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A BRAND: 
THE STORY THAT CONSUMERS RECALL WHEN THEY THINK OF YOU. 
CC0 Public Domain
A LOST CAUSE? 
"Injured Piggy Bank WIthCrutches" by Ken Teegardinvia Flickr (CC BY-SA 2.0)
1.ETHNOGRAPHY 
(AKA: GO OUT THERE!) 
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TAKE NOTE OF: 
-ACTIVITIES 
-ENVIRONMENTS 
-INTERACTIONS 
-OBJECTS 
-USERS 
Christmas shopping by christmasstockimages.com(CC BY 3.0)
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2. TESTING VISUALS 
Logo Sketches by VFS Digital Design via Flickr (CC BY 2.0)
Pickfu
STEP 1 
STEP 2 
VerifyApp
3. NAME TESTING
CC0 Public Domain
MORE HACKS & TEMPLATES 
WWW.LEANBRANDING.COM
SHARE YOUR STORY 
@LEANBRANDING

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