As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Hubspot is the #1 Inbound Marketing Software provider on the Planet Earth. In addition, you'll find a wealth of extraordinary content on any inbound marketing subject, including conversion.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
This document provides guidance on producing a successful business website. It discusses applying direct marketing principles to website design, assessing websites, conceptualizing design based on the target audience, writing effective marketing content, developing navigation to guide visitors, and using calls to action. The key points covered are using the AIDA model of attracting attention, building interest, creating desire, and prompting action; assessing websites based on concept, content, navigation, decoration, and marketing efficacy; developing an effective concept and branding; and writing concise and scannable content tailored for online reading.
As foreclosure rates are continuing to climb, it appears that there is no relief in sight for homeowners who are “upside down” in their mortgages, meaning they currently owe more on their home than it is worth. However, many lenders are now considering short sales before borrowers get to foreclosure.
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
Landing pages are an essential part of every marketing campaign, yet most marketers are still doing it wrong. Learn how to use Conversion Centered Design to build landing experiences that convert more prospects into customers and gain a big competitive advantage. This session will give you actionable insights for increasing the conversion rate of your PPC campaigns, and how to design high-converting lead gen pages.
Hubspot is the #1 Inbound Marketing Software provider on the Planet Earth. In addition, you'll find a wealth of extraordinary content on any inbound marketing subject, including conversion.
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
Joanna Wiebe, Founder and CEO of Copy Hackers & Ryan Engley, Director of Customer Success at Unbounce hosted a lively Unwebinar about writing copy that demands action. Use their pro tips to increase the impact of your landing pages and drive inbound leads.
This document provides guidance on producing a successful business website. It discusses applying direct marketing principles to website design, assessing websites, conceptualizing design based on the target audience, writing effective marketing content, developing navigation to guide visitors, and using calls to action. The key points covered are using the AIDA model of attracting attention, building interest, creating desire, and prompting action; assessing websites based on concept, content, navigation, decoration, and marketing efficacy; developing an effective concept and branding; and writing concise and scannable content tailored for online reading.
How to create a customer centric landing page and get more leadsConversion Fanatics
Lead-generation doesn't have to be a tedious, hit-or-miss process. One of the most effective ways to generate high quality leads for your business is to have a highly targeted, well-optimized, customer-centric landing page.
10 Ways to Make Your Lead Generation Website Convert On the First VisitStraightNorthIM
84% of website conversions occur on the first visit, so it is crucial for lead generation websites to convert visitors immediately. The document provides 10 tips to improve first-visit conversions: 1) use compelling content that stimulates action, 2) have intuitive navigation, 3) include relevant custom imagery, 4) add persuasive credibility elements, 5) personalize the website, 6) create irresistible calls to action, 7) optimize forms, 8) prominently display phone numbers, 9) continuously test the website, and 10) ensure mobile-friendly design given that 23% of online leads come from mobile devices. Continuous testing is important to further improve conversions.
This document is an ebook about optimizing landing pages for conversions. It begins by introducing landing pages and their importance for lead generation and sales. Well-designed landing pages with compelling content and optimized forms are critical for capturing visitors' information within the short eight seconds they spend on a page on average. The ebook then outlines that it is aimed at marketers with intermediate experience in landing page optimization. It will cover topics like optimizing every element of the page, A/B testing pages, optimizing thank you pages, and tying pages to lead nurturing strategies.
This document summarizes best practices for designing effective landing pages based on guidelines from MarketingSherpa's Landing Page Handbook. It recommends keeping critical elements like calls to action within the top 300 pixels to be visible without scrolling for most users. While some users will scroll, around 50% may not, so the page above the fold should provide enough compelling content for visitors to decide whether to continue or leave. Navigation bars are generally not recommended on landing pages as the sole focus should be on converting visitors to the desired action. Examples are provided of long-form and short-form landing page designs that effectively employ these guidelines.
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
1. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Building an effective social media content strategy is important to ensure the best return on content investment.
2. Key components of a content strategy include understanding your audience, brand, and competition; identifying the conversation you want to have; and creating assets for different social networks.
3. Developing concepts through a concept brief helps translate insights into creative fuel by focusing on a human truth and three key elements: the backbone of the story, the creative challenge, and the audience outcome.
What Is A Lead Magnet? 9 Lead Magnet Ideas To Grow Your Email ListApolline Adiju
Lead generation is NOT what it used to be. Learn why a lead magnet is critical to building your email list, moving prospects down the marketing funnel to a sale plus 9 examples to get you started. Fast.
This document provides tips for optimizing the ecommerce site navigation and landing pages. It discusses testing pages across browsers and devices, using clear calls to action, and ensuring the navigation is consistent, limited in options, and visually indicates the active page. Reducing page load times and increasing trust signals are also covered. The guide emphasizes testing pages thoroughly to improve conversion rates.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
The document provides guidance on optimizing landing pages by including key elements like a compelling headline, introductory text, key benefits, calls to action, forms, and supporting elements. It recommends crafting the headline and benefits to address user needs, keeping the call to action visible, minimizing forms, and including testimonials that specifically address common objections. The guidance is intended to help users clearly understand and easily complete the desired action on the landing page.
Make Good Money Online by Selling PLR Products.....PhyllypChirambo
There are multiple methods to generate an online income. And acquiring resell rights to private label products is a very lucrative nowadays but it is also the most underestimated method. Private label rights products (PLR) come in various forms including e-books, software and courses etc...
Generally speaking, these PLR product are made by very busy professionals who often do not have the time or the expertise to market their own products. instead they sell or give for free the product rights to marketers to distribute like you and me to resell at 100% profit free...learn more from this e-book and master the art of selling PLR products.
How Does Psychology Affect the Design of Your Landing Page?Lander Inc
Have you ever wondered why some landing pages have high conversion rates and others have almost no traffic? What separates high converting landing pages from low-performing ones may not be complex design secrets. It could be a matter of psychology.
This document provides an overview of landing pages. It defines a landing page as a web page users arrive at after clicking an ad or link. The document outlines the types of landing pages and discusses standalone pages, microsites, and internal website pages. It then describes the four steps to creating an effective landing page: establishing the right foundation with a clear goal and strategy; building the page-level strategy around design, content, and forms; testing the landing page through A/B and multivariate testing; and optimizing based on metrics like conversion rates and time on page. Key recommendations for each element are provided, such as keeping designs clean, focusing content on one value proposition, and simplifying forms.
How To Create An Irresistible Lead Magneticonicsales
Make your sales funnel more effective with an irresisitible lead magnet.
In this presentation I’ll be showing you how to create an irresistible lead magnet that pre-sells your high value offer.
You’ll learn the benefits of having a lead magnet in place.
How it builds trust.
And how it brings the ideal clients into your business.
We’ll cover the 7 basic types of lead magnets, as well as a few advanced ones.
You’ll also see how to decide on a topic for your lead magnet.
So let’s get started.
First of all let’s define what exactly a lead magnet is.
A lead magnet is an irresistible offering which delivers a very specific type of value to the person receiving it in exchange for their name and email address.
When you create and give away your lead magnet you become an authority in the mind of your prospect.
By giving something of real value you automatically earn trust, affinity and respect.
A lead magnet brings targeted leads into your business. When a prospect signs up for your lead magnet what they are really doing is raising their hand and saying “I have the problem that this solves.”
Putting a lead magnet in place will automatically result in an increase in leads, prospects, clients and sales without any additional work on your part.
This document is a 22-page guide about the basics of copywriting for the web. It discusses why writing copy for the web is different than other mediums, the importance of understanding visitors' mindsets and answering their key questions, how to plan effective copywriting by targeting the right audience and keywords, and tips for writing short, simple, and lively copy. The guide provides an introduction to the topic and chapters covering specific elements of web copywriting.
Introducing the ultimate content marketing ebook. The NuSpark Marketing team of b2b content directors contributed their thought leadership the book. Learn best practices on how content generates quality leads and sales.
The document provides best practices for optimizing landing pages to improve conversion rates. It recommends using relevant and scan-able copy catered to the target audience's needs, engaging the reader immediately within 8 seconds with a clear call-to-action, and testing the landing page to ensure it guides visitors effectively through the customer journey.
The document outlines a 7-step process for optimizing landing pages: 1) Define goals, 2) Build a first page, 3) Drive traffic to the page, 4) Gather feedback, 5) Create a hypothesis for testing, 6) A/B test the page, 7) Repeat the process. It also discusses what landing pages are, why they are important for increasing conversions, and provides tips for creating effective landing page elements and convincing stakeholders of the value of optimization.
How to create a customer centric landing page and get more leadsConversion Fanatics
Lead-generation doesn't have to be a tedious, hit-or-miss process. One of the most effective ways to generate high quality leads for your business is to have a highly targeted, well-optimized, customer-centric landing page.
10 Ways to Make Your Lead Generation Website Convert On the First VisitStraightNorthIM
84% of website conversions occur on the first visit, so it is crucial for lead generation websites to convert visitors immediately. The document provides 10 tips to improve first-visit conversions: 1) use compelling content that stimulates action, 2) have intuitive navigation, 3) include relevant custom imagery, 4) add persuasive credibility elements, 5) personalize the website, 6) create irresistible calls to action, 7) optimize forms, 8) prominently display phone numbers, 9) continuously test the website, and 10) ensure mobile-friendly design given that 23% of online leads come from mobile devices. Continuous testing is important to further improve conversions.
This document is an ebook about optimizing landing pages for conversions. It begins by introducing landing pages and their importance for lead generation and sales. Well-designed landing pages with compelling content and optimized forms are critical for capturing visitors' information within the short eight seconds they spend on a page on average. The ebook then outlines that it is aimed at marketers with intermediate experience in landing page optimization. It will cover topics like optimizing every element of the page, A/B testing pages, optimizing thank you pages, and tying pages to lead nurturing strategies.
This document summarizes best practices for designing effective landing pages based on guidelines from MarketingSherpa's Landing Page Handbook. It recommends keeping critical elements like calls to action within the top 300 pixels to be visible without scrolling for most users. While some users will scroll, around 50% may not, so the page above the fold should provide enough compelling content for visitors to decide whether to continue or leave. Navigation bars are generally not recommended on landing pages as the sole focus should be on converting visitors to the desired action. Examples are provided of long-form and short-form landing page designs that effectively employ these guidelines.
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
1. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Building an effective social media content strategy is important to ensure the best return on content investment.
2. Key components of a content strategy include understanding your audience, brand, and competition; identifying the conversation you want to have; and creating assets for different social networks.
3. Developing concepts through a concept brief helps translate insights into creative fuel by focusing on a human truth and three key elements: the backbone of the story, the creative challenge, and the audience outcome.
What Is A Lead Magnet? 9 Lead Magnet Ideas To Grow Your Email ListApolline Adiju
Lead generation is NOT what it used to be. Learn why a lead magnet is critical to building your email list, moving prospects down the marketing funnel to a sale plus 9 examples to get you started. Fast.
This document provides tips for optimizing the ecommerce site navigation and landing pages. It discusses testing pages across browsers and devices, using clear calls to action, and ensuring the navigation is consistent, limited in options, and visually indicates the active page. Reducing page load times and increasing trust signals are also covered. The guide emphasizes testing pages thoroughly to improve conversion rates.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
The document provides guidance on optimizing landing pages by including key elements like a compelling headline, introductory text, key benefits, calls to action, forms, and supporting elements. It recommends crafting the headline and benefits to address user needs, keeping the call to action visible, minimizing forms, and including testimonials that specifically address common objections. The guidance is intended to help users clearly understand and easily complete the desired action on the landing page.
Make Good Money Online by Selling PLR Products.....PhyllypChirambo
There are multiple methods to generate an online income. And acquiring resell rights to private label products is a very lucrative nowadays but it is also the most underestimated method. Private label rights products (PLR) come in various forms including e-books, software and courses etc...
Generally speaking, these PLR product are made by very busy professionals who often do not have the time or the expertise to market their own products. instead they sell or give for free the product rights to marketers to distribute like you and me to resell at 100% profit free...learn more from this e-book and master the art of selling PLR products.
How Does Psychology Affect the Design of Your Landing Page?Lander Inc
Have you ever wondered why some landing pages have high conversion rates and others have almost no traffic? What separates high converting landing pages from low-performing ones may not be complex design secrets. It could be a matter of psychology.
This document provides an overview of landing pages. It defines a landing page as a web page users arrive at after clicking an ad or link. The document outlines the types of landing pages and discusses standalone pages, microsites, and internal website pages. It then describes the four steps to creating an effective landing page: establishing the right foundation with a clear goal and strategy; building the page-level strategy around design, content, and forms; testing the landing page through A/B and multivariate testing; and optimizing based on metrics like conversion rates and time on page. Key recommendations for each element are provided, such as keeping designs clean, focusing content on one value proposition, and simplifying forms.
How To Create An Irresistible Lead Magneticonicsales
Make your sales funnel more effective with an irresisitible lead magnet.
In this presentation I’ll be showing you how to create an irresistible lead magnet that pre-sells your high value offer.
You’ll learn the benefits of having a lead magnet in place.
How it builds trust.
And how it brings the ideal clients into your business.
We’ll cover the 7 basic types of lead magnets, as well as a few advanced ones.
You’ll also see how to decide on a topic for your lead magnet.
So let’s get started.
First of all let’s define what exactly a lead magnet is.
A lead magnet is an irresistible offering which delivers a very specific type of value to the person receiving it in exchange for their name and email address.
When you create and give away your lead magnet you become an authority in the mind of your prospect.
By giving something of real value you automatically earn trust, affinity and respect.
A lead magnet brings targeted leads into your business. When a prospect signs up for your lead magnet what they are really doing is raising their hand and saying “I have the problem that this solves.”
Putting a lead magnet in place will automatically result in an increase in leads, prospects, clients and sales without any additional work on your part.
This document is a 22-page guide about the basics of copywriting for the web. It discusses why writing copy for the web is different than other mediums, the importance of understanding visitors' mindsets and answering their key questions, how to plan effective copywriting by targeting the right audience and keywords, and tips for writing short, simple, and lively copy. The guide provides an introduction to the topic and chapters covering specific elements of web copywriting.
Introducing the ultimate content marketing ebook. The NuSpark Marketing team of b2b content directors contributed their thought leadership the book. Learn best practices on how content generates quality leads and sales.
The document provides best practices for optimizing landing pages to improve conversion rates. It recommends using relevant and scan-able copy catered to the target audience's needs, engaging the reader immediately within 8 seconds with a clear call-to-action, and testing the landing page to ensure it guides visitors effectively through the customer journey.
The document outlines a 7-step process for optimizing landing pages: 1) Define goals, 2) Build a first page, 3) Drive traffic to the page, 4) Gather feedback, 5) Create a hypothesis for testing, 6) A/B test the page, 7) Repeat the process. It also discusses what landing pages are, why they are important for increasing conversions, and provides tips for creating effective landing page elements and convincing stakeholders of the value of optimization.
The document provides best practices for creating effective landing pages that persuade visitors to convert into sales leads. It recommends using relevant and scan-able copy tailored to the target audience, identifying what customers want through market research, grabbing visitors' attention within the first 8 seconds with compelling content, and testing landing pages to ensure they are optimised for conversions.
Increasing your website’s traffic is already a time-consuming task that will take up enough of your time. So, you need to make sure that traffic converts into sales, right?
Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates, and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.
In fact, the conversion-boosting hacks featured in this report are ones that you can easily implement into your existing website without spending more than a couple of hours tightening up a few weak areas so that you can transform your business in just a matter of a few short days. Does that sound like something you’d be interested in?
9 Must-Haves for a Landing Page to Generate More LeadsStruto
Landing pages optimised for lead generation have considerably higher conversion rates than standard web pages. Uncover the 9 essential elements of a landing page that rocks conversion in this presentation.
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...kubalesniak93
Creating a landing page is easy, right? Well, not exactly. You might have a visually appealing page, but if it's not optimized, you could be losing valuable leads. Let's explore the common conversion killers that might be haunting your landing page.
This document provides guidance on optimizing landing pages. It discusses reviewing landing page basics like defining landing pages and why they are important. It also covers getting landing pages shared on social media, connecting landing pages to lead nurturing campaigns, A/B testing landing pages, and optimizing the thank you page. The goal is to show agencies how to help clients improve their landing pages to increase conversions. Key tips include social sharing, targeting emails, testing different page elements, and including additional calls to action on the thank you page.
This document provides guidance for agencies on driving website leads for clients through lead generation. It discusses proving value by generating leads within 30 days, driving the right leads by aligning with sales processes and buyer personas. It also reviews whether agencies have the necessary skills for premium content creation, landing page optimization, call-to-action buttons, blogging promotion, and social media promotion. Additional resources from HubSpot are also mentioned.
The document provides guidance on building effective landing pages and acquiring first users. It discusses user acquisition strategies to drive potential customers to landing pages. Key recommendations for landing pages include clearly conveying your value proposition to convert visitors, and getting your messaging and story straight before focusing on design. The document then outlines best practices for components of high-converting landing pages, including the hero section, call-to-actions, and using social proof and testimonials.
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
https://abhinandantripathi.com/web-design-company-in-bhopal/
Welcome to "Web Design On A Budget - How to Create a Great Website Without Spending a
Lot of Money." In this book, we will embark on a journey to demystify web design, making it
accessible to individuals and small businesses with limited budgets.
The digital world is ever-evolving, and having a strong online presence is crucial. Whether
you're a small business owner, a freelance professional, or an aspiring blogger, a well-designed
website can be your most potent tool. However, you don't need deep pockets to create an
effective web presence.
This book is your comprehensive guide to designing, building, and maintaining a remarkable
website without breaking the bank. It's a step-by-step handbook filled with practical advice,
creative solutions, and cost-effective strategies that will help you create a website that not only
looks fantastic but also achieves your goals.
We'll explore the art of choosing the right domain name, selecting the perfect hosting solution,
crafting compelling content, and designing your website for success. You'll learn how to create
attractive visuals and write engaging copy, all without costly investments. We'll delve into the
world of search engine optimization (SEO) and how to make your website discoverable to your
target audience.
Moreover, we'll discuss the importance of a responsive design, ensuring your website is
accessible on various devices, and optimizing the user experience. You'll discover how to
integrate social media effectively, market your website on a budget, and track your success
using analytics.
But it doesn't end there. This book emphasizes the significance of ongoing maintenance and
continuous improvement to keep your website current and competitive.
With "Web Design On A Budget," you'll have all the tools and knowledge you need to embark on
your web design journey. Let's get started on creating a stunning, effective website that won't
drain your bank account
The most important marketing tool your company can invest in is your website – and its homepage is your best first impression. The average visitor spends only four seconds deciding whether to stay on your site or return to the search results. So what is the magic formula for a captivating homepage? This infographic offers 10 key homepage features that attract and hold website visitors.
The document discusses different types of landing pages including lead generation pages, click-through pages, squeeze pages, sales pages, infomercial pages, and splash pages. It explains that landing pages have a single focus or call to action, unlike websites which encourage exploration. Key elements of effective landing pages are highlighted such as concise content, a simple design template, and inclusion of calls to action and analytics.
10 steps for planning a successful website masters of digitalDemir Dammer
This document outlines 10 steps for planning a successful website. It discusses defining goals, doing research on the target audience and competition, designing for usability and responsiveness across devices, optimizing for search engines through on-page and off-page SEO techniques, using content marketing and social media to promote the site, ensuring website security through SSL certificates and backups, and measuring success against defined goals. The overall message is that taking time to properly plan a website is important to avoid mistakes and create a site that attracts and converts visitors.
13 User Experience Tactics To Make Your Website More EngagingRUNNER Agency
Regardless of your industry, whether it be medical, e-commerce or other — the principal goal of your website is to increase user engagement on your site — with the expectations that some of the visitors will become conversions. Use these 13 tips to improve a user's experience on your site and see how it can increase engagement!
If used correctly, Instagram can help build your brand image and win you new customers. In this post, I’ll reveal a few secrets that successful brands use to grow their following and convert the toughest of leads to scale their business to new heights.
The 7 Rules of Conversion-Centered Content Marketing DesignIdeas 2 Propel U
The document outlines 7 rules for effective content marketing design: 1) Provide a clear user path, 2) Maintain design consistency, 3) Show more visual content and tell less with words, 4) Optimize content for different devices, 5) Enable sharing of content on social media, 6) Make calls-to-action prominent, and 7) Offer the right incentives to capture leads while balancing perceived effort. Following these rules helps guide users through an engaging experience that increases conversions.
Effective tips by Denver web design companyJemmicacolie
The document outlines 5 essential ways to increase a website's revenue: 1) Publish fresh, relevant content regularly to engage users and drive traffic. 2) Focus on user experience by optimizing navigation and ensuring a responsive design. 3) Retarget existing customers through ads and email to encourage repeat visits. 4) Perform search engine optimization to improve page rankings and visibility. Implementing these strategies around content, user experience, retargeting, and SEO can help generate more leads, sales, and a higher conversion rate.
This document provides 21 best practices for conversion rate optimization on ecommerce websites. It discusses tactics like reducing form fields, using contrasting call-to-action buttons, removing automatic image sliders, replacing stock photos with real images, testing call-to-action button text, and placing the primary call-to-action above the website fold. Each tactic is accompanied by an example and brief explanation of how it can increase conversions.
Similar to The Ultimate Guide to Conversion-Focused Squeeze Page Design Backed By Science (20)
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Ultimate Guide to Conversion-Focused Squeeze Page Design Backed By Science
1. The Ultimate Guide to
Conversion-Focused
Squeeze Page Design
Backed By Science
Squirrel Digital Marketing
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THE ULTIMATE GUIDE TO CONVERSION-FOCUSED SQUEEZE PAGE DESIGN BACKED BY
SCIENCE
Table of Contents
A Headline That Entices Visitors To Stay .............................................................................. 3
Scannable Copy......................................................................................................................... 6
Engaging Visuals....................................................................................................................... 8
Don’t Get Greedy.................................................................................................................... 11
Establish Credibility With Testimonials and Trust Symbols ............................................. 13
Embrace White Space............................................................................................................. 16
Match Design To Its Traffic Source...................................................................................... 16
Let’s Get Squeezing ................................................................................................................ 18
Squeeze pages may have a bad rep when it comes to converting visitors into leads, but a calculated
and intelligent design can transform these pages into high-converting heroes.
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Unpleasant name, unparalleled results
Let’s be frank.
The first image that comes to mind when you hear ‘squeeze page’ is probably not pretty.
Flashing arrows, brightly colored text, and copy that attempts to trick visitors into giving up their
email have been overused and are simply not effective.
But what if I told you a squeeze page could yield conversions as high as 64%?
In this guide, I’ll show you a few design essentials that will take your squeeze page from a dried-
up source of leads to one that becomes an irreplaceable well.
Let’s dive into the key elements of a successful squeeze page:
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A Headline That Entices Visitors To Stay
Headlines can make or break your page’s conversion.
Get them right and visitors will stick around to hear you out, but get them wrong and people
won’t think twice about 'bouncing' from your page.
Successful headlines need to achieve the following:
• Grab the reader’s attention
• Show the value of your offer
• Be short and sweet
A great way to achieve this is by writing engaging headlines that focus on the benefits of your
offer rather than its features.
For example, let’s say you are promoting an eBook detailing email marketing solutions.
Rather than mentioning a title such as “How to automate your emails,” it’s better to say “Drive
sales with perfectly-timed emails.”
Take a look at BidSketch’s squeeze page:
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A visitor will be able to determine the value proposition with just a glance of the headline. Also,
notice how a subheadline is used to further support their claim with data.
If you’re having trouble determining benefits, ask yourself:
• What problem does your product or service fix for your customer?
• What issues might cause a customer to seek out your product or service?
Alternatively, you can craft headlines filled with power words that elicit an emotional response.
As much as people like to believe they make rational decisions, the truth is that the bulk of
decision-making occurs with our emotions.
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Determine an emotion that matters to your audience and use power words to draw them out.
Check out this page from Copyblogger:
Can you guess the emotion at play here?
Fear of loss (loss aversion) - losing out on a free membership to Copyblogger that their
competitors are using to get ahead - drives site visitors to register.
If you’re unfamiliar with power words, acquaint yourself with this great list over at
SmartBlogger.
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Scannable Copy
Copy on your squeeze page should be bite-sized and digestible.
The last thing visitors want to see is giant wall of text on your page. Instead, make your pages
reader friendly by using bullet-points or numbered lists.
Every word needs to have a purpose and draw visitors closer to giving up their email.
Take a look at this squeeze page from Mindflash:
The bullet points tell visitors exactly what they will learn with this white paper.
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Where you choose to place scannable copy is incredibly important as well. Studies have shown
that readers follow a “F-shaped” pattern when scanning pages online.
Here’s a breakdown of their typical reading pattern:
• Horizontal movement across top of the page
• Shorter secondary horizontal movement below original
• Vertical movement down alongside left of the page
For maximum visibility of points you want readers to see, place your copy in these ‘hot spots.’
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Engaging Visuals
A majority of people - 65% to be exact - are visual learners.
People are drawn to images. The human brain is wired to process visuals 60,000 times faster than
text. Images are engaging and break down complex information for easy comprehension.
That doesn’t mean you can start adding images of cute kittens (as much as we love them).
Images need to relate to your offer in some context.
Here’s what your images should accomplish:
• Show your product in action
• Associate an emotion with your product
For example, eBooks are generally considered to be less valuable than physical books.
To dispel these thoughts from reducing conversions, include graphics from your eBook directly
onto your squeeze page so that readers can preview its value.
Take a look at Visage’s squeeze page:
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It features not one but several graphics of their eBook content.
When possible, try to add an image of a person on your squeeze page. Photos of people leave a
positive impression of your brand and help to build trust.
Additionally, you can use a person’s gaze to subconsciously guide visitors to important page
elements such as your opt-in form.
Check out this squeeze page from FitLife:
It shows their product in action (juice cleanse) and features an image of a healthy-looking
woman looking in the general direction of the opt-in form.
You can also use other visual tools such as arrows to direct visitor attention where you want it.
Visual doesn’t always have to be images.
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Video is becoming an extremely important medium for people to satisfy their information needs
and it is perceived to have higher value than images or text.
Here’s how Market Samurai uses video on their squeeze pages:
Videos can be consumed passively and make it easy to educate and convince users to provide
their email.
Additionally, videos can lead to an SEO boost as they increase the amount of time spent on site.
This signals search engines to rank your site as more relevant.
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Don’t Get Greedy
A squeeze page’s sole purpose is to collect emails.
Ideally, you should limit your opt-in forms to one form field (at maximum two - to ask for name)
to minimize any friction that may otherwise prevent visitors from giving up their email.
You don’t need a visitor’s billing address from the start.
You can gather this information as you progress a lead down your conversion-funnel.
Check out OkDork’s squeeze page:
Noah Kagan’s value proposition is clear and he doesn’t make it a difficult for visitors to sign-up
and receive tips from him.
Preferably, opt-in forms should be placed above the fold.
Hiding them from view confuses visitors as to what you’re asking them to do.
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If you are going to place your opt-in form below the fold, make sure you plant a visual cue that
tells visitors to scroll down (such as an arrow indicating to scroll down).
Lastly, your opt-in forms should feature a strong call-to-action (CTA).
Include a clear and contrasting CTA with short actionable copy such as “Start Learning Now” to
draw visitors into your offer.
Check out Fisher Investment’s landing page:
The CTA visually stands out from the rest of the page and immediately directs a visitors
attentions towards it.
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Establish Credibility With Testimonials and
Trust Symbols
Lack of credibility or trust in a business is a major roadblock for action.
When visitors land on your squeeze page, they have no means to determine whether your offer is
genuine or if you’ll end up spamming them.
Here’s how you solve this:
• Add social proof from real people that your target-audience can relate to
• Add trust symbols that showcases any public recognition your brand has received
Social proof
People don’t like to make tough decisions themselves.
Instead, they look for guidance from their peers and conform to their actions.
One tactic you can use is ‘wisdom of crowds’ in which you mention the exact number of people
who are already subscribed to your email list.
For example, “Sign up to join our 9,600 satisfied subscribers.”
This makes it hard to resist your offer as it tugs at a visitor’s inherent desire to follow their peers.
Another tactic you can use is to place testimonials on your page from individuals who have
already provided their emails and found real value in your offer.
This serves as a social endorsement that your offer is legit.
Take a look at Copygrad’s squeeze page:
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While these testimonials are great, Copygrad could have gone a step further and added images of
the people who provided these testimonials.
Remember that images of other people establishes trust.
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Trust Symbols
If you don’t have a large email list or know someone who can provide a genuine testimonial, you
can add logos from recognized institutions associated with your brand to build credibility.
This lets visitors know that if your service was valuable to industry players, then it must be
valuable to them also.
Take a look at Tim Ferris’s squeeze page:
It’s littered with testimonials from well-recognized global brands.
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Embrace White Space
On a squeeze page, less is always more.
White space acts as visual aid that guides visitors to the most important elements on your page,
such as your opt-in form.
It does this by reducing clutter and making your page aesthetically pleasing, which leads to:
• Increased readability
• Improved user focus
• Greater comprehension of your offer
The number of items an average human can hold in short-term memory is 7 (plus or minus 2).
By limiting the number of focal points on a page, white space reduces cognitive overload which
can otherwise make it difficult for visitors to absorb and retain information.
With less choices to make, it’s easier for visitors to make a decision and act.
Expert Photography’s squeeze page makes effective use of white space.
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Match Design To Its Traffic Source
It’s likely that an overwhelming majority of traffic to your squeeze page comes from search
engine listings and social ads.
Your squeeze page needs to provide visual continuity for optimal user experience.
Any mismatch between these elements and your squeeze page leads to poor conversions.
Make sure to use the same language on your squeeze page as you do in the listing or ad that
brought the reader to that page.
If you lead visitors to a page with something different, you’ll lose engagement and trust.
Here’s a great example of message matching from ERP Focus:
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On a social ad, you need to be extra careful and ensure your design (copy, images, and theme)
matches between both mediums.
DigitalMarketer.com achieves this effectively.
When visitors do land on your squeeze page, there should be no navigable links away from your
squeeze page that serve to distract attention.
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Let’s Get Squeezing
Now that you have a good idea of what components combine to form a conversion-focused
squeeze page, it’s time to put these ideas to the test and start gathering more leads.
Start off by breaking your page down into separate sections and systemically moving elements
section by section to optimize for headline, copy, visuals, opt-in form, and testimonials.
Cap off your page by making sure there is ample white space and that there is no message
mismatch between your traffic source and your squeeze page.
Now sit back and watch page visitors follow your squeeze page funnel and succumb to your lead
magnet.