7. How to convert a print story for the web
1. Write a sell: one short, appealing sentence
“Hand Typing On Laptop” by David Castillo Dominici
8. 2. Write a factual heading
• 65 characters, max
• Include location
• Tell the story
9. 3. Cut the story by up to 50%
“Scissor Cutting Paper” by digitalart
10. 4. Put the factual material at the top
“Opened Old Books” by adamr
11. 5. Include a search phrase in the:
• Heading (add the postcode in brackets)
• Intro
• Story
“Finger Click On Search Www Toolbar Browser Isolated White Background” by blackzheep
12. 6. Write it for now
Use the present tense to convey immediacy.
“Yesterday Now Tomorrow Signpost” by Stuart Miles
13. 7. Use the active voice
This helps to give the story action and immediacy
“Motocross Bikes Racing” by Toa55