After doing customer development, you've learned that your target market absolutely loves your new product idea. But will they buy it? Steli Efti, founder at Close.io, explains how to get an answer without turning off your interviewees.

1. Will they buy it?
@Steli
steli@close.io

2. Money is the
ultimate validation

3. How do you charge for
things that don’t exist yet?

4. Case Study:
ElasticSales

5. Limited early
access program

6. 1.Idea
2.Cold Calls
3.Customers
4.Company

7. Case Study:
Close.io

8. 1.Product
2.Launch
3.Price Increase
4.Profitability

9. If you’re not embarrassed by
the first dollar you charged,
you charged too late.

10. Price Higher

11. 60/20/20
20 too high, 20 too low,
60 on the money.

12. Ultimate Validation
Customers who pay for
broken / incomplete product

13. Ultimate Motivation
Customers who churn because of
incomplete product

14. Will they buy it?
@Steli
steli@close.io