This document outlines a health promotion campaign to encourage young people to quit smoking. The campaign targeted 18-year-olds in schools and universities in Wolverhampton, UK. Various educational materials were used, including soaked cigarettes in a jar demonstrating tar buildup in the lungs, fake cigarettes oozing blood and fat, and diagrams of clogged arteries from smoking. The campaign was based on Prochaska and DiClemente's stages of change model and utilized discussion, education on smoking harms, and visual impact tools to raise awareness of health risks and support behavior change over time.

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QUIT SMOKING

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Contents
1. Introduction:.............................................................................................................................3
1.1 Rationale for the research:....................................................................................................4
1.2 Target Audience:.................................................................................................................5
1.3 Why Quit Smoking:.............................................................................................................5
2. Model utilized for the Campaign:...............................................................................................6
2.2 Materials used for the Campaign: .........................................................................................8
2.2.1 Soaked Cigarettes in a Jar:.............................................................................................9
2.2.2 Made up Cigarettes, oozing with fat and blood:...............................................................9
2.2.3 Clogged Arteries:..........................................................................................................9
2.2.4 Discussions:..................................................................................................................9
3. Gibbs Reflective Model:..........................................................................................................10

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1. Introduction:

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Health promotion can be defined as the methodology of empowering individuals to expand
control over, and to enhance, their health. It moves past a concentrate on individual conduct
towards an extensive variety of social and ecological intercessions. (WHO, 2015)
1.1 Rationale for the research:
The younger one begins smoking, the more harm their body will endure when they get older.
(NHS, 2014)
Benefits of ceasing to smoke:
 You'll be healthier and less winded in light of the fact that smoking abatements your
lung limit. (NHS, 2014)
 You'll spare yourself a bundle. The normal smoker spends a bewildering £27.54 a
week and £90,000 over their lifetime on cigarettes. (NHS, 2014)
 You'll look better. Chemicals in cigarettes limit blood stream to your skin. Smokers
have more wrinkled and droopy faces when they're in their mid-20s. (NHS, 2014)
 Stopping helps spare the planet. Deforestation because of tobacco creation represents
almost 5% of general deforestation in the creating scene. (NHS, 2014)
 Somebody who begins smoking at 15 is three times more inclined to pass on from
growth than somebody who begins smoking in their mid-20s. (NHS, 2014)
 The more youthful you begin smoking, the more harm there will be to your body as a
grown-up. (NHS, 2014)
 Not smoking will make you quickly more appealing. A great many people lean
toward kissing non-smoker. (NHS, 2014)

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1.2 Target Audience:
The target audience for our Health Promotion were young people in the 18 year old group.
We believed that young people are the most susceptible to smoking. Hence, our campaign
was aimed at educating the young people on the hazards of smoking. It centered around the
schools and universities in the WOLVERHAMPTON area in UK.
1.3 Why Quit Smoking:
Why would it be advisable for you to stop smoking? Each smoker has his or her own
individual explanations behind stopping. Here are some regular reasons. Consider what is
most critical to you. (American Lung Association, 2015)For your health! As per the Surgeon
General, stopping smoking is the absolute most essential step a smoker can take to enhance
the length and nature of her or her life. When you stop, your body starts to repair the harm
brought on by smoking. Obviously its best to stop right on time in life yet even somebody
who stops further down the road will enhance their health. (American Lung Association,
2015)
 To spare the exacerbation! It's getting less helpful to smoke. More states and urban
communities are passing clean indoor air laws that make it unlawful to smoke in bars,
restaurants, and other open spots. It is safe to say that you are burnt out on needing to
go outside all the time to have a cigarette? Is standing in the harsh elements and the
downpour truly justified regardless of having that cigarette? Wouldn't it be simpler on
the off chance that you had the decision to go outside just when you need to and not
when you have to? (American Lung Association, 2015)

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 It's useful for the individuals around you! Tobacco smoke is unsafe to everybody who
breathes in it, not simply the smoker. Whether you're adolescent or old and healthy or
terrible, secondhand smoke is hazardous and can make you debilitated. Kids who live
with smokers get more midsection colds and ear diseases while babies destined to
moms who smoke have an expanded danger of unexpected labor, low conception
weight and sudden infant death syndrome (SIDS). (American Lung Association,
2015)
 Both you and the individuals throughout your life will inhale less demanding! Ex-
smokers don't have the fragrance of smoke on their garments and hair, and their
homes don't possess an aroma similar to cigarettes. Better breathing can mean better
rest at your home: Not just are smokers more inclined to wheeze, so are non-smokers
who inhale secondhand smoke once a day. Life is simply better as a nonsmoker!
Smoking meddles with your feeling of taste, so nourishment tastes better when you
stop. Your feeling of smell additionally enhances, so get prepared to truly appreciate
the aroma of blossoms or crisp cut grass. You'll have the capacity to endure a long
film or a plane flight without longing for a cigarette. Inside a couple of weeks in the
wake of stopping, your smoker's hack will vanish and you'll have more vitality.
(American Lung Association, 2015)
2. Model utilized for the Campaign:
Our campaign was based on PROCHASKA AND DICLEMENTE’s model of change to
behaviour. The model is based on six stages, defined by the characteristics of the people who
are targeted or want to change, and appropriate techniques and measures can be provided for
them to plan implement and follow the changes.

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Stage Characteristic Technique
Pre Contemplation Ignorance to the hazards of
Smoking.
Carefree at a young age.
Consequences of smoking
not an imagined reality.
Educating the youth about
the perils and consequences
of smoking.
How smoking affects health
of the smoker and those
around him.
Smoking is expensive.
Contemplation Undecided.
Postponing/Delaying
Changes to lifestyle
Planning to act soon.
Getting to know the reasons
for the delay in action.
Advising people to ACT
NOW.
Smoking has already eaten
away a good chunk of their
lives, but, there is still time.
Preparation Attempting to quit smoking
But not sure.
Helping the individuals to
follow methods to give up
smoking.
Constant reinforcement of
the reasons they decided or
want to give up smoking.
Action Have stopped smoking for a
some time now (Short
duration)
Reinforcing the benefits of
stopping smoking. Making
them aware of the health
benefits in the time they have

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quit smoking.
Supporting their efforts.
Encouraging people around
them to help with the
individual’s plans and actions
to stop smoking.
Maintenance Have stopped smoking for a
longer duration now.
Appraising their efforts.
Making them models for
appreciation.
Encouraging them to not fall
off the wagon.
Relapse Resumed Smoking after a
hiatus
Evaluation of failure and
relapse.
Enforcing stronger coping
mechanisms.
Motivation for quitting
smoking and the hazards of
smoking.
The campaign was carried out in various youth clubs, schools and universities in the
WOLVERHAMPTON area in UK.
2.2 Materials used for the Campaign:

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2.2.1 Soaked Cigarettes in a Jar:
Water soaked cigarettes were placed in a clear jar. The jar soon got cloggy, and the tar and
nicotine could be clearly seen. This was a design to show the visitors the lung condition of an
average smoker. The average smokers lungs would be filled with this tar, which is extremely
harmful and leads to a variety of diseases such as lung cancer, Tuberculosis etc.
2.2.2 Made up Cigarettes, oozing with fat and blood:
No words can ever compare to a visual impact. We made up dummy cigarettes which oozed
blood and fat, to show the ill effects of smoking.
2.2.3 Clogged Arteries:
The diagrams showed arteries which were clogged as a result of smoking.
2.2.4 Discussions:
When we think about the harm being carried out to our body by smoking we have a tendency
to concentrate on our lungs. It's common to do so. We can hear the wheezing, feel the hack
and really sense the progressive weakening happening inside. Yet in the event that we're
going to stress or be concerned based upon the extent or size of the health hazard we
confront, then our most prominent concern ought to be on the harm smoking dispenses upon
our body's blood stream frameworks. Yes, smoking related circulatory sickness executes
significantly a greater number of smokers than lung disease and the harm began with that first
puff. Blood is a vehicle for conveying oxygen and supplements to our body's tissues and
organs. Without it they pass on. Our veins (our circulatory framework) are blood channeling

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roadways. Within every healthy vein is covered with a meager Teflon like layer of cells that
guarantee smooth blood stream. Carbon monoxide from smoking or second-hand smoke
harms this essential layer of cells, permitting fats and plaque to stick to vessel dividers.
Nicotine then performs a twofold whammy of sorts. To begin with, each one time new
nicotine touches base in our cerebrum it causes the body to actuate its battle or flight stress
barriers. This thusly causes the prompt arrival of put away fats into the circulatory system,
fats proposed to be utilized to give the moment vitality expected to either battle or escape.
3. Gibbs Reflective Model:
Description: The task was to educate and help young people to quit smoking.
Feeling: We initially felt this task was going to be easy.
Evaluation: We found that it is not as easy to convince people to change habits quickly.
Conclusion: We can safely say that the change will occur over a period of time and
instantaneously or overnight.
Action: Several methods of education as well as visual tools were utilized to make an
impact into the young smokers mind. The visual tool depicting clogged arteries proved to be
a major turning point and extremely helpful tool to educate young people.

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References:
American Lung Association (2015) Stop Smoking!, [Online], Available:
http://www.lung.org/stop-smoking/how-to-quit/why-quit/ [16 January 2015].
NHS (2014) Under-18s guide to quitting smoking, 16 January, [Online], Available:
http://www.nhs.uk/Livewell/smoking/Pages/Teensmokersquit.aspx [16 January 2015].
WHO (2015) Health Promotion, [Online], Available:
http://www.who.int/topics/health_promotion/en/ [16 January 2015].