This document outlines online marketing strategies for non-profits to increase donations in 2023. It discusses using the SCALE method on social media to attract leads and nurture them through content, building an audience, and making the ask. Key techniques include crafting clear messaging that highlights impact, using storytelling to build emotional connections, and building an email list to regularly engage supporters. The document provides templates for an email nurture series that introduces the organization before respectfully making a donation ask.