Conversion Rate Optimization for Lead Generation - Pubcon CRO 2015
Lead generation is the source of acquiring new clients for many businesses, and there are varied tips and tricks you can implement to strengthen your lead gen results. This presentation from Pubcon will look at techniques to convert your existing website traffic into leads. In this session, you will learn proven strategies using design to increase B2C sales and leads from your existing traffic to your website. Learn how to use qualitative and quantitative data to identify who is visiting your website and what pages they are visiting specifically so you can maximize the return on your marketing campaign investment. Get the best tips to increase leads through irresistible email opt-ins or by enticing your visitors to call you NOW. You will leave with practical ideas you can implement immediately to reduce your bounce rates, increase your conversions and generate more leads; because more leads means more revenue and solving more problems for your customers...and isn't that what it's all about?
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Conversion Rate Optimization for Lead Generation - Pubcon CRO 2015
- 1. @alexdesigns #pubcon Conversion Rate Optimization for Lead Generation Alex Harris @alexdesigns
- 2. @alexdesigns #pubcon Alex Harris | AlexDesigns.com Conversion Focused Design & Development Since 2000 RECENT CLIENTS BEST SELLING BOOKS
- 3. @alexdesigns #pubcon Business Owners Jacky – Marketing Professional Collecting Leads for Small Business Loans Aaron – eCommerce Site Owner Selling Organic Groceries Online
- 4. @alexdesigns #pubcon Business Owners Customer Personas
- 5. @alexdesigns #pubcon Business Owners Customer Personas 2 x Calls 3 x Leads
- 15. @alexdesigns #pubcon Top Landing Pages /landing-page.html /blog-post.html /about-us.html
- 16. @alexdesigns #pubcon Traffic by Device
- 22. @alexdesigns #pubcon Top Landing Pages By Device User Testing To Gain Insight Review Customer Feedback #1 Discovery – Quick Wins
- 24. @alexdesigns #pubcon Jacky – Marketing Professional Collecting Leads for Small Business Loans Increase Phone Calls
- 30. @alexdesigns #pubcon Easy To Read Text
- 32. @alexdesigns #pubcon What Is Working Above Average Leads on Desktop Dynamic Headline to Keyword Credibility Simple Conversion Funnel Video Testimonial Not Asking For Email on 1st Page
- 33. @alexdesigns #pubcon What Is Working Above Average Leads on Desktop Dynamic Headline to Keyword Credibility Simple Conversion Funnel Video Testimonial Not Asking For Email on 1st Page What Is Not Working Low Phone Calls from Mobile Disbelief in Claims Lack of Brand Credibility Stock Photo
- 36. @alexdesigns #pubcon 35% More Calls Mobile Opportunity
- 39. @alexdesigns #pubcon SWOT Analysis Prioritize Your Efforts Heuristic Analysis #2 Hypothesis– Quick Wins
- 42. @alexdesigns #pubcon Wireframe New Design Ideas Rapid Iterative Testing Test Your Way To A Redesign #3 Execution – Quick Wins
- 45. @alexdesigns #pubcon Use Conversion Analyst Quality vs. Quantity of Leads Build History of Wins & Losses #4 Review – Quick Wins
- 48. @alexdesigns #pubcon Clone Wins for More Campaigns Create Ads Based on VOC Content Based on Learning #5 Scale – Quick Wins
- 50. @alexdesigns #pubcon Aaron – eCommerce Site Owner Selling Organic Groceries Online Increase Email Opt-Ins
- 52. @alexdesigns #pubcon Hypothesis Not Value for Email Collection Sales Are Good, but Leads Are Low Lack of Credibility Overwhelming Bad UVP
- 53. @alexdesigns #pubcon Hypothesis Not Value for Email Collection Sales Are Good, but Leads Are Low Lack of Credibility Overwhelming Bad UVP Voice of Customer Great Tasting & Best Ingredients Organic Increase Health Results Fits My Diet Needs No Recurring Fees
- 57. @alexdesigns #pubcon Control Variation 300% Email Conversion Improvement
- 58. @alexdesigns #pubcon Control Variation 14% Revenue Conversion Improvement
- 61. @alexdesigns #pubcon New Lead Generation Facebook Ads
- 67. @alexdesigns #pubcon Control Variation 700% Mobile Email Conversion Improvement
- 68. @alexdesigns #pubcon 1000 more sales per month 350 more monthly customers 3X more email opt-ins per day 25% increase in conversion Bottom Line Growth
- 73. @alexdesigns #pubcon Small Business Big Money Online Written by Alex Harris Foreword by Bryan Eisenberg Learn More at AlexDesigns.com