Info.nl organized a knowledge session on Big Data on August 9. In this presentation founder Maurits Kaptein of PersuasionAPI talks on the Big Data challenges.
Bij het congres industrieel erfgoed van de provincie Noord-Holland presenteerde we over innovatie voor de erfgoedsector, samen met Somedialoog - onze partner bij Stampions. Iskander liet zien wat de ontwikkelingen zijn bij het Internet of things.
As one of the organisers of Thingscon Amsterdam and programmers of the day, Iskander did a short introduction into the theme of Thingscon this year. Also introducing a new label called Connectable.
Bij het congres industrieel erfgoed van de provincie Noord-Holland presenteerde we over innovatie voor de erfgoedsector, samen met Somedialoog - onze partner bij Stampions. Iskander liet zien wat de ontwikkelingen zijn bij het Internet of things.
As one of the organisers of Thingscon Amsterdam and programmers of the day, Iskander did a short introduction into the theme of Thingscon this year. Also introducing a new label called Connectable.
Software Principles and Project Deadlines Don't have to be Polar Opposites.pdfCraig Saunders
As Software Engineers we pride ourselves to build high-quality software using the best industry practices and principles.
But what happens when you’re asked to deliver a project with impossible timescales where a quick hacky solution is all that time allows.
This presentation talks about such a scenario where and how we managed to achieve the right solution but also met the business deadline.
In addition, it talks briefly about the key principles we followed to achieve this feat.
Recording available here: https://youtu.be/zZVoo5AbANI
As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building-- they care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes.
Lead Scoring Reinvented (Edward Unthank, Adobe Marketo Summit)Etumos
For all of the resources I mention during this presentation, head over to:
http://www.etumos.com/summit
Presentation Video can be found here:
https://youtu.be/0pyK_q7T2Kw
Presentation Overview:
This talk goes over the maturity stages for Lead Scoring in Marketo. We focus briefly on Stage 1 for baseline, then dive deep into Stage 2 and Stage 3 of scoring maturity. We discuss how to use Data Science teams in Marketing Operations to create incredibly-accurate scoring models based on real data instead of intuition. We give you a list of key Score components, what they do, and how to improve them. Finally, we talk about an iterative model of how to extract the most value from Stage 5 Maturity, and how to jump up a level in Maturity.
~~~
For more Etumos-specific resources, check out our other videos or head over to our website. Feel free to send me an email if you have any questions!
~Edward and the Etumotes
Learn how to industrialize your analytic efforts with decision management to get the most out of predictive analytic insights, resources and investments.
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Visualizations that make an impact - see what s new in minitab statistical s...Minitab, LLC
You rely on Minitab Statistical Software for trusted analyses and valuable insights to help you confidently make better decisions, but how do you bring those insights to life and really drive impact at your organization? The right visuals and accessibility can make all the difference.
Discover how the latest release of Minitab Statistical Software can help you enhance the impact of your work in your business by checking our presentation.
New visualizations and graphics willbe showcased in Minitab Statistical Software, that can strengthen your decisions and influence, make your insights easy-to-share, and then even easier to understand.
We'll also discuss the latest software features, statistical updates, including Classification and Regression Trees (CART®) and Validation , and how faster collaboration and new levels of productivity can be achieved with Minitab now on the cloud.
This presentation was delivered by our Minitab Expert Jenn Atlas, Global Market Development Manager, it can definitely help you enhance your impact with the power of Minitab Statistical Software by your side. A webinar on-demand provides the recording of Jenn's presentation at https://hubs.ly/H0zyGYQ0. Register free to replay the webinar.
In an era of Big Data organizations are looking to use analytic insight to improve
their business. Rapidly changing competitive landscapes and the need to evaluate and
adopt new business models is pushing organizations to become more adaptive. How
can these imperatives be reflected in the way we build systems? In response to these imperatives, organizations are increasingly buying or building a new class of systems - Decision Management Systems. Decision Management Systems leverage the growing power of predictive analytics to create agile, analytic and adaptive processes and systems.
Models Collecting Dust? How to Transform Your Results from Interesting to Imp...Revolution Analytics
Data scientists sometimes lament, "Why can't I get anyone to use my predictions?" Great models that make accurate predictions are sometimes disconnected from organizational decision-making. This hurts the business and reduces the data scientists’ perceived value the within the organization. But it doesn't have to be this way. Leading expert James Taylor, author of Decision Management Systems: A Practical Guide to Business Rules and Predictive Analytics, has developed a practical approach you can use to improve adoption and elevate your organization.
Social Networking Opportunity WorkshopHawkPartners
This workshop was created in the early days of social media to provide an overview of key players, but it's lessons are still relevant to developing a marketing strategy today.
For more information, contact info@hawkpartners.com
While the current economic outlook may be worrying, it doesn’t mean that companies can slow down on their AI strategies. That said, there are right ways and wrong ways for executing such strategies when the economic outlook is gloomy. Building on nearly a decade of experience working on the front lines of AI in the enterprise, this presentation illustrates three risks and three strategies for overcoming those risks when advancing an AI strategy in a bearish environment.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Enriching Internet of Things through design thinking - Melanie Gorka (Design ...Info.nl
Internet of Things (IoT) is in need of a better design language, a system to help businesses engaging in IoT projects to ensure value. At the Emerce TechLive! event on 30 May 2017, Melanie Gorka shared her vision on applying design thinking and strategy to the IoT.
Software Principles and Project Deadlines Don't have to be Polar Opposites.pdfCraig Saunders
As Software Engineers we pride ourselves to build high-quality software using the best industry practices and principles.
But what happens when you’re asked to deliver a project with impossible timescales where a quick hacky solution is all that time allows.
This presentation talks about such a scenario where and how we managed to achieve the right solution but also met the business deadline.
In addition, it talks briefly about the key principles we followed to achieve this feat.
Recording available here: https://youtu.be/zZVoo5AbANI
As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building-- they care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes.
Lead Scoring Reinvented (Edward Unthank, Adobe Marketo Summit)Etumos
For all of the resources I mention during this presentation, head over to:
http://www.etumos.com/summit
Presentation Video can be found here:
https://youtu.be/0pyK_q7T2Kw
Presentation Overview:
This talk goes over the maturity stages for Lead Scoring in Marketo. We focus briefly on Stage 1 for baseline, then dive deep into Stage 2 and Stage 3 of scoring maturity. We discuss how to use Data Science teams in Marketing Operations to create incredibly-accurate scoring models based on real data instead of intuition. We give you a list of key Score components, what they do, and how to improve them. Finally, we talk about an iterative model of how to extract the most value from Stage 5 Maturity, and how to jump up a level in Maturity.
~~~
For more Etumos-specific resources, check out our other videos or head over to our website. Feel free to send me an email if you have any questions!
~Edward and the Etumotes
Learn how to industrialize your analytic efforts with decision management to get the most out of predictive analytic insights, resources and investments.
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Visualizations that make an impact - see what s new in minitab statistical s...Minitab, LLC
You rely on Minitab Statistical Software for trusted analyses and valuable insights to help you confidently make better decisions, but how do you bring those insights to life and really drive impact at your organization? The right visuals and accessibility can make all the difference.
Discover how the latest release of Minitab Statistical Software can help you enhance the impact of your work in your business by checking our presentation.
New visualizations and graphics willbe showcased in Minitab Statistical Software, that can strengthen your decisions and influence, make your insights easy-to-share, and then even easier to understand.
We'll also discuss the latest software features, statistical updates, including Classification and Regression Trees (CART®) and Validation , and how faster collaboration and new levels of productivity can be achieved with Minitab now on the cloud.
This presentation was delivered by our Minitab Expert Jenn Atlas, Global Market Development Manager, it can definitely help you enhance your impact with the power of Minitab Statistical Software by your side. A webinar on-demand provides the recording of Jenn's presentation at https://hubs.ly/H0zyGYQ0. Register free to replay the webinar.
In an era of Big Data organizations are looking to use analytic insight to improve
their business. Rapidly changing competitive landscapes and the need to evaluate and
adopt new business models is pushing organizations to become more adaptive. How
can these imperatives be reflected in the way we build systems? In response to these imperatives, organizations are increasingly buying or building a new class of systems - Decision Management Systems. Decision Management Systems leverage the growing power of predictive analytics to create agile, analytic and adaptive processes and systems.
Models Collecting Dust? How to Transform Your Results from Interesting to Imp...Revolution Analytics
Data scientists sometimes lament, "Why can't I get anyone to use my predictions?" Great models that make accurate predictions are sometimes disconnected from organizational decision-making. This hurts the business and reduces the data scientists’ perceived value the within the organization. But it doesn't have to be this way. Leading expert James Taylor, author of Decision Management Systems: A Practical Guide to Business Rules and Predictive Analytics, has developed a practical approach you can use to improve adoption and elevate your organization.
Social Networking Opportunity WorkshopHawkPartners
This workshop was created in the early days of social media to provide an overview of key players, but it's lessons are still relevant to developing a marketing strategy today.
For more information, contact info@hawkpartners.com
While the current economic outlook may be worrying, it doesn’t mean that companies can slow down on their AI strategies. That said, there are right ways and wrong ways for executing such strategies when the economic outlook is gloomy. Building on nearly a decade of experience working on the front lines of AI in the enterprise, this presentation illustrates three risks and three strategies for overcoming those risks when advancing an AI strategy in a bearish environment.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Enriching Internet of Things through design thinking - Melanie Gorka (Design ...Info.nl
Internet of Things (IoT) is in need of a better design language, a system to help businesses engaging in IoT projects to ensure value. At the Emerce TechLive! event on 30 May 2017, Melanie Gorka shared her vision on applying design thinking and strategy to the IoT.
Voetbal International: bouwne aan een krachtig digitaal platformInfo.nl
Duik in de wereld van Vi.nl! Ontdek het nieuwe digitale platform van vi.nl en leer hoe wij de technische uitdagingen in een snel veranderend medialandschap hebben overwonnen.
Info.nl was asked by Digital Erfgoed Nederland to reflect on the project Erfgoed Geodata and the value for service developers during the event 'Hacking Heritage talks' September 17, 2015.
Iskander Smit was asked by the Rotterdam University of Applied Sciences to share the research on the future of retail touchpoints we did for Shopping 2020 as inspiration for the theme semester on Retail 2030.
At ThingsCon 2015 in Berlin (8 & 9 May 2015) Labs (Iskander Smit & Antoine Hogemboom) did a workshop on haptic interactions. Attendees were able to try different vibro stimuli themselves and were invited to think on the way these basic haptic interactions could contribute to the experience of a service.
Simplifying complexity with microservices - Remmelt PitInfo.nl
Info.nl Knowledge session: Simplifying complexity with microservices - 25 February 2015
During this session Remmelt Pit shed light on the concept of microservices as enabler of modern online platforms: scalable and open to connect to the outside world.
What does it take to have a flexible and robust digital platform both in architecture of microservices and in approach? How to manage complexity? How to secure the success of your online landscape?
Iskander Smit was invited by the Rotterdam University of Applied Science to kick-off the course of Emerging Media with a presentation on the future of retail. February 17, 2015
At the conference Things in Amsterdam (November 7, 2014) Iskander Smit planned to present this short introduction on Things relevance for agencies as Info.nl. As organiser he decided to skip the presentation due to the time.
Labs organised a knowledge session on Google Glass, July 10, 2014. What is the future of Glass based on a year of experimenting with this new wearable device.
Presentation as held in two parts by Iskander Smit.
These are the slides from the <a>Magnolia on Jelastic presentation</a> done by Jelastic and Info.nl during the Magnolia 2014 conference.
The managed services department of Info.nl offers Jelastic Cloud hosting since 2013. The general angle of this presentation is to explain how Magnolia works in combination with Jelastic.
The presentation includes:
- An overview of the Jelastic cloud hosting platform
- A demo on our Info Jelastic cloud; how to install Magnolia 5 on Jelastic
- Lessons learned with Magnolia Jelastic hosting
- What's next
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
1. Big Data @ PersuasionAPI
Maurits Kaptein
Co-founder / Chief Scientist Science Rockstars
www.persuasionapi.com
2. Big Data?
Big data is not really defined.
“Datasets that are larger than „common‟
machines can handle”
3. What I will and won’t talk about
Yes: What are the challenges that are
associated with big data
Yes: How did we solve them in PersuasionAPI
(high level)
No: Algorithms
No: Infrastructure / Technical details
4. 3 Key Challenges
• Focus on meaningful data
• So much data, but which is useful?
• Move from Analytics to Advice
• No reports in hindsight but direct responses
• Inability to run analysis on all of the data
• Need for summaries / online learning
10. Should we use all the strategies we
can think off?
At the same time?
For the same product?
11. Comparing many strategies with
single strategies
3000
2000
Density
500 1000
0
0.000 0.002 0.004 0.006 0.008 0.010
Click probability
12. Should we use all the strategies
we can think of?
No, we are better of selecting a
specific one.
13. Should we use the same strategies
for everyone?
Strategies not equally
effective for
everyone?
Large differences
based on personality
traits
14. 2 Scenarios:
Average
Average
Individuals Individuals
- + - +
Effect of using a strategy Effect of using a strategy
14
Beta Launch presentations Q2 2012 14
15. Should we use the same
strategies for everyone?
No, people are distinct in their
reactions to different strategies.
18. Choose not to produce reports after
logging responses…
But rather summarize all the data
to be available for direct
recommendations.
19. Persuasion Profile:
Normal Page:
A1 (Scarcity):
A2 (Authority):
A3 (Consensus):
Effect
•A persuasion profile is a collection of the
estimates of the effect of persuasion principles
for each individual user
19 19
Beta Launch presentations Q2 2012
20. We log the success of each attempt
Normal Page:
A1 (Scarcity):
A2 (Authority):
A3 (Consensus):
Effect
• Based on the dynamic image and the link we can monitor the
success of each page served to a user.
• We will keep updates of the average performance of your served
page variations, and of the performance for each client.
20 20
Beta Launch presentations Q2 2012
21. We improve the personal profile
Normal Page:
A1 (Scarcity):
A2 (Authority):
A3 (Consensus):
Effect
• Based on the response of each client we will update our advice for that user
• The new advice is a combination of the response of that client, as well as that of
other clients
21 21
Beta Launch presentations Q2 2012
22. User navigates, we improve
First page served: Second page served: Third page served:
Normal: Normal: Normal:
A1: A1: A1:
A2: A2: A2:
A3: A3: A3:
Effect Effect Effect
And so on, for each individual client...
Real time analytics is most effective in predicting
behavior
22 22
Beta Launch presentations Q2 2012
24. Example of adjusted page
1: Log Client ID (e.g. via
dynamic image, cookie, etc)
2. Link(s) to log success of
the Sales Strategy
3. Hooks to log non-
responsiveness to a Sales
Strategy
24 24
Beta Launch presentations Q2 2012
25. Challenge 2:
We provide “advice” stating which
Strategy to Use for your current
customer.
In between page views…
27. Problem 1: Impossible fitting to all
of the data in memory
Move fully to “online” learning:
Handle datapoint for datapoint
Do not focus on ( theta | data ) but rather on ( theta |
prior(s) )
• Summarize all meaningful info in the priors.
Find out what data you need and don’t need to make
an impact on the bottom line.
• E.g. no demographic data
Use M/R jobs for re-estimating
28. Problem 2: Individual level
estimates are needed fast
Use hierarchical models:
Aggregated level => Input for new users
User level => Start model for known users
Apply shrinkage
Link the two levels
Use user-level model in isolation if necessary
Analytical updates thus very fast.
29. Challenge 3:
How do we deal with all the data:
Use online learning and split
different levels of the model
30. Results
Slide with the
Increase inexample through:
towell email click
(at the 5th reminder)
>100%
Increase in e-commerce revenue: >25%
30
Beta Launch presentations Q2 2012 30
31. My Big Data considerations:
Focus on meaningful data: Persuasion at an
individual level.
Move from analytics to real time response:
Provide real-time advice
Inability to analyze all of the data: Use online
learning and hierarchical models.
32. End.
Thanks!
Contact us at:
maurits@sciencerockstars.com
+31 621262211
www.sciencerockstars.com
Editor's Notes
What is big data?Hype, but we don’t really compyHowever, there are somethingschaning , because we have so much data…
Briefly go through each of the six:Consensus (previous example)Liking (Similarity wallet example)Expertise (Milgram example)Commitment (Sign in garden example)Scarcity (Abundantly available example)Reciprocity (Free books example)
They are already used online (Scarcity, Concensus, Scarcity)
Talk through the two scenarios.
So for each user its an estimate of what works. Which then can subsequently be used to select content.