Our survey of smartphone users reveals why most aren't using location-based apps, how social networking affects mobile marketing opportunities, and actionable insights for you to gain a competitive edge.
This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.
Building Great Mobile Search with Productsy and Amazon CloudSearchMichael Bohlig
Presented by Sameer Maggon, Co-Founder of Productsy at the Bay Area Amazon CloudSearch Meetup, this talk summarizes the unique challenges of delivering great mobile search and summarizes the Productsy platform.
The new Jive and Box integration creates exciting new opportunities to extend your collaboration inside and outside of your organization. Join us and learn how customers are using these new features, how we're enabling true enterprise-grade social collaboration, and get a blueprint for three ways to get the most out of Jive and Box together.
Learn more: www.jivesoftware.com
This is an overview of the most robust buzz monitoring solution on the market. Jive's Market Engagement enables companies to not only listen and measure the buzz but all more easily share and engage employees in the conversations.
Building Great Mobile Search with Productsy and Amazon CloudSearchMichael Bohlig
Presented by Sameer Maggon, Co-Founder of Productsy at the Bay Area Amazon CloudSearch Meetup, this talk summarizes the unique challenges of delivering great mobile search and summarizes the Productsy platform.
The new Jive and Box integration creates exciting new opportunities to extend your collaboration inside and outside of your organization. Join us and learn how customers are using these new features, how we're enabling true enterprise-grade social collaboration, and get a blueprint for three ways to get the most out of Jive and Box together.
Learn more: www.jivesoftware.com
Beyond Responsive: Engaging Your Mobile ConstituentsMatt Lindsay
The mobile marketing environment, trends, opportunities, and to dos for higher ed marketers. Delivered with Steve Rittler of AlumnIQ at CASE District II conference Feb. 2, 2015
Data to Insights to Action: How Data Drives Social Media at IntelJennifer Lashua
Intel is a data-driven company. Big data is not just a catch phrase; it’s a way of working across the entire marketing organization – particularly in media and social. As social networks, content distribution channels, and advertising have rapidly evolved in the past 5 years, Intel has continued to define and re-define how they use this data to inform strategies and decisions across the organization. Learn some of these strategies and how they are turning data into decisions from Intel’s Global Social Media Manager, Jennifer Lashua (@runningjen).
(Presentation was delivered at Engage 2013 NYC)
Hewlett-Packard: Growing HP's advocate economy, presented by Zealous WileySocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Hewlett-Packard’s Digital Marketing Manager, Zealous Wiley, talks about how their enterprise software group is leveraging employee advocacy at HP.
Zealous explains how they're empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.
Unlearn Intranets - Why SharePoint and other Intranets commonly fail to enthu...Henry D Amm
Watch the full presentation at: https://www.youtube.com/watch?v=rqwhggfb_6w
With 70% of organizations using SharePoint put over a third of all managers and employees agreeing they hate to use it – we recognized the need for a changed approach. This is what we've done with adenin Digital Assistant, the world's first AI-powered workplace assistant that connects to *ALL* existing data sources to answer questions, give relevant updates and execute commands.
Presented by Henry Amm, Director Digital Assistant Program, at adenin TECHNOLOGIES. Intra.Net Reloaded conference Boston, April 2019.
Task maps. Customer journeys. Cognitive walk-throughs. All are artifacts of our process of seeking understanding about our users that we likely create on a regular basis. But how can we better connect that work to the process of web site data collection and analysis?
Learn how we can adapt our existing process and artifacts to drive the definition of what user data we need to collect, as well as how to better analyze and validate what we do, including:
- Using existing site analytics to set a behavioral baseline.
- Defining what we want to measure based on task maps and other UX artifacts.
The result? Consensus on user behavior as expressed through data that can be used to tell the evolving story about our users and create better products for them.
BlogWell Los Angeles Social Media Case Study: Life Technologies, presented by...SocialMedia.org
In her BlogWell Los Angeles presentation, Life Technologies' Global Senior eMarketing Manager – Search & Social, Robin Smith, shares how -- as a BtoB company -- they are using social media for lead generation and data integration.
She goes into detail about their KPI framework, using social media exclusively to launch new products, and how they integrate their social data into new marketing techniques.
Watch the video of this presentation here: https://vimeo.com/57571474
Driving Organizational Change with Yammer and SharePointharmon.ie
Smart businesses understand that successful organizational initiatives entail a lot more than just buying technology. They require crafting and executing a results-oriented business strategy, a people strategy, as well as a technology strategy.
In this webinar, Microsoft MVP Michael Greth and harmon.ie VP Product Strategy, David Lavenda, explore how providing workers with a unified Yammer/SharePoint experience can connect people and technology, thereby driving the organizational change needed to achieve strategic business goals.
Are you doing enough to engage your B2B customers and channel partners? Without a collaborative community, the answer is probably no.
Find out more about how social business communities can tap the full power of your customers and the potential of your partners. Learn more about Jive Software: http://bit.ly/1aTo6Vq
This presentation looked at what being local means in a mobile context. As well as setting the scene it looks at two specifica projects we've been working on at Talk About Local - a prototype AR app for local publishers (codenamed Apollo) and the ongoing development of the n0tice suite of tools which includes a whitelabel VIP service for publishers.
Finding the Fulcrum, Tipping Boulders: Strategic Approaches to Effecting ChangeJeff Willinger
This was presented at ILTA14. Strategic technology has great potential to tip business units (practice areas) toward opportunities to be efficient and profitable. Find the tipping points as we focus on approaches to developing and identifying opportunities for strategic change and ensuring the successful completion of these initiatives.
Ideate, innovate! Co-creating with Social CustomersLithium
• Accelerate product and marketing innovation with customer-generated input.
• Engage community leaders and superfans in the ideation process.
• Develop practical, actionable steps for capturing customer feedback and feeding it in to the innovation cycle.
Beyond Responsive: Engaging Your Mobile ConstituentsMatt Lindsay
The mobile marketing environment, trends, opportunities, and to dos for higher ed marketers. Delivered with Steve Rittler of AlumnIQ at CASE District II conference Feb. 2, 2015
Data to Insights to Action: How Data Drives Social Media at IntelJennifer Lashua
Intel is a data-driven company. Big data is not just a catch phrase; it’s a way of working across the entire marketing organization – particularly in media and social. As social networks, content distribution channels, and advertising have rapidly evolved in the past 5 years, Intel has continued to define and re-define how they use this data to inform strategies and decisions across the organization. Learn some of these strategies and how they are turning data into decisions from Intel’s Global Social Media Manager, Jennifer Lashua (@runningjen).
(Presentation was delivered at Engage 2013 NYC)
Hewlett-Packard: Growing HP's advocate economy, presented by Zealous WileySocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Hewlett-Packard’s Digital Marketing Manager, Zealous Wiley, talks about how their enterprise software group is leveraging employee advocacy at HP.
Zealous explains how they're empowering and activating employees to increase awareness, gain share of voice, and generate preference for its enterprise software products and services.
Unlearn Intranets - Why SharePoint and other Intranets commonly fail to enthu...Henry D Amm
Watch the full presentation at: https://www.youtube.com/watch?v=rqwhggfb_6w
With 70% of organizations using SharePoint put over a third of all managers and employees agreeing they hate to use it – we recognized the need for a changed approach. This is what we've done with adenin Digital Assistant, the world's first AI-powered workplace assistant that connects to *ALL* existing data sources to answer questions, give relevant updates and execute commands.
Presented by Henry Amm, Director Digital Assistant Program, at adenin TECHNOLOGIES. Intra.Net Reloaded conference Boston, April 2019.
Task maps. Customer journeys. Cognitive walk-throughs. All are artifacts of our process of seeking understanding about our users that we likely create on a regular basis. But how can we better connect that work to the process of web site data collection and analysis?
Learn how we can adapt our existing process and artifacts to drive the definition of what user data we need to collect, as well as how to better analyze and validate what we do, including:
- Using existing site analytics to set a behavioral baseline.
- Defining what we want to measure based on task maps and other UX artifacts.
The result? Consensus on user behavior as expressed through data that can be used to tell the evolving story about our users and create better products for them.
BlogWell Los Angeles Social Media Case Study: Life Technologies, presented by...SocialMedia.org
In her BlogWell Los Angeles presentation, Life Technologies' Global Senior eMarketing Manager – Search & Social, Robin Smith, shares how -- as a BtoB company -- they are using social media for lead generation and data integration.
She goes into detail about their KPI framework, using social media exclusively to launch new products, and how they integrate their social data into new marketing techniques.
Watch the video of this presentation here: https://vimeo.com/57571474
Driving Organizational Change with Yammer and SharePointharmon.ie
Smart businesses understand that successful organizational initiatives entail a lot more than just buying technology. They require crafting and executing a results-oriented business strategy, a people strategy, as well as a technology strategy.
In this webinar, Microsoft MVP Michael Greth and harmon.ie VP Product Strategy, David Lavenda, explore how providing workers with a unified Yammer/SharePoint experience can connect people and technology, thereby driving the organizational change needed to achieve strategic business goals.
Are you doing enough to engage your B2B customers and channel partners? Without a collaborative community, the answer is probably no.
Find out more about how social business communities can tap the full power of your customers and the potential of your partners. Learn more about Jive Software: http://bit.ly/1aTo6Vq
This presentation looked at what being local means in a mobile context. As well as setting the scene it looks at two specifica projects we've been working on at Talk About Local - a prototype AR app for local publishers (codenamed Apollo) and the ongoing development of the n0tice suite of tools which includes a whitelabel VIP service for publishers.
Finding the Fulcrum, Tipping Boulders: Strategic Approaches to Effecting ChangeJeff Willinger
This was presented at ILTA14. Strategic technology has great potential to tip business units (practice areas) toward opportunities to be efficient and profitable. Find the tipping points as we focus on approaches to developing and identifying opportunities for strategic change and ensuring the successful completion of these initiatives.
Ideate, innovate! Co-creating with Social CustomersLithium
• Accelerate product and marketing innovation with customer-generated input.
• Engage community leaders and superfans in the ideation process.
• Develop practical, actionable steps for capturing customer feedback and feeding it in to the innovation cycle.
20x more time in apps than mobile web visitors spend in the mWeb
3x more conversion than mobile websites
55% of mobile commerce takes place in apps rather than websites
Presented at Digital East 2011 in Washington DC in September. How to use social media research tools to build a kick butt social media strategy. Looking at different tools and the different types of audiences out there.
Learn about the benefits of having a Social Intranet from Socialtext, Forrester Research and the American Hospital Association.
To see a recording of this presentation please visit http://www.socialtext.com/products/webinar_socialintranet.php
The Power of Social - Revolutions, Disasters and Tomorrows IT Chris Dancy
The Power of Social - Revolutions, Disasters and Tomorrows IT
You are what you tweet and the social revolution.
-In the 1950s, executives feared the bathroom: employees will waste productive time.
-In the 1970s, executives feared the telephone: employees will waste productive time.
-In the late 1980s, executives feared email: employees will waste time.
-In the 1990s, executives feared Internet access: employees will waste time.
-In the 2000s, executives fear social media: employees will waste time.
"You will become an innovation machine or a DATA PRODUCING DRONE."
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For four years I've has been using low-friction data collection to capture hundreds of elements of my life into a repository for search, visualization and analysis.
MEDIA and PRESS INFORMATION: http://chrisdancy.pressfolios.com/
Feel free to reach out at chris.dancy@gmail.com, +1-303- 872-0786, or by texting "chrisdancy" to 50500.
Embrace it. Mobile devices are here to stay and your members are engaging with your organization on their Smartphones and tablets daily. With this in mind, what type of mobile experience are you currently providing your members?
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
Speakers Patrick Hirigoyen and Eric Scheel (CTO, Magnet 360)
Having a social business presence is critical, but empowering employees to engage with your community on behalf of the brand can sometimes be intimidating. Join us as we learn how to encourage good employee judgement, while leveraging best-of-breed technology to enable social communities that drive engagement in a managed environment.
Topics on the agenda will include:
/// Social Stories: Amazing accounts of social crisis and redemption
/// Managing the line between brand and personal reputation
/// Social governance and special considerations for regulated industries
/// Salesforce Communities: A powerful tool for guiding social interactions (overview and short demo)
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
Similar to 5 Breakaway Mobile Marketing Insights (20)
Thoughtful use of QR codes can close the gap on mobile engagement with a simple scan to relevant brand content. Make more of QR codes with the essentials of QR experience design outlined in this deck.
How Social Media Marketers Lie and What To Do About ItWhite Horse
ocial media marketers often downplay the paid media programs that fuel their success. Learn the truth about holistic media planning that takes advantage of the powerful synergy between paid and social media for stronger campaign results.
It's a myth that B2B mobile usage hasn't reach critical mass. In fact, 56% of senior executives say their mobile device is their primary B2B communication tool. In this webinar, we'll share a compelling case for mobile site investments today.
8 top tech trends for digital marketersWhite Horse
From iPad and mobile to gesture recognition and augmented reality, we'll talk you through the hottest digital marketing technologies that should be on your radar.
Jen Modarelli, an Ad Age blogger and recent “Marketing to Moms” panelist at ad:tech New York, believes that mobile engagement is ideal for tech savvy moms who continually balance many demands on-the-go.
The deck from her session “Engaging Moms with Emerging Technologies,” examines opportunities for brand engagement with this dynamic audience who influence 85% of household purchases.
Modarelli is Principal at White Horse, a leading digital marketing agency in Portland, OR.
Social Media Management Platform Benchmark ReviewWhite Horse
Looking for a social media management platform to scale your program? This deck offers a side-by-side competitive review of ten of the top tools. View the Webinar at http://www.whitehorse.com/resources
Twitter and Advertising: Four New Advertising Avenues for Savvy MarketersWhite Horse
This decks shares the full line up of brand opportunities on Twitter including the new Promoted Tweets paid advertising platform including: he key difference between promoted and sponsored tweets and why it's essential to integrate Twitter into other marketing efforts
It's no holds barred when three corporate Web sites step into the ring with our usability experts. Jen "The Business End" Modarelli and Rockin' Robin Stevens tag-team to dish out the pain for ROI gain. Warning: this deck features extreme acts of usability.
This deck, intended for marketing and media professionals, explores opportunities to refine your cross-channel media mix. Eric Anderson, VP of Emerging Media at Whtie Horse covers channel trade-offs and introduces some theories for evaluating the effectiveness of individual channels and cumulative campaign results.
1. 5 Breakaway Mobile Marketing Insights Will Reese Ph.D., Director of the Digital Futures Group Jamie Beckland, Manager of Emerging Media March 29, 2011