Blogging refers to writing content on a blog, which is an online journal consisting of periodic posts displayed in reverse chronological order. Blogs are typically written by an individual or small group and can cover any topic. They emerged in the late 1990s when tools made it possible for non-technical users to publish content online. Blogs are often interactive, allowing comments, and this social aspect distinguishes them from static websites. There are many types of blogs including personal diaries, corporate/organizational blogs, and genre-focused blogs on topics like politics, travel, or fashion.
A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order
(the most recent post appears first).
PEDAGOGICAL BENEFITS OF BLOG IN HIGHER EDUCATIONThiyagu K
New advances in the internet based technology have brought challenges and opportunities as well to education and training, in particular through Colleges; Universities are facing increased pressures to demonstrate the effectiveness of their educational efforts. It is not sufficient anymore that course curricula are covering the right topics and Scholars pass their courses. Blogs engage people in knowledge sharing, reflection, and debate, they often attract a large and dedicated readership. Blogs are becoming an important component of the Internet landscape, providing authors and readers with an avenue for unedited expression, reaction, and connection, without the censorship of mediated chat rooms or formal media outlets. The simplicity of creating and maintaining blogs means that open discussions can be established almost immediately, making blogs an ideal venue for far-reaching discussions among the Internet community on new or timely topics. Blogs foster the growth of communities and the dynamics of collaborative filtering and recommending/referring may provide new ways to evaluate, vet, and critique student-created knowledge. This article explores the function, features and types of blog. And also describes the uses of blog in education and classroom.
Online Communities – What are they & HowFrank Arrigo
Presentation delivered at the MS UP Conference in Dec 2005.
More about the session on my blog at :
http://blogs.msdn.com/frankarr/archive/2005/12/12/502670.aspx
what is a blog its importance and how blogs started in the universe and how library blogs are important for the library and promoting its services to the end users and ideas for creating blogs for library.instead of this screenshots of international library blogs and some library blogs in context of Pakistan.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Blogging
1. Blogging means writing for a blog. Its does not requires any writing skill or exprtise. Anyone subscribed to
a blog can write for it expressing their views.
Now a blog (a portmanteau of the term web log)[1] is a personal journal published on the World Wide
Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most
recent post appears first. Blogs are usually the work of a single individual, occasionally of a small group,
and often are themed on a single subject. Blog can also be used as a verb, meaning to maintain or add
content to a blog.
The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing
tools that facilitated the posting of content by non-technical users. (Previously a knowledge of such
technologies as HTML and FTP had been required to publish content on the Web.)
Although not a must, most good quality blogs are interactive, allowing visitors to leave comments and
even message each other via GUI widgets on the blogs and it is this interactivity that distinguishes them
from other static websites.[2] In that sense, blogging can be seen as a form of social networking. Indeed,
bloggers do not only produce content to post on their blogs but also build social relations with their
readers and other bloggers.[3]
FUNCTIONS:
commentary on a particular subject;
function as personal online diaries;
online brand advertising of a particular individual or company.
CONTENT:
A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its
topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.
Most blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos
(video blogging or vlogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of
blogging, featuring very short posts.
As of 16 February 2011, there were over 156 million public blogs in existence.[4]
Types
There are many different types of blogs, differing not only in the type of content, but also in the way that
content is delivered or written.
Personal blogs
The personal blog, an ongoing diary or commentary by an individual, is the traditional, most
common blog. Personal bloggers usually take pride in their blog posts, even if their blog is never
read. Blogs often become more than a way to just communicate; they become a way to reflect on
life, or works of art. Blogging can have a sentimental quality. Few personal blogs rise to fame and
the mainstream but some personal blogs quickly garner an extensive following. One type of
personal blog, referred to as a microblog, is extremely detailed and seeks to capture a moment in
2. time. Some sites, such as Twitter, allow bloggers to share thoughts and feelings instantaneously
with friends and family, and are much faster than emailing or writing.
Corporate and organizational blogs
A blog can be private, as in most cases, or it can be for business purposes. Blogs used internally
to enhance the communication and culture in a corporation or externally
for marketing, branding or public relations purposes are calledcorporate blogs. Similar blogs for
clubs and societies are called club blogs, group blogs, or by similar names; typical use is to
inform members and other interested parties of club and member activities.
By genre
Some blogs focus on a particular subject, such as political blogs, travel blogs (also known
as travelogs), gardening blogs, house blogs,[23][24] fashion blogs, project blogs, education
blogs, niche blogs, classical music blogs, quizzing blogs and legal blogs (often referred to as a
blawgs) or dreamlogs. Two common types of genre blogs are art blogs and music blogs. A blog
featuring discussions especially about home and family is not uncommonly called a mom blogand
one made popular is by Erica Diamond who created Womenonthefence.com which is syndicated
to over two million readers monthly.[25][26][27][28][29][30] While not a legitimate type of blog, one used
for the sole purpose of spamming is known as a Splog.
By media type
A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing
a portfolio of sketches is called a sketchblog or one comprising photos is called
a photoblog.[31] Blogs with shorter posts and mixed media types are called tumblelogs. Blogs that
are written on typewriters and then scanned are called typecast or typecast blogs;
see typecasting (blogging).
A rare type of blog hosted on the Gopher Protocol is known as a Phlog.
By device
Blogs can also be defined by which type of device is used to compose it. A blog written by
a mobile device like a mobile phone or PDA could be called a moblog.[32] One early blog was
Wearable Wireless Webcam, an online shared diary of a person's personal life combining text,
video, and pictures transmitted live from a wearable computer and EyeTap device to a web site.
This practice of semi-automated blogging with live video together with text was referred to
assousveillance. Such journals have been used as evidence in legal matters. [citation needed]
Reverse blog
A Reverse Blog is composed by its users rather than a single blogger. This system has the
characteristics of a blog, and the writing of several authors. These can be written by several
contributing authors on a topic, or opened up for anyone to write. There is typically some limit to
the number of entries to keep it from operating like a Web Forum.
3. Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques
that use pre-existing social networks to produce increases in brand awareness or to achieve other
marketing objectives (such as product sales) through self-replicating viral processes, analogous to the
spread of viruses or computer viruses (cf. memes and memetics). It can be delivered by word of mouth or
enhanced by the network effects of the Internet.[1] Viral marketing may take the form of video clips,
interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral
messages that appeal to individuals with high social networking potential (SNP) and that have a high
probability of being presented and spread by these individuals and their competitors in their
communications with others in a short period of time.
The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the
unscrupulous use of astroturfing online combined with undermarket advertising[clarification needed] in shopping
centers to create the impression of spontaneous word of mouth enthusiasm.[2]