Become a Better Listener, Build More Profitable Products by Jana Eggers - The Lean Startup Conference 12/11/14
•Download as PPTX, PDF•
0 likes•1,241 views
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (12)
More from Lean Startup Co.
More from Lean Startup Co. (20)
Recently uploaded
Recently uploaded (20)
Become a Better Listener, Build More Profitable Products by Jana Eggers - The Lean Startup Conference 12/11/14
- 1. Become a Better Listener Jana Eggers jana@naralogics.com @jeggers
- 2. How bad is our listening problem? • 2.5% correct for listeners • 25% retention @ 48h • My estimate: 5-10% “right”
- 3. Let’s build ear muscle CC license: Andrew Otto
- 6. Before a customer chat
- 7. Give your brain context…
- 8. 2 ears, 1 mouth You have 2+ hours and 3 questions CC license: http://www.flickr.com/people/texese/
- 9. Hit …before you start
- 10. During the chat
- 12. Step 1: Energy Step 2: Approach Step 3: Explain yourself Step 4: Escalate slowly
- 14. Taming your cheetah brain Predict next points Note supporting elements CC license: Malene Thyssen
- 15. Boomerang your brain Clear distractions Find visual cues Play a game Take a break http://infosthetics.com/information_aesthetics_about.html
- 16. Summary CC3PAhhh: Curiosity, Context, 3Qs, Pause, Relax + Write, tame, boomerang
- 18. Where do I find the time?
- 19. How do I find customers? CC license: David Yates
- 20. Now, go off and set records! Your coach: jana@naralogics.com @jeggers
Editor's Notes
- Tapping test: Listeners right 2.5% of the time Information retention: 75% lost in 48 hours Jana’s experience: 1-10% is about right
- William Duncan Vandiver, house, early 20th century. I am from a state that raises corn and cotton and cockleburs and Democrats, and frothy eloquence neither convinces nor satisifies me. I am from Missouri. You have got to show me.
- Study your customer, and go in w/ a curious mind Electron microscopy – Lithuanian, South African, British
- As you can see, “you can do this”
- Questions need to be concrete not abstract – how do you do xyz?
- Nervousness is a bad energy Remind them no right or wrong answer… just what they do
- Factual and conceptual
- Speak at 125 words per minute Understand speech at 400 words per minute >2/3rds of our mental capacity goes off to play
- Hunger, phone, other notes, spot on your shirt The top three reported listening barriers for business practitioners were identified as 1)Environmental distractions such as phones ringing and other people talking, 2) Personal and internal distractions, such as hunger, headache, or preoccupation with something else, and 3)Rebuttal tendency – developing a counter argument while the speaker is still speaking (Watson & Smeltzer, 1984).