Persuasion profiling is a new marketing technique that analyzes individuals and determines which persuasion principles most effectively influence their attitudes and behaviors. It creates personalized profiles to dynamically optimize websites, emails, and other channels for each user over time based on their responses. Early tests show it can increase click-through rates by over 100% and ecommerce revenue by over 25% by precisely targeting persuasive messages. The company behind this technique, PersuasionAPI, is launching a beta version in Europe and plans to expand to the US later in 2012.
The Conversation Roadmap A Foundation for Better Sales Tools and MoreCorporate Visions
The document discusses Dow Jones & Company's implementation of a new "Conversation Roadmap" approach to better align marketing, sales, and messaging. It overhauls their messaging to focus on solving customer problems rather than just highlighting features. Key aspects include workshops to develop messaging linked to the customer buying cycle, training sales and marketing, mapping messaging to audiences and products, and integrating it into campaigns, collateral, and sales tools to ensure a coordinated customer-centric approach going forward.
At the ACT-IAC 2011 Executive Leadership Conference, ITIF president Rob Atkinson presented on the importance of innovation in IT and government leadership in IT practices. This presentation highlights the innovator’s challenge of exploiting and exploring industry facets simultaneously.
Presentation of the course Industrial Design Engineering or [open] Innovator at The Hague University of Applied Sciences. This is the presentation shown on
The document discusses Tomoharu Nagasawa's presentation on developing engineering skills that will still be relevant in 10 years. It emphasizes continuous feedback and Visual Studio "11" as keys to an enduring development environment. Nagasawa is an evangelist at Microsoft who focuses on agility, communities, and tools.
This document discusses the importance of usability in contact centers and incorporating measurement into the design process. It outlines how to benchmark current performance, observe system use, conduct expert evaluations, make UI changes, model performance, approve designs, and measure performance repeatedly. Measuring performance before and after UI changes allows organizations to understand the initial performance decrement, lag time to restore performance, and long-term benefits of improved usability. Incorporating measurement at each stage of the design process helps optimize contact center UIs and user experience.
Embrace Project Report: Hospital Project for Ethnic MinorityJackson Choi
The document summarizes research conducted on improving medical experiences for ethnic minority patients at Pok Oi Hospital. It found that language barriers, cultural differences, and lack of understanding of the healthcare system caused stress, frustration and a sense of discrimination for these patients. Current solutions provided interpreters and educational materials, but communication issues persisted. The project aims to design solutions that overcome language barriers and effectively convey healthcare information to ethnic minority patients.
This 3-page project report summarizes a design project for a social networking service called SoSoCo targeted towards the elderly population in Hong Kong. The project was sponsored by ASTRI and conducted by a team of 3 students from Hong Kong Polytechnic University. The report describes background research conducted including field observations, interviews and a card sorting exercise to understand the needs of elderly users. It then outlines the design process including developing interaction models, scenarios and prototypes to explore a composable computing approach. The final section reflects on the project outcomes.
The Conversation Roadmap A Foundation for Better Sales Tools and MoreCorporate Visions
The document discusses Dow Jones & Company's implementation of a new "Conversation Roadmap" approach to better align marketing, sales, and messaging. It overhauls their messaging to focus on solving customer problems rather than just highlighting features. Key aspects include workshops to develop messaging linked to the customer buying cycle, training sales and marketing, mapping messaging to audiences and products, and integrating it into campaigns, collateral, and sales tools to ensure a coordinated customer-centric approach going forward.
At the ACT-IAC 2011 Executive Leadership Conference, ITIF president Rob Atkinson presented on the importance of innovation in IT and government leadership in IT practices. This presentation highlights the innovator’s challenge of exploiting and exploring industry facets simultaneously.
Presentation of the course Industrial Design Engineering or [open] Innovator at The Hague University of Applied Sciences. This is the presentation shown on
The document discusses Tomoharu Nagasawa's presentation on developing engineering skills that will still be relevant in 10 years. It emphasizes continuous feedback and Visual Studio "11" as keys to an enduring development environment. Nagasawa is an evangelist at Microsoft who focuses on agility, communities, and tools.
This document discusses the importance of usability in contact centers and incorporating measurement into the design process. It outlines how to benchmark current performance, observe system use, conduct expert evaluations, make UI changes, model performance, approve designs, and measure performance repeatedly. Measuring performance before and after UI changes allows organizations to understand the initial performance decrement, lag time to restore performance, and long-term benefits of improved usability. Incorporating measurement at each stage of the design process helps optimize contact center UIs and user experience.
Embrace Project Report: Hospital Project for Ethnic MinorityJackson Choi
The document summarizes research conducted on improving medical experiences for ethnic minority patients at Pok Oi Hospital. It found that language barriers, cultural differences, and lack of understanding of the healthcare system caused stress, frustration and a sense of discrimination for these patients. Current solutions provided interpreters and educational materials, but communication issues persisted. The project aims to design solutions that overcome language barriers and effectively convey healthcare information to ethnic minority patients.
This 3-page project report summarizes a design project for a social networking service called SoSoCo targeted towards the elderly population in Hong Kong. The project was sponsored by ASTRI and conducted by a team of 3 students from Hong Kong Polytechnic University. The report describes background research conducted including field observations, interviews and a card sorting exercise to understand the needs of elderly users. It then outlines the design process including developing interaction models, scenarios and prototypes to explore a composable computing approach. The final section reflects on the project outcomes.
1. The document provides an economic and market overview as of August 1st 2010, including key economic data on inflation, employment, interest rates, and house prices.
2. It discusses the importance of innovation for competitive advantage and success, noting examples where innovation drove growth for Apple, Google, and in food packaging and distribution. However, innovation must be meaningful and successfully implemented to provide benefits.
3. The document raises questions about how to identify meaningful innovations, develop and launch them successfully, manage risks, and realize benefits, offering the author's expertise to help organizations innovate.
The document provides an overview of a workshop on Business Value Engineering. It discusses:
1) Business Value Engineering as an approach to continuously improve how teams deliver value to customers by looking at processes end-to-end and incrementally improving.
2) Attribution to thinkers like Peter Drucker, Taiichi Ohno, and others who have influenced the approach.
3) The workshop agenda covers defining business value, developing business value models, identifying metrics, and examining elements and theories of business value engineering.
Interntional Symposium On Service Systems Science 2012 KwanStephen Kwan
This document discusses information and knowledge management for service systems design and engineering. It presents perspectives including service thinking, design thinking, business thinking, and engineering disciplines that can be incorporated into a service system's life cycle from discovery to engineering. These perspectives include concepts like value propositions, service blueprints, and information technology platforms that support service systems.
Experientia participated in designing the FredericiaC urban development project in Fredericia, Denmark. The project involved engaging citizens in helping shape the concept and master plan for the development through temporary events and spaces. The goal was to build a process that allowed people and the community to help define the vision for the area and focus on making it a place where low carbon initiatives in mobility, buildings, and services could flourish over the long term through incremental development.
Innovation And Design Tools Class Storyboard Smallmjames1
The document summarizes an innovation and design class held in Amsterdam from May 23-27, 2011. It provides feedback from participants who found the training energizing and practical. The class covered various innovation tools and techniques like brainstorming, identifying jobs-to-be-done, spotting opportunities, and using tools like morphological matrices and TRIZ. Participants innovated around everyday objects and learned approaches from a design company. At the end of the class, participant expectations were assessed as largely meeting goals with no negative feedback.
Bruce Wells is the Managing Director and President of Vision Critical Asia based in Hong Kong. He has over 20 years of experience in market research, technical marketing, consumer insights, telecom, technology, and innovation. Vision Critical builds online platforms that facilitate two-way communication between companies and consumers. Their proprietary community panels allow companies to conduct both quantitative and qualitative research through ongoing engagement with large panels of stakeholders. Community panels provide a more cost-effective and long-term alternative to traditional market research methods and one-time focus groups.
Innovation in Action :Designing a niche healthcare delivery modelDr Vijay Raaghavan
This document discusses a healthcare consulting firm and its approach to innovation. It begins by introducing the firm and its goal of making a difference through healthcare innovations. It then discusses the firm's approach, which involves identifying dissatisfactions in the current system, envisioning potential solutions, and developing initial concrete steps.
The document uses a case study to illustrate its approach. It analyzes the dissatisfactions patients and physicians reported with outpatient consultations. It then develops a vision for improving the patient and physician experience. Its initial concrete steps included gathering patient and physician feedback and developing a one-page electronic medical record system and clinical protocols. This helped improve various metrics like physician involvement, decision consistency, and patient satisfaction.
Instalación, agenda del evento y expectativas de los participantesProColombia
This document provides an introduction and agenda for a training workshop on project management. It begins with introductions and expectations for the training. It then outlines house rules and the mission and vision of the hosting organization. Facts about the organization are presented, along with the sectors and modules covered. The 2-day agenda is detailed, outlining the sessions to be held on key project management practices, processes, and tools. Participants are asked to discuss and share the objectives they want to achieve from the workshop.
Lead-user workshop 2013-04-08 by VINNOVAErik Borälv
Workshop on lead-user method - with Eric von Hippel (MIT) and 12 Swedish projects using the lead-user method. Webcast live on the 8th of April 2013.
http://www.vinnova.se/sv/Aktuellt--publicerat/Kalendarium/2013/Programkonferens-for-utlysningen-Oppen-innovation-och-spetsanvandare-2012/
Session Description:
Mobile technology and social media are straining the resources of information companies. On top of their regular responsibilities, Editorial is expected to work with a wider range of media types, such as blogs and videos, some of which they have no experience in. Development needs to syndicate content to an array of smartphones and tablets.
This session offers a portfolio approach to creating successful, profitable mobile and social products. It presents frameworks for:
*Evaluating and supplementing existing talent, content and technology,
*Structuring the organization to be responsive and effective,
*Evaluating and funding new business ideas,
*Prioritizing initiatives so that the most promising are not starved of resources and the “”moonshots”" get a fighting chance, and
*Avoiding the pitfalls that arise from “”not knowing what you don’t know.”"
Learning Points:
This session will address key questions and provide actionable solutions for effectively building out your content offerings for smartphones, tablets and social media:
1. Budget – Are there funds available to support a mobile initiative? What is the new product development process? What features, functions and content should be included?
2. Organization – Is the current organizational structure conducive to creating mobile offerings?
3. Publishing – Can I use or augment my existing streams or do I need new ones?
4. Talent – Do I have the talent I need? If not, should I hire or outsource or train?
The document discusses dimensional modeling and partnering with the business community for data warehousing. It emphasizes the need to partner closely with business users to understand their needs and goals in order to build effective data warehouse solutions. It also stresses the importance of communication, collaboration, continually learning new skills and cultivating problem solvers within the IT team to strengthen the partnership between IT and the business.
Social Media Marketing: Is Your Brand Ready?sbellach
The document outlines an agenda for a presentation on social media. It discusses how social media is changing communication from one-way to two-way to "all-way". It reviews the role of various social media networks like Facebook, Twitter, LinkedIn, blogs and YouTube in marketing. It includes exercises for attendees to build a social media network program and plan. Best practices from Cisco and Red Bull are presented, showing how they effectively use social media. The presentation emphasizes having clear goals and strategies, producing quality content, and measuring results from social media efforts.
1) Three key challenges in big data for PersuasionAPI are focusing on meaningful data, moving from analytics to advice, and handling the inability to analyze all data.
2) To address these, PersuasionAPI identifies persuasive strategies, selects distinct strategies for individuals, and adapts recommendations based on individual responses.
3) PersuasionAPI provides real-time advice on strategy use for each customer by summarizing data for direct recommendations between page views and improving profiles over time. It uses online learning and hierarchical models to deal with large amounts of data.
Info.nl organized a knowledge session on Big Data on August 9. In this presentation founder Maurits Kaptein of PersuasionAPI talks on the Big Data challenges.
This document provides a summary of a presentation on driving employee engagement through enterprise social computing projects. It discusses common reasons why such projects miss their goals, including failing to define why the project is important and what value it provides employees. The document presents a framework for success that begins with understanding why the project is being done, then communicating what employees will gain from it, and finally how to design an intuitive user experience and effective deployment approach. It also shares experiences from social computing projects at New Balance.
This document provides an agenda and information for an innovation programme event at the International Institute for Product and Service Innovation. The agenda covers topics on social media platforms like LinkedIn, Facebook, Twitter, YouTube and Pinterest. It discusses how small businesses can use these platforms for purposes like marketing, customer engagement, recruitment and more. Case studies and tips are provided for each platform. The document also introduces IIPSI and its innovation programme which aims to help small businesses in the West Midlands region of the UK improve innovation and business growth.
A talk by Alan Shalloway at the European Lean IT Summit 2012. This talk provides 2 essential meta-patterns of Lean: focus on value and eliminating delays. These can be used to guide the creation of an effective and efficient workflow. It presents four case studies, each building on the concepts of the other, to provide actionable advice for your own implementations.
More Lean IT presentations and videos on www.lean-it-summit.com
The document summarizes the findings of a yearly marketing survey conducted by a marketing consulting firm. It highlights that marketing confidence is at its lowest point according to the survey. Price sensitivity and decreasing customer loyalty were the top threats identified by marketers. Relevance remained a top challenge for marketers. The survey found that marketers are choosing short-term tactics over long-term strategies and shifting budgets towards owned media like online and mobile, while cutting spending on paid media like television and newspapers. The presentation concludes by identifying key qualities needed for successful marketers, including focus, agility, creativity, and sustainability.
Expanding Business Engagement webmeeting printout Kristin Wolff
These are the slides used by Social Policy Research in a technical assistance webmeeting with the Expanding Business Engagement initiative October 3, 2012.
This document discusses the importance of using social media for accountants. It notes that social media allows accountants to establish credibility, reputation and brand awareness while developing their professional networks. The document provides tips for accountants on social media platforms like blogs, LinkedIn, and mobile applications to improve communications, calendar management and logistics when out of the office. It emphasizes contributing valuable content, monitoring discussions, and engaging with connections rather than hard selling.
Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.
1. The document provides an economic and market overview as of August 1st 2010, including key economic data on inflation, employment, interest rates, and house prices.
2. It discusses the importance of innovation for competitive advantage and success, noting examples where innovation drove growth for Apple, Google, and in food packaging and distribution. However, innovation must be meaningful and successfully implemented to provide benefits.
3. The document raises questions about how to identify meaningful innovations, develop and launch them successfully, manage risks, and realize benefits, offering the author's expertise to help organizations innovate.
The document provides an overview of a workshop on Business Value Engineering. It discusses:
1) Business Value Engineering as an approach to continuously improve how teams deliver value to customers by looking at processes end-to-end and incrementally improving.
2) Attribution to thinkers like Peter Drucker, Taiichi Ohno, and others who have influenced the approach.
3) The workshop agenda covers defining business value, developing business value models, identifying metrics, and examining elements and theories of business value engineering.
Interntional Symposium On Service Systems Science 2012 KwanStephen Kwan
This document discusses information and knowledge management for service systems design and engineering. It presents perspectives including service thinking, design thinking, business thinking, and engineering disciplines that can be incorporated into a service system's life cycle from discovery to engineering. These perspectives include concepts like value propositions, service blueprints, and information technology platforms that support service systems.
Experientia participated in designing the FredericiaC urban development project in Fredericia, Denmark. The project involved engaging citizens in helping shape the concept and master plan for the development through temporary events and spaces. The goal was to build a process that allowed people and the community to help define the vision for the area and focus on making it a place where low carbon initiatives in mobility, buildings, and services could flourish over the long term through incremental development.
Innovation And Design Tools Class Storyboard Smallmjames1
The document summarizes an innovation and design class held in Amsterdam from May 23-27, 2011. It provides feedback from participants who found the training energizing and practical. The class covered various innovation tools and techniques like brainstorming, identifying jobs-to-be-done, spotting opportunities, and using tools like morphological matrices and TRIZ. Participants innovated around everyday objects and learned approaches from a design company. At the end of the class, participant expectations were assessed as largely meeting goals with no negative feedback.
Bruce Wells is the Managing Director and President of Vision Critical Asia based in Hong Kong. He has over 20 years of experience in market research, technical marketing, consumer insights, telecom, technology, and innovation. Vision Critical builds online platforms that facilitate two-way communication between companies and consumers. Their proprietary community panels allow companies to conduct both quantitative and qualitative research through ongoing engagement with large panels of stakeholders. Community panels provide a more cost-effective and long-term alternative to traditional market research methods and one-time focus groups.
Innovation in Action :Designing a niche healthcare delivery modelDr Vijay Raaghavan
This document discusses a healthcare consulting firm and its approach to innovation. It begins by introducing the firm and its goal of making a difference through healthcare innovations. It then discusses the firm's approach, which involves identifying dissatisfactions in the current system, envisioning potential solutions, and developing initial concrete steps.
The document uses a case study to illustrate its approach. It analyzes the dissatisfactions patients and physicians reported with outpatient consultations. It then develops a vision for improving the patient and physician experience. Its initial concrete steps included gathering patient and physician feedback and developing a one-page electronic medical record system and clinical protocols. This helped improve various metrics like physician involvement, decision consistency, and patient satisfaction.
Instalación, agenda del evento y expectativas de los participantesProColombia
This document provides an introduction and agenda for a training workshop on project management. It begins with introductions and expectations for the training. It then outlines house rules and the mission and vision of the hosting organization. Facts about the organization are presented, along with the sectors and modules covered. The 2-day agenda is detailed, outlining the sessions to be held on key project management practices, processes, and tools. Participants are asked to discuss and share the objectives they want to achieve from the workshop.
Lead-user workshop 2013-04-08 by VINNOVAErik Borälv
Workshop on lead-user method - with Eric von Hippel (MIT) and 12 Swedish projects using the lead-user method. Webcast live on the 8th of April 2013.
http://www.vinnova.se/sv/Aktuellt--publicerat/Kalendarium/2013/Programkonferens-for-utlysningen-Oppen-innovation-och-spetsanvandare-2012/
Session Description:
Mobile technology and social media are straining the resources of information companies. On top of their regular responsibilities, Editorial is expected to work with a wider range of media types, such as blogs and videos, some of which they have no experience in. Development needs to syndicate content to an array of smartphones and tablets.
This session offers a portfolio approach to creating successful, profitable mobile and social products. It presents frameworks for:
*Evaluating and supplementing existing talent, content and technology,
*Structuring the organization to be responsive and effective,
*Evaluating and funding new business ideas,
*Prioritizing initiatives so that the most promising are not starved of resources and the “”moonshots”" get a fighting chance, and
*Avoiding the pitfalls that arise from “”not knowing what you don’t know.”"
Learning Points:
This session will address key questions and provide actionable solutions for effectively building out your content offerings for smartphones, tablets and social media:
1. Budget – Are there funds available to support a mobile initiative? What is the new product development process? What features, functions and content should be included?
2. Organization – Is the current organizational structure conducive to creating mobile offerings?
3. Publishing – Can I use or augment my existing streams or do I need new ones?
4. Talent – Do I have the talent I need? If not, should I hire or outsource or train?
The document discusses dimensional modeling and partnering with the business community for data warehousing. It emphasizes the need to partner closely with business users to understand their needs and goals in order to build effective data warehouse solutions. It also stresses the importance of communication, collaboration, continually learning new skills and cultivating problem solvers within the IT team to strengthen the partnership between IT and the business.
Social Media Marketing: Is Your Brand Ready?sbellach
The document outlines an agenda for a presentation on social media. It discusses how social media is changing communication from one-way to two-way to "all-way". It reviews the role of various social media networks like Facebook, Twitter, LinkedIn, blogs and YouTube in marketing. It includes exercises for attendees to build a social media network program and plan. Best practices from Cisco and Red Bull are presented, showing how they effectively use social media. The presentation emphasizes having clear goals and strategies, producing quality content, and measuring results from social media efforts.
1) Three key challenges in big data for PersuasionAPI are focusing on meaningful data, moving from analytics to advice, and handling the inability to analyze all data.
2) To address these, PersuasionAPI identifies persuasive strategies, selects distinct strategies for individuals, and adapts recommendations based on individual responses.
3) PersuasionAPI provides real-time advice on strategy use for each customer by summarizing data for direct recommendations between page views and improving profiles over time. It uses online learning and hierarchical models to deal with large amounts of data.
Info.nl organized a knowledge session on Big Data on August 9. In this presentation founder Maurits Kaptein of PersuasionAPI talks on the Big Data challenges.
This document provides a summary of a presentation on driving employee engagement through enterprise social computing projects. It discusses common reasons why such projects miss their goals, including failing to define why the project is important and what value it provides employees. The document presents a framework for success that begins with understanding why the project is being done, then communicating what employees will gain from it, and finally how to design an intuitive user experience and effective deployment approach. It also shares experiences from social computing projects at New Balance.
This document provides an agenda and information for an innovation programme event at the International Institute for Product and Service Innovation. The agenda covers topics on social media platforms like LinkedIn, Facebook, Twitter, YouTube and Pinterest. It discusses how small businesses can use these platforms for purposes like marketing, customer engagement, recruitment and more. Case studies and tips are provided for each platform. The document also introduces IIPSI and its innovation programme which aims to help small businesses in the West Midlands region of the UK improve innovation and business growth.
A talk by Alan Shalloway at the European Lean IT Summit 2012. This talk provides 2 essential meta-patterns of Lean: focus on value and eliminating delays. These can be used to guide the creation of an effective and efficient workflow. It presents four case studies, each building on the concepts of the other, to provide actionable advice for your own implementations.
More Lean IT presentations and videos on www.lean-it-summit.com
The document summarizes the findings of a yearly marketing survey conducted by a marketing consulting firm. It highlights that marketing confidence is at its lowest point according to the survey. Price sensitivity and decreasing customer loyalty were the top threats identified by marketers. Relevance remained a top challenge for marketers. The survey found that marketers are choosing short-term tactics over long-term strategies and shifting budgets towards owned media like online and mobile, while cutting spending on paid media like television and newspapers. The presentation concludes by identifying key qualities needed for successful marketers, including focus, agility, creativity, and sustainability.
Expanding Business Engagement webmeeting printout Kristin Wolff
These are the slides used by Social Policy Research in a technical assistance webmeeting with the Expanding Business Engagement initiative October 3, 2012.
This document discusses the importance of using social media for accountants. It notes that social media allows accountants to establish credibility, reputation and brand awareness while developing their professional networks. The document provides tips for accountants on social media platforms like blogs, LinkedIn, and mobile applications to improve communications, calendar management and logistics when out of the office. It emphasizes contributing valuable content, monitoring discussions, and engaging with connections rather than hard selling.
Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.
BBVA Innovation Edge. Simple Bank (English)Hugo Najera
Simple bank is the way the world calls our customer centric bank. In this issue we sum up the best social business case study using simple bank and we analyze future opportunities around it. 'BBVA InnovationEdge' is the first corporate multiplatform magazine focused on innovation. Each edition featuresarticles, analysis and huge information about a particular theme. The mainpurpose of the magazine is to express the new trends and the upcomingtechnologies that may impact to the financial industry.
Introducing the New Look for Company PagesLinkedIn
The document introduces new features for LinkedIn Company Pages that allow companies to better express their brand, promote key content, and extend their reach through mobile. The new features include uploading a cover image to express brand personality, featuring products and services on the homepage, posting status updates to drive engagement, and targeting followers. Company Pages are also now mobile-optimized for iPhone, Android, and iPad apps.
Extending the Self-Service Capabilities of SAP BI with SAP BusinessObjects Ex...SAP Analytics
http://spr.ly/SBOUC_VP - SAP continues to extend how its customers enable self sufficiency of the business with SAP Business Explorer and the recently-introduced SAP Visual Intelligence. Learn how customers are leveraging these solutions to deliver value and agility into the business. Presenters: Pierre Leroux and Saskia Battersby, SAP. Try SAP Visual Intelligence free today: http://spr.ly/VisiFreeDownload
Social Customer Service Lessons LearnedAndrew Maher
Delivered at the Call Center World in Berlin in February 2012. This is a collection of experiences made by myself and colleagues during the last 18 months while working with clients attempting to blend their social interactions with their customer service teams.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
How to Break Down Marketing Silos to Improve Collaboration and AlignmentG3 Communications
For years, organizations have been challenged with departmental silos that prevent them from communicating with their customers in a coherent and clear voice. The ascendancy of social media and the marketing department's failure to make it a measurable revenue producer has only accented this problem.
Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines.
In this Marketing in the Round webinar, Gini Dietrich (who wrote the book with Geoff Livingston) discusses how to break down organizational silos, how cultural shifts and reward systems empower integration across marketing disciplines, how to get executive buy-in and incentivize action, and how to build your own marketing round.
The document summarizes a presentation about using community panels for B2B research. It discusses what community panels are, why they are useful for B2B research, and how to overcome challenges in using them. Community panels allow ongoing engagement with targeted groups for primary research. They can provide cost and time savings over ad hoc projects while improving quality. Key challenges are addressing different B2B audiences, effective recruitment strategies, and maintaining engagement. Examples are provided of different types of B2B clients that could benefit from community panels.
The document summarizes a presentation about using community panels for B2B research. It discusses what community panels are, why they are useful for B2B research, and how to overcome challenges in using them. Community panels allow ongoing engagement with targeted groups for primary research. They can provide cost and time savings over ad hoc projects while improving quality. Key challenges are addressing different B2B audiences, effective recruitment strategies, and maintaining engagement. Examples are provided of different types of B2B clients that could benefit from community panels.
The document summarizes Sodexo's implementation of the JIVE collaboration platform. Some key points:
1. JIVE scored highest across criteria like ease of use, regular new features, and integration with Sodexo applications.
2. Sodexo will implement JIVE in waves, starting with pilot networks and communities before expanding usage.
3. Early user feedback praised JIVE's ease of collaboration and document sharing, reduced meetings, and improved communication and information sharing across teams.
Similar to 5 Questions about Persuasion Profiling (20)
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
1. Persuasion Profiling
is changing the concept of marketing without you even knowing it!
1
Beta Launch presentations Q2 2012
2. Me
Chief Science Officer PersuasionAPI
Researcher at:
Eindhoven University of Technology
Aalto School of Economics (Helsinki)
Stanford University (Stanford)
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3. Q1: Persuasion?
• The goal of persuasion is to change
someone’s attitudes or behavior.
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3
4. Q2: Does that work?
• Slide reuse the
“Please with “Please reuse “Please reuse
towell example towel.
your towel” your your towel.
Most people Most people
reused their who stayed in
towel during this room
their stay” reused their
towel during
their stay”
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5. It’s how you ask…
It’s only partly what you want people to do, it’s how you ask it!
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8. Q3: How do we use this?
Should we use all the persuasion we can think of?
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9. No!
• Slide with the
Clicks onexample
towell multi-principle ads: .18 %
And on single principle ads: .36%
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10. Q4: Are we all the same?
Should we use the same principles for everyone?
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11. 2 Scenarios:
Average
Average
Individuals Individuals
- + - +
Effect of using a strategy Effect of using a strategy
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12. We are different, but consistent…
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13. Persuasion Profiles
Wouldn't you like to know how to adjust
your (online) presence in a way that you increase
the chance of conversion for each user individually?
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14. Persuasion Profile:
Normal Page:
A1 (Scarcity):
A2 (Authority):
A3 (Consensus):
Effect
•A persuasion profile is a collection of the
estimates of the effect of persuasion principles
for each individual user
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15. It’s a new dimension:
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16. Q5: How is it done?
How can you use persuasion profiles on your website, in your emails, or
in other channels?
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18. Step 2: You integrate with the PersuasionAPI
Cloud Services
Your web server PersuasionAPI server
1) Point to PersuasionAPI Service
2) Dynamic adjustments on Page
based on PersuasionAPI adviceid
3) Hooks for user behavior
monitoring (log event, view event,
success event)
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19. Example of adjusted page
•1: Log Client ID (e.g. via
dynamic image, cookie, etc)
•2. Link(s) to log success of
the Sales Strategy
•3. Hooks to log non-
responsiveness to a Sales
Strategy
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20. Step 3: We log the success
Normal Page:
A1 (Scarcity):
A2 (Authority):
A3 (Consensus):
Effect
• Based on the dynamic image and the link we can monitor the
success of each page served to a user.
• We will keep updates of the average performance of your served
page variations, and of the performance for each client.
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21. Step 4: We improve our advice
Normal Page:
A1 (Scarcity):
A2 (Authority):
A3 (Consensus):
Effect
• Based on the response of each client we will update our advice for that user
• The new advice is a combination of the response of that client, as well as that of
other clients
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22. Step 5: User navigates, we improve
First page served: Second page served: Third page served:
Normal: Normal: Normal:
A1: A1: A1:
A2: A2: A2:
A3: A3: A3:
Effect Effect Effect
• And so on, for each individual client...
• Real time analytics is most effective in predicting
behavior
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23. Explore vs. Exploit
What if it’s the first visit?
How much learning do you need?
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25. It will beat your A/B test…
Optimize conversion over time.
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26. And we will get better…
Optimize the choice of persuasion principles at the level of individual
clients
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27. Some Results…
How do you know persuasion profiles are successful?
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28. You test it!
• 20% of your clients will receive your original page
• 80% will receive pages with persuasive content that is
dynamically updated
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29. Results
• Slide with the
Increase example
towell in email click through:
(at the 5th reminder)
>100%
Increase in e-commerce revenue: >25%
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29
30. Persuasion Profiling
Are you ready to Beta?
Launch April 1st in Netherlands, from May
onwards rest of Europe & Russia.
Q3/4 2012 launch USA with version 1.
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I will be talking about persuasion. Means vs. Ends Distinction.
An example of persuasion. 27% more likely. 33% more likely
Briefly go through each of the six: Consensus (previous example) Liking (Similarity wallet example) Expertise (Milgram example) Commitment (Sign in garden example) Scarcity (Abundantly available example) Reciprocity (Free books example)
They are already used online (Scarcity, Concensus, Scarcity)
Important questions
Talk about the google add study
Does everyone respond in the same fashion?
Talk through the two scenarios.
What are persuasion profiles?
So for each user its an estimate of what works. Which then can subsequently be used to select content.