How tobuild your ownemail listsquickly and efficiently                        1
Every prospect you find has manyothers just like him in his social circles...                                              ...
Drum provides access to those friends, extendingthe reach of your direct response campaign andcapturing net new opt-ins by...
A Drum campaign will...  Quickly build opt-in email lists  Increase direct response rates  Identify brand influencers  Impr...
7 steps to   ka-ching!1. Create an offer that must be activated2. Send prospects to a micro-site3. Capture opt-in4. Allow t...
The Basic Workflow                           Land on a                         Drum micrositesend an email w/offerSelect You...
“Social sharing is a major behavioralshift, the most important so far of the21st century.”  - Harvard Business Review, Apr...
Easy to understand analytics allowyou to calculate an R.O.I for yourdirect response campaigns.                            ...
Breaking down the response                             Overall response                             rate, percentage      ...
Gauging a customer’s social influence                 TheDrumPlatform is the only                 platform that tracks ever...
Contact: Derek A. Lackey, PresidentP: 905 266 0301 M: 416 524 7844  : @dereklackey  : lackeyderek  : derek.lackey  : derek...
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Build email lists

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The best email list building process in the marketplace. We help find new prospects by allowing your existing prospects to easily share an offer using Facebook, Twitter or email.

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Build email lists

  1. 1. How tobuild your ownemail listsquickly and efficiently 1
  2. 2. Every prospect you find has manyothers just like him in his social circles... 2
  3. 3. Drum provides access to those friends, extendingthe reach of your direct response campaign andcapturing net new opt-ins by the thousands. Welcome to... 3
  4. 4. A Drum campaign will... Quickly build opt-in email lists Increase direct response rates Identify brand influencers Improve organic search ranking = ka-ching! 4
  5. 5. 7 steps to ka-ching!1. Create an offer that must be activated2. Send prospects to a micro-site3. Capture opt-in4. Allow them to select coupon(s)5. Offer an incentive for sharing6. Make it very easy to share7. allow them to download their validated offers 5
  6. 6. The Basic Workflow Land on a Drum micrositesend an email w/offerSelect Your Coupon(s) SHARE & WIN Teachers - Save & Win http://www.staplespromo3.ca/staples/coupon_activate PRINT COUPON(S) 6889099000000443 Offer Expires: June 22, 2011. Valid in-store only on any tech service purchase of $100 or more. Excludes computer set-up packages. Full redemption necessary; no cash or credit back. Coupon has no cash value and cannot be used in conjunction with other coupons/offers. Reproductions will not be accepted; original must be redeemed. Limit: one per customer, per purchase. Taxes not included in calculating minimum purchase. Offer valid in Canada only. 6902899000000936 Offer Expires: June 22, 2011. Valid in-store only on any purchase of $50 or more. Full redemption necessary; no cash or credit back. Coupon has no cash value and cannot be used in conjunction with other coupons/offers or used toward the purchase of postage stamps, self-serve copying, gift cards, phone cards or prior purchases. Reproductions will not be accepted; original must be redeemed. To use with Copy & Print full-serve services, present coupon at time of order submission. Limit: one per customer. Taxes not included in calculating minimum purchase. Offer valid in Canada only. 6886699000000443 Offer valid until June 22, 2011 11:59PM EST on custom Teacher’s Planner orders placed in-store at the eKiosk or online at www.staplescopyandprint.ca. One coupon per purchase, per customer. All orders must be prepaid prior to the expiry date for discount to apply. For orders submitted at www.staplescopyandprint.ca, enter coupon code on the shopping cart page. Privacy Policy / Contest Rulesdownload coupons 1 of 1 11-04-13 11:17 AM 6
  7. 7. “Social sharing is a major behavioralshift, the most important so far of the21st century.”  - Harvard Business Review, April, 2010 7
  8. 8. Easy to understand analytics allowyou to calculate an R.O.I for yourdirect response campaigns. 8
  9. 9. Breaking down the response Overall response rate, percentage of activations and shared Source breakdown Heat map Sales funnel helps you to discover where the biggest opportunities are 9
  10. 10. Gauging a customer’s social influence TheDrumPlatform is the only platform that tracks every generation of sharing, so you can reward the original user. See the social networks that have the greatest influence on your brand Measure network impact broken out by weekday and day part as well as total weekday traffic from social networks 10
  11. 11. Contact: Derek A. Lackey, PresidentP: 905 266 0301 M: 416 524 7844 : @dereklackey : lackeyderek : derek.lackey : dereklackey All Rights Reserved. Contents are the property of e10 egency, Inc 11

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