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Kubik Spring Summer2012 News

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Kubik Spring Summer2012 News

  1. 1. SPRING/SUMMER 2012 thinkubik.com FEATURE STORY International Auto Show Circuit a true success 2012 was the year of new products, new messaging and new design. kubik goes above and beyond for our auto show clients... READ MORE Our News Amsterdam Bayer CropScience Schneider Electric Commercial Auto Show is on the cutting edge tells their story Volvo Ocean Race 2012: an SPX: Where Ideas Meet Dead Seas Scrolls Pompeii: Life and Death extraordinary race and client Industry ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  2. 2. EXHIBITS kubik’s idea for Nissan’s Innovation Nissan’s direction was clear: translate its “Innovation for All” corporate campaign into its exhibit program. To succeed, this exhibit had to embody Nissan’s commitment to industry-leading innovation, both in its flagship models and its vehicle lineup. kubik translated this directive into a single line, a rectilinear ribbon of sorts, which represented the idea of innovation. Sometimes horizontal, sometimes vertical, the ribbon ran through the entire exhibit—signifying the innovation that runs through every Nissan product. Visitors journeying along the ribbon experienced feature vehicles, technology stories and interactive displays. By utilizing fabric elements for a portion of the structure, kubik reduced the weight and shipping bulk of the exhibit— which translated into multiple cost efficiencies.BACK TO MAIN PAGE ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  3. 3. EXHIBITS EXHIBITSCadillac is a luxuryexperienceCadillac required an exhibit that merged itsdesign vision with the functionality requiredon the auto show circuit. kubik’s expertengineering and fabrication delivered. Theresulting environment remained true to thedesign by MacLaren Momentum—yet was easyto assemble and transport.The design integrated a pair of 40’ long by 20’high structures comprised of angled panels thatresembled the cut facets of a gemstone. Elegantfinish materials included glass, mesh, fabric, tile,leather, steel and mirror. Structural componentswere both sturdy and lightweight. Two “kits” ofproperties were fabricated to accommodate arigorous show schedule.The exhibit brought the client’s vision to lifewhile fulfilling all logistical and functionalcriteria.BACK TO MAIN PAGE ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  4. 4. EXHIBITS EXHIBITSHyundai adds European flairHyundai’s theme, “Well Engineered” embodied the challenge to adapt its global designstandard to meet the needs and challenges of the North American market. This includedelevating the brand experience to reflect the quality of Hyundai’s well-engineered,increasingly more upscale line.Every aspect of the exhibit was purposefully selected to convey commitment to quality andinnovation. kubik upped the ante with the addition of a full raised floor inlaid with black,blue and gloss-white surfaces. Walls and identity structure were built from tension fabricapplied over cost-saving, lightweight metal frames. Infusion of Hyundai blue LED lightingthroughout the space symbolized continuity of engineering. The visitor experience includeddisplays that communicated technology stories—and a gallery of Hyundai achievements.The well engineered and detailed exhibit reflected Hyundai’s high standard of quality.BACK TO MAIN PAGE ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  5. 5. EXHIBITS New exhibit concept was a great success for the Amsterdam Commercial Motor Show Amsterdam RAI, recently awarded as the world’s best conference venue, successfully re-staged the Commercial Vehicle Show this year. Based on a uniform exhibit design by kubik, truck and van manufactures were offered a cost-effective, all-in-one exhibit package. European brands, such as Mercedes-Benz, Volvo, Renault, IVECO, Scania, MAN, Volkswagen and DAF signed-up for this attractive deal. Twenty three individual automotive exhibits, occupying four exhibition halls, covered more than 22,000 square meters of exhibit space with over 46,000 visitors attending during five show days in April. The European Motor Show’s next edition has already been announced for 2014.BACK TO MAIN PAGE ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  6. 6. EXHIBITSBayer CropScience ison the cutting edgeBrand image and flexibility were MacLarenMomentum’s chief directives when it reached out tokubik to create an in-line exhibit for Bayer CropScience.Bayer required a sleek and contemporary exhibit—with modular construction.A unique sheen was created by finishing custommillwork with pearlescent automotive paint. Bayer’sgreen and blue logo glowed against white towerslocated at either side of the exhibit, an effect createdby rear-lighting 3D plexi letters. Rear-lit fabricgraphics gave the exhibit additional pop. Meanwhile,modular components accommodated in-line floorplan options up to 10’ x 40’ and a finished backsideensured that the exhibit could also be used in islandconfigurations.Both Bayer CropScience and MacLaren Momentumdelivered rave reviews, saying the finished exhibit isas beautiful as it is versatile.BACK TO MAIN PAGE ®© 20 kubik inc. rights reserved. kubik, think kubik and beyond imagination are registered trademarks of kubik inc. 11 All
  7. 7. EXHIBITS EXHIBITSSPX: Where IdeasMeet IndustrySPX’s objective was to make itself known as theparent company behind a dozen well known,industry-specific manufacturing brands. Thechallenge was to design a clean and visuallyconsistent exhibit that would communicate thispositioning while showcasing SPX’s wide range ofbrands and products.kubik found inspiration from the green “X” in SPX’slogo—actually two green chevrons meeting—and in the company’s tagline, “Where ideas meetIndustry.” Converging angles throughout theexhibit reiterated this messaging while fields ofgreen visually linked exhibit components to thelogo creating a clean and open environmentexuding an ambiance of professionalism. Use ofprinted fabric panels also minimized costs. As aresult, SPX communicated its parent companystatus with style and elegance.BACK TO MAIN PAGE ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  8. 8. ENVIRONMENTSSchneider Electrictells their storyAfter merging several facilities into one head office,Schneider Electric decided it was time to create ameans to tell its story to visitors. The solution tookthe form of a three-space experience: a showroom,executive boardroom and enlivened reception area.kubik branded the space with liberal use of SchneiderElectric green accents. White walls and bright lightminimized the gray, industrial look of the equipmentwhile raised white-on-white icons added texture tothe walls. Execution required careful adherence to firecodes and integration of ventilation for equipment.Shadow-box framing and a removable grill at therear of the equipment facilitated mounting withouthaving to drill through the wall panels.Schneider Electric’s ROI was 100% in the first monthof sales. Needless to say, Schneider Electric is thrilledwith kubik and their new visitor meeting facilities.BACK TO MAIN PAGE ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  9. 9. EVENTSVOLVO Ocean RaceCAMPER constructs unique presence at PUMA starts in Sport andVolvo Ocean Race Village ends in Fashion PUMA leveraged the name of its boat—Mar Mostro (Sea Monster)—toCamper, a leading Spanish footwear and apparel company, wanted create a memorable presence at the ten worldwide Race Villages alongsailing fans to take note of its sponsorship of Emirates Team New the course of The Volvo Ocean Race. PUMA’s retail and hospitality space,Zealand participating in the Volvo Ocean Race. This goal was realized created from four forty-foot shipping containers, conveyed an urban,through a dynamic pavilion experience within the Race Village. industrial feel. A supersized Mar Mostro attracted attention by reachingRenown designer Shigeru Ban utilized cardboard paper tubes to create his tentacles out from the rooftop. The experience included retail and bar/a sustainable and recyclable circular pavilion that resembled a Roman club space, with live events that included exercise classes, concerts andtemple. Modular fabrication ensured ease of shipping and re-assembly radio broadcasts. Social media activity was triggered by a photo boothat each of four event locations across the globe. Inside, visitors enjoyed where visitors photographed themselves surrounded by Mar Mostro’shospitality and learned more about the Camper sailing team before tentacles. In Alicante alone, over 7,000 visitors attended PUMA specialfinally encountering Camper’s especially designed Volvo Ocean Race events. Retail sales exceeded target and over 6,200 visitors spread thesailing shoes collection. word via social media.BACK TO MAIN PAGE ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  10. 10. MUSEUMSDead Seas Scrolls - Life andFaith in Biblical TimesCommissioned by Discovery Times Square and designed by RalphAppelbaum Associates; this one-of-a-kind 8000 sq. foot travelingexhibition debuted in the fall of 2011 and features over 500 never-before-seen artifacts from biblical times. A pre-show theaterand narrated introduction gives way to the largest collection ofartifacts ever assembled including actual remnants of the Dead SeaScrolls. Described in The New York Times as “Stunning…Jarring…Aprovocative new exhibition…” Maltbie was responsible for thefabrication and installation of the exhibits.BACK TO MAIN PAGE ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.
  11. 11. MUSEUMS Pompeii: The Exhibit - Life and Death in the Shadow of Vesuvius Designed by Ralph Appelbaum Associates, the traveling show opened at Discovery Times Square in the spring of 2011. The immersive environment chronicles the events leading up to and the aftermath of the epic volcanic eruption 2000 years ago. With over 250 artifacts; some of which have never been displayed, as well as the largest collection of body casts; this 5000 sq. foot exhibition was described as both “fascinating and chilling” by Newsday magazine and was awarded the 2011 Creativity International Award for Environmental Graphics. Maltbie was responsible for the pre-production, fabrication and installation of all exhibits.BACK TO MAIN PAGE ®© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

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