with  blind  gratitude.     The  World  State’s  motto  is  “Community.Identity.Stability”.  It   becomes  glaringly  clear  from  the  first  chapters  how  the  free-­‐ willed  individual  has  been  sacrificed  to  m aintain  this  futuristic   dystopia’s  deceiving  social  stability.  Scientific  advances,  such  as   Bokanovsky’s  Process,  are  used  to  mass-­‐produce  humans,   effectively  destroying  the  meaning  of  the  word  ‘family’.  More  so,   several  techniques  engineered  for  better  purposes,  like   hypnopaedia  or  sleep-­‐teaching,  are  abused  and  used  to  further   condition  and  control  the  masses.  “Everybody  belongs  to   everybody”  (Huxley,  1932)  is  a  phrase  drilled  mercilessly  into   young  minds,  further  underlining  the  main  point  of  this  society:   there  are  no  individuals,  there  is  only  the  society  itself,  a  well-­‐   BRAVE  NEW  WORLD   built  machine  whose  parts  are  easily  and  actively  replaced;  no   Aldous  Huxley   one  is  more  important  than  another  in  the  grand  scheme  of   1932   things.   London