The science and art of selling has undergone an evolution. Initially sales people were judged by how "likeable" they were. Then, with the advent of technology, the pendulum swung to being fact-based, data-driven, logically driven, quantiatively presented, etc.
However, the core skills of salesperson-ship have often been glossed over in the pursuits on both sides. This presentation offers a look into how to balance the sometimes competing goals and skills of the conventional approaches and the value of newer capabilities provided by information availability, immediacy of data processing, and capacity to store and retrieve insights fromhuge information databases.
Effective Marketing Strategies in demand management will increase and expedite the conversion of Marketing Qualified Leads (MQLs) to Qualified Sales Opportunities (QSOs).
An organization that enjoys consistent double-digit growth typically has a healthy and sustained marketing and sales pipeline of qualified sales opportunities. Qualified sales opportunities are those with a high probability of converting to closed won/deals. They are not leads.
Best-in-class organizations separate, but integrate, the process of creating MQLs (demand creation) and the conversion of marketing qualified leads to QSOs (demand management). These functions must not only be aligned and integrated for lead follow-up, but must also be united when building the demand generation plan.
Because sales resources are among the most expensive resources for any organization, it is critical that tasks assigned to salespeople are high value and are directly correlated to advancing and closing opportunities. In general, steps in the sales process that reside at the top of the sales funnel are most often assigned to marketing, as they can be highly segmented and automated. However, these assignments have to be well-defined steps in the sales process and proactively managed by both sales and marketing.
Below is an example of effective marketing strategies which increase the conversion of marketing qualified leads to qualified sales opportunities.
Thanks everyone that attended the Business Ignite meetup at Launch Workplaces in Tysons and Gaithersburg.
Effective Marketing Techniques That Work
Marketing is probably one of the most difficult, yet necessary, aspects of any business. It's often critical to the survival of a company, yet so few business owners or entrepreneurs understand how to plan and implement effective marketing techniques for their companies.
Join Hector Del Castillo as he hosts an information session to discuss the benefits and core skills you will acquire by attending an upcoming workshop to learn effective marketing techniques for small businesses and startups.
This session provides business owners tips to help increase brand awareness, drive more traffic to your website, and gain new customers.
Learn why Marketing is the new Sales for many tech small businesses and startups.
Workshop: Powerful Marketing Techniques To Grow Your Business
Thursday, August 20th, 6 to 9 p.m.
Launch Workplaces - Tysons
Learn More: http://bit.ly/pmktg815
Workshop: Building Your Own Business Plan
Saturday, August 29th, 9 a.m. to 1 p.m.
Launch Workplaces - Tysons
Learn More: http://bit.ly/bizignt829
Business Ignite Series: Creating Your Own Personal Brand
Tuesday, September 1, 7 - 8:30 p.m.
Launch Workplaces - Tysons
Learn More: http://bit.ly/bizignt901
The science and art of selling has undergone an evolution. Initially sales people were judged by how "likeable" they were. Then, with the advent of technology, the pendulum swung to being fact-based, data-driven, logically driven, quantiatively presented, etc.
However, the core skills of salesperson-ship have often been glossed over in the pursuits on both sides. This presentation offers a look into how to balance the sometimes competing goals and skills of the conventional approaches and the value of newer capabilities provided by information availability, immediacy of data processing, and capacity to store and retrieve insights fromhuge information databases.
Effective Marketing Strategies in demand management will increase and expedite the conversion of Marketing Qualified Leads (MQLs) to Qualified Sales Opportunities (QSOs).
An organization that enjoys consistent double-digit growth typically has a healthy and sustained marketing and sales pipeline of qualified sales opportunities. Qualified sales opportunities are those with a high probability of converting to closed won/deals. They are not leads.
Best-in-class organizations separate, but integrate, the process of creating MQLs (demand creation) and the conversion of marketing qualified leads to QSOs (demand management). These functions must not only be aligned and integrated for lead follow-up, but must also be united when building the demand generation plan.
Because sales resources are among the most expensive resources for any organization, it is critical that tasks assigned to salespeople are high value and are directly correlated to advancing and closing opportunities. In general, steps in the sales process that reside at the top of the sales funnel are most often assigned to marketing, as they can be highly segmented and automated. However, these assignments have to be well-defined steps in the sales process and proactively managed by both sales and marketing.
Below is an example of effective marketing strategies which increase the conversion of marketing qualified leads to qualified sales opportunities.
Thanks everyone that attended the Business Ignite meetup at Launch Workplaces in Tysons and Gaithersburg.
Effective Marketing Techniques That Work
Marketing is probably one of the most difficult, yet necessary, aspects of any business. It's often critical to the survival of a company, yet so few business owners or entrepreneurs understand how to plan and implement effective marketing techniques for their companies.
Join Hector Del Castillo as he hosts an information session to discuss the benefits and core skills you will acquire by attending an upcoming workshop to learn effective marketing techniques for small businesses and startups.
This session provides business owners tips to help increase brand awareness, drive more traffic to your website, and gain new customers.
Learn why Marketing is the new Sales for many tech small businesses and startups.
Workshop: Powerful Marketing Techniques To Grow Your Business
Thursday, August 20th, 6 to 9 p.m.
Launch Workplaces - Tysons
Learn More: http://bit.ly/pmktg815
Workshop: Building Your Own Business Plan
Saturday, August 29th, 9 a.m. to 1 p.m.
Launch Workplaces - Tysons
Learn More: http://bit.ly/bizignt829
Business Ignite Series: Creating Your Own Personal Brand
Tuesday, September 1, 7 - 8:30 p.m.
Launch Workplaces - Tysons
Learn More: http://bit.ly/bizignt901
How the right level of product knowledge across target groups such as sales reps, channel partners, customers and influencers can increase sales results.
Rodan + Fields is well positioned to take a significant part of the $2.9 billion dollar market, which is expected to double in the next 3 to 5 years. Remember how the Doctors captured the acne market with Proactiv? Look out for our MOMENTUM as Rodan + Fields and our independent business partners take over the anti-aging market. Contact me to get on my list to be one of the first to try this amazing system. Incentives for hosts of launch parties. I'm also looking for new business partners across the U.S. and Canada to launch their business and penetrate their respective markets. This truly is the opportunity of a lifetime and it only happens once. Be one of the FIRST! Get in touch today! Visit http://www.victoriaskincare.net and follow the links.
Delivering more effective marketing through the right technologyJeffrey Evans
ADMA Whitepaper looks at;
What comprises the technology stack
How to define the stack for your organisation
How planning ahead can help drive successful implementation
Choosing the best way of implementing your technology stack
Future developments in products and providers
Addressing the skills gap
Conclusions for marketers
How the right level of product knowledge across target groups such as sales reps, channel partners, customers and influencers can increase sales results.
Rodan + Fields is well positioned to take a significant part of the $2.9 billion dollar market, which is expected to double in the next 3 to 5 years. Remember how the Doctors captured the acne market with Proactiv? Look out for our MOMENTUM as Rodan + Fields and our independent business partners take over the anti-aging market. Contact me to get on my list to be one of the first to try this amazing system. Incentives for hosts of launch parties. I'm also looking for new business partners across the U.S. and Canada to launch their business and penetrate their respective markets. This truly is the opportunity of a lifetime and it only happens once. Be one of the FIRST! Get in touch today! Visit http://www.victoriaskincare.net and follow the links.
Delivering more effective marketing through the right technologyJeffrey Evans
ADMA Whitepaper looks at;
What comprises the technology stack
How to define the stack for your organisation
How planning ahead can help drive successful implementation
Choosing the best way of implementing your technology stack
Future developments in products and providers
Addressing the skills gap
Conclusions for marketers