Do you find it difficult to write marketing content for your website, blog, emails, or other channels? These five tips are easy to keep in mind and implement!

1. Create Effective
Marketing Content
5 easy tips to help you write better content for your
website, blog, social media, and other marketing channels

2. What do you want your marketing
content to do?
• Be clear and communicate your message
• Persuade the reader to take action
A lot of marketing content fails at the first.

3. Focus on the result
Don’t focus on what you do, focus on what’s in it
for the reader.
Keep asking ‘so what’ until you get to the
answer.

4. Focus on the result: example
• We combined technology and personalized,
expert marketing recommendations to
create a unique marketing software tool.
• Every day, you get actionable advice based
on your marketing.



5. Keep sentences and paragraphs short.
An easy rule to follow: keep sentences shorter
than 40 words, paragraphs shorter than 100.
Shorter sentences and paragraphs are easier to
read and hold the reader’s attention.

6. Keep sentences short: example
• At Stardust Technology, we are committed to
providing our staff with comprehensive,
cutting-edge technology training as well as
opportunities to access professional
development programs within the software
industry.
• Our employees regularly undergo external
training to update their skills and ensure they
are aware of the latest trends.



7. Be direct
Don't qualify yourself too much. Don't be afraid
to take a stand.
Sometimes we are so careful to say the right
thing we end up not saying anything at all.

8. Be direct: example
• I do think you should, you know, be as direct as
possible - not that subtlety doesn't have its
advantages, but it depends so much on the context. So
when you can, it's better to just say it instead of
beating around the bush, though sometimes you can't
tackle the bush head on, some bushes can be tricky...
But it's usually, in most cases, better to not take a long
time and end up diluting your point.
• Be direct and clear. You want your audience to
understand what you mean without having to go to a
lot of trouble to figure it out.



9. Don't use jargon
Make your writing accessible. Make sure any
industry terms you use will be understood by
your target audience. Don’t use unnecessary
short forms.

10. Edit or get an editor
If you can hire a good editor or get someone in
your target audience to review the copy, do it.
Otherwise, edit it yourself. Sleep on it, and then
come back and look at it with a fresh mind.
Be honest: is it easy to read? Does it fulfil your
objectives? Will it persuade the audience?

11. Thank You for Reading
For more marketing content tips, visit:
markitty.com/blog/category/content
The Only Five Essential Elements of Website Content for
A Small Services Business
How to Determine Which Social Media Channels You
Should Use
Why Business-Owners Should Create Marketing Content