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What’s your
                                             Digital
                                             Footprint?
Footprint image courtesy of Dell’s digitalnomads.com
Circ of NYTimes
steadily declining...
now about 1 million
So where is
everybody?
Several hundred million
searches a day on Google
What’s your
Digital
   Footprint?
Is this a
completely new
world?

No, but...
Consumers are now in control of your brand
Speak
  in a
human voice
Listen
 to your
customers
One of the reasons I began paying such attention to detail
 was due to an experience I had when I was in college...
One of the reasons I began paying such attention to detail
 was due to an experience I had when I was in college...

     I was working back in the kitchen...
       Cleaning out the deep fat fryers
One of the reasons I began paying such attention to detail
 was due to an experience I had when I was in college...

     I was working back in the kitchen...
       Cleaning out the deep fat fryers

           I accidentally poured soapy water, instead of oil,
                       into the top of the fryer...
One of the reasons I began paying such attention to detail
 was due to an experience I had when I was in college...

     I was working back in the kitchen...
       Cleaning out the deep fat fryers

           I accidentally poured soapy water, instead of oil,
                       into the top of the fryer...

368 comments
One of the reasons I began paying such attention to detail
 was due to an experience I had when I was in college...

     I was working back in the kitchen...
       Cleaning out the deep fat fryers

           I accidentally poured soapy water, instead of oil,
                       into the top of the fryer...

368 comments
Meet
  John
New York
Director of
Marketing
Problem
One-way
conversations.
John is
  stuck in
corporate
think...
No
Digital
   Footprint
John...
Doesn’t exist...
John,
Meet
Samantha.
New York
Director of
Marketing
Teaching her company
          how to listen
Two-way
conversations.
She’s leading
   a tribe
samantha




            samantha
 samantha
samantha
samantha
Creating a
 digital
    footprint
   for herself AND her company
and... a
portable
personal brand
Real
Examples
viral video
Blendtec’s
 viral video
 campaign
the new
customer
 service
Email us and we’ll figure it all out for
  you We_Can_Help@comcast.com
market
 with content
I wanted to provide an
       update...
I wanted to provide an
       update...


   Handling 500 calls every 30
           minutes...
I wanted to provide an
       update...


   Handling 500 calls every 30
           minutes...



 global recall... 84,000 orders... full speed
                    ahead
dell.com/twitter
Transparency = Trust
You.
Personal Brand?
Fear?
Risk?
Cultural?
Play with the
free tools.
Subscribe to
      conversations
news alerts
Chatter about Nakheel property development’s $20M
fireworks to open Dubai’s newest resort, Atlantis
Use Twitter search
Start a
 blog
Manage your
Digital
Trail
Thank you
www.debbieweil.com
        debbie.weil@gmail.com
Follow me on        @debbieweil

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What's Your Digital Footprint?