The document provides strategies and tips for small businesses to grow their ecommerce presence. It discusses building an online presence to attract customers through establishing trust and reputation, having an easy-to-use website with mobile optimization and social media integration, and generating repeat purchases and referrals through targeted marketing such as abandoned cart emails and customer reviews. International expansion is also addressed, noting the importance of considering cultural, language, and currency differences when expanding ecommerce globally.

1. Small Business Ecommerce
Strategies that work
Retail, Hospitality & Tourism Summit
Presented by:
Brad Tornberg - Brad@e3help.com
(732) 735-6429

2. Workshop Purpose:
 To give you ideas you can use to grow
and market your reputation and
generate inbound leads
 To understand and develop ecommerce
solutions and strategies that help you
grow your business.

3. Field of Dreams
 If you build it, they will come.
 If you build it, will they come?
 Why should they come?

4. Todays Selling Funnel
 Know
 Like
 Trust
 Try
 Buy
 Repeat
 Refer

5. Ecommerce Areas to
Consider
 What's your offer?
 Why should they buy from you?
 Define your target market and ideal
customer
 Is it easy – amazon one click?
 Build a Community – Content,
Collaboration and Culture
 Goal is to gain permission to
communicate with them...

6. Ecommerce Areas to
Consider
 Strategy before tactics!
 Search – Fast & Easy
 Transaction Work Flow
 Integration with backend systems
 International Considerations –
Language sets, currency issues
 Social Media Integration

7. Ecommerce Strategies & Tips
 Mobile Enabled
 Social Media to Drive Engagement
 Facebook Pixel - Know your audience
 Reputation Marketing* - Critical
◦ Content and Authority
◦ Google My Business Page
◦ Directory Citations – Consistent
◦ Strong Local Presence

8. Ecommerce Strategies & Tips
 Easy to Understand Categories
 Unique Product Content
 Stunning Images & Video Content
 Good URLs & Tags
 Blog and Do It Regularly
 Incentivize Customers

9. Ecommerce Strategies & Tips
 Abandoned Cart Emails
 Targeted Re-Marketing
 Customer Reviews
 Referral Rewards
 Clear Calls to Action
 Short Checkout Process
 Recommend Products and Upsells

10. Ecommerce Strategies & Tips
 Return policies
 BBB and other Seal of Approval Sites
 PPC as a quick start

11. Ecommerce Strategies & Tips
 International
◦ Cultural Focus
◦ Language
◦ Currency
◦ Strategic Partnering
 Develop a Total On Line Presence

15. Questions or Comments
 What’s you biggest Challenge?
 How are you doing things now
 Have you set a budget or timeframe?
 How can I help you to be successful?
 My cell: (732) 735-6429
 My email: brad@e3help.com