Session Description:
Mobile technology and social media are straining the resources of information companies. On top of their regular responsibilities, Editorial is expected to work with a wider range of media types, such as blogs and videos, some of which they have no experience in. Development needs to syndicate content to an array of smartphones and tablets.
This session offers a portfolio approach to creating successful, profitable mobile and social products. It presents frameworks for:
*Evaluating and supplementing existing talent, content and technology,
*Structuring the organization to be responsive and effective,
*Evaluating and funding new business ideas,
*Prioritizing initiatives so that the most promising are not starved of resources and the “”moonshots”" get a fighting chance, and
*Avoiding the pitfalls that arise from “”not knowing what you don’t know.”"
Learning Points:
This session will address key questions and provide actionable solutions for effectively building out your content offerings for smartphones, tablets and social media:
1. Budget – Are there funds available to support a mobile initiative? What is the new product development process? What features, functions and content should be included?
2. Organization – Is the current organizational structure conducive to creating mobile offerings?
3. Publishing – Can I use or augment my existing streams or do I need new ones?
4. Talent – Do I have the talent I need? If not, should I hire or outsource or train?
This presentation given to the Professional Exchange of HR Solutions in September 2012 covers the basics of ACM and the management shift we are seeing around us today.
Cambridge Consultants Innovation Day 2012: Mapping a bright futureCambridge Consultants
When you are running a global business, how can you bring together dispersed R&D teams and create clear direction for technology development that addresses market needs in different segments and geographies? AJ and Simon will share their insights from a recent innovation roadmapping project designed to achieve just this for Hilti Solar, as well as identifying the transferable lessons applicable to other industries.
On May 2nd, Geoff Mulgan, Chief Executive of Nesta discussed the opportunities society has to overcome the barriers that fiscal challenges present to innovation.
Following the 2008 global financial crisis Geoff laid out the challenges ahead during his 2009 TED Talk: “I think what connects the challenge for business, the challenge for government and the challenge for communities now, is both simple and difficult. We know our societies have to radically change. We know we can’t go back to where we were before."
This presentation given to the Professional Exchange of HR Solutions in September 2012 covers the basics of ACM and the management shift we are seeing around us today.
Cambridge Consultants Innovation Day 2012: Mapping a bright futureCambridge Consultants
When you are running a global business, how can you bring together dispersed R&D teams and create clear direction for technology development that addresses market needs in different segments and geographies? AJ and Simon will share their insights from a recent innovation roadmapping project designed to achieve just this for Hilti Solar, as well as identifying the transferable lessons applicable to other industries.
On May 2nd, Geoff Mulgan, Chief Executive of Nesta discussed the opportunities society has to overcome the barriers that fiscal challenges present to innovation.
Following the 2008 global financial crisis Geoff laid out the challenges ahead during his 2009 TED Talk: “I think what connects the challenge for business, the challenge for government and the challenge for communities now, is both simple and difficult. We know our societies have to radically change. We know we can’t go back to where we were before."
Often, Service Design approaches can ask too much of an organization too soon. The difficulty is how to implement the opportunities uncovered from customer journey mapping. We recognize that companies work in silos and don’t change quickly. We’ve come up with ways to guide organizations through prioritized decision-making that will result in a meaningful change to the customer experience.
This webinar will focus on sharing consulting experiences and thoughts on how organizations can adopt Service Design in a manner that focuses effort and drives measurable business outcomes which work within existing organizational structures.
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1) Project Management: Advanced, collaborative and easy-to-use
2) Program Management: Strategic planning and business alignment
3) Global IT Management: the solution covering 80% of IT processes
4) Corporate Portfolio: Business analysis on multiple instances
Webinar presentation--A Framework for Enterprise Adoption of Virtual Worlds--by Rob Edmonds of Virtual Worlds @ Work, a research initiative of SRI Consulting Business Intelligence (a spin out from SRI International, formerly Stanford Research Institute) in Menlo Park, in Silicon Valley
Monitoring at scale - Intuitive dashboard designLorenzo Alberton
At a certain scale, millions of events happen every second, and all of them are important to evaluate the health of the system. If not handled correctly, such a volume of information can overwhelm both the infrastructure that needs to support them, and people who have to make a sense out of thousands of signals and make decisions upon them, fast. By understanding how our rational mind works, how people process information, we can present data so it's more evident and intuitive. This talk will explain how to collect useful metrics, and to create the perfect monitoring dashboard to organise and display them, letting our intuition operate automatically and quickly, and saving attention and mental effort to activities that demand it.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
This presentation was used in "Agile workshop for FPT Aptech Hanoi students" in December 2012.
This doc covers most of core practices of an agile developer.
Often, Service Design approaches can ask too much of an organization too soon. The difficulty is how to implement the opportunities uncovered from customer journey mapping. We recognize that companies work in silos and don’t change quickly. We’ve come up with ways to guide organizations through prioritized decision-making that will result in a meaningful change to the customer experience.
This webinar will focus on sharing consulting experiences and thoughts on how organizations can adopt Service Design in a manner that focuses effort and drives measurable business outcomes which work within existing organizational structures.
Developing The Future of Driving: Smart Systems to Keep Connected Drivers Safe. Presentation given at May 6 Conference: The New American Dream: Smart Grid, Smart Home, Smart Car
ITM Platform - Company and Product Overview v jun2012 en 1.0ITM Platform
ITM Platform is the core concept holding four products (and others to come)
1) Project Management: Advanced, collaborative and easy-to-use
2) Program Management: Strategic planning and business alignment
3) Global IT Management: the solution covering 80% of IT processes
4) Corporate Portfolio: Business analysis on multiple instances
Webinar presentation--A Framework for Enterprise Adoption of Virtual Worlds--by Rob Edmonds of Virtual Worlds @ Work, a research initiative of SRI Consulting Business Intelligence (a spin out from SRI International, formerly Stanford Research Institute) in Menlo Park, in Silicon Valley
Monitoring at scale - Intuitive dashboard designLorenzo Alberton
At a certain scale, millions of events happen every second, and all of them are important to evaluate the health of the system. If not handled correctly, such a volume of information can overwhelm both the infrastructure that needs to support them, and people who have to make a sense out of thousands of signals and make decisions upon them, fast. By understanding how our rational mind works, how people process information, we can present data so it's more evident and intuitive. This talk will explain how to collect useful metrics, and to create the perfect monitoring dashboard to organise and display them, letting our intuition operate automatically and quickly, and saving attention and mental effort to activities that demand it.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
This presentation was used in "Agile workshop for FPT Aptech Hanoi students" in December 2012.
This doc covers most of core practices of an agile developer.
David Rose provided an overview of the Benefits associated with Enterprise Architecture.
Presented at the first JISC Emerging Practices workshop (2012/03/29).
http://emergingpractices.jiscinvolve.org/wp/doing-ea-workshop/
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As software development teams seek greater efficiency and effectiveness, they often find that they are held back by old IT architecture for development and test. They wrestle with low-powered servers, difficult-to-scale static environments, and a slow IT provisioning and change processes. Today, software leaders have radically changed the way they build, test, and deploy software—almost exclusively using cloud computing to power their development processes. This presentation provides specifics on which application workloads are ideal for the cloud model and how the use of cloud computing supports Agile development practices.
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This is a seminar I gave throughout China the week of Oct 29th 2012. It covers the topics of Agile Software Development (Scrum, Lean, XP) and the new framework of Enterprise Cloud Development that CollabNet has been socializing. Please contact me for similar private talks at your company.
Expectations from IT Team
Project Methodology - Why it is as important as the Technology for your Product
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How to bridge these gaps?
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How a company interacts with open source communities follows a predictable organizational maturity model ranging from denial to strategic focus of ecosystem enablement. To create value for their customers and owners, top management teams must understand the role their organizations play in OSS communities and the various approaches available to benefit from interacting with the global ecosystems. This talk is relevant to both technical personnel and senior managers who are interested in building ecosystems anchored around open source projects and maximizing their companies benefit from interacting with these ecosystems. The talk builds on experience gained over the last three years building ecosystems designed to drive massive innovation in Canada.
Take advantage of new trends in agile: Iterationless Kanban and Continuous De...
Mobile's Impact on Workflow and Talent
1. PDMA Product Camp 2012
The Impact of Mobile and Social Media
on Workflow and Talent
Teri Mendelsohn
Mendelsohn Consulting, Inc.
2. Data
“iPads are outselling desktop PCs…. Apple reported 15.4 million iPads sold in
4Q11.”
“That doesn’t even take smartphones in account – Apple sold 37 million
iPhones during the quarter, too. Add Android phones into the mix and
Windows probably made up less than 50% of all Internet connected devices
sold in the last quarter of 2011.”
“Another way of looking at it: the iPad is now equal to 17% of the overall PC
market, which Gartner pegged at 92.2 million units in the last quarter of
2012. In June, it was 11%. A year ago, it was 7%”
--Matt Rosoff
SAI Business Insider
Jan. 24, 2012
2
3. Data
Source: Morgan Stanley Blue Paper, “Tablet Demand and Disruption:
Mobile Users Come of Age,” Feb. 14, 2011.
3
4. Data
Source: “BII REPORT: How Content Is Being Consumed On Mobile Devices,”
Business Insider, Sept. 25, 20212.
5. Data: Industries that will lead mobile payments
Source: Heather Leonard, “BII MOBILE INSIGHTS: How Mobile Will Change Business,”
Sept. 26, 2012,
http://www.businessinsider.com/bii-mobile-insights-how-mobile-will-change-business2-2012-9
6. Agenda
1. Budget – Are there funds available to support a mobile
initiative? What is the new product development
process? What features, functions and content should
be included?
2. Organization – Is the current organizational structure
conducive to creating mobile and social offerings?
3. Publishing – Can I use or augment my existing
streams or do I need new ones?
4. Talent – Do I have the talent I need? If not, should I
hire or outsource or train?
5. Summary
6
7. 1. Budget
Budget Carve out % of Secure funds for Dedicate budget $
existing resources trial product
7
8. 1. Budget: Innovation process
Ideas submitted
Ideas to innovation Trials Number
screened committee funded of ventures
Approve Approve Approve
•Redlight •Redlight •Redlight
•Revise •Revise •Revise
•Greenlight •Greenlight •Greenlight
8
9. 1. Budget: Prioritizing
Illustrative 5-High (high impact; difficult)
1-Low (low impact; easy)
Ease of
Design- Implement
Opportunity Impact Contracting Spec’ing ing -ing Total
A 5 0 0 1 0 1
B 5 0 2 1 2 5
C 5 0 2 1 2 5
D 5 0 2 1 2 5
E 5 0 2 2 2 6
F 5 0 3 2 3 8
9
10. 2. Organization
Budget Carve out % of Secure funds for Dedicate budget $
existing resources trial product
Organization Status quo Revise ownership Create
structure heavyweight team
structure
10
12. 2. Organization: Recommended
Has breadth of
authority to
make everyone
work together
Supports
& trains but
does not
produce
content
Play to
strengths but
required to
produce all
media types
12
13. 2. Organization: Team structures
• Functional (traditional) – Team members work under different
functional managers; projects evolve in serial fashion as tasks pass
from one function to next
• Lightweight – Heightened degree of coordination due to
“administrative” oversight; similar to functional team
• Heavyweight – Core team members are representative of their
functions on integrated development team
• Autonomous – Team members are co-located and answer only to
heavyweight project manager; team has extreme latitude to devise
solutions to problems it has responsibility for
Source: E. Smith & S.C. Wheelwright, “The New Product Development Imperative.” (Boston: Harvard Business
School Publishing, 1999, rev. 2001).
13
14. 3. Publishing
Budget Carve out % of Secure funds for Dedicate budget $
existing resources trial product
Organization Status quo Revise ownership Create
structure heavyweight team
structure
Publishing Use as is; acquire Modify, acquire Modify, acquire
ltd. add’l.
software/licenses
14
15. 3. Publishing: Content
Illustrative
Existing
Platform Use As Is Modify Needed Notes
Images X
•Photos
•Charts, tables,
graphs
•Maps
Text X
•Articles (short,
daily/weekly)
•Reports (long,
monthly)
•Blogs (short, daily)
Video
•Live X
•Streaming X
•YouTube X
Audio X
•Live
•Streaming
•Podcasts
15
16. 3. Publishing: Content
Illustrative
Existing
Platform Use As Is Modify Needed Notes
Events X
Presentations (PPTs) X
Social media X
•Twitter
•Facebook
•LinkedIn
•Google+
16
17. 3. Publishing: Platform
Illustrative
Existing
Platform Use As Is Modify Needed Notes
Print X
Web X
Mobile
•iPhone X
•iPad X
•Android X
•Other
Events X
Social media X
17
18. 4. Talent
Budget Carve out % of Secure funds for Dedicate budget $
existing resources trial product
Organization Status quo Revise ownership Create
structure heavyweight team
structure
Publishing Use as is; acquire Modify, acquire Modify, acquire
ltd. add’l.
software/licenses
Talent Train and/or Train Train and hire
outsource
18
19. 4. Talent: Needed skills and talent
Skill not on staff
Deliverable Medium Responsibilities Skills Best Performed by
Questionnaire Survey Monkey Compose questions •Domain knowledge Mary T.
•Ability to format q’s
(open-ended, yes/no,
multiple choice)
Excel, SAS Analyze findings •Familiarity with Joe S., Ellen Q.,
software Ramesh S., Tanya H.
•Data analysis
•Statistics
Presentations PowerPoint, Excel, •Create visual reports •Identify “a-ha’s” in Former consultants,
CMS on key findings & data analysts and others
implications •Create narrative with MBA
from data
•Display data visually
(Excel)
Data visualizations InDesign GS3, •Identify patterns, •Data analysis Designer with data
Photoshop findings •Graphic design viz. specialty
•Display data in
visually compelling
way
Video interviews Video, Brightcove •Draft questions •TV presence TV journalists
•Conduct interview •Create compelling
•Edit final version narrative in visual 19
medium
20. 4. Enhancement options
Deliverables Pros Cons
Train •Skill stays in-house •Time consuming
Hire •Fresh perspective •Expensive
Outsource •Needed skill •Skills depart at end of project
•Unfamiliarity with internal
systems
20
21. 4. Talent: Sourcing skills and talent
Deliverable Train Hire Outsource Estimated Cost Source
Presentations X $10,000 Presentation
skills consultant
Data X X •$70,000/yr. •Data viz.
visualizations •$100/hr. designer
•Freelancer
Video interviews X $5,000 Media training
consultant
21
22. 5. Summary
Budget Carve out % of Secure funds for Dedicate budget $
existing resources trial product
Organization Status quo Revise ownership Create
structure heavyweight team
structure
Publishing Use as is; acquire Modify, acquire Modify, acquire
ltd. add’l.
software/licenses
Talent Train and/or Train Train and hire
outsource
22
23. 5. Check list
Budget
1. What percentage of team’s time should be dedicated to experiment?
2. Are there funds available (trial, reallocated)?
3. Is there a clearly-defined innovation process (what document to use, committee members, approval
criteria)?
4. What metrics will be used to assess each phase? What determines whether to go to next phase? Who will
decide?
Organization
1. Does owner have authority across publications to make sure everyone “plays nice”?
2. Is there duplication of resources? What kind? Where?
3. Given the scale and urgency of a mobile project, which is the best team structure to use (functional,
lightweight, heavyweight, autonomous)?
Publishing
1. How much of system currently is automated?
2. What changes/purchases need to be made to produce mobile content?
3. Is the same CMS used for print and digital?
Talent
1. Is there broad understanding of pros/cons of training, outsourcing and hiring? Is there general alignment on
which to pursue when?
2. Are content producers expected to work across all media types?
23
24. Contact Information
Teri Mendelsohn
Mendelsohn Consulting, Inc.
320 Central Park West
New York, NY 10025
917.603.3987
Teri@mendelsohnconsulting.net
www.mendelsohnconsulting.net
24