Monetizing and delivering the most value for your branded content sponsor starts with planning and adopting the best practices related to Social Branded Content.
5 Quick Ways to Respond to Facebook & Instagram Trends
Over the past several weeks, people have been spending 44% more time on social media. That means Facebook and Instagram represent a powerful opportunity to reach your audiences where they are present and active.
Join us online to learn:
• How to respond to recent trends on Facebook & Instagram
• How to adjust paid campaigns to reach new audiences.
• How to engage your customers & prospects on social.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Gianluca Binelli — Predict How Your PPC Campaigns Will Be Affected by COVID19Semrush
These slides were presented at the SEMrush webinar "Predict How Your PPC Campaigns Will Be Affected by COVID19". Video replay and transcript are available at https://www.semrush.com/webinars/predict-how-your-ppc-campaigns-will-be-affected-by-covid19/
HOW CLOSE ARE YOU TO THE FUTURE? A NEW WAY OF LOOKING AT CONTENT MARKETING
The transformation of communications departments both within companies and organizations and externally. What will the new type of person, and their competences, be like? What kinds of processes and technologies will make up the communications departments of the 21st century? Why can we not afford to avoid or overlook this?
This presentation walks through the history of display advertising and shows the progression of ads technology over the past decade. At the end I provide some suggestion on where you can start advertising with a smaller budget (Under $50K /month)
5 Quick Ways to Respond to Facebook & Instagram Trends
Over the past several weeks, people have been spending 44% more time on social media. That means Facebook and Instagram represent a powerful opportunity to reach your audiences where they are present and active.
Join us online to learn:
• How to respond to recent trends on Facebook & Instagram
• How to adjust paid campaigns to reach new audiences.
• How to engage your customers & prospects on social.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Gianluca Binelli — Predict How Your PPC Campaigns Will Be Affected by COVID19Semrush
These slides were presented at the SEMrush webinar "Predict How Your PPC Campaigns Will Be Affected by COVID19". Video replay and transcript are available at https://www.semrush.com/webinars/predict-how-your-ppc-campaigns-will-be-affected-by-covid19/
HOW CLOSE ARE YOU TO THE FUTURE? A NEW WAY OF LOOKING AT CONTENT MARKETING
The transformation of communications departments both within companies and organizations and externally. What will the new type of person, and their competences, be like? What kinds of processes and technologies will make up the communications departments of the 21st century? Why can we not afford to avoid or overlook this?
This presentation walks through the history of display advertising and shows the progression of ads technology over the past decade. At the end I provide some suggestion on where you can start advertising with a smaller budget (Under $50K /month)
Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)Alex Mari
Digital Academy Training
Importance of Facebook; Social Media Advertising Spend; Facebook Algorithm (EdgeRank) and Organic Reach; Converged Media; Fan Page and Facebook Insight; Creating the perfect ad (right format, right audience, right journey stage; right context).
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
Watch the launch event or visit seamless.io to learn more
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
This is the slide deck from my talk at the CHA Megashow 2016. These are predictions about the changes to some digital marketing channels in 2016. Let's see if I am right this year. ;-)
Using Predictive Marketing to Improve Results Across Digital ChannelsTinuiti
Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Here are the most important 10 PPC trends to watch out in the year 2021 so that you can target your potential prospects effectively, enhance your revenues.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
7 Ways to Use Facebook Custom Audiences for Increased Reach7 Figure Automation
Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…
It’s currently used by thousands of companies and millions of marketers from around the world.
THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.
If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW:
1. Leverage Category-Based Custom Audiences
2. Play with Durations
3. Facebook Pixel Custom Audience
4. Individual Traffic Sources
5. Increase Reach & Profitability with an Upsell Audience
6. Target Based on Behavior
7. WCA Re-Engaging
There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!
Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)Alex Mari
Digital Academy Training
Importance of Facebook; Social Media Advertising Spend; Facebook Algorithm (EdgeRank) and Organic Reach; Converged Media; Fan Page and Facebook Insight; Creating the perfect ad (right format, right audience, right journey stage; right context).
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
Watch the launch event or visit seamless.io to learn more
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
This is the slide deck from my talk at the CHA Megashow 2016. These are predictions about the changes to some digital marketing channels in 2016. Let's see if I am right this year. ;-)
Using Predictive Marketing to Improve Results Across Digital ChannelsTinuiti
Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
You can take a blog, an email list, a few social sites and a bit of content marketing and make a simple digital marketing plan that is designed to bring you leads and sales from people who WANT to buy from you.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Here are the most important 10 PPC trends to watch out in the year 2021 so that you can target your potential prospects effectively, enhance your revenues.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
7 Ways to Use Facebook Custom Audiences for Increased Reach7 Figure Automation
Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…
It’s currently used by thousands of companies and millions of marketers from around the world.
THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.
If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW:
1. Leverage Category-Based Custom Audiences
2. Play with Durations
3. Facebook Pixel Custom Audience
4. Individual Traffic Sources
5. Increase Reach & Profitability with an Upsell Audience
6. Target Based on Behavior
7. WCA Re-Engaging
There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Elevate your business above the competition by creating an unforgettable personal brand. Learn how to stand out in a crowded marketplace as the go-to expert and build a bigger audience, generate more leads, and close more sales. You will walk away from this presentation with innovative marketing strategies that you can implement immediately for increased influence and income generating opportunities.
Learn How To:
• Stand out and make an impact by positioning yourself as the go-to expert in your niche market.
• Accelerate your income-generating opportunities by up-leveling your marketing with expert positioning.
• Race past your competition with a proven and strategic action plan to grow and expand income streams.
• Develop innovative marketing funnels that generate more followers, more income streams, more sales and more profits!
Looking forward to next steps!
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Local Referral Partnerships and Public Relations
Innovators are breathing fresh life into local referral relationships using their Facebook pages like radio stations and broadcasting a mix of content and promotional messages. Portal strategies for local marketing have matured as a way to create a referral network that includes other local merchants. Presenters will put some zing into your thinking about how to use online tools to reinforce your local referral relationships and placement in local media.
-Mark Juleen, Vice President of Marketing, J.C. Hart Company, Inc.
- Jamie Gorski, Senior Vice President, The Bozzuto Group
- Lisa Trosien, Apartment Expert, ApartmentExpert.com
Similar to Success with Social Branded Content (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. 2009
Year Founded
6
Patents around social
analysis and natural
language processing
800M+
Social profiles
$150M+
Annual Media Spend
400+
Branded Content/Mo
100K
Topics analyzed
3. S U C C E S S W I T H
B R A N D E D C O N T E N T
4.
5. Facebook is a competitor that is stealing market share and
incremental ad budget
2B 800M 25%
MARKET CHALLENGE
Time spent
on Mobile
Users on IGUsers on FB
6. O V E R V I E W Branded Content Pitfalls
Branded Content Today
What you achieve when you do it right
5 steps to Branded Content
7. WHAT EXACTLY IS BRANDED CONTENT
Sponsored Content
‘Creator or Publisher’s content that features or is influenced by a business partner for an
exchange of value’
8. THE SOLUTION IS WORKING WITH FB
Enables creators and media partners to bring their
existing sponsorship deals onto Facebook
Supports both Advertiser and Publisher
Transparent
Increase reach and controls
FTC + FB guidelines
9. B R A N D E D C O N T E N T P I T FA L L S
Misuse on Facebook
Relying on Organic Reach
Not tagging Partnerships
Mistakes with Planning
Lack of audience research
Over-promising when structuring
deals & underdelivering
Under-promising and leaving money
on the table
10. B R A N D E D C O N T E N T P I T FA L L S
Reduction in Organic Reach with
Branded Content Tag on Facebook
91% 286%
Increase in Organic Reach when
promoted on Facebook
11. W H Y B R A N D E D
C O N T E N T ?
DOUBLE DIGIT Billion Dollar Market
Branded Content Tool => $$
Facebook
12. W H Y B R A N D E D
C O N T E N T ?
2017
Top 100 Publishers generate $3B in Branded Content Revenue
$100M each (7 Publishers)
34% Growth in Branded Content
79% of top 160 Publishers are using Branded Content
Competitors
2018
$6B - $12B
13. W H Y B R A N D E D
C O N T E N T ?
<1% of all publisher posts are BC
66% of Advertisers plan to have increased budgets
Only 20 Publishers account for 51%, there is room for
market share
Sell $1M deals instead of $100k deals (don’t just limit to
organic O+O reach)
Publisher Perspective
14. W H Y B R A N D E D
C O N T E N T ?
Simplified for the buyer
Transparent
Branded Content Posts on FB outperformed standard
posts by 23%
Creative Investment (extended value)
Advertiser Perspective
15. B R A N D E D C O N T E N T VA L U E C H A I N
97%
92%
85%
1.
2.
3.
$
Aggregate
Aggregate your
audiences across
social, owned pages,
email, and social.
Analyze
Craft a data-driven
narrative surrounding
your audience to
attract Advertisers
Create
Publisher builds and
executes a Branded
Content Strategy
with chosen
Advertiser
Amplify
Amplify creative on
social with a diverse
audience and monitor
campaigns
Measure
Based on the
campaign goals,
quantify your success
with Brand Lift study
16. 1 . A G G R E G AT E A
D I V E R S E A U D I E N C E
Generate engaging content on social
to build out audience for later
targeting
Diverse audiences
‣ Custom Audiences
- Social
- Website
- Email
‣ FB Lookalikes of custom audience
‣ 3rd Party tools (i.e. CitizenNet)
17. 2 . A N A LY Z E
Facebook Audience Insights
Draft a data-driven narrative to
create compelling rationale as to
why they should partner with you
Example: Architectural Digest over
indexes 110% for Kids Products
18. Develop pricing based on the quality
of your audience and their historical
behavior
Premium publishers can build in a
higher margin because they generate
longer lasting impact
- 100k impressions
- Awareness and top of mind discovery
$$
- 100k impressions
- Deeper, long-lasting engagement
$$$$
B U I L D I N G A R AT E
C A R D
Know your brand’s worth.
19. G O A L :
Structure the biggest deal possible without over-delivering.
Goal:
Reach
Ex. 100K
impressions
Action-Based
Ex. 10 sec video
views
Difficulty: Easy to Achieve
Harder to
Deliver On
Forecasting: Accurate
Historical
Benchmarks
20. 3 . C R E AT E
Hit sponsorship message early on
Diminishing returns past 10 secs
Create multiple shorter videos to
test rather than 1 long video
Design vertical video for mobile
Create for the platform you are
promoting on 0%
25%
50%
75%
100%
0 10 20 30
Seconds
Video Ad Recall
47% 3-sec
74% 10-sec
21. 4 . A M P L I F Y
Apply the same audience logic when Create
and testing ad sets for each audience
Simplify the process
Ongoing Monitoring and Optimization
‣ Budget Reallocation
‣ Pausing under performing ads
‣ Adding new audiences
Feedback
Small Large
High Engagement
Low Reach
Low Engagement
High Reach
Audience Size
$
22. 5 . M E A S U R E
Evidence to justify the rate card
If you can deliver Brand Lift - prove it to
advertisers, otherwise run CPM
campaigns
Facebook Brand Lift Study
‣ Utilizes polling to survey users before/after
social promotion with hold out groups
‣ CitizenNet Polling solution (Real-time & cost-
effective)
Effect Size
Unexposed Facebook Ads
Brand Lift
+8.6pts
23. T O O L S S T R E A M L I N E T H I S P R O C E S S
97%
92%
85%
1.
2.
3.
$
1. Aggregate 2. Analyze 3. Create 4. Amplify 5. Measure
OPERATIONALIZE + AUTOMATION
24. O U T C O M E S
2X
Media Spend
3X
# of Campaigns
36%
Incremental Margin
50%
Email Rate
72%
Renewal Rate
90%
Time Spent
25. O U T C O M E S
Avg. Video Completion Rate Cost Per View
FB Lookalike Audiences 8.1% -64%
FB Lookalikes + Publisher
Audience
12% (+48%) -70%
FB Lookalikes + Publisher
Audience + CitizenNet
Audience
14.1% (+74%) -87%
26. S U M M A R Y
Don’t try to skirt the rules (Tag it!)
Be thoughtful about your pricing so
you strike a balance of scale and
margin and don’t come up short
Use your Audience data for sales
planning and amplification
Use brand lift studies to prove your
worth (This is not a one time
investment)
27. T H A N K YO U
Adam Hua
VP, Partnership
adam@citizennet.com