5 Quick Wins to Higher Conversions
Getting bigger results from the experiments you test on your website. Here are 5 tips to higher website conversion of sales, leads and revenue. Learn more at http://alexdesigns.com/plan Practical and actionable advice to improve revenue and leads. The quickest way to increase the profit from your website is to increase the conversions. People want to buy from people they like. It takes research and execution. Strategy is perfect for… Ecommerce, Saas, Landing Pages & WordPress This quick win process has proven to get a 65% Conversion Improvement Hundreds of Ecommerce, Wordpress & Landing Pages Over 5,000 A/B Tests 5 Quick Wins To Higher Conversions <ul><li>Qualitative</li><li>2. Quantitative</li><li>3. Hypothesis</li><li>4. UVP & Language</li><li>5. Win Quickly</li></ul> <h3>#1 Qualitative Data</h3> Understanding the why? What is going on in the customers mind Did you like my content How can I improve my blog What's the next blog post I can write These are opinions and aggregating it into person We can them build customer personas visit ! ! Find out the pains, problems and desires are from your ideal customers. Qualitative Tools Visitors Tell You Secrets <h3>#2 Quantitative Data</h3> Quantitative Tools 80/20 Most trafficked pages Most revenue pages High bounce rate pages Top Adwords by CR% Top Landing Pages by Traffic Landing Pages by Bounce Rate 7 Top Traffic Page by Revenue Review Conversion & Goal Tracking Revenue & Heat Maps Adwords -"Search terms match type" How do people see your website? Heatmap Recommendations Make links pop Move lower cost items above fold Make images clickable Label best sellers Footer looks like banners How do people see your website? Schools and govt. agencies! still use this browser.! You are getting a lot visits! from this demographic IE Bounce Rate is Double <h3>#3 Hypothesis</h3> Personas Control Too Busy / Salesy What's In It For Me? Support for claims Calories & Servings Ingredients? Want To Compare Test Clear More Benefits Support for claims Calories & Servings Ingredients? Want To Compare Final Results <h3>#4 UVP & Language</h3> Clear Headline Clear Tagline Don't Make Me Think! <h3>#5 Win Quickly</h3> Scale Wins Quickly Try Ads & Retargeting Try Ads & Retargeting Leverage Other Channels Test Ads with Wins Use Imagery from LPs Target Based on Competitors Use Headlines from UserTesting Retargeting Ads with Wins Display Ads with Imagery from LPs Determine Queries for Conversions Every Website Is Unique 1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly 5 Step Formula To Master Website Conversions Scale insights - not about having one great analyst, but everything in your organization to be more data driven
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5 Quick Wins to Higher Conversions
- 1. alexdesigns.com/plan @alexdesigns 5 Quick Wins To Higher Conversions
- 2. alexdesigns.com/plan @alexdesigns Strategy is perfect for… Ecommerce, Saas, Landing Pages & WordPress
- 7. alexdesigns.com/plan @alexdesigns Hundreds of Ecommerce, Wordpress & Landing Pages
- 8. alexdesigns.com/plan @alexdesigns Over 5,000 A/B Tests
- 10. alexdesigns.com/plan @alexdesigns Testimonials Bryan Eisenberg, Marketing Optimization Expert Keynote Speaker & New York Times Best Selling Author. Alex has been one of our secret weapons for many years. Many of the great conversion results we got with clients was Alex executing on our advice. Of course clients loved him and you will too if you need better results from your design.”
- 11. alexdesigns.com/plan @alexdesigns Testimonials Sandy Donovan, Ecommerce Website Owner My conversion rate increased almost immediately after implementing initial recommendations and continued to climb as the rest of the changes were implemented to a 5x increase in conversion. Alex went above and beyond and did a great job with my Shopify store.
- 12. alexdesigns.com/plan @alexdesigns 5 Quick Wins To Higher Conversions
- 13. alexdesigns.com/plan @alexdesigns 1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly
- 15. alexdesigns.com/plan @alexdesigns@alexdesigns Understanding the why? • What is going on in the customers mind • Did you like my content • How can I improve my blog • What’s the next blog post I can write • These are opinions and aggregating it into person • We can them build customer personas visit ! !
- 16. alexdesigns.com/plan @alexdesigns@alexdesigns Find out the pains, problems and desires are from your ideal customers.
- 17. alexdesigns.com/plan @alexdesigns@alexdesigns Qualitative Tools Visitors Tell You Secrets
- 22. alexdesigns.com/plan @alexdesigns • 80/20 • Most trafficked pages • Most revenue pages • High bounce rate pages • Top Adwords by CR%
- 23. alexdesigns.com/plan @alexdesigns@alexdesigns Top Landing Pages by Traffic
- 24. alexdesigns.com/plan @alexdesigns@alexdesigns Landing Pages by Bounce Rate
- 25. alexdesigns.com/plan @alexdesigns@alexdesigns 7 Top Traffic Page by Revenue
- 26. alexdesigns.com/plan @alexdesigns@alexdesigns Review Conversion & Goal Tracking
- 27. alexdesigns.com/plan @alexdesigns@alexdesigns Revenue & Heat Maps
- 28. alexdesigns.com/plan @alexdesigns@alexdesigns Adwords -“Search terms match type"
- 29. alexdesigns.com/plan @alexdesigns@alexdesigns How do people see your website?
- 30. alexdesigns.com/plan @alexdesigns@alexdesigns Heatmap Recommendations • Make links pop • Move lower cost items above fold • Make images clickable • Label best sellers • Footer looks like banners
- 31. alexdesigns.com/plan @alexdesigns@alexdesigns How do people see your website? Schools and govt. agencies! still use this browser.! You are getting a lot visits! from this demographic IE Bounce Rate is Double
- 35. alexdesigns.com/plan @alexdesigns@alexdesigns Control • Too Busy / Salesy • What’s In It For Me? • Support for claims • Calories & Servings • Ingredients? • Want To Compare
- 36. alexdesigns.com/plan @alexdesigns@alexdesigns Test • Clear • More Benefits • Support for claims • Calories & Servings • Ingredients? • Want To Compare
- 38. alexdesigns.com/plan @alexdesigns #4 UVP & Language
- 39. alexdesigns.com/plan @alexdesigns • Clear Headline • Clear Tagline • Don’t Make Me Think !
- 43. alexdesigns.com/plan @alexdesigns #5 Win Quickly
- 44. alexdesigns.com/plan @alexdesigns Scale Wins Quickly
- 45. alexdesigns.com/plan @alexdesigns Try Ads & Retargeting
- 46. alexdesigns.com/plan @alexdesigns Try Ads & Retargeting
- 47. alexdesigns.com/plan @alexdesigns Leverage Other Channels • Test Ads with Wins • Use Imagery from LPs • Target Based on Competitors • Use Headlines from UserTesting • Retargeting Ads with Wins • Display Ads with Imagery from LPs • Determine Queries for Conversions
- 48. alexdesigns.com/plan @alexdesigns Every Website Is Unique
- 49. alexdesigns.com/plan @alexdesigns 1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly
- 50. alexdesigns.com/plan @alexdesigns 5 Step Formula To Master Website Conversions