5 Steps to Create a Company Culture that Embraces the Power of Data

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A business culture that relies on gut checks and feelings for business decisions is a hard hurdle to overcome. Company culture is often the biggest barrier to moving a company toward data-driven decisions. There's a way to get there, when driven by company leaders. Here's how you do that: 1. Get comfortable with softer data sets 2. Must come from top-down 3. A structure where goals are clear 4. Right role for technology 5. Clear stewardship around data

1 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
5 steps
to create a company culture
that embraces the
power of data
Data: it’s not just an IT issue

2 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
It’s no news that big
data is impacting
everything we do.
Every day there’s more
data coming from
more sources, faster
than ever.
The McKinsey Global Institute reports that
data volume doubles
every three years*
2011 2014 2017
*Source: The age of analytics: Competing in a data-driven world
By Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika,
Tamim Saleh, Bill Wiseman, and Guru Sethupathy , December 2016

3 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
So, when the CEO announces:
“We’re going to be a
data-driven company”
…that’s going to require a
cultural transition.
What course of action can you follow
to make that real?

4 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
5 steps
you can take to
create a company culture
that embraces
the power of data…

5 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Step 1: Move away from gut-feel or
bias-driven decisions
It pays off.
This McKinsey study* shows that
some sectors in the U.S. have 60%
to 90% of their data/
analytics value still untapped.
Value
still
untapped
Captured to date
*Source: The age of analytics: Competing in a data-driven world
By Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika,
Tamim Saleh, Bill Wiseman, and Guru Sethupathy , December 2016

6 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Put the value of data into business terms so it’s easier for
business leaders to visualize the possibilities.
Look for the data story in the top business initiatives at your
company. How can data-driven decisions propel those?
Step 2: Tell the data story
Building on
existing
experiences, what
could more data
help achieve?
How much
available data has
already been
captured with what
improvements?
What revenue
and profitability
improvements
could be data-
driven?

7 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Business leaders have a lot to gain when they
understand that the ownership of data and
its value rests in their hands.
Taking an active role in data-driven initiatives
means the resulting gains will be wins for
them and the company.
Step 3: Convince the business to lead

8 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Look for the data heroes inside
your company.
Marketing and sales teams often
embrace data-driven decisions—
those areas can be the first place to
look.
Those big data successes can
convince other teams to follow suit.
Wherever you
find data-driven
successes,
spread the
word.
Step 4: Find your champions

9 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Step 5: Start small, go fast
Business leaders can find small strategic
projects that can generate results in 6-8
weeks, and keep building on each success.
Small, quick wins demonstrate the
value of using data to drive larger,
projects.

10 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Checklist
5 steps
to create a company
culture that
embraces the power
of data
o Move away from gut-feel
or bias-driven decisions
o Start small, go fast
o Find your champions
o Convince the business
to lead
o Tell the data story

11 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
To learn more about becoming a
data-driven organization…
…download the eBook
…and join the BE FIRST INSIGHTS
community

12 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Thank you

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2. 2 © Hortonworks Inc. 2011 – 2017. All Rights Reserved It’s no news that big data is impacting everything we do. Every day there’s more data coming from more sources, faster than ever. The McKinsey Global Institute reports that data volume doubles every three years* 2011 2014 2017 *Source: The age of analytics: Competing in a data-driven world By Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, and Guru Sethupathy , December 2016

3. 3 © Hortonworks Inc. 2011 – 2017. All Rights Reserved So, when the CEO announces: “We’re going to be a data-driven company” …that’s going to require a cultural transition. What course of action can you follow to make that real?

5. 5 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Step 1: Move away from gut-feel or bias-driven decisions It pays off. This McKinsey study* shows that some sectors in the U.S. have 60% to 90% of their data/ analytics value still untapped. Value still untapped Captured to date *Source: The age of analytics: Competing in a data-driven world By Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, and Guru Sethupathy , December 2016

6. 6 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Put the value of data into business terms so it’s easier for business leaders to visualize the possibilities. Look for the data story in the top business initiatives at your company. How can data-driven decisions propel those? Step 2: Tell the data story Building on existing experiences, what could more data help achieve? How much available data has already been captured with what improvements? What revenue and profitability improvements could be data- driven?

7. 7 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Business leaders have a lot to gain when they understand that the ownership of data and its value rests in their hands. Taking an active role in data-driven initiatives means the resulting gains will be wins for them and the company. Step 3: Convince the business to lead

8. 8 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Look for the data heroes inside your company. Marketing and sales teams often embrace data-driven decisions— those areas can be the first place to look. Those big data successes can convince other teams to follow suit. Wherever you find data-driven successes, spread the word. Step 4: Find your champions

9. 9 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Step 5: Start small, go fast Business leaders can find small strategic projects that can generate results in 6-8 weeks, and keep building on each success. Small, quick wins demonstrate the value of using data to drive larger, projects.

10. 10 © Hortonworks Inc. 2011 – 2017. All Rights Reserved Checklist 5 steps to create a company culture that embraces the power of data o Move away from gut-feel or bias-driven decisions o Start small, go fast o Find your champions o Convince the business to lead o Tell the data story

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