1. The document outlines new revenue models for VICE media, including getting brands to pay for native brand content, getting platforms and funding bodies to pay for content production through a studio, and commercializing VICE's experience in connecting with audiences through a services business. 2. It discusses key principles of making content free and distributing it where young people are found. New models are needed to build audiences and find sustainable revenue in today's media landscape. 3. Partners and creating high-quality content that stops thumbs have always been important to VICE's success. New models aim to benefit advertisers, publishers, and audiences by creating engaging content without interruptive ads.

1. VICE - PRIVATE AND CONFIDENTIAL
New Revenue Models

2. Make content Build Audience
The Media Business

3. Your Content is Your Brand

4. Make content Build Audience
The Media Business
Sell Media

5. The Media Business
Interruptive Inferior to Content Unwanted
The problem with Selling Ads

6. PRIVATE AND CONFIDENTIAL | VICE 2017
Talk To Young People In Their Voice
Three key principles of VICE
Make It FreeDistribute It Where Young People Are

7. Partners have always
been central to the
success of our business

8. Today’s Environment
We live in an
in-feed world

9. Today’s Environment
We live in an
in-feed world
Content needs to
stop thumbs

10. Make content Build Audience
1. Native Brand Content
Get brands to pay for the content

11. An award winning branded entertainment production
studio with a global infrastructure, rooted in youth culture.
1. Native Brand Content

12. PRIVATE AND CONFIDENTIAL | VICE 2017 12
VICE has always been innovative about
how we made revenue

13. Our new media
landscape
requires a new
way of thinking
BUILDING SOMETHING
WORTH TALKING ABOUT
AD REAL ESTATE
TIME SPENT
WITH BRAND
BUYING THE
CONVERSATION

14. Any native content has to be at
least as good, if not better than
the regular VICE content.
Our Ambition
Gives us the resources to get
more premium stories that we
wouldn’t otherwise.

15. ADVERTISERS
More effective,
more engaging
WIN
PUBLISHERS
Stuff we want
to make
WIN
AUDIENCE
More of what I
want, with less
interruption
WIN

16. Editorial Video TV
We apply this approach to all our channels

17. Measuring Performance
Reach Resonance Response
PAGE VIEWS
INDUSTRY BENCHMARK
(VICE AVERAGE: 5,026)
+73%
ATTENTION TIME
INDUSTRY BENCHMARK
(VICE AVG: 145 SECONDS)
+54%
6 X VICE BENCHMARK
UNBRANDED CONTENT
600%
SOCIAL ENGAGEMENT
MORE OVER BANNER ADS
VICE AVG :0.31%
+6%
CTR

18. Transformative
partnerships

21. Make content Build Audience
2. Production Studio
Get platforms / funding bodies
to pay for the content

22. A global premium IP creation & distribution engine,
with the world’s greatest storytelling talent
2. Production Studio
Studios

23. PRIVATE AND CONFIDENTIAL | VICE 2017
Developing a slate of content and matching
to the right partners or platforms
2-5 mins 8-10 mins 22-90 mins
Digital, social, brand Brand, OTT TV, SVOD platforms

25. PRIVATE AND CONFIDENTIAL | VICE 2017

27. Make content Build Audience
3. Services Business
Commercialise our experience
in connecting with an audience

28. 3. Services Business

29. Make ideas
that matter.
Cultural Value =
Commercial Success

30. PRIVATE AND CONFIDENTIAL | VICE 2017
understanding
of youth
OUR
digital publishing
and distribution
OUR
experience and
place in culture
OUR
level of access
to talent
OUR
What sets us apart

31. Insights Capabilities
Site and content data Global audience survey VICE Voices
Black Book of Trend Leaders Bespoke research projectsMillennial Panel with Toluna

32. PRIVATE AND CONFIDENTIAL | VICE 2017
Systems
Thinkers
Storytellers

33. PRIVATE AND CONFIDENTIAL | VICE 2017
Agency
Creative
Editorial
Creative

38. Make content Build Audience
B R AND S T U DIO STUDIOS